The document provides an overview of eCommerce options and considerations for implementing an eCommerce portal. It discusses the different types of eCommerce models including B2C, B2B, online bidding sites, and app stores. It also addresses questions around prerequisites, groundwork, technical knowledge required, and business benefits. Finally, it summarizes the eCommerce and mCommerce capabilities that iVend Retail can provide as an integrated platform.

1. eCommerce
Next Steps…
N e w Yo r k | M e x i c o | L o n d o n | N a i r o b i | S y d n e y | N e w D e l h i | P a n a m a | S i n g a p o r e

2. Agenda • eCommerce portals – different types
• A quantum jump in technology?
• Pre-Requisites
• The ground work
• Technical knowledge
• Business Benefits
• What do we have to offer?

3. The different types
Broadly four types
B2C B2B Online Bidding sites App Stores
Market Places (Amazon, Alibaba, eBay, etc.)
Even under the
B2C sites there Multi Brand Stores (Flipkart, HomeShop18, Yebhi, etc.)
are further
classifications
Single Brand Stores (normally selling merchandize of a brick & mortar retailer)

4. Is this a quantum jump in Technology?
 Actually it is not
 Just another store
 Application vendors have integrated eCommerce offerings

5. Are there any Application Pre-Requisites?
 Should a retailer already have an ERP Solution?
 Should a retailer also have an integrated Retail Solution?
 Can an eCommerce offering work stand alone?
 As a Retailer can I stagger my investments?

6. Is there any ground work required?
 Will there be additional Business Processes?
 Will this require investments in Human Resources?
 Will there be a technological upheaval?

7. Technical Knowledge Required?
 Get the right domain name
 Focus on the usability & aesthetics
 Don’t bother what’s under the hood

8. Business Benefits
 Global Reach  mCommerce
 No real estate space required  Faster ROI
 Reduction in Inventory Holding  Track buying trends
& Carrying Cost
 Easier to introduce upsell and
 Customer connect via Social replacement items
Media Channels
And many
more…

9. What has iVend Retail
got to offer?
An integrated eCommerce &
mCommerce platform with true
multi-channel retailing
capabilities seamlessly integrating
your back office making a single
unified system.

10. Business Architecture (Deployment Landscape)
iVend
eCommerce
Store Operations
Loyalty Enterprise
Store 1
Server
Loyalty
Store Server iVend POS
LAN
LAN
iVend POS
Internet iVend Enterprise Internet
Server iVend Store iVend Store
Server Manager Station
iVend LAN
Analytics
Store 2
Loyalty
Store Server
ERP Application iVend POS
LAN
using iVend APIs for
integration
iVend Store iVend Store
Server Manager Station
n Number of stores

11. Marketing & Promotions
• Gift Card Support • Coupon
− Email, − Order Based Coupons (apply to entire order)
− Physical − Product Specific Coupons (apply to only specified product)
− Certificate − Coupon discounts by amount or percent
• Gift Registry − Coupons can offer free shipping
• Period and volume discounts − Coupons can have expiration date.
− Coupons can be marked as use once per customer, use once by only
• E-Mail Product To A Friend one customer, use N times, etc.
• Customers can review & rate − Coupons requires minimum order amount before they are valid
products − Optionally coupons can be attached to specific customer(s),
• Profanity checking product(s), category(s), manufacturer(s) etc.
• User Polls

12. Sales
 Related Products (Alternate Products)
 Upsell products
 Call to Order
 Product Price can be hidden until
product added to cart
 Product X requires Product Y
 Recently viewed products
 Customers who bought X also bought Y
 Customer levels (Customer Group)
supported
 Special Pricing (Similar to one we have
in SAP Business One)

13. Product Management
 Categories/Departments/Manufacturers  Supports cross-matrix of products mapping.
Supported.  Downloadable products supported with automatic
 Paged browsing for categories and sections: Keeps e-mail to customer with download instructions
page size small, and optimizes user experience.  Support for simple products (e.g. a book) or
 Featured Products products with variants
 Disable buy buttons for specific products  Product Descriptions can include HTML formatting
 Support for 3 images sizes: icon, medium, large  Support for Kits
 Image watermarking  Limit orders to quantity on hand inventory, or allow
 Donation Products (e.g. Customer Enters Price) customers to place orders for items out of stock.
 Restrict product quantities to preset values (e.g. 5,  Show inventory on hand status on product page to
10, 15, 20, 25, etc.) customer (optional)
 Enforce product minimum order  Category, Department, and Manufacturer "names"
can be renamed (e.g. "Brochures", "Products", "Car
 Recurring products can have varying intervals (days, Parts", whatever you need that is appropriate for
weeks, months, years) your unique store site products)

