The document provides an overview of a project report on fun at work places. It discusses Lux soap, its competitors, marketing mix, advertisements through ages, SWOT analysis, data analysis, conclusions and recommendations. The executive summary highlights the objectives, scope, limitations and methodology of the study which involved a survey of 80 consumers and 20 retailers in Mumbai to understand consumer promotions and perceptions of Lux soap. It also provides background information on Intelenet Global Services, a leading business process outsourcing company.

1. Fun @ Work Place
Project Report On:
FUN AT WORK PLACE
Subject : Human Resource Management
Submitted To: Prof. Rebello.
Prepared By: Mohd. Adil (45), Memon Afzal (32)
Date: 12/3/2010
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ACKNOWLEDGEMENT
First and foremost let we sincerely thank ALMIGHTY for the great opportunity and
blessings that he has showered up on us for the successful and timely completion of our
project work.
We extent our sincere gratitude to Dr. Vidya Hatangadi Director of AIAIMS institute of
management research and studies for her kind support and guidance for making our
project great success.
We extent our sincere gratitude to guide Mr. Rebello, lecturer, Allana Institute of
Management studies for the kind support and proper guidance without which the project
would not have been efficiently completed
We render our whole hearted thanks to librarian, for their assistance and co-operation
given to us in regard to this work.
We are extremely indebted to the Management of INTELENET and Mr.ASHOK
MISHRA, Manager (HR Dept.) who gave us the privilege to carry out my project in their
distinguished institution. Let us take this opportunity to thank all the Intelenet staff for
their help and co-operation.
Once again we take this opportunity to convey my sincere thanks to each and every
person who helped me directly and indirectly in the successful completion of this project.
CONTENTS :
Sr. Topics Page
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No. No.
1. Executive Summary………………………………….1
2. Company Introduction………………………………5
2.1 Lux Soap…………….........................................................10
3. Competitors of lux soap……………………………..11
4. Marketing Mix …………………………………….....21
5. Lux Advertisement Through Ages…………………..31
6. SWOT Analysis of Lux…………………………….50
7. Data Analysis……………………………………….53
8. Conclusion…………………………………………63
9 Recommendation…………………………………..65
10 Case Study………………………………………....66
11 Appendix………………………………………….71
12 References…………………………………………80
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EXECUTIVE SUMMARY
Overview
With the explosion of different brand of soaps, customers are now switching
over to the brand of soaps which gives better promotional schemes, high
quality, less price, attractive packaging, and better advertisement. However, not
everyone has access to these brands consumers who are loyal towards using a
particular brand shows brand loyalty some of the company like Hindustan
Unilever Ltd. Captures the wide area of market with their best offered
promotional schemes and makes the consumers switch over to their demand.
Objectives of the study
The main objectives of the study are:
i) To assess the consumer sales promotion schemes offered on Lux.
ii) To get an insight into retailers’ views regarding the schemes being offered on
Lux.
iii) To study consumer perceptions regarding various schemes on Lux and
responses toward them.
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Scope of the Study
The geographical scope of the study was restricted to Mumbai due to time and
resource constraints. The study being exploratory in nature, the sample size was
restricted to 80 consumers (mostly student group) and 20 retailers. Focus being
mainly on in-depth probing, the generalizations drawn are only indicative and
not conclusive.
Limitations of the Study
→ Response biasness could be one of the limitations.
→ The sample chosen may not be the true representative of the whole
population.
→ As the research was exploratory in nature, it was not possible to study the
accurate phenomenon of the fact.
Methodology:
In order to address the above questions an exploratory study was conducted.
The idea was to probe and get deeper insight into sales promotion scenario of
Lux and to tap perceptions of retailers and consumers. In order to address
above mentioned objectives
(i) Study of secondary sources was carried out,
(ii) Responses of retailers were taken using structured questionnaire and
(iii) Structured questionnaire was designed to seek consumer responses.
Convenience sampling was used for both retailers as well as consumer
studies. Twenty retailers ranging from small kirana store to big provision stores
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were approached. All the retailers were located in South Mumbai Area. The
respondents for consumer study were mostly students and consumers found as
per convenience in the market. The total respondents were 80 in number. Data
analysis is done using software package like MS-EXCEL.
Abstract:
The origins of personal cleanliness date back to prehistoric times. Since water is
essential for life, the earliest people lived near water and knew something about
its cleansing properties - at least that it rinