1. James Rama Phataminviphas (เจมส์ รามา ปัทมินทรวิภาส)
Mobile: +66-82-342-0066
Email: James.rama@gmail.com
EDUCATION
2005 Kellogg School of Management, Northwestern University Illinois, USA
Master of Business Administration in Entrepreneur Finance and Marketing Strategy
2004-2006 SASIN (Graduate Inst. of Business Adm. of Chulalongkorn University) Thailand
Master of Business Administration in Entrepreneur and Finance
1992-1996 KMUTT (King Mongkut University of Technology Thonburi) Thailand
Bachelor of Engineering: Telecommunications and Electronics Engineering
WORK EXPERIENCE
Jan 2015 – Presents Kasikorn Bank, PLC (Thailand)
Head – Digital Business Management Department
Senior Vice President
 Within five months into the current position, successfully managed to accomplish the followings:
o 1.5M new users acquired for KBank Mobile and Internet Banking channels
o new value proposition for Mobile/Internet users under “Reward Plus” campaign kicking
off in May 2015
o “Touch ID” via K Mobile banking channel, a preemptive move as KBank is the first to
introduce it to Thai market
o “K Cyber for SME”, the first-ever internet banking that targets small and micro SME
segments
o self-enrollment services for new K-Mobile banking users, where existing KBank
customers can enroll from anywhere with mobile internet access
o a new payment platform via mobile banking where payers’ mobile phone number is only
needed replacing the need for cards or cash
o a new money transfer services to Cambodia called “Wings”
o back office workload reduced by re-engineering the existing process and documents
 Managing KBank social media strategy, acquisition and engagement (Facebook @ 2.8M, Line
@ 7M)
 Initiating and supervising the launch of KBank new websites with key implementations functions
such as Responsive, SEO compatible contents, Google Analytics coding with a strategic goal of
using the website to become a key channel to acquire and enroll new customers and
businesses

2. James Rama Phataminviphas (เจมส์ รามา ปัทมินทรวิภาส)
Mobile: +66-82-342-0066
Email: James.rama@gmail.com
 In charge of steering the KBank new Retail Digital Banking Strategy which has already been
approved by the bank top management committee
Oct 2012 – Dec 2014 Kasikorn Bank, PLC (Thailand)
Head - Retail Transaction, Payment and Foreign Exchange Management
Senior Vice President (2012)
 After resuming the role for 10 months, successfully led KBank to reach #1 in debit spending with
a market share at 45% and #3 in APEC region in 2013
 Achieved highest net fee per card compared to other competitors in Thailand
 Cards holder portfolio grew from 6M to 10M cards within 3 years (2011-2013)
 Started Bank Character (Doraemon, Hello Kitty, etc.) Licensing model in 2011, applicable to
debit and payment transaction services
 Initiated first ever SME card solutions in Thailand
 Leading KBank’s payment strategy and implementations (E-money standard, Debit spending,
Local switching, POS)
 For F/X, initiated and start Outbound Customer Service platform and implementations, in
addition to Inbound BAU
 Grew net fee by 33% within 2 years to 8,000M Baht
 Manage over 50+ direct report staff whom are mostly Master graduate
 Initiate and implemented KBank first ever SVB Airport foreign exchange booths in June 2014
that yield an estimate 1 billion baht to KBank revenue per year
Oct 2010 – Oct 2012 Kasikorn Bank, PLC (Thailand)
Head - Retail Transaction, Payment and Foreign Exchange Management
First Vice President (2010)
 Manage a sales target of 6,000M Baht (200M USD) annually with over 200M Baht in budgeting.
 Achieving a sales growth rate in fee of over 30% every year for the past 2 years

