This document discusses a potential digital billboard location on a commercial street that serves as the primary artery from Kennedy Blvd in West New York, NJ to the Lincoln Tunnel. The street sees an average of 6,000 cars daily and passes through dense urban areas. The document notes details of the proposed digital billboard, including its size, quality, ability to change advertisements weekly, and use of real-time feeds. It also discusses factors that influence the monthly rental cost such as location and campaign duration.