John C Havens Tendensdagen 2009

1. Building Trust with Transparency How Social Media Amplifies Authenticity John C. Havens VP, Social Media Porter Novelli

2. * Author, Tactical Transparency: how leaders can leverage social media to maximize value and build their brand * VP, Social Media at Porter Novelli * First Guide to Podcasting at About.com * Leader Organizer, Podcamp NYC * Professional NYC Actor for 15 years

3. How did we get here?

9. Transparency is not Full Disclosure

11. “ Blogging didn’t invent the disgruntled customer.” -- John “CZ” Czwartacki

12. http://www.youtube.com/watch?v=CvVp7b5gzqU&feature=PlayList&p=49F89AC9D0158060&index=0&playnext=1

13. http://www.youtube.com/watch?v=5YGc4zOqozo

14. It is in an organization’s best interest to be transparent to a degree beyond that which is required by law .

15. What is tactical transparency? The act of authentically representing your corporate vision to the public in conjunction with the implementation of standards that protect your organization.

18. “ Build Community, share successes and stories from the front lines.” https://www.stationm.com/entrance/ “ Station M gives you a voice.”

19. Scott Monty from Ford on Twitter

21. “ When you recognize that with transparency comes airing some of your dirty laundry and with that dirty laundry comes people’s perception that you’re being open and honest, then you have to be comfortable in saying things in public that may be misinterpreted or misunderstood or used by your enemies. And that’s a scary process but that’s how you get to authenticity.” -- Chris Anderson

22. Open ID / Universal Transparency Standards