How to beat Google  on relevancy      Craig Rees
FastestRelevant Best
To Google ornot, that is the   question
Search as your USP
Am I mad????
Who cares...
Generic
Focus on your    niche
Goal!!!!
More than a few  keywords
Context is key
Intent       Location    Time                              Social Graph  History            Device  DeviceSocial graph    ...
Friday night pizza
Weekend DIY
More than just words
1 step of the journey
Helping hand
Information value
Take a breath
Pick a nicheUser needs  ContextInformation
Upcoming SlideShare
Loading in …5
×

Ignite melbourne - beating google at relevancy

2,470 views

Published on

My talk at Ignite Melbourne August 2011, plus this is my write up to explain the slide http://www.craigrees.com/?p=210

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Ignite melbourne - beating google at relevancy

  1. 1. How to beat Google on relevancy Craig Rees
  2. 2. FastestRelevant Best
  3. 3. To Google ornot, that is the question
  4. 4. Search as your USP
  5. 5. Am I mad????
  6. 6. Who cares...
  7. 7. Generic
  8. 8. Focus on your niche
  9. 9. Goal!!!!
  10. 10. More than a few keywords
  11. 11. Context is key
  12. 12. Intent Location Time Social Graph History Device DeviceSocial graph Individual Chronology
  13. 13. Friday night pizza
  14. 14. Weekend DIY
  15. 15. More than just words
  16. 16. 1 step of the journey
  17. 17. Helping hand
  18. 18. Information value
  19. 19. Take a breath
  20. 20. Pick a nicheUser needs ContextInformation

×