The document discusses the design of human-machine interfaces for vehicles. It describes the mission to design interfaces that are clear, compelling and safe to use while driving. It discusses exploring visionary design concepts while implementing useful technology. The interfaces will prioritize the driver experience and monitor interactions to minimize distractions.

1. P A R R I S H H A N N A | D I R E C T O R H U M A N - M A C H I N E I N T E R F A C E

7. Page 7

8. Our Mission is to design and develop in-vehicle and
remote human-machine interfaces that are clear in
use, compelling in look and interaction, and
safe to use while driving.
Our ever evolving physical and digital frameworks and
solutions span the global Ford and Lincoln vehicle
lines, and reflect the ever evolving needs of
drivers and passengers.
We design for driving first and everything else follows.
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9. Our design explorations will be visionary, our
implementation of technology will be clever and
useful, our systems will be robust, clear,
simple and unique.
Our success measures will include safety,
simplicity, seamless integration, intuitive
understanding and consistency.
We will set the bar for the automotive industry as
well as contemporary multi-screen and multi-user
digital systems and environments.
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10. Do you understand (and
use) everything that your
vehicle offers?
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12. Model T
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13. More Features …
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14. A Few Bad Habits Linger
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15. Model T
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16. Put car in washing machine
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17. Just shopped at Target, On my wayhome
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18. Adult onlygas
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19. WE INTEND TO IMPROVE THE USEFULNESS OF ALL ICONS
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20. Bjorn, 29 Hamburg
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21. The Vehicle Ecosystem Approach
Beyond studying justthe user, we study vehicles as the center of an
ecosystemof users, relationshipsand journeys.
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22. The Vehicle Ecosystem Approach
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23. “It’s an extra limb.”
Claire, Chicago
“It is one of my group of
friends.” Nana, Bangalore
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24. Page 24
Data & Function Flow Into Vehicle

25. Process Overview
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26. UX Principles
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27. Prioritize monitoring over action.
Create driving optimized interactions.
Build on paradigms that work.
Leave the driver in control.
Prioritize experience over capability.
Designing for Driving
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28. Source: Looking Away From the Road Raises Crash
Risk (from Dingus, Hanowski, & Klauer, 2011)
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Drive Safe: Not all distractions are created equal

29. Phone integration is CRITICAL
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30. Page 30
Steering wheel
controls & Stalks
Mechanical and
capacitive controls
HUD logic, interactionand
design
Front seat mounted
controls / multi-
contour adjustments
Center UI controller
eShifter, manual shifter,
emergency brake
Cluster logic, interaction &
design
ICP switches,
buttons, dials /
separate climate
controls
Media device
stowage
Accommodation of brought-in
devices – Front & Back;
Mirror Mode vs. AppLink
Media hub /
connectors + device
management
Memory setting
controls +
Passenger controls
Voice & Gesture
Input
Center stack display assumptions
UI logic, look & feel, input
control, coordination withother
displays
Rear seat
entertainment,
climate &
communication
controls
Next-gen Display / Mirror
Capacitive armrest with
controls

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32. EVOLVE TO SUPPORT LONG-TERM
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INCUBATE
SUPPORT
LEARN

33. Process Overview
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34. Process Overview
Discovery Definition
Design
Deployment
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35. Consumer Research
GQRS Early Verbatim Binning
Ford Customer Clinics - Edge/MKX, Explorer, Focus, Escape, C-Max
JD Power Navigation Usage Study
SYNC Owner-to-Owner Forum
3rd Party Evaluations
Consumer Reports
Social Media / Print Media
TeleNav User Experience Team
Microsoft/Blink Interactive Benchmark & Competitive Usability Perf.
Strategy Analytics
Ford Internal Experts
Customer Acceptance Team
Voice of the customer Fleet
Accommodation & Usage / Ergonomics analysis
Global Competitive Benchmarking
Sources of Feedback
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36. And look for inspiration
from contemporary
design
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37. Design Language
Architectinga purposeful experience for the Driver to enjoy for the
life of their vehicle and beyond
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38. fashion
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39. materials
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40. sculpture
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41. product design
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42. packaging
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43. product
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44. architecture

