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Festival of #NewMR
2019
	
	
The	magical	power	of	play	
	
I	think	that	play	can	be	the	key	to	a	better	
participant	experience,	which	will	result	into	a	
higher	respond	rate	and	high	quality	data.	I’d	like	
to	explain	the	magical	power	of	game	mechanics	
from	a	psychological	perspective.	I	also	would	like	
to	share	some	best	practices	I	learned	during	the	
development	of	my	own	research	game	The	
Association	Game.Jeroen	Spetter	
Ruigrok	NetPanel
Presentation copyright, the presenters and NewMR. Please credit when using.
Festival of #NewMR
2019
Festival of #NewMR
2019
Festival of #NewMR
2019
Festival of #NewMR
2019
Festival of #NewMR
2019
Festival of #NewMR
2019
	
	
MOTIVATIO
N	
INTUITION
Festival of #NewMR
2019
Festival of #NewMR
2019
Festival of #NewMR
2019
Festival of #NewMR
2019
Festival of #NewMR
2019
Festival of #NewMR
2019
	
	
Jeroen Spetter
Ruigrok NetPanel
(+31)(0)20 7820421
jeroenspetter@ruigroknetpanel.nl
www.ruigroknetpanel.nl
Festival of #NewMR
2019
	
	
Sources:
• https://lithosphere.lithium.com/t5/Science-of-Social-Blog/The-Final-
Touch-Trigger-and-Gamify/ba-p/23262
• Kahneman-Thinking fast and slow
• Photo Baining Tribe: Gary Latham
Festival of #NewMR
2019
	
	
Q	&	A	
Jeroen Spetter
Ruigrok NetPanel
Sue York
NewMR
Festival of #NewMR
2019
	
	
NewMR	2019	Sponsors	
Communication	
Gold	
Silver

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