Elisabetta Aiello
Personal Information
Organization / Workplace
METRO AGLocation
Cologne Area, Germany GermanyOccupation
Marketing Executive Director | Digital Strategy & CRM | Omnichannel Customer Experience | Global leader serving locallyIndustry
Retail
Website
http://www.metrogroup.de/en/About
As Executive Marketing and Digital Director, enjoyed leading the customer centered transformation, digitally enabled, shaping the omni-channel customer experience for the company growth. I experienced the success factors and the pitfalls along that transformation journey, so I understand the crucial role of people in it, in any function ans specially cross-function. I saw the power ok having MKTG and IT people sharing a vision, work side by side exciting and challenging each other. Same apply to MKTG and Sales people. I'm, in facts, a recognized change agent with a commitment to lead customer experience enhancements and play a digital transformation of the business (culture, capabilities,..