The document discusses the business environment, defining it as external forces, factors, and institutions beyond a business's control that affect its operations. It notes the business environment has economic and non-economic aspects. The economic environment includes factors like interest rates, inflation, and unemployment that influence costs and demand for goods. The non-economic environment involves legal, political, and social factors like government policies, social trends, and environmental protection laws. Understanding the business environment is important for companies to adapt to changes and make effective decisions.

1. BUSINESS
ENVIRONMEN
T
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2. CONTENTS
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•Meaning
•Features
•Importance
•Types
Economic Environment
 Non-Economic Environment

3. MEANING
• External forces, factors and
institutions that are beyond
the control of the business
and affect the functioning of
a business enterprise.ITFT College 3
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4. FEATURES
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5. IMPORTANCE
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6. IMPORTANCE
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7. ITFT College 7
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8. ECONOMIC ENVIRONMENT
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9. NON-ECONOMIC
ENVIRONMENT
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10. Questions
• Explain Business environment in simple
words.
• Give any recent example of changes and
development in it.
• Why do we need to study?
• What is the difference between economic
and non economic environment?
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