AI-powered virtual assistant to answer common questions
Ads: Advertising tools and services for Amazon, Walmart, and more
Analytics: Data and insights to optimize listings and campaigns
Inventory: Tools to manage inventory across channels
Content: Templates and guides to create optimized content
Education: Online courses and certifications
Community: Forums and groups to connect with other sellers
Pricing:
Starter: $37/mo
Platinum: $97/mo
Diamond: $197/mo
Enterprise: Custom
Add-ons:
- Elite: $397/mo
- AMS Management: Starting at $1,500/mo
- Premium A
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
Having spent the last 4 years setting and executing a successful digital marketing strategy at a high growth software company, I was asked to present my thoughts on Digital Marketing to a local Venture Capital group. The attached slides are what I presented, they outline the steps needed to implement a successful digital marketing strategy.
Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a client’s budget or open Excel or Google Docs to analyze or report on accounts, keep Shape’s flexible PPC software in mind.
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
Having spent the last 4 years setting and executing a successful digital marketing strategy at a high growth software company, I was asked to present my thoughts on Digital Marketing to a local Venture Capital group. The attached slides are what I presented, they outline the steps needed to implement a successful digital marketing strategy.
Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a client’s budget or open Excel or Google Docs to analyze or report on accounts, keep Shape’s flexible PPC software in mind.
Get The Inside Scoop On Bluleadz' Modular Pricing SystemBluleadz
A little while ago, Bluleadz completely revamped its pricing structure to deliver more customization and choice to our clients. You might be wondering how the new pricing system works, and how the different modules can benefit your company. Well, you don’t have to wonder, because we’ve assembled a Slideshare presentation to help you learn the ins and outs of the new system!
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
How to Get Started with the Google Marketing Platform & All New Acquia LiftAcquia
Empowered by access to more information than ever before, consumers are driving the personalization phenomenon. They’ve come to expect brands to understand their tastes and preferences - and marketing teams must respond! With customer expectations higher than ever, implementing a personalization strategy is a critical way for marketers to build and maintain meaningful relationships with their audiences.
Hear from Bounteous & Acquia on how Acquia Lift has been instrumental in eliminating one-size-fits all solutions and enabling their team of marketers to speak directly to the individuals visiting their website and address their unique needs. Included in the webinar, they’ll cover industry best practices and Acquia Lift product tips.
In this webinar, we’ll cover steps to:
- Analyze basic visitor information to help inform your personalization strategy
- Personalize content based on marketing channel
- Launch a personalization marketing campaign
- Prioritize personalization and testing initiatives
Join Bounteous & Acquia on August 7, 2019 at 10 a.m. EST / 3 p.m. BST as they dive into their analytics-driven approach to personalization and see how they’ve improved engagement metrics and increased conversion rates, ultimately driving ROI.
In this prescriptive breakout session learn what successful Solution Providers are doing to build their Cloud/Mobility business. This workshop is designed for Solution Provider new to cloud/mobility marketplace or have not yet seen success. Success in the new marketplace starts with a Practice Statement, entails new ideas on building marketing savvy and better sales execution. We will cover a variety of tools, tips and techniques partners are using to drive Cloud /Mobility success.
Topics:
• Why you need to create a Practice Statement
• Aligning your marketing message to fit your Cloud strategy
• Building your Cloud marketing program that is unique and is active
• Creating a sales mentality and compensation program that works
• Developing a Business Guidance sales mentality
http://www.ingrammicrocloud.com
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
Microsoft dynamics crm 2015 release preview guideEugene Zozulya
CRM 2015 Release Preview Guide
- Microsoft Dynamics CRM 2015
- Microsoft Dynamics CRM Online (2015 Update)
- Microsoft Dynamics Marketing (2015 Update)
- Microsoft Social Listening (2014 R2)
NOTE:
The Microsoft guidance included in this document reflects current release objectives as of September 2014.
CONTENTS
Introduction 03
Key Investment Overview 04
Marketing 04
Sales 09
Customer Service 13
Social 15
Platform 16
Conclusion 20
Founded 3 years ago, we have grown very fast and now have over 35 consultants dedicated to helping our customers implement Marketing Automation and Modern Marketing.
