This is the presentation of the ROCKIT Digital Conference speaker, Andrei Ursuleanu who talked about facebook and facebook solutions for our businesses at our first event Rockit Enage with Social Netwroks
5. From consumer perspective
Recognize the consumer in the modern times
Engage with the consumers in their environmen
Consider In-depth targeting ability; Go Pro (Audiences
, Retargeting)
From ads perspective
Choose the correct Ad placements & Formats (Premium
Formats)
Metrics are important
Use Analytics Data
From costs perspective
Bid the true value. Think long term.
7. 92%
trust word of mouth
of friends & family
47%
trust TV, press and newspapers
Buying is inherently social
People do rely on friends to help
them make buying decisions
9. ~ 1,3 Billion
monthly active
users across all platforms
~ 700 Mils
Monthly Active
Users
~ 70%
YOY
Growth
Global
~ 60%
returns
daily
…and they are there
longer than
anywhere else
10. ~ 190 thou
Monthly active users
on mobile
~ 380 thou
Overall users
Across mobile touch points
12. Facebook it’s not just reach, it’s not just clicks
Personal
• Birthday
• Education
•Address / Country
• Workplace
• Relationship status
Demographic
•Age
•Gender
Social
•Likes & interests
•Friend connections
•Activity (e.g., check-ins)
•Intent
35%
90%
Accurate targeting for
narrow audiences
• Lookalike audiences
• Custom Audiences
• FBX
New possibilities
…but is very precise targeting
Placement
•Right hand side
•News feed desktop
•News feed Mobile
Facebook achieves 90%
accuracy vs. 35% for the online
industry average
14. Reach Your Own Customers With
Custom Audiences
Facebook
Your customer
database
15. Lookalike Audiences
extension to Custom Audiences
Custom
Audiences
Lookalike
Audiences
What?
Find and reach more
people who are similar
to your
customers/visitors
Why?
They share the same traits as
your customers and hence are
more likely to be interested in
your products/services
Best suited for fan acquisition, site registration, off-Facebook
purchases
16. With Custom Audiences
Tailor messages based on consumer’s objective
W, 18–34
Brand
heavy
W, 18–34
Deal
Seeker
Create Audiences from country email lists, site
registrations and even FB apps
Create different campaign messages
based on the data knowledge Custom
Audience will provide
Use specific selling techniques to reach
the exact interest & needs of your
different segments of users
17. Facebook Exchange
This new solution enables you, to focus on
those users who have already visited your
website and reconnect with them in the most
engaging Social Media environment!
19. +1,7x
Click to Conversion
Rate Cost Per Action
-2,6x
The Click to conversion ratio of FBX
was 1,7 times higher than that of
other Display sources
The cost per action on FBX was 2,6
times lower than that of other
Display sources
Insur
ance
Vertical
* Source TDG (Thinkdigital & Forestview) campaigns, 2012-2013
20. +2xClick to Conversion
Rate Cost Per Action
-1,4x
The Click to conversion ratio of FBX
was 2 times higher than that of
other Display sources
The cost per action on FBX was 1,4
times lower than that of other
Display sources
Online
Travel
Vertical
* Source TDG (Thinkdigital & Forestview) campaigns, 2012-2013
21. +2,3x
Click to Conversion
Rate Cost Per Action
-1,6x
The Click to conversion ratio of FBX
was 2,3 times higher than that of
other Display sources
The cost per action on FBX was 1,6
times lower than that of other
Display sources
eCom
merce
Vertical
* Source TDG (Thinkdigital & Forestview) campaigns, 2012-2013
22. Choose the correct Ad
placements & Formats
(ideal mix for the right campaign
goal)
31. Logout Experience Video
Distribute a video post from
your Page at the end of a user’s
experience when they are
about to finish engaging and
create new engagement circle
and continued experience!
LogOut Experience
Logout Experience Link
Show a link post from your
Page at the end of a user’s
experience when they are
about to actively seek new
content
Facebook achieves 90% accuracy vs. 35% for the online industry average
Single Ad on HomepageNewsfeed Desktop and Mobile3X ROI based on testing with subset of clients*
Premium Page Post Requirements: Premium Page Posts Must be according to specs It must be sent 5 working days before start date
Premium Page Post Requirements: Premium Page Posts Must be according to specs It must be sent 5 working days before start date
Premium Page Post Requirements: Premium Page Posts Must be according to specs It must be sent 5 working days before start date
Booking Sla: 5 business daysFrequency Cap: Not availableAd type per gender: can be served an ad for women targeting and another one for male targeting(!) Can’t place a LOX for categories such as alcohol due to the lack of Demographic targeting.