1. JAK’S WAREHOUSE
FEBRUARY 24, 2014

2. JAK’S WAREHOUSE
DIGITAL CHAMPAIGN
BUILD STRONG BRANDING AND
AWARENESS AMONG YOUR AUDIENCE
With consistent messaging across our portfolio of media products.
DIGITAL PORTFOLIO PRODUCTS
WEBSITE | CHANNEL
AD SIZE(S) | SPECS
IMPRESSIONS
RUN DATE(S)
RATE
Digital Proposal Option 1:
DO NOT SHIFT THIS TABLE. ONLY ADD/DELETE ROWS.
To add/delete rows, highlight row you would like to delete, right click and select “Delete Rows.”
AD SIZE |
SPECS
IMPRESSIONS
RUN DATE
Chicago Tribune
Targeted to Geo
and Parents
Desktop
300x250,
728x90,
320x50
35,714 Monthly
Impressions
March-June
Chicago Tribune
Business Section
Geotarget
Desktop
300x250,
728x90,
320x50
35,714 Monthly
Impressions
March-June
66,666 Monthly
Impressions
March-June
$7.50
$500
6,666 AdMails per
drop
March-June
$75
$500
WEBSITE
Trib X
Website
Retargeting
(Ads that will
follow users who
have been to
http://jakswareho
use.com)
Email Marketing
AdMail
Desktop
300x250,
728x90,
160x600
AdMail
600px wide,
no height
limitations
TOTAL MONTHLY INVESTMENT
NOTES:
Any unfulfilled retargeting impressions will be backfilled with Chicago Tribune Arts and
Entertainment
2/25/2014
CPM
MONTHLY
BUDGET
$14
$500
$14
$500
$2000

3. JAK’S WAREHOUSE
DIGITAL CHAMPAIGN
BUILD Proposal Option 2:
Digital STRONG BRANDING AND
AWARENESS AMONG YOUR AUDIENCE
With consistent messaging across our portfolio of media products.
WEBSITE
AD SIZE |
SPECS
IMPRESSIONS
RUN DATE
CPM
Desktop
Chicago Tribune
300x250,
35,714 Monthly
Targeted to Geo
March-June
$14
728x90,
Impressions
and Parents
320x50 SIZE(S) | SPECS
WEBSITE | CHANNEL
AD
IMPRESSIONS
RUN DATE(S)
DIGITAL PORTFOLIO PRODUCTS
MONTHLY
BUDGET
$500
RATE
Desktop
Chicago Tribune
Desktop
300x250,
35,714 Monthly Monthly
41,666
Chicago Tribune NOT SHIFT THIS TABLE. ONLY ADD/DELETE ROWS.
300x250, 728x90,
March-June
Business DO
Section
March-June
$14
$500
$500
728x90,
ImpressionsImpressions
Targeted to Parents
320x50
Geotarget
To add/delete rows, highlight row you would like to delete, right click and select “Delete Rows.”
320x50
Chicago Tribune
Trib X
Business Section
Desktop
300x250, 728x90,
320x50
41,666 Monthly
Impressions
Website
Desktop
Retargeting
300x250,
(Ads that will
66,666 Monthly
728x90,
follow users who
Impressions
160x600
have been to
NOTES:
Insert any notes here (if applicable), otherwise right click and delete row.
http://jakswareho
use.com)
March-June
$500
TOTALMarch-June INVESTMENT $500
MONTHLY
$ 1000
$7.50
Email Marketing
AdMail
AdMail
600px wide,
no height
limitations
6,666 AdMails per
drop
March-June
$75.00
$500
In-Unit Video –
targeted to
Geolocation
Video within
standard
display ad
size
58,823 Monthly
Impressions
March-June
$17.00
$1000
TOTAL MONTHLY INVESTMENT
NOTES:
Any unfulfilled retargeting impressions will be backfilled with Chicago Tribune Arts and
Entertainment
For more information, contact your Tribune Media Group Representative
or call 312-222-4150. tribunemediagroup.com
2/25/2014
$3000

