The New Marketing Paradigm

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The New Marketing Paradigm

  1. 1. THENEWMARKETINGPARADIGM © Melissa How, 2010 1
  2. 2. Addressable Voice Mobile Email Mobile Email SMS SMS + MMS IM IM IM Email Email EmailDirect Mail Direct Mail Direct Mail Direct MailTelephone Telephone Telephone Telephone<1990 1990s 2000s 2010TV TV TV TVRadio Radio Radio RadioPrint Print Print PrintDisplay Display Display Display Website Website Website Search Search Search Online Display Online Display Online Display Paid Search Paid Search Landing Pages Landing Pages Microsites Microsites Online Video Online Video Affiliate Marketing Affiliate Marketing Webinars Webinars Blogs Blogs RSS RSS Podcasts Podcasts Wikis Wikis Social Networks Social Networks Mobile Web Mobile Web Behavioral Ads Virtual Worlds © Melissa How, 2010 Widgets 2
  3. 3. © Melissa How, 2010 3
  4. 4. Web 1.0 (1991-2003) • Dial-up Web 2.0 (2004 – 2010) • Companies • Centralised • Broadband • Publishing Web 3.0 (2010 - future) • Communities • Consumer • High speed connectivity • Decentralised • Home pages • Participation • Web applications • Static • Advertised • Collaboration • Syndication • Email • Social Media • Video streaming • Blogs • Virtual worlds • Dynamic • Semantic Web • Viral • Intuitive • Mobile © Melissa How, 2010 © Melissa How, 2010 4
  5. 5. © Melissa How, 2010 5
  6. 6. Push  PULLInformation  INTERACTIONCommunication  CONVERSATION 6 © Melissa How, 2010
  7. 7. © Melissa How, 2010 7
  8. 8. SOCIAL MEDIA means… Anyone with an Internet connection can be aCreator and Distributor of content. © Melissa How, 2010 8
  9. 9. SOCIAL MEDIA means…The Collective Power of the Public.People can Collaborate to create change. © Melissa How, 2010 9
  10. 10. SOCIAL MEDIA means… Freedom of Information and Access to the Collective Knowledge of the World. © Melissa How, 2010 10
  11. 11. SOCIAL MEDIA means…Rapid Communication and the boundary less spread of News and Information. © Melissa How, 2010 11
  12. 12. MARKETING WISEMarketing ConsultantStrategy PlanningDigital MarketingMaster of Entrepreneurship & Innovation (MEI)Masters of Commerce (Marketing)www.marketingwise.com.au@Marketing_WiseFacebook.com/melissathowLinkedin.com/in/melissa.t.howMelbourne, Australia © Melissa How, 2010 12

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