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
What are Custom Dimensions in Google Ads?
When appropriately used, custom dimensions have the power to simplify your campaign management and data analysis processes. As such, they are a vitally important asset in the PPC manager’s toolkit.
Dissimilar to labels, Google Ads custom dimensions are specifically designed to be applied to and remain consistent for the long-haul. Your secondary dimensions provide you with the opportunity to include a hierarchical structure to your campaign reporting while allowing you to drill down from department, all the way to your product line.
When you get familiar with this feature, you’ll soon see that it can improve your campaigns, saving you a lot of time, money, and frustration along the way.
Mastering Affiliate Marketing with Systeme.io: A Comprehensive GuideDaniel
In the digital sphere, affiliate marketing is a vibrant and profitable field that gives both individuals and companies the chance to create successful alliances and access a wide range of markets. Fundamentally, affiliate marketing is the practice of product or service promotion by affiliates, who are compensated with commissions for each sale or action resulting from their referrals.
Systeme.io stands out as a potent ally in this digital environment, offering a strong platform with resources and tools designed to optimize and improve affiliate marketing initiatives. It's critical to understand the importance of affiliate marketing with Systeme.io before we set out on this adventure.
Get The Inside Scoop On Bluleadz' Modular Pricing SystemBluleadz
A little while ago, Bluleadz completely revamped its pricing structure to deliver more customization and choice to our clients. You might be wondering how the new pricing system works, and how the different modules can benefit your company. Well, you don’t have to wonder, because we’ve assembled a Slideshare presentation to help you learn the ins and outs of the new system!
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
How to Get Started with the Google Marketing Platform & All New Acquia LiftAcquia
Empowered by access to more information than ever before, consumers are driving the personalization phenomenon. They’ve come to expect brands to understand their tastes and preferences - and marketing teams must respond! With customer expectations higher than ever, implementing a personalization strategy is a critical way for marketers to build and maintain meaningful relationships with their audiences.
Hear from Bounteous & Acquia on how Acquia Lift has been instrumental in eliminating one-size-fits all solutions and enabling their team of marketers to speak directly to the individuals visiting their website and address their unique needs. Included in the webinar, they’ll cover industry best practices and Acquia Lift product tips.
In this webinar, we’ll cover steps to:
- Analyze basic visitor information to help inform your personalization strategy
- Personalize content based on marketing channel
- Launch a personalization marketing campaign
- Prioritize personalization and testing initiatives
Join Bounteous & Acquia on August 7, 2019 at 10 a.m. EST / 3 p.m. BST as they dive into their analytics-driven approach to personalization and see how they’ve improved engagement metrics and increased conversion rates, ultimately driving ROI.
In this prescriptive breakout session learn what successful Solution Providers are doing to build their Cloud/Mobility business. This workshop is designed for Solution Provider new to cloud/mobility marketplace or have not yet seen success. Success in the new marketplace starts with a Practice Statement, entails new ideas on building marketing savvy and better sales execution. We will cover a variety of tools, tips and techniques partners are using to drive Cloud /Mobility success.
Topics:
• Why you need to create a Practice Statement
• Aligning your marketing message to fit your Cloud strategy
• Building your Cloud marketing program that is unique and is active
• Creating a sales mentality and compensation program that works
• Developing a Business Guidance sales mentality
http://www.ingrammicrocloud.com
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
Microsoft dynamics crm 2015 release preview guideEugene Zozulya
CRM 2015 Release Preview Guide
- Microsoft Dynamics CRM 2015
- Microsoft Dynamics CRM Online (2015 Update)
- Microsoft Dynamics Marketing (2015 Update)
- Microsoft Social Listening (2014 R2)
NOTE:
The Microsoft guidance included in this document reflects current release objectives as of September 2014.
CONTENTS
Introduction 03
Key Investment Overview 04
Marketing 04
Sales 09
Customer Service 13
Social 15
Platform 16
Conclusion 20
Founded 3 years ago, we have grown very fast and now have over 35 consultants dedicated to helping our customers implement Marketing Automation and Modern Marketing.
