E Marketing Plan

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  • It is an innovative, international human rights organization using the power of popular culture, media, leadership development and community education to transform public attitudes and advance equality, justice, and dignity.
  • Primary Actors take action that directly impacts the company. For Example a consumer may set up a hate website
  • E Marketing Plan

    1. 2. <ul><li>Presented by: Wallamboklang Rynjah </li></ul>E-Marketing Plan Presentation Venue : Department of Management Studies, Pondicherry University Internet Marketing Date 23 rd September 2009
    2. 3. What is the website about? Its all about Human Rights… It is Non profit in nature
    3. 4. <ul><li>Infrastructure </li></ul><ul><li>Offerings </li></ul><ul><li>Customers/Beneficiaries </li></ul><ul><li>Finance </li></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><li>Revenue </li></ul></ul>About the Business….
    4. 5. E-markPlan Goals Spaces Actors Outcomes Actions
    5. 6. What does it aim to achieve? <ul><li>Protection of Human Rights </li></ul><ul><li>Human Rights Awareness </li></ul><ul><li>Human Rights Education </li></ul><ul><li>Transformation of Public Attitude </li></ul><ul><li>Interdependency with organizations that promote Human Rights </li></ul><ul><li>Promotion and Sales of Human Rights Related Products </li></ul>
    6. 7. <ul><li>Primary Actors </li></ul><ul><ul><li>Consumer </li></ul></ul><ul><ul><li>Dissatisfied consumer </li></ul></ul><ul><li>Secondary Actors </li></ul><ul><ul><li>Competitors’ partners </li></ul></ul><ul><ul><li>Competitors’ distributors. </li></ul></ul>Actors
    7. 8. <ul><li>Online </li></ul><ul><li>Control </li></ul><ul><ul><li>Consumer </li></ul></ul><ul><ul><li>Consumer groups </li></ul></ul><ul><li>Positive Space </li></ul>Spaces
    8. 9. <ul><li>Communication Actions </li></ul><ul><ul><li>Downloads </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><li>Analytics </li></ul><ul><ul><li>SEO </li></ul></ul><ul><li>Customer Relationship Management </li></ul><ul><ul><li>Let us know more about you </li></ul></ul>Actions
    9. 10. <ul><li>Outcomes Meet Expectations </li></ul><ul><li>Corrective Actions </li></ul>Outcomes
    10. 12. Let me now take you to the Website!!! Humanrightsonline.weebly.com
    11. 13. <ul><li>Special Thanks to: </li></ul><ul><li>Dr. Victor Anandkumar, Pondicherry University </li></ul><ul><li>Images sources: Flickr & Google Images </li></ul>

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