The document discusses Google+ and its focus on building trust through connecting users' activities across Google services. It notes that with Google positioning itself post-transaction, the opportunity for marketers is to focus on customer interaction and engagement through social signals and connections between customers. The conclusion encourages connecting with the author on Google+.

1. Justin Sanger
Founder I CEO
SupportLocal
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2. 2004 2010
2007
2005 2011
2009
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3. “Google+ is Google itself. We’re extending
it across all that we do –
search, ads, Chrome, Android, Maps, YouTube – so
What’s different this time?
that each of these services contributes to our
understanding of who you are.”
Bradley Horowitz – VP Products for Google+
September 27, 2011 (Wired Magazine)
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4. Google+
in one word is
TRUST
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5. So what does this mean to
YOU, the internet marketer and
the BUSINESSES you serve?
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6. Our job no
longer ends
with the
delivery of
a lead.
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7. The search
marketing
funnel reopens
at the point of
interaction.
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8. Google’s
positioning itself
post transaction.
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9. Focus on the point of interaction
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10. People are links
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11. review
follow +1
re-tweet
post
Like Checkin
friend
recommend
connect
Social signals have variable weight
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12. Customers are connections
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13. Engagement means
understanding
your customer
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14. Circle Justin Sanger on Google+

15. Circle Justin Sanger on Google+

16. Circle Justin Sanger on Google+

17. Circle Justin Sanger on Google+

18. Thank You.
Justin Sanger
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