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1970’s, 1990’s and 2010 music
video
Becca & Jade
1970’s
In the 1970s many of the video technology available therefore consisted of a lot
of graphic effects and moving backgrounds. In this video we can see that a green
screen was used to create the effect. This video is very basic and a modern
audience would find it harder to engage with what is happening. The video has
minimal jump cuts and it focused on Michael Jackson’s signature dance moves.
1990’s
In this video it is mainly focused on her and her dancing. She is posing and
wearing minimal clothing. It is all filmed in the dark to show the ‘bad’ side, also
there is also a lot of men in cars. From the 1970’s music video this is more
promiscuous and risky. None of the green screen or special effects have been used
it is more of a story line to back up the song.
2010
In this music video just like the 1990’s music video there is a story line to go along with
the music video. Unlike the 1970’s there has been no special effects. This music video is
very simple and not sexualised as it was made for the FIFA World cup. From the 1970’s to
2010 there is a major increase of quality of the video camera and the variety of shots
used to capture and keep the audiences attention.
Richard Dyers star theory
1. Idolization- that people copy what they are
doing or what they are wearing
2. Some stars everyone will slate and others will
only have good press written about them.

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Jade&becca

  • 1. 1970’s, 1990’s and 2010 music video Becca & Jade
  • 2. 1970’s In the 1970s many of the video technology available therefore consisted of a lot of graphic effects and moving backgrounds. In this video we can see that a green screen was used to create the effect. This video is very basic and a modern audience would find it harder to engage with what is happening. The video has minimal jump cuts and it focused on Michael Jackson’s signature dance moves.
  • 3. 1990’s In this video it is mainly focused on her and her dancing. She is posing and wearing minimal clothing. It is all filmed in the dark to show the ‘bad’ side, also there is also a lot of men in cars. From the 1970’s music video this is more promiscuous and risky. None of the green screen or special effects have been used it is more of a story line to back up the song.
  • 4. 2010 In this music video just like the 1990’s music video there is a story line to go along with the music video. Unlike the 1970’s there has been no special effects. This music video is very simple and not sexualised as it was made for the FIFA World cup. From the 1970’s to 2010 there is a major increase of quality of the video camera and the variety of shots used to capture and keep the audiences attention.
  • 5. Richard Dyers star theory 1. Idolization- that people copy what they are doing or what they are wearing 2. Some stars everyone will slate and others will only have good press written about them.