14. Business to Business (B2B)
iVend eCommerce has out-of-the-box B2B
feature set with enhanced features such as:
• Discreet pricing by customer group
• The ability to restrict visibility on product
purchases
• Configuring Discounts
• Create Shipping tax and Coupon Rules
• Re-order of Common Items
• Ability to track shipments and view order
history online
• Purchase orders and MicroPay ease up
invoicing process for Bulk buyers
Notably it allows retailers to create customer levels that allows to filter product options for different user’s view,
and Customize and calibrate different prices for each level
Example: "Wholesale only mode" lets you restrict sales to only approved users

15. Payment and Checkout (1/2)
 Accept Credit Cards in Real Time: Cards can be processed & verified mode. You can then capture payment at shipment if desired
in real-time, or you can delay processing until a later time
 Void & Refund supported
 C.O.D.
 Partial Refund and Add-Hoc Charges Supported
 Purchase Order
 Mark Transactions As Fraud
 Request For Quote
 Ban Fraud Users from Site
 MicroPay
 Support for recurring orders/payments (auto-ship products)
 Backup Gateways - never miss an order due to problems with your
 Customer can define multiple billing/shipping addresses and select
gateway! Simply set up an alternate gateway (separate gateway
during checkout
account required) and the site will roll over to that if the primary
gateway fails.  Address Verification codes reported to administrator with order
 Gift Cards  Credit card numbers never displayed on site, but remembered for
user in an encrypted state shown as ****1111 on site). Storage can
 Anonymous Checkout
be disabled by both store admin and customers if they choose.
 "One Page" Checkout
 Disable storing of credit cards if desired (we recommend that you
 MANUAL Gateway (just collects order & payment information for don't store credit cards on your site...it is almost never needed
offline processing) anymore)
 Support for CV2 (credit card security code) entry and checking  Set a minimum order total threshold for proceed to checkout (e.g.
(fraud prevention) must purchase over $100)
 Store can be set to authorize only, or auth-capture credit card

16. Payment and Checkout (2/2)
 2checkout  Moneris eSELECT Plus (US)  ProtX (U.K. Stores Only)
 Authorize.net  Moneris eSELECT Plus (Canada)  QuickBooks Merchant Services
 Bank Of America (via Cybersource)  MyECheck (Innovative)
 BBS Netaxept  NetBilling  QuickBooks Batch Mode, Non Real Time
(Requires T-HUB Add-On from Atandra)
 Chase Paymentech Salem and Orbital  OGONE Gateway (tier 2)
(Certified)  Sage Pay Direct (formerly Protx)
 OGONE Gateway (tier 3)
 Checkout By Amazon  Sage Payment Systems
 Paymentech Salem and Orbital Certified
 CyberSource (Now Chase Paymentech)  SecureNetV4
 eProcesssingNetwork  PayFuse  SkipJack
 eWay (Australia)  PayJunction  Skrill (Moneybookers) PSP
 eSELECT Plus (US, Moneris)  PayLeap  Transaction Central Gateway Supported
 eSELECT Plus (Canada, Moneris)  Payment Express  USA ePay (certified)
 Google Checkout  PayPal Payments:  Verisign Payflo PRO (Now PayPal Payflow
PRO)
 HSBC − PayPal (Standard)
 WorldPay Business
 iDeposit − PayPal Express Checkout
 Integrates with your own merchant
 Innovative Merchant Services − PayPal PayFlowPro
account
(QuickBooks QBMS) − PayPal Website Payments Pro
 ITransact  Pinnacle Payments
 JetPay  PlugNPay

17. Safety & Security
PCI compliance All Password Change Operations Logged
Supports SSL Encryption for secure ordering. Cart automatically RegEx AppConfig control over strength of passwords required
switches into secure mode appropriately. Supports any brand for store logins and admin logins
SSL certificate. Support for dynamic encryption key changes via admin site
IP Address Tracking: For safety and auditing, IP addresses are Encrypted database connection strings in web.config files
logged
Comprehensive 1 Year Aged Read Only Security Log built into
AVS (Address Verification) reporting from gateways in all orders admin site. Viewable only by admin Super User
Require periodic admin password changes
Password Salting + Hashing
Store Admin can lock out any customer account for
security/fraud reasons
Any order can be marked as fraud for later forensics
Give individual admin operations permissions to view full credit
cards or not
Allow Customers to individually select if they want their credit
card information stored (overrides by store admin possible)

18. Thank You
For more information:
www.ivend.com