Ellis Jones - ConnectingUp 2013 - Challenging stereotypes through online enga...Ellis Jones
The document discusses how non-profits can use digital campaigns and online engagement to challenge stereotypes, empower people, attract funding, and bring attention to issues. It notes that adoption of technologies is accelerating, with many older Australians now using smartphones, tablets, and engaging online. Non-profits that assume older people are not active online risk missing opportunities or creating barriers. Effective online tools and tactics for non-profits include visual storytelling, user-generated content, media relations and blogger outreach.
This document discusses when promotional controversies can spark buzz for a brand versus when they do not. It provides examples of controversies from brands like Cadila Healthcare, Levi's, and Dabur that both helped and hurt the companies. The key factors that determine if a controversy is successful include understanding the audience, identifying the "sweet spot" of controversy, and tailoring the controversy based on the target media. Controversies can boost sales but can also backfire if they go too far and offend audiences.
RPJM Desa Hanum tahun 2009-2014 bertujuan untuk merencanakan pembangunan desa selama 5 tahun kedepan dengan fokus pada peningkatan infrastruktur, ekonomi masyarakat, pemberdayaan masyarakat, dan pelayanan publik di Desa Hanum. Prioritas programnya adalah perbaikan jalan dan gedung sekolah serta peningkatan akses listrik dan air bersih di desa.
Este documento contiene los títulos de más de 100 canciones populares españolas e hispanoamericanas de diferentes géneros como boleros, jotas, pasodobles y más. La lista incluye canciones famosas como "La Bamba", "Cielito Lindo", "Volver" y "La Cucaracha", así como canciones menos conocidas. Cubre un amplio rango de regiones y épocas.
Este documento contiene las letras de más de 200 canciones populares españolas e hispanoamericanas de diferentes géneros como boleros, coplas, jotas, rancheras y pop rock. Incluye canciones emblemáticas de artistas como Joan Manuel Serrat, Joaquín Sabina, Mecano, Rosana Arbelo y Rocío Jurado.
This document discusses database concepts and Boolean logic. It defines key database terms like character, field, record, file, and database. It also explains how a clinic uses these concepts in its database to store patient and consult information. Boolean logic operators like AND, OR, and AND NOT are introduced using Venn diagrams. Examples show how these operators are used in structured query language (SQL) to interrogate a database, such as to find male patients over 50 with certain conditions.
Ellis Jones - Tri-State Conference 2013 - Communicating ReformEllis Jones
Leading Age Services Australia (LASA) – Victoria, NSW-ACT and South Australia hosted the 22nd Annual Tri-State Conference & Exhibition in Albury on Sunday 24 – Tuesday 26 February. The conference's theme was 'Aged care: Reform or Revolution?'.
Speakers were invited to explore areas of critical importance to the aged care industry such as the effects of the Federal Government’s 2012 Living Longer. Living Better aged care reform package, changes to the ACFI, the Workforce Compact, governance of the Australian Charities and Not-for-Profits Commission Taskforce and the results of the National Institute for Labour Studies (NILS) Census.
As principal of an agency with a specialised aged care marketing practice, Rhod Ellis-Jones was asked to speak on what marketers need to know post aged care reform and touched on:
- how aged care is set to change with reform - particularly consumer directed care (CDC) - and what that means for community engagement and marketing
- the expectations of Baby Boomers in terms of information, control over health planning and lifestyle
- research as an opportunity to engage with referrer networks
- strategies for market differentiation
- cost effective tactics to make community engagement the only marketing a provider needs
This is his presentation.
Social recruitment-strategy-case-study-ellis-jones-finalEllis Jones
Presentation on the use of social media for employee engagement, recruitment, and employer branding using Vasey RSL Care's successful project as an exemplar.
This document appears to be contact information for Studio Melenka, a photography studio owned by Owen Melenka located in Calgary, Canada. It provides the studio name, owner's name, name of a 2014 photography project, contact information including the studio address, email addresses and phone numbers.
The document outlines the process and requirements for students in the ASMPH Student Portfolio Batch 2012 to create a portfolio documenting their learning and growth over their four years in medical school. Students will meet with mentors three times to present their portfolio, including a storyboard connecting artifacts from years 5-8 showing their learning and a final artifact exemplifying their growth over the entire five years. The best portfolio exemplifying the school's mission will receive special recognition as voted by peers and determined by a panel interview of shortlisted candidates.
Ellis Jones - ConnectingUp 2013 - Challenging stereotypes through online enga...Ellis Jones
The document discusses how non-profits can use digital campaigns and online engagement to challenge stereotypes, empower people, attract funding, and bring attention to issues. It notes that adoption of technologies is accelerating, with many older Australians now using smartphones, tablets, and engaging online. Non-profits that assume older people are not active online risk missing opportunities or creating barriers. Effective online tools and tactics for non-profits include visual storytelling, user-generated content, media relations and blogger outreach.
This document discusses when promotional controversies can spark buzz for a brand versus when they do not. It provides examples of controversies from brands like Cadila Healthcare, Levi's, and Dabur that both helped and hurt the companies. The key factors that determine if a controversy is successful include understanding the audience, identifying the "sweet spot" of controversy, and tailoring the controversy based on the target media. Controversies can boost sales but can also backfire if they go too far and offend audiences.
