The document summarizes a presentation about using PantoneLIVE, a cloud-based tool from X-Rite PANTONE, to help designers, brands, and others more accurately specify, communicate, and reproduce colors throughout the design and production process. Some key points covered include: - PantoneLIVE allows users to preview how colors will look when printed or produced on different substrates. - It provides a shared digital library of brand colors that designers and others in the supply chain can access. - Using PantoneLIVE can reduce costs from rework by avoiding color mismatches and speeding up approvals through more accurate early-stage color previews.

1. X-RITE PANTONE
Cindy Cooperman
Global Director of Sales
Brand & Packaging

2. PACKAGE DESIGN
It’s Not Easy Being Green,
Especially When You’re Blue

3. MRS BLANDINGS
https://youtu.be/7ZwOGVWqHAw
3 • Title of the presentation

4. WE ALL SEE AND DESCRIBE
COLOR DIFFERENTLY
4 • Title of the presentation

5. REMEMBER THIS COLOR

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WHICH COLOR IS IT?

7. b
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WHICH COLOR IS IT?

8. PANTONE® 550 C

9. EVER HAPPEN TO YOU?

10. SOMETIMES IT’S MORE SUBTLE
10 • Title of the presentation

11. 11
“Over 78% of all perceptions are visual.
Over 65% of all purchasing decisions involve color.”
Lee Eiseman,
Executive Director
PANTONE™ Color Institute

12. COMPLEXITIES IN THE PROCESS CREATE
POTENTIAL FOR ERROR…
12
SPECIFIES RECEIVES DESIGNS RECEIVES DELIVERS RECEIVES PRINTS FINAL PRODUCT
Uncontrolled
Color
Environment
RECEIVES FORMULATES

13. PANTONE Is the language of color
Founded in 1963, Pantone began as a color innovator in the
printing industry with the first edition of the PANTONE
MATCHING SYSTEM® - a color language guide consisting
of ten classic shades.
With the introduction of this first standardized palette of
colors, Pantone completely revolutionized the world of color
by giving printers, designers, brands and clients an
objective color language by which they could communicate
their color choices around the globe.
13

14. COMPREHENSIVE COLOR
COMMUNICATION
14
Wherever people are talking about
color, they are talking about PANTONE

15. COMPLEXITIES IN THE PROCESS CREATE
POTENTIAL FOR ERROR…
15
SPECIFIES RECEIVES DESIGNS RECEIVES DELIVERS RECEIVES PRINTS FINAL PRODUCT
Uncontrolled
Color
Environment
RECEIVES FORMULATES
Controlled
Color
Communication

16. THE BUSINESS OF COLOR

17. TIFFANY BLUE

18. VEUVE CLICQUOT = PANTONE 137

19. THE IMPACT OF THE SUBSTRATES
19

20. THE IMPACT OF THE SUBSTRATES
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Original Design How it came out Corrected after
PantoneLIVE

22. THE IMPACT OF PROCESS
22 • Title of the presentation
V

23. EXTEND YOUR GAMUT
23 • Title of the presentation

24. THE PantoneLIVE CLOUD
Providing designers access to accurate, digital color
• Anticipate color reproduction using
X-Rite’s PantoneLIVE Viewer in
Adobe® Illustrator®
24

25. WHY IS IT SO IMPORTANT?
• There is a trade-off between
“aspirational” color and
“achievable” color.
• The answer is usually the
economics of it.
25

26. EVERYONE IS CONNECTED
PantoneLIVE
BRAND

27. 1000’S OF BRAND COLORS IN PantoneLIVE
Designers can access this data in Adobe Illustrator
• Access digital production standards via the
PantoneLIVE plug in for Adobe Illustrator
• PantoneLIVE viewer will give a more accurate
representation of how the colors of the end product
• The color embedded in the file will enable PantoneLIVE
savvy proofing systems to output more accurate results
27

28. LET’S SEE HOW IT WORKS!
IN REAL LIFE
28 • Title of the presentation

29. 83 37 56 49
COLOR DEFICIENCY

37. PANTONELIVE VISUALIZER | PDF EXPORT
37
Style Guide: Single Swatches
Lighting Conditions:
Split Swatches
Left: D50 2º
Right: Alternate Ill/obs
Dependent Standard:
Split Swatches
Left: Master
Right: Dependent
BETA

38. DIGITAL DRAWDOWN
Robert Grotans 04/04/16
0.760.890.490.360.66
D50 Indicator
Tear Off Labels
One Colour
x 5 rows or
Five Colours
x 1 Row each
D50 Lighting Indicator
Hand Measured ∆E
Per Row

39. DIGITAL TOLERANCE GUIDE
39
D50 Indicator
Robert Grotans 04/04/16
x x
x
x
x
x x
xx
D50 Lighting Indicator
X = out of tolerance
Left open = In tolerance
b* Axis
a* Axis
L* Axis

40. CONFIDENTIAL 40
EXTENDED GAMUT GUIDE

41. WHY IT MATTERS TO YOU
41 • Title of the presentation
Simple, easy to use tools to reduce re-work
Predict production color in the beginning
Eliminate circular conversations about color…
remove arguments
Faster time to market with less approval loops
Small things matter...

42. COLOR AS YOU IMAGINED IT