4. JAK’S WAREHOUSE
DIGITAL CHAMPAIGN
Digital Proposal Option 3:
BUILD STRONG BRANDING AND
AWARENESS AMONG YOUR AUDIENCE
AD SIZE |
WEBSITE
SPECS
IMPRESSIONS
RUN DATE
CPM
MONTHLY
BUDGET
With consistent messaging across our portfolio of media products.
Chicago Tribune
Targeted to Geo
and Parents
Desktop
300x250,
728x90,
320x50
35,714 Monthly
Impressions
March-June
$14
$500
DIGITAL PORTFOLIO PRODUCTS
Desktop
Chicago Tribune
300x250, SIZE(S) | SPECS
35,714 Monthly
WEBSITE | CHANNEL
AD
IMPRESSIONS
RUN DATE(S)
Business Section
March-June
$14
728x90,
Impressions
Geotarget
320x50
Desktop
41,666 Monthly
RATE
$500
DO NOT SHIFT THIS TABLE. ONLY ADD/DELETE ROWS.$500
300x250, 728x90,
March-June
Impressions
Chicago Tribune
Targeted to Parents
Trib XTo add/delete
Website
Retargeting
Chicago Tribune
Business will
(Ads that Section
follow users who
have been to
http://jakswareho
use.com)
320x50
rows, highlight row you would like to delete, right click and select “Delete Rows.”
Desktop
Desktop
300x250, 728x90,
41,666 Monthly
March-June
$500
300x250,
320x50
Impressions
66,666 Monthly
728x90,
March-June
$7.50
$500
Impressions
160x600
TOTAL MONTHLY INVESTMENT $ 1000
NOTES:
Insert any notes here (if applicable), otherwise right click and delete row.
Email Marketing
AdMail
AdMail
600px wide,
no height
limitations
6,666 AdMails per
drop
March-June
$75.00
$500
In-Unit Video –
targeted to
Geolocation
Video within
standard
display ad
size
58,823 Monthly
Impressions
March-June
$17.00
$1000
Trib X
Contextual
Targeting
Desktop
300x250,
728x90,
160x600
100,000 Monthly
Impressions
March-June
$10.00
$1,000
Trib X
Behavior
Targeting (Demo,
Age, Income)
Mobile
300x250,
320x50
100,000 Monthly
Impressions
March-June
$10.00
$1,000
TOTAL MONTHLY INVESTMENT
NOTES:
Any unfulfilled retargeting impressions will be backfilled with Chicago Tribune Arts and
Entertainment
For more information, contact your Tribune Media Group Representative
or call 312-222-4150. tribunemediagroup.com
2/25/2014
$5000

5. CHICAGOTRIBUNE.COM
CHICAGOLAND’S NEWS AND INFORMATION LEADER
THE #1 LOCAL NEWS WEBSITE IN CHICAGO
DEMOGRAPHIC OVERVIEW:
CHICAGOTRIBUNE.COM
chicagotribune.com
User Composition
Reach of Local News Sites, Visited Past 30 Days
(Chicago DMA)
Index
(vs. DMA
Internet Users)
AGE
18.7%
16.8%
14.5%
ChicagoTribune.com
ABC7Chicago.com
NBCChicago.com
9.4%
8.9%
6.7%
SunTimes.com
CBSChicago.com/CBS2Chicago.com
DailyHerald.com
HeraldNews.SunTimes.com
BeaconNews.SunTimes.com
PostTrib.SunTimes.com
SouthtownStar.SunTimes.com
NewsSun.SunTimes.com
NapervilleSun.SunTimes.com
CourierNews.SunTimes.com
2.0%
1.3%
1.0%
0.8%
0.8%
0.8%
0.7%
18-34
22%
82
35-54
40%
95
55+
38%
122
Avg Age
48
GENDER
Male
44%
91
Female
56%
108
HOUSEHOLD INCOME
$75K+
62%
121
$150K+
16%
141
Avg HHI
$95,339
$83,299
EDUCATION
TRAFFIC
Every month, chicagotribune.com averages:
 Over 118 million page views
 Close to 30% of the traffic comes from the touch site!
 Over 5.4 million unique visitors
College
Grad
31%
155
College
Grad+
54%
162
EMPLOYMENT
Full Time
Sources: Reach: Scarborough Release 2 2013; Page Views: Omniture 2013 Monthly Average (Includes both desktop and
Touch.ChicagoTribune.com); Unique Visitors: Nielsen Netview 2013 Monthly Average; Demographics: Nielsen @Plan, Release 3 2013.
106
HOME OWNERSHIP
Own Home
For more information, contact your Tribune Media Group Representative
or call 312-222-4150. tribunemediagroup.com
65%
74%
113

