itc csr initiative

1. Wellbeing Out of Waste (WOW) Initiative
Sustainable Waste Management
Solution

2. Introduction
2007
WOW - Launched
Wealth out of Waste: Business
initiative to source waste paper for
ITC own recycled board machines in
AP and TN
CII Awards
1. Most Useful
Environmental Project
2. Innovative
Environmental Project
2012
2016
Various Awards
Awarded by India Today in 2016
ASSOCHAM Award for Best PPP
Model in Solid Waste Management ,
Best CSR Initiative under Swachh
Bharat 2016
2017
Swachhtha Puraskar
DRCC Concept by Swachh
Bharath Mission, GOI
2018
Swachhtha Puraskar
ISRC by Government of AP.
WOW has been recognised by many government and private bodies as one of the best programme in sustainable waste
management.

3. WOW- Objectives
• Inculcate the habit of source segregation among the citizens
• Recover the dry recyclable resources and recycle
• Encourage wet waste composting
• Conserve natural resources and protect environment
• Create sustainable livelihoods to waste handlers
• Create Swachh Bharath

4. Curren
t
WOW
REACH
Muzaffarpur: 83,494
households and 215
schools covered.
Delhi: 1,06,212
households and 270
schools covered.
Mysore: 1,82,916
households and 39
schools covered.
Bengaluru: 11,11,400
households and 258
schools covered.
Chikmagaluru: 34,887
households and 7
schools covered.
Cochin: 115 Schools
have been covered
under the ISRC
Program..
Andhra Pradesh: 1,56,508
households and 5,460
schools have been covered.
Telangana: 2,545 schools have
been covered under the ISRC
program and propagation in
over 10,12,022 households.
Tamil Nadu: 4,71,057 household
and 1,069 schools have been
covered.

5. Propagation exec
DRCC’s :: Self Help
Groups
Franchisee :: Social
Entrepreneurs
Recyclers
Community Resource
Person
Citizens
ITC ( WOW Initiative)
Waste collectors
Unorganized Waste
Handlers
Municipal
Corporations
NGO
House hold
Corporates
Schools
Institutions
WOW Model

6. WOW Process for HouseHold in a Municipality
NGO as nominated by
WOW enters into an MOU
with the local Municipal
Corporation
NGO Volunteers conduct
household awareness
program for segregation of
waste at source
This is a rigorous exercise
and is followed up several
times. Several events etc
are also organized to
spread the awareness
Waste pickers(PK) go to the
HH and collect the Drywaste
and Wet waste separately
PKs also collect dry-waste
from Small Commercial
establishments
PKs bring and sell the
material to DWCC
franchisee / Operator &
record the collection details
DWCC Operator - Sorting the
dry-waste into 7-8 categories
and sell the categories to
Recyclers(Metal, Glass, PET,
HVP plastic)
Aggregator pick up the other
categories ( Paper, LVP)
material from DWCCs
Collected material is further
Sorted and baled in their
facility center
Baled material of Paper is
sent to the paper companies
and LVP is sent to Cement
Companies
Paper Companies and
Cement companies accept
the material as per quality
norms.

7. Training program conducted for the waste
handlers
WOW Awareness Program
Conducted Swachh Survekshan and spread awareness about source
segregation
Conducted household
propagations

8. WOW Volunteers
Awareness programs on source segregation
were conducted across the city.

9. WOW Process for Schools
NGO as nominated by
WOW identifies and
enlists the various schools
in the city/town
NGO formulates a strategy
for covering the schools in
a phased manner. Relevant
presentations are also
prepared
NGO volunteers are
trained for addressing the
school children and
emphasizing the
importance of waste
management and source
segregation
NGO Volunteers meet the
management of the schools
and chalk out appointment
for conducting the awareness
program for the children.
WOW clubs are also formed
Volunteers conduct the
awareness program for the
children and a quiz is
conducted and a certificate
provided
The Children are motivated
to bring the Dry waste from
their homes on a
predetermined day
Logistics service providers
are appointed to handle the
Dty waste brought by the
students
Students are provided Note
Books and Stationery at
subsidized rate for an
equivalent value of the Dry-
waste brought by them
Dry waste is brought to a
DRCC and sorted into various
categories
The various categories
suitable to a particular
industry are sent to the
respective industry thus
completing the loop of
Circular Economy

10. Entire Process from Enlistment to Exchange Program

11. WOW Process for Corporates
NGO as nominated by
WOW identifies and
enlists the various
corporates and Institutions
in the city
NGO formulates a strategy
for covering the corporates
and institutions in a
phased manner. Relevant
presentations are also
prepared
NGO volunteers are
trained for addressing the
corporate teams and
emphasizing the
importance of waste
management and source
segregation
NGO Volunteers meet the
administration management
of the corporate and chalk
out appointment for
conducting the awareness
program for the employees
Volunteers conduct the
awareness program for the
management staff making
them aware of their
responsibility for source
segregation
Volunteers conduct the
awareness program for the
facilities staff also as they are
the key stakeholders for the
program
Corporates are assessed on
the quantum of paper waste
being generated and based
on that MOU is signed
Logistics service providers
are appointed for collection
of the paper waste from the
corporates. Shredder
machines are also provided
to these service providers
Corporates are provided
Green certificate towards the
waste paper provided and
equivalent value of ITC A 4
paper is provided by them
The service providers
depending on the quantum
of the waste generated make
arrangement for collection
and bringing to the DRCC
Paper waste as brought to a
DRCC is sorted into various
categories and post baling is
sent to the paper company
for recycling thereby closing
the loop of circular economy

12. Focused on educational institutions and corporate
segment.
WOW CORPORATE

13. WOW
Impact
33 lakh
households covered
16,800
waste handlers
covered
An average of
75,000 metric tons
of waste diverted from
landfills

14. Progress Over the last 7 years
2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21
H1
0
5
10
15
20
25
30
35
2
11
16.5
19.3
22.3
31.4 31.5
No of Households Cumulative (in Lakhs)
2017-2018 2018-2019 2019-2020
-
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
50.2 51.6
74.3
8.6
16.7
20.1
Dry Waste and Plastic Collection (In’000MT)
Dry Waste Plastic Collection

15. WOW in numbers: Impact Jammu &
Kashmir*
Started in
2007
12.6
million
Citizen
outreach
5.4
million
School
children
2000
Corporates
29
Locations
786
Wards
74,000+ MT of dry waste diverted
from landfill every year *
Sustainable livelihoods for
16,200 rag pickers*
Working with Top Corporates & Govt Dept
189 social entrepreneurs created *
Collection and recycling of
20,000+ MT of LVP/MLL waste
annually *
Over 21,000 MT of waste paper
collected and Recycled *
* 2019-20

16. Awards at a Glance

17. Lets Leave …Liveable Environment
• *
Thank you