46. modularity
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47. Our competitors are building dated,
antiquated designs that are reminiscent of
old technological aesthetics.
We need to FORECAST, and design with
simplicity, function, and ease-of-use in
mind.
No instruction manual needed!
Competitors
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48. this is NOW. flat, purposeful dimension. it’s where everything is heading.
it’s expected in the coming years, and feels odd today. it’ll become universal.
ios
Flat color round / smooth
semi- dimensional skin
via parallax
android
dimensional / flat
square corners
global language
windows phone
flat
3D transitions
color important
Leverage other familiar paradigms
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49. classic / timeless
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FUSION SENSORS

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SENSORS

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55.  Speed, Rev-counter, Fuel gauge
 Indicators (Telltales)
 Trip-computer
 Message Centre
 Diagnostics (e.g. TPMS)
 Vehicle Settings
 Auto Start Stop
 Rear Seat Beltminder
 Shift Indicator Light
Centre Stack
 Multimedia (Audio, Video)
 Navigation
 Phone
 Connectivity
(BT, MP3, Nomadic devices)
 Multimedia Settings
Convenience
 EATC
 Keyless Entry
 Electronic Parking Brake
DriverAssistance
 Park Assist
Driver Information (Cluster)
DriverAssistance (Cluster)
 Forward Assistance:
 (Adaptive) Cruise Control
 Speed limiter
 Lateral Assistance:
 (Lane Departure Warning)
 Blind Spot Detection
Steering Wheel Controls
 Volume, Seek/Skip
 Voice Activation / Cancellation
 Multi Media control
 Cluster control
 (Adaptive) Cruise Control
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HMI FUNCTION DISTRIBUTION