6. CHICAGOTRIBUNE.COM: BUSINESS CHANNEL
COMPREHENSIVE BUSINESS NEWS
OVERVIEW
DEMOGRAPHIC OVERVIEW:
CHICAGOTRIBUNE.COM
Whether it’s right here in Chicago, across the country, or around the world,
chicagotribune.com/business is one of the site’s most popular content channels
and includes:
 Business Watch: Up-to-the minute information on stocks
 Top Stories: Instant access to the top business stories that Chicagoans are
talking about
chicagotribune.com
Index
User Composition
(vs. DMA
(Chicago DMA) Internet Users)
AGE
18-34
27%
95
35-54
44%
106
55+
29%
98
GENDER
TRAFFIC
Male
53%
106
Every month, chicagotribune.com’s Business Channel averages:
Female
47%
94
 Over 4.6 million page views
HOUSEHOLD INCOME
 Over 2.2 million visits
$75K+
52%
106
$150K+
10%
106
$84,123
$79,778
College Grad
29%
140
College Grad/Post
Grad
56%
163
67%
110
72%
107
REACHING YOUR AUDIENCES
 1 in 10 local chicagotribune.com users have traveled for business in the
past 3 months
 Local chicagotribune.com visitors are 40% more likely to be a business
decision-maker within their company
Average HHI
EDUCATION
EMPLOYMENT
Full Time
HOME OWNERSHIP
Own Home
For more information, contact your Tribune Media Group Representative
or call 312-222-4150. tribunemediagroup.com
Sources: Omniture Full Year 2012 Monthly Average (Includes both desktop and Touch.ChicagoTribune.com); Nielsen @Plan, Release 2 2012.

7. CONSUMER EMAIL PROSPECTING
TARGET THE RIGHT PROSPECTS
Email campaigns deliver your message to exactly the consumers you want to
reach using hundreds of targeting options including:
 Age
 Presence of Children
 Gender
 Ethnicity
 Marital Status
 Dwelling Type
 Education
 Home Ownership & Value
 Income
Select from
100 MILLION
Consumer verified
email addresses
 Lifestyle & Special Interests
EMAIL MARKETING BENEFITS
 Highly targeted 1:1 communication
 100% permission-based with 95%+ tied to a postal address
 Fast, efficient and cost-effective
 Measurable results
 Target by geography, store location and trade area
 Complements multi-channel direct mail, print and mobile efforts
EMAIL MARKETING APPLICATIONS
 Reach target audiences with sales promotions or events
 Announce new products, services or locations
 Drive website traffic
 Link to a custom pURL for a more personalized experience
 Acquire new customers
 Sell subscriptions or memberships
 Distribute e-newsletters or coupons
For more information, contact your Tribune Media Group Representative
or call 312-222-4150. tribunemediagroup.com
5/24/2013
As low as 3¢/email
Reverse append to existing
physical addresses
DATABASE
SOURCES INCLUDE:
ACXIOM: Consumer database of
200M+ individuals and 300+
demographics
TRIBUNE: Newspaper and online
subscriber database of 20M+
households nationwide
UNITED STATES POSTAL
SERVICE: Directory of all 120M
consumer addresses and USPSverified address hygiene
NIELSEN: PRIZM segmentation
and market-based demographics
TARGUSinfo: National telephone
directory to verify consumer data
and enhance analytics
infoGROUP: 10M+ business
addresses and contacts nationwide
TELEATLAS: Market-leading
geographic database for pinpoint
accurate geo-coding and spatial
analysis

8. TRIB X BEHAVIOR TARGETING
EXTEND YOUR IN-MARKET REACH OF YOUR
CUSTOMERS
Target current and potential customers based on their online behavior!
PROCESS
 When a user displays a certain number of these behaviors, data
aggregators, such as Bluekai or eXelate, begin to track their habits.
Behavioral targeting is the
process of reaching users
based on their recent internet
behaviors, such as search
queries and sites visited.
 Once an internet user’s behavior is labeled or “tagged”, we are able to begin
targeting these people based on what they have interest in.
BEHAVIORS
GEO-TARGETING
 Job-Seekers
 DMA/Multi-DMA
 Auto-Intenders
 Zip-Codes (Minimum 10)
 Wedding Planners
 Health-Seekers
KEYWORD SEARCH TARGETING
 Keyword Search Targeting is a type of behavioral targeting.
Segments are identified by keyword searches the user has
performed.
 The advertiser will choose a list of keywords. Ads will be served to
users who have searched for those keywords as they access
content within the Advanced Targeting Network.
For more information, contact your Tribune Media Group Representative
or call 312-222-4150. tribunemediagroup.com
TRIB X
PRODUCT SUITE
Local Content Network
Demographic Targeting
Category Targeting
Behavior Targeting
Re-Targeting
Facebook

9. “Grocer ABC” selects 15+ keywords, such “produce”, and their
desired geo-targeting level (ZIPs)
“Grocer ABC”s message appears alongside
relevant content containing those keywords
across our site network (all to users in the desired
ZIPs!)
Grocer
ABC
TRIB X CONTEXTUAL TARGETING
ADVANCED AUDIENCE TARGETING: CONTEXTUAL
TARGETING
Advanced Audience Targeting is the ability to target people based on who they are
or what they are searching for on the Internet, across Trib X’s network of 5,000+
sites.
WHAT IS CONTEXTUAL TARGETING?
 Real-time Targeting by matching display ads with keywords within content
Trib X
is the solution for
campaigns designed to
reach a specific audience
segment.
 Your message runs alongside content containing your selected keywords
DETAILS
 Must include 15 or more keywords
 Runs over national network of over 5,000+ sites
TRIB X
PRODUCT SUITE
 Geo-Targeted by DMA or specific ZIP codes (minimum 10 ZIPs)
Local Content Network
 Ad units needed: 728x90, 160x600, 300x250
Demographic Targeting
Category Targeting
Behavior Targeting
Re-Targeting
Facebook
For more information, contact your Tribune Media Group Representative
or call 312-222-4150. tribunemediagroup.com