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
What are Custom Dimensions in Google Ads?
When appropriately used, custom dimensions have the power to simplify your campaign management and data analysis processes. As such, they are a vitally important asset in the PPC manager’s toolkit.
Dissimilar to labels, Google Ads custom dimensions are specifically designed to be applied to and remain consistent for the long-haul. Your secondary dimensions provide you with the opportunity to include a hierarchical structure to your campaign reporting while allowing you to drill down from department, all the way to your product line.
When you get familiar with this feature, you’ll soon see that it can improve your campaigns, saving you a lot of time, money, and frustration along the way.
Mastering Affiliate Marketing with Systeme.io: A Comprehensive GuideDaniel
In the digital sphere, affiliate marketing is a vibrant and profitable field that gives both individuals and companies the chance to create successful alliances and access a wide range of markets. Fundamentally, affiliate marketing is the practice of product or service promotion by affiliates, who are compensated with commissions for each sale or action resulting from their referrals.
Systeme.io stands out as a potent ally in this digital environment, offering a strong platform with resources and tools designed to optimize and improve affiliate marketing initiatives. It's critical to understand the importance of affiliate marketing with Systeme.io before we set out on this adventure.
Similar to Head of Product Marketing Case Study - Sellics.pdf (20)
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
3. 1. Management: Product Marketing at Sellics needs to work closely with all
departments - marketing, sales, customer success and product managers.
Assume you have a 250k / year budget for your team. How would you
structure your team?
4. Head of Product
Marketing
Head of Sales
Head of Customer
Support
Email Automation
Manager
Social Media
Manager
Events Manager
PR Agency
PPC/SEM
Graphic Designer
Head of Product
Development
Content Manager
(x2)
Acquisition Team Product Owner
Head of Business
Intelligence
CRM Manager
Monetization
Manager
UX Manager
Account Manager
Team
Translation Agency
Creative Video
Agency
Data Scientist
Manager
Tech Developers
Customer Support
Team
Customer Success
Team
5. 2. Product Positioning: Sellics is repositioning from a self-service software to a
multi-level service software.
The new service plans consist of (1) “Advisor,” monthly coaching sessions for users to
onboard into our software and learn ways to increase their Amazon advertising
performance.
(2) “Managed Services,” on-going maintenance of our clients’ Amazon advertising
performance, managed directly by Sellics Account Managers. This plan offers weekly
check-ins to share account performance and updates.
a. What key steps would you take to approach this repositioning and why?
b. What changes should be made on our website to solidify the new positioning?
6. 1
2
3
Concept finalization
Internal alignment
External roll out
B R A N D
P R O M I S E
P R O D U C T
A N D P R I C I N G
B R A N D
P U R P O S E
S T O R Y L I N E R O A D M A P
T A R G E T
A U D I E N C E
• Internal tool communication (e.g., Confluence pages)
• Online trainings
• Participate in weekly department calls
• Communicate concept and commercials to customers
• Align new value preposition in all touch points inside the customer journey
Next steps in bringing the new repositioning of SELLICS
*SERVICES should be added on the website to highlight that SELLICS offers multi-
level expertise services
Services
7. 3. Go To Market Strategy: Sellics is launching a feature for the Advertising Module,
“Smart Campaigns.” The feature allows users to simply and automatically create their
Amazon advertising campaigns according to a Best Practice Campaign structure.
Users will not need any knowledge to successfully create the campaign structure,
everyone can do it. Furthermore, it brings down the time to create the structure from
20-30 minutes to 2 minutes per campaign.
a. Assuming that product testing is complete, how would you approach the
launch, under what timeline?
b. What channels would you use and why?
c. Please draft a written snippet of an announcement to our existing customers
that will be sent to them via our company newsletter (max 6 sentences).
9. Building your Amazon advertising has just gotten smarter
and easier to setup!
With our new Smart Campaign feature, you can now create
your campaigns according to a Best Practice Campaign
structure and have your products position themself better to
generate more sales.