3. James Rama Phataminviphas (เจมส์ รามา ปัทมินทรวิภาส)
Mobile: +66-82-342-0066
Email: James.rama@gmail.com
 Five products team under direct supervision: ATM/Debit Cards (Usage & Spending), Money
Transfer, Payments/Direct Debit, Mobile Top-up, Foreign Exchange
 Regulation Strategic Management: Participates/Incorporate with "Bank of Thailand", "PCC",
"ITMX in banking regulation for Thailand and the financial industry.
 Strategic management for bank e-channel across 3 main platforms (ATM, Cyber & Mobile),
increasing e-channel usage from 76% to 84% within 3 years. Resulting in more sales time for
branch staff and ~ 200MB saved
 Lead KBank Digital Media team to explore, plan & execute new areas like Social Media,
Location based, SEO, online marketing campaigns, etc
 Manage a team of 25 MBA's and BA's
 Vendor’s negotiation on IT & system development. Resulting in an 8 MB saved for the first 3
months on the job.
May 2007 – Sept 2010 Kasikorn Bank, PLC (Thailand)
Vice President-Head Customer Segment Management (2008)
Assistance Vice Presidents (2007)
 Lead a team of four to bring key strategic projects into day to day execution–
 Manage 80% of the bank portfolio (over 4 million customers) with an annualized revenue size of
$56 million (1,828 MB).
 Increased the segment earnings from a net loss into a profit of $8 million within a year via
channel cost reduction (Mobile Banking, Internet Banking integration), cross & up selling of
strategic services while reducing price for customers
 Initiates & implements key strategic project, which includes
o Business strategic consulting with responsibilities extending into implementation of the
recommendations until success (i.e. Change Management “product-to-customer centric”,
Digital-Media Innovation, Customer Economic Value Concepts, Retention&Anti-Attrition,
etc)
o frameworks for business research (internal and external) in lieu of Business Intelligence
Unit and deduce research findings into constructive propositions,
o Coordinating with product and channel managers for improved customer experience
management,
 Hands-on marketing project management – for key initiatives and projects started from
planning process, budgeting, supervising events and IMC, to tracking campaign performance
once launched

4. James Rama Phataminviphas (เจมส์ รามา ปัทมินทรวิภาส)
Mobile: +66-82-342-0066
Email: James.rama@gmail.com
 Core founder of Kbank digital marketing team, achieved top 10 global financial account on
Twitters within 3 months. Grew fan base on Facebook to 15K within 4 months, ran multiple
workshop to build awareness and know how to products managers, promote e-payments, etc.
 Redefining sub-segmentation within supervised portfolio, with strategically designed value
proposition for each sub-segment to provide a more customized fit of products & services
 Created and designed customer data mining template as well as instructional materials to
assist product managers in delivering suitable products and/or services to the right group of
existing and prospective customers
May 2006 – May 2007 CAT TELECOM (Thailand)
Assisting Vice President – Corporate Strategy Unit
 Architected the business performance tracking system which moved middle management into
action that helped increase officer rank staff competitiveness. Reinforced all business targets
via a sound spreadsheet, providing logical steps on how the company can grow its $0.7 billion
revenue into a $1 billion business in three years.
 Developed and presented over 20+ multi-media presentations to C-level which resulted in a
major change on how business plans and performance tracking are done, replacing the
previous plan delivered by outsource consultants which CAT paid over $500,000 for
 Managed 4 teams comprised of 15 individuals full time.
 Major achievement is the re-engineering of the process that can drive company into delivering
the needed results. Areas like customer data mining, market growth projection, cascade of
business goal downward from middle management are examples of process changes that I had
to suggest, lead and make happen.
Aug 1998 – April 2004 NOKIA (Seattle/New Jersey USA, Kunming/Zhengzhou China)
(Acting) Test Lab Manager/ NSS System specialist
 Supervised the implementation of lab equipment as project manager, starting from filing
purchase order, controlling logistics & delivery, as well as coordination of resources (both in-
house and contractors) for commissioning and integration of the various equipment in the test
bed (Nokia end-to-end).

5. James Rama Phataminviphas (เจมส์ รามา ปัทมินทรวิภาส)
Mobile: +66-82-342-0066
Email: James.rama@gmail.com
 Orchestrated projects under a restricted time frame to insure highest level of efficiency. Made
sure faulty equipment was promptly repaired, and constantly kept up with the maintenance and
upgrades of the equipment according to the SLA and its schedules
 Insight sharing with business development manager to provide turnkey solution to existing
customer problems and concerns, ending up in sales of Nokia radio network equipment in the
first 3G trial network in the US.
 Trained 6 customer engineers and various technician in project across the US and China. Value
of services paid for these fulltime onsite training to Nokia was over $350,000 spreading over a
year and a half.
May 1996 – July 1998 DTAC, Thailand
NSS System engineer
 Managed tasks in switching area for DTAC GSM network including technical support, network
implementation, international roaming. Designed a Voice/DTMF electronic system that saved
the company over $200,000.
ADDITIONAL INFORMATION:
 Undergraduate thesis was selected to represent the university in the annual Thai electronic
innovation conference
 Finished in the top 10% of MBA class (GPA 3.78)
 Provide marketing strategy and financial consultancy to Thai Post office in 2006 for $50,000
 Honor into KBank “Employee fast-track program” after only two months on the job.
 Started up two small businesses in Thailand
 Guest speaker on the topic of “Change Management” to Chiangmai University management
(2009)
RESIDENCE ADDRESS:
12554 NE 138th Pl 22/20 Sukhumvit Soi 10
Kirkland WA 98034 Klongteoy, Bangkok 10110
USA THAILAND