56. Early explorations of
Information Structures &
User Interface (UI)
Concepts
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57. Multi-Screen Harmony
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58. MAPPING PROPOSED NAVIGATION PARADIGM
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59. MAPPING PROPOSED NAVIGATION PARADIGM
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60. MAPPING PROPOSED NAVIGATION PARADIGM
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61. ACCOMMODATION FOR CAPACITIVE
MEDIA PHONEHOME NAV VEHICLE SETTINGS
<STATUS INFORMATION> CLOCK
MEDIA PHONEHOME NAV VEHICLE SETTINGS
<STATUS INFORMATION> CLOCK <STATUS INFORMATION> CLOCK
[STUFF]
NAVIGATIONPHONE Home SettingsCLOCK
Tap for each domain (e.g. phone)
MEDIA PHONEHOME NAV VEHICLE SETTINGS
<STATUS INFORMATION> CLOCK
Tap page up/down arrows
Swipe to move list
[STUFF]
NAVIGATIONPHONE Home SettingsCLOCK
Speed
Limit
55 East Capital St. NE
Tap zoom in/out buttons
Pinch/Spread
AUDIO [STUFF]
PHONE Home SettingsCLOCK NW
Speed
Limit
55 East Capital St. NE
.
.
.
-+-+[STUFF]
NAVIGATIONPHONE Home SettingsCLOCK
CLIMATE / OUTSIDE TEMP
101.1 105.3 97.1 88.7 95.5
101.1 105.3 97.1 88.7 95.5 96.3
Tap left/right arrows
Swipe left/right Swipe between domains
Tap for each domain
CLIMATE / OUTSIDE TEMP CLIMATE / OUTSIDE TEMP CLIMATE / OUTSIDE TEMP
SETTINGSHOME MEDIA NAV PHONE VEHICLE
ResistiveCapacitive
Radio Presets Map Zoom List Browsing Menu Navigation
MEDIA PHONEHOME NAV VEHICLE SETTINGS
<STATUS INFORMATION> CLOCK
MEDIA PHONEHOME NAV VEHICLE SETTINGS
<STATUS INFORMATION> CLOCK <STATUS INFORMATION> CLOCK
[STUFF]
NAVIGATIONPHONE Home SettingsCLOCK
Tap for each domain (e.g. phone)
MEDIA PHONEHOME NAV VEHICLE SETTINGS
<STATUS INFORMATION> CLOCK
Tap page up/down arrows
Swipe to move list
[STUFF]
NAVIGATIONPHONE Home SettingsCLOCK
Speed
Limit
55 East Capital St. NE
Tap zoom in/out buttons
Pinch/Spread
AUDIO [STUFF]
PHONE Home SettingsCLOCK NW
Speed
Limit
55 East Capital St. NE
.
.
.
-+-+
[STUFF]
NAVIGATIONPHONE Home SettingsCLOCK
CLIMATE / OUTSIDE TEMP
101.1 105.3 97.1 88.7 95.5
101.1 105.3 97.1 88.7 95.5 96.3
Tap left/right arrows
Swipe left/right Swipe between domains
Tap for each domain
CLIMATE / OUTSIDE TEMP CLIMATE / OUTSIDE TEMP CLIMATE / OUTSIDE TEMP
SETTINGSHOME MEDIA NAV PHONE VEHICLE
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62. CONCEPT 3
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63. CONCEPT 4
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64. CONCEPT 5
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65. PRELIMINARY CONCEPT
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66. ITERATIVE CONSUMER TESTING
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67. “Change Source reminds
me of changing the source
on my TV.”
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68. “I need a Homescreen on
my phone – not in my car.”
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69. APP INTEGRATION
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71. Ford day ☀
2013 f150
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72. Ford night ☾
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73. During the park event, the center stack screenwill
provide direction and warnings to the customer.
ACTIVE PARKASSIST: PARALLEL PARKING
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74. MOBILITY SERVICES
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75. Storyboards
Sally is getting her breakfast. While making her
bagel, she requests a shuttle pickup on her
phone.
Sally’s alarm is going off. A notification shows an
upcoming trip planned for 7:30 AM.
Sally at home planning a trip on her tablet for the
next day.
Sally gets a ride request while she is on the
shuttle. Sheconfirms the request.
John is on the city street. He requests to join a
ride on his mobile phone.
Sally heads out of her apartment to wait for the
shuttle.
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76. Storyboards
She sets the destination of her trip and selects
parking options.
From the kiosk, she chooses a car type and
books a trip.
Jane gets off the train in the Hub. She spots a
kiosk to reserve a car.
She docks her tablet and it shows the route to
her destination.
She opens the door and gets in.The car is delivered to her.
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77. Iterative, Formative &
Evaluative - Consumer
Research
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78. BUILD & TEST MODELS
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79. BUILD & TEST MODELS
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80. BUILD & TEST MODELS
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81. GLOBAL SIMULATORS
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82. PHASE 1: TEST TASKS
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83. Cue research video … “Ann”
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84. “The buttons, wording
and icons are bigger.
That’s good – I’m trying to
drive a car here.”
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85. April 2014 May 2014 July 2014
Research Sessions – Iterative, Formative, Evaluative
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86. ATTRIBUTES OF MEASUREMENT
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87. Towards a final design -
that works with all
current & future Ford
vehicles
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88. Visual Performance Lighting Lab
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89. Lighting Lab Contrast Testing
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93. RE-WRITE/PCAHMI SPECIFICATIONS AND DELIVERABLES
GUI Specifications
2D Animation
A21a_Animation Classes
3D Animation
Movies
A21a_Animation Classes
A21a_Animation Classes
Graphic Design
Artwork (Photoshop / Illustrator)
Translation Database
Screenflows/Wireframes Ford
Logic & Flow
Linked to Use Cases & Functional Requirements
GUI Design Standards
GUI Style Guide
Supporting Documents
A22a Screen Interruption Table
A65x Hard Button Switch Behavior
A62 Driver Distraction Rules Specification
VUI Specifications
Layout, Fonts, Color, Icons
A73x Market Behavior Tables
A69 Languages and Markets
Logic of Operation, Widgets, Interaction Rules
Reference Model Prototype / Simualtion
Supplement to the Specifications
Ford
Razorfish
Ford
Ford
Ford
Voice Control Grammar
A53 Voice Grammar Specification
Ford
VUI-GUI Interaction
A48a VUI-GUI Design Standards
Ford
Jingles & Voice Prompts
A22c Jingles and Prompts Library
Ford
Razorfish Razorfish
Razorfish
Razorfish
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94. CORE HMI DESIGN REPOSITORIES
New Draft Articles
 Benchmarking
 Usability Testing
 Back Behaviour
 Media Browsing
 Colors
 Climate Control
 Driver distraction
Overview Pages Layout Update
 UI patterns
 Architecture
 Motivation
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96. Page 96

97. thank you
P A R R I S H H A N N A | D I R E C T O R H U M A M - M A C H I N E I N T E R F A C E