The document discusses Google's vision for the perfect search engine. It should understand user intent from natural language queries, have knowledge about the world, and return exactly the right results to answer questions or help make decisions. Google is working to map the universe of things, not just web pages, through projects like the Knowledge Graph. This will allow search to understand queries about topics rather than just text matches, and provide relevant summaries and explorations of those topics. The goal is for search to be truly universal and able to answer increasingly complex questions across all information.

1. Making Search Smarter
Jack Menzel
Product Management Director, Search
Google Confidential and Proprietary

2. What is the perfect search engine?

3. Search should be accessible.

4. Search should be conversational.

5. Search should understand the world.

6. Search should get you the right answer.

7. Search should help you make better decisions.

8. Search should be truly universal.

9. The perfect search engine should understand exactly what
you mean and give you back exactly what you want.

11. I don't really see science fiction as fiction.
I can imagine colonies on Mars and everything.
-Sigourney Weaver

12. Matching strings, not things
The ice hockey team?
The NBA team?
The TV show?

13. Goal: Map the universe of things, not just web pages

14. The Google Knowledge Graph: Over the past two years,
we've created a database of structured knowledge.
500 million people, places and things
3.5 billion defining attributes and connections

15. Refine to "see results about" the exact thing you meant.

16. Click and Google understands the "thing" you're looking for

17. Refining results in autocomplete

18. Relevant information on the right hand side of the page for
millions of search queries.

19. Summaries are dynamic and intelligent, reflecting the most relevant kinds
of facts for a given topic.

20. Explore and dig into a topic of interest.

21. Explore the Knowledge Graph

22. Explore the connections between people and things

23. Knowledge about the world

24. The Evolution of Search

25. Universal Search: search everything from one box

26. Useful results from your inbox in a beautifully easy-to-read way on
the results page

27. Search everywhere

28. The Future is Bright: As we continue to evolve the
technology, we'll be able to help you answer harder and
harder questions...
Where can I attend a Lady Gaga concert in warm outdoor weather?
Where can I find an amusement park with a vegetarian restaurant nearby?
How many governors were born in a different state than they govern?
What is the coldest lake in the world in July?

29. Google Confidential and Proprietary