The document outlines key features of the iVend ecommerce platform, including: - Business architecture that allows for a head office connected to multiple store locations. - Extensive marketing, sales, product management, and site customization features. - Support for multiple payment gateways and shipping carriers. - Tools for security, search engine optimization, and customizing the design. - Requirements of running on Windows servers with IIS and SQL Server.

1. N e w Yo r k | L o n d o n | S y d n e y | M e x i c o | N e w D e l h i | P a n a m a | S i n g a p o r e
iVend WebStorefront

2. Agenda • Business Architecture
• Marketing & Promotions
• Sales
• Product Management
• Site Management & Customer Service
• Payment and checkout
• Shipping
• Safety & Security
• System Requirement
• Design
• Search Engine Optimization

3. Business Architecture (Deployment Landscape)
iVend
Web Store Store Operations
Store 1
Head Office
Internet iVend Enterprise Server
Typically spread across different
geographical locations
iVend Store iVend POS
Manager Station Terminal • Head Office
Ethernet
• Store
Ethernet
Three (3) licensed components
Internet • iVend Enterprise (at HO)
• iVend Store (at Store for Store Manager
Store iVend POS functions)
Server Terminal
SAP Business One Server • iVend POS (Till/Register functions)
• SAP Business One Store 2
Server Stores connected to HO over the
• SAP Retail with/ Internet
without POSDM Ethernet
• SAP ERP (ECC 6.0) POS connected to iVend Store over LAN
n Number of stores
• iVend APIs for 3rd
Store iVend POS
party integrations Server Terminal

4. Marketing & Promotions
• Gift Card Support • Coupon
− Email, − Order Based Coupons (apply to entire order)
− Physical − Product Specific Coupons (apply to only specified product)
− Certificate − Coupon discounts by amount or percent
• Gift Registry − Coupons can offer free shipping
• Period and volume discounts − Coupons can have expiration date.
− Coupons can be marked as use once per customer, use once by
• E-Mail Product To A Friend
only one customer, use N times, etc.
• Customers can review & rate − Coupons requires minimum order amount before they are valid
products − Optionally coupons can be attached to specific customer(s),
• Profanity checking product(s), category(s), manufacturer(s) etc.
• User Polls

5. Sales
 Related Products (Alternate Products)
 Upsell products
 Call to Order
 Product Price can be hidden until
product added to cart
 Product X requires Product Y
 Recently viewed products
 Customers who bought X also bought Y
 Customer levels (Customer Group)
supported
 Special Pricing (Similar to one we have
in SAP Business One)

6. Product Management
 Categories/Departments/Manufacturers  Downloadable products supported with
Supported. automatic e-mail to customer with download
 Supports cross-matrix of products mapping. instructions
 Paged browsing for categories and sections:  Support for simple products (e.g. a book) or
Keeps page size small, and optimizes user products with variants
experience.  Product Descriptions can include HTML
 Featured Products formatting
 Disable buy buttons for specific products  Support for Kits
 Support for 3 images sizes: icon, medium,  Limit orders to quantity on hand inventory, or
large allow customers to place orders for items out
of stock.
 Image watermarkinga
 Show inventory on hand status on product
 Donation Products (e.g. Customer Enters page to customer (optional)
Price)
 Category, Department, and Manufacturer
 Restrict product quantities to preset values "names" can be renamed (e.g. "Brochures",
(e.g. 5, 10, 15, 20, 25, etc.) "Products", "Car Parts", whatever you need
 Enforce product minimum order that is appropriate for your unique store site
 Recurring products can have varying intervals products)
(days, weeks, months, years)

7. Site Management & Customer Service (1/2)
• Configure products, prices, taxes, shipping, etc all
from the administration site
• Customer can view Order History
• Customer one click re-order any prior order
• Multiple billing/shipping addresses per customer
• Order options supported
• General Site Disclaimer Message (Agree Before
Entering) supported
• Can set minimum order product quantities before
allowing checkout
• Recent Products Page
• Best-Seller Products Page
• Phone Order Entry Module
• Friendly error handling
• Comprehensive administrative reports, including
revenue trends & graphs, visitor trends & graphs,
customer order percentages, affiliate revenue
reports, tax reports, etc. You can also search for
order by almost any customer record criteria to
assist with customer support calls
• Recurring orders
• Mini-Cart