RPJM Desa Hanum tahun 2009-2014 bertujuan untuk merencanakan pembangunan desa selama 5 tahun kedepan dengan fokus pada peningkatan infrastruktur, ekonomi masyarakat, pemberdayaan masyarakat, dan pelayanan publik di Desa Hanum. Prioritas programnya adalah perbaikan jalan dan gedung sekolah serta peningkatan akses listrik dan air bersih di desa.
Este documento contiene los títulos de más de 100 canciones populares españolas e hispanoamericanas de diferentes géneros como boleros, jotas, pasodobles y más. La lista incluye canciones famosas como "La Bamba", "Cielito Lindo", "Volver" y "La Cucaracha", así como canciones menos conocidas. Cubre un amplio rango de regiones y épocas.
Este documento contiene las letras de más de 200 canciones populares españolas e hispanoamericanas de diferentes géneros como boleros, coplas, jotas, rancheras y pop rock. Incluye canciones emblemáticas de artistas como Joan Manuel Serrat, Joaquín Sabina, Mecano, Rosana Arbelo y Rocío Jurado.
This document discusses database concepts and Boolean logic. It defines key database terms like character, field, record, file, and database. It also explains how a clinic uses these concepts in its database to store patient and consult information. Boolean logic operators like AND, OR, and AND NOT are introduced using Venn diagrams. Examples show how these operators are used in structured query language (SQL) to interrogate a database, such as to find male patients over 50 with certain conditions.
Ellis Jones - Tri-State Conference 2013 - Communicating ReformEllis Jones
Leading Age Services Australia (LASA) – Victoria, NSW-ACT and South Australia hosted the 22nd Annual Tri-State Conference & Exhibition in Albury on Sunday 24 – Tuesday 26 February. The conference's theme was 'Aged care: Reform or Revolution?'.
Speakers were invited to explore areas of critical importance to the aged care industry such as the effects of the Federal Government’s 2012 Living Longer. Living Better aged care reform package, changes to the ACFI, the Workforce Compact, governance of the Australian Charities and Not-for-Profits Commission Taskforce and the results of the National Institute for Labour Studies (NILS) Census.
As principal of an agency with a specialised aged care marketing practice, Rhod Ellis-Jones was asked to speak on what marketers need to know post aged care reform and touched on:
- how aged care is set to change with reform - particularly consumer directed care (CDC) - and what that means for community engagement and marketing
- the expectations of Baby Boomers in terms of information, control over health planning and lifestyle
- research as an opportunity to engage with referrer networks
- strategies for market differentiation
- cost effective tactics to make community engagement the only marketing a provider needs
This is his presentation.
Social recruitment-strategy-case-study-ellis-jones-finalEllis Jones
Presentation on the use of social media for employee engagement, recruitment, and employer branding using Vasey RSL Care's successful project as an exemplar.
This document appears to be contact information for Studio Melenka, a photography studio owned by Owen Melenka located in Calgary, Canada. It provides the studio name, owner's name, name of a 2014 photography project, contact information including the studio address, email addresses and phone numbers.
The document outlines the process and requirements for students in the ASMPH Student Portfolio Batch 2012 to create a portfolio documenting their learning and growth over their four years in medical school. Students will meet with mentors three times to present their portfolio, including a storyboard connecting artifacts from years 5-8 showing their learning and a final artifact exemplifying their growth over the entire five years. The best portfolio exemplifying the school's mission will receive special recognition as voted by peers and determined by a panel interview of shortlisted candidates.
How to make social impact your growth strategy.Ellis Jones
Your business has a positive social impact. Understand it. Make it your growth strategy.
More information here:
http://www.ellisjones.com.au/social-impact-consulting/
Celebrazione di inaugurazione 140esimo _ Ispettoria S. Raffaele Arcangelo PARMaike Loes
El documento describe la apertura oficial del año de preparación para celebrar el 140° aniversario de la primera expedición misionera de las Hijas de María Auxiliadora al Paraguay. La Visitadora Canónica Sor Alaíde Deretti invita a todas las hermanas a formar una gran expedición misionera y a ampliar su mirada hacia los jóvenes como misioneras de esperanza y alegría. Sor Alaíde entrega un símbolo, una barca, que las acompañará en este año y las invita a pasar de una pastoral de conservación
Bénéfices des blogs dans votre communication sur les médias sociauxUp 2 Social
Avec Internet, les consommateurs ont pris le pouvoir ! L’enjeu pour les marques est de créer une relation et converser avec eux.
Ces conversations ont lieu sur les médias sociaux, les réseaux sociaux bien sûr mais aussi les blogs, c’est pourquoi les marques mettent en valeur leurs présences sur ces médias.
Elles créent des contenus pour tisser et entretenir la conversation avec leurs communautés, contenus qui seront diffusés sur leur blog et partagés sur les réseaux sociaux.
En donnant du sens à leur présence sur ces médias sociaux, les blogs permettent aux marques d’établir une communication relationnelle avec les consommateurs.
Le blog est un outil de communication qui symbolise le dynamisme, il permet à une marque de se démarquer de la concurrence et d’avoir un réel impact sur sa cible.
Comment bien rédiger le Cahier des charges de votre site webpolenumerique33
Un site Internet ne bénéficiera d’un bon retour sur investissement que si le projet est bien défini en amont et suivi en aval. Le cahier des charges permet de formaliser votre projet, de mentionner les spécificités techniques et ainsi de mieux dialoguer avec vos prestataires. Conseils de rédaction et focus sur les aspects juridiques (propriété intellectuelle, mentions légales, CGV…). Animé par le Pôle numérique de la CCIB et Alias Avocats.