Online advertisement process has never been more efficient,
taking you from 30 minutes down to 2 minutes!
Learn more
*“Learn more”: Landing page with a short How-to or
new feature benefits video. The landing page should
have a CTA of “contact us” if they have any questions
10. 4. Competitive Insights: Our top competitors include Helium 10 and Teikametrics.
a. What are the key differences in positioning between Sellics, Helium 10 and
Teikametrics?
b. How would you describe the target group of Sellics, Helium 10 and
Teikametrics?
c. Based on the two previous questions; would you suggest any adjustments to
our offering? If so, please elaborate.
12. Positioning
Global
organization
Solutions
Solutions
Seller
Portfolio
Not clear Entrepreneurs – Small businesses (Sellers, vendors and agencies)
Berlin – German Company California- US Company (See next slide)
Advertisement Software for Amazon–
self-service
All-in–one e-commerce amazon platform - Software, Training
(community) and Content
Channel
integration
Amazon Amazon, Alibaba
Marketing Marketing, Finance, Operations, etc.
- Advertising (PPC)
- AI Optimization
- Profit Tracking
- SEO
- Review Management
- Data Insights
Packages &
Fees
- Advertising Pro Plus: $ 198/mo
- Adverting Expert Plus: $ 449/mo
- Custom Solutions: $ 599/mo
No other fees are charged
- Free
- Starter: $ 37/mo
- Platinum: $ 97/mo
- Diamond: $ 197/mo
- Enterprise: TBC
Add-on:
ELITE: + $ 397 /mo
Consulting
- Advertising Pro Plus: Customer Success
- Adverting Expert Plus: Account Manager
- Custom Solutions: Advertising experts
Also, Customer Support
- Only with ELITE
Also have: Customer Support, Amazon FBA
Training and Community of experts (FB)
Business
Model
Subscription Subscription + 2% Ad spend fee above $20K
13. Positioning
Global
organization
Solutions
Solutions
Seller
Portfolio
Not clear - Well established brands
- Medium size businesses
Berlin – German Company Boston- US Company
Advertisement Software for Amazon–
self-service
The AI-powered platform to optimize and grow your
ecommerce business for Amazon and Walmart
Channel
integration
Amazon Amazon, Walmart
Marketing Marketing, Finance and Inventory
- Advertising (PPC)
- AI Optimization
- Profit Tracking
- SEO
- Review Management
- Data Insights
Packages &
Fees
- Advertising Pro Plus: $ 198/mo
- Adverting Expert Plus: $ 449/mo
- Custom Solutions: $ 599/mo
- Flywheel: $ 59/mo
- Ad Management: Starting from $ 1,500/ mo
- Premium Ad Management: Starting from $5,000/mo
Consulting
- Advertising Pro Plus: Customer Success
- Adverting Expert Plus: Account Manager
- Custom Solutions: Advertising experts
Also, Customer Support
- Ad Management: Designated Account Manager
- Premium Ad Management: Designated Account Team &
Strategist
Business
Model
Subscription Subscription + 3% Ad spend fee above $5K
14. 1
2
3
Vision – Storyline:
- All-in-one sellers’ ecommerce platform?
- Marketing Advertisement Platform:
- Only Amazon?
- Other e-commerce marketplace platforms (e.g., Alibaba, Walmart, Kaufland, etc.)?
Pricing – Business Model
Segmentation - Establish service model
• Subscription only?
• Subscription + ad spend?
• Ad Spend only?
• Enterprise – Go BPO (Specialized Account Managers)
• Expert – Customer Success Managers (“Account Management”)
• Basic – No touch
Suggestions to improve current offering
4
Product- Create new features and integrations related to:
• Advertising
• Inventory
• Market Intelligence
B R A N D
P R O M I S E
P R O D U C T
A N D P R I C I N G
B R A N D
P U R P O S E
S T O R Y L I N E R O A D M A P
T A R G E T
A U D I E N C E
Entrepreneurs
SMEs
Agencies /
Big Brands
Q
$
VERY IMPORTANT: Do you have a team and structure to deliver on time and quality initiatives?