8. Site Management & Customer Service (2/2)
• Shopping cart can persist over visits
• Shopping cart can be told to clear in N days
• Support for the most common display formats: grid, table expanded, table condensed, simple form, right variant
bars, and completely customize the product pages by altering the output code HTML
• Store News Items Supported
• Order notes can be entered by customer with special instructions
• Each cart item can also have notes entered by the customer
• Shopping "cart" can be renamed (e.g. Shopping Bag).
• Can require customer to agree to Terms and Conditions block (user defined) before proceeding with payment
• Hide products, categories departments (publish or un-publish capability)
• Integrated Product Search
• Advanced Product Search Page (by category, section, manufacturer, price range, SKU, etc)
• Remember me option for returning users.
• Order History Pages: Customers can get their prior order histories; check order status, etc. all online.
• Shopping Cart items can persist over time (even months if desired). Great for return customers, who later
wanted to order a product, but forgot which one they wanted.
• Customer can view all of their prior orders.
• Administrators can edit customer profiles, delete customers, update their address books, billing information, etc.
• Administrator can edit/enter service notes visible by customer regarding order status, special notes, etc

9. Business to Business (B2B)
iVend Web StoreFront has out-of-the-box
B2B feature set with enhanced features such
as:
• Discreet pricing by customer group
• The ability to restrict visibility on product
purchases
• Configuring Discounts
• Create Shipping tax and Coupon Rules
• Re-order of Common Items
• Ability to track shipments and view order
history online
• Purchase orders and MicroPay ease up
invoicing process for Bulk buyers
Notably it allows retailers to create customer levels that allows to filter product options for different user’s view,
and Customize and calibrate different prices for each level
Example: "Wholesale only mode" lets you restrict sales to only approved users

10. Web Services Automation
Optional Web Services Automation Above all a site can be closed or open. A
Interface (WSI) arguably offers the best closed site requires user ID/ Password to
web services extras by allowing users to login to the site for transaction, while an
• Automate inventory updates open site is usually a regular B2C site.
• Order notifications
• Product uploads, and more
Repeat orders can be processed on just a
click

11. Payment and Checkout (1/2)
• Accept Credit Cards in Real Time: Cards can be • Partial Refund and Add-Hoc Charges Supported
processed & verified in real-time, or you can delay • Mark Transactions As Fraud
processing until a later time • Ban Fraud Users from Site
• C.O.D. • Support for recurring orders/payments (auto-ship
• Purchase Order products)
• Request For Quote • Customer can define multiple billing/shipping
• MicroPay addresses and select during checkout
• Backup Gateways - never miss an order due to • Support for CV2 (credit card security code) entry and
problems with your gateway! Simply set up an checking (fraud prevention)
alternate gateway (separate gateway account • Address Verification codes reported to administrator
required) and the site will roll over to that if the with order
primary gateway fails. • Credit card numbers never displayed on site, but
• Gift Cards remembered for user in an encrypted state shown as
• Anonymous Checkout ****1111 on site). Storage can be disabled by both
• "One Page" Checkout store admin and customers if they choose.
• MANUAL Gateway (just collects order & payment • Disable storing of credit cards if desired (we
information for offline processing) recommend that you don't store credit cards on your
• Store can be set to authorize only, or auth-capture site...it is almost never needed anymore)
credit card mode. You can then capture payment at • Set a minimum order total threshold for proceed to
shipment if desired checkout (e.g. must purchase over $100)
• Void & Refund supported

12. Payment and Checkout (2/2)
Multiple payment gateways supported such as:
• 2checkout • Moneris eSELECT Plus (US) • ProtX (U.K. Stores Only)
• Authorize.net • Moneris eSELECT Plus (Canada) • QuickBooks Merchant Services
• Bank Of America (via Cybersource) • MyECheck (Innovative)
• BBS Netaxept • NetBilling • QuickBooks Batch Mode, Non Real
• Chase Paymentech Salem and Orbital • OGONE Gateway (tier 2) Time (Requires T-HUB Add-On from
(Certified) Atandra)
• OGONE Gateway (tier 3)
• Checkout By Amazon • Sage Pay Direct (formerly Protx)
• Paymentech Salem and Orbital
• CyberSource Certified (Now Chase Paymentech) • Sage Payment Systems
• eProcesssingNetwork • PayFuse • SecureNetV4
• eWay (Australia) • PayJunction • SkipJack
• eSELECT Plus (US, Moneris) • PayLeap • Skrill (Moneybookers) PSP
• eSELECT Plus (Canada, Moneris) • Payment Express • Transaction Central Gateway
Supported
• Google Checkout • PayPal Payments:
• USA ePay (certified)
• HSBC − PayPal (Standard)
− PayPal Express Checkout • Verisign Payflo PRO (Now PayPal
• iDeposit
− PayPal PayFlowPro Payflow PRO)
• Innovative Merchant Services
− PayPal Website Payments Pro • WorldPay Business
(QuickBooks QBMS)
• Pinnacle Payments • Integrates with your own merchant
• ITransact
• PlugNPay account
• JetPay