10. 1. User visits your website
and a pixel tracks visitor as
a potential customer
4. User clicks your ad and
returns to your website
2. User visits other
popular websites
3. User sees
your ad
TRIB X RE-TARGETING
REMESSAGE USERS WHO VISIT YOUR WEBSITE
Re-targeting Across Targeted Network Sites
REACH USERS WHO HAVE ALREADY BEEN TO YOUR WEBSITE!
HOW IT WORKS
Trib X
is the solution for
campaigns designed to
reach a specific audience
segment.
 STEP 1: A line of code (also referred to as a pixel) is placed on your
website. These pixels drop a cookie onto the browsers of your site’s unique
visitors, building up a group of users, also known as a ‘retargeting pool’
 STEP 2: The retargeting pool builds with each unique visitor to the site and
within a few weeks we have a sufficient number of users to begin a
retargeting campaign
 STEP 3: The ad server then uses the cookies to locate users and deliver
retargeted ads to those users throughout their online journey
TRIB X
PRODUCT SUITE
Local Content Network
Re-targeting campaigns are sold on an impression-level basis. If for any
reason we cannot deliver impression levels based on your site visitors, we will
re-target visitors to specific ChicagoTribune.com channels that align with your
business, including: Home & Garden, Auto, Entertainment, Real Estate,
Lifestyles or Health
Demographic Targeting
Category Targeting
Behavior Targeting
Re-Targeting
KEY BENEFITS
 Increase the frequency of ads to users who have shown interest in an
advertiser’s product or service.
 Re-engage users that have already visited an advertiser’s website.
 Proven tactic to drive branding and direct response.
For more information, contact your Tribune Media Group Representative
or call 312-222-4150. tribunemediagroup.com
Facebook

11. Digital Case Study
ADMAIL SUCCESS
A Multi-Channel Campaign Ending With An Event
A major import beer company ran a two month campaign looking for
Chicagoans to vote for their favorite BYOB restaurants throughout
the city. RedEye’s editorial team pulled together the top 10 searched
BYOB restaurants in Chicago for people to vote on.
The client was looking to change Chicagoans mentality that wine is
the only acceptable beverage to bring to BYOB restaurants;
encouraging them to considering bringing bottled beer.
The client threw a party at the winning restaurant, Lucia’s in
Bucktown, that included a 5 course meal for $30. They were thrilled
with the results of the voting activity and turnout at the event;
they’re hoping to run the concept again next year!
Results: 13% open rate!
WHY ADMAIL?
Chicagoans Love to Shop!
Reach a Targeted, Engaged
Audience in their Inbox. Target
your message by zip code, age,
and gender to a database that
has grown to over 700K (314K
in market) opt-in users.
A Chicago retail location was looking to promote Chicago’s Fashion
Night Out using a combination of print ads, online impressions and
an AdMail. The AdMail received a 15% open rate, and the event
drew a larger crowd than the year before! Overall, the client was
pleased with the results of the campaign.
Tribune’s open rate averages
9.6% and a click rate of 1.3%
compared to the industry
average of an open rate of 7.4%
and a 0.8% click through rate.
Results: 15% open rate!
BENEFITS
A fairly new on-demand personal driving service in Chicago that
allows you to order a car from your mobile phone was looking for a
way to gain exposure and recruit new users. They recently added a
taxi service to the existing black car service.
• Targeted messages
• Maximum brand visibility
• Fast and effective way to reach
consumers
• Track direct results
• Stand alone email message
• Responsive audience
IDEAL USES
• Grand Openings
• Sale, Promotion or Offer
• Event, Exhibit Opening or Show
PAIR WITH
• High Impact Digital Units
• Corresponding Print Ads
• Additional Cross Media Efforts to
Create One Day Splash
• Elevate Digital
New Concept Kick Off Success!
The campaign offered users free taxi services for 3 days. The
campaign consisted of print ads to get the message to a large
audience group paired with an AdMail to target a specific group of
individuals in hopes of them downloading the app to their mobile
device.
The two forms of advertising worked perfectly hand in hand and the
client had great success with their campaign while also gaining a
while new group of users!
Results: 14% open rate!
For more information, contact your Tribune Media Group Representative
or call 312-222-4150. tribunemediagroup.com