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The magical power of play

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One of the biggest challenges in market research is to motivate participants for research. Studies have confirmed that the often used Matrix questions seem to demotivate participants. I think that play can be the key to a better participant experience, which will result into a higher respond rate and high quality data. During the webinar I’d like to explain the magical power of game mechanics from a psychological perspective. I also would like to share some best practices I learned during the development of my own research game The Association Game.

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The magical power of play

  1. 1. Festival of #NewMR 2019 The magical power of play I think that play can be the key to a better participant experience, which will result into a higher respond rate and high quality data. I’d like to explain the magical power of game mechanics from a psychological perspective. I also would like to share some best practices I learned during the development of my own research game The Association Game.Jeroen Spetter Ruigrok NetPanel Presentation copyright, the presenters and NewMR. Please credit when using.
  2. 2. Festival of #NewMR 2019
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  7. 7. Festival of #NewMR 2019 MOTIVATIO N INTUITION
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  13. 13. Festival of #NewMR 2019 Jeroen Spetter Ruigrok NetPanel (+31)(0)20 7820421 jeroenspetter@ruigroknetpanel.nl www.ruigroknetpanel.nl
  14. 14. Festival of #NewMR 2019 Sources: • https://lithosphere.lithium.com/t5/Science-of-Social-Blog/The-Final- Touch-Trigger-and-Gamify/ba-p/23262 • Kahneman-Thinking fast and slow • Photo Baining Tribe: Gary Latham
  15. 15. Festival of #NewMR 2019 Q & A Jeroen Spetter Ruigrok NetPanel Sue York NewMR
  16. 16. Festival of #NewMR 2019 NewMR 2019 Sponsors Communication Gold Silver

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