13. Shipping
• Calculate Shipping By: • Support for Download Products
− Order Weight • Support for "No Shipping Required" Products (e.g.
− Order Total services)
− Use Fixed Prices • Allow "Free shipping over $X" for site
− Specify All Orders As Free Shipping • Batch Shipping Order Printing/Tracking Integration
− Fixed Percent of Order Total with UPS WorldShip and FedEx Shipping Mgr.
− Fixed Item Shipping Costs (e.g. Shipping Cost By Product) • Multiple ship-to addresses per order (a customer on
− Real Time Shipping Rates one order can ship some items to address A, and
other items to address B)
− Order Weight & Zone
− Order Total & Zip Code Zone
• Mark Customer Levels/Profiles as free shipping (or
tax exempt)
• Admin defined shipping methods (e.g. Ground, Next
Day, 2nd Day, Priority, etc) • ShipWire Interface Supported
• Real Time Shipping carriers can vary based on • Configurable local pickup option that can be
Domestic or International shipping address. restricted by geographic region
• Filter Real Time Shipping Rates You Want To Allow • Integrated with
• Add Shipping & Handling Extra Fee To Orders
• Shipping Methods Verified Against User Addresses
During Checkout (this avoids the ground shipping to
Hawaii situations!)
• Shipping Tracking #'s e-mailed to Customers

14. Safety & Security
PCI compliance All Password Change Operations Logged
Supports SSL Encryption for secure ordering. Cart RegEx AppConfig control over strength of
automatically switches into secure mode passwords required for store logins and admin
appropriately. Supports any brand SSL certificate. logins
IP Address Tracking: For safety and auditing, IP Support for dynamic encryption key changes via
addresses are logged admin site
AVS (Address Verification) reporting from Encrypted database connection strings in
gateways in all orders web.config files
Require periodic admin password changes Comprehensive 1 Year Aged Read Only Security
Password Salting + Hashing Log built into admin site. Viewable only by admin
Super User
Store Admin can lock out any customer account
for security/fraud reasons
Any order can be marked as fraud for later
forensics
Give individual admin operations permissions to
view full credit cards or not
Allow Customers to individually select if they want
their credit card information stored (overrides by
store admin possible)

15. System Requirement
Does not require any
special components on the
server (Gateway COM
x86 (32 bit OS support) objects may be needed) Windows 2008 Server
x64 (64 bit OS support) IIS 7 SQL Server 2008

16. Design
You Can Design Custom Skins
Receipt can be fully customized
Completely customize the layout &
appearance of any category, section,
manufacturer, or product page using
XmlPackages (XML/XSL rendering engine) Automatic e-mail notification to store
admin of new order received
Add page header/footer HTML blocks to
cart page, and all checkout and order
confirmation pages, to provide special
notes/text specific to your store or business
Mobile browser support - your site
will detect mobile browsers and
Create custom receipt formats & templates automatically switch to a
(customizable) slimmed-down skin
that allows customers to browse the
site and add to the wishlist so they can
purchase later.

17. Search Engine Optimization
• URL rewrite rules - easily format your store's URLs the
way you want them to look.
• EVERY product, category, and department page can have
their own custom search engine meta tags (title,
keywords, description, no script blocks, etc)... Static Product & Category
• Google Xml Site Maps Supported: a direct Google search Pages: Designed to allow search
engine submission method sanctioned by Google engines to fully crawl and index
• Google Analytics Site Metrics & E-Commerce Tracking EVERY product & category page
Compatible in your store. This can have a
• Yahoo! Xml Site Maps Supported: a direct Yahoo! search dramatic increase in site traffic
engine submission method sanctioned by Yahoo! from search engines.
• Fully Dynamic:
– Page Titles
– Site Map (optimized for search engines)
– Search Engine Meta-Tags
• Second tree-form dynamic site map (optimized for
users)

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Thank You
For more information:
marketing@citixsys.com
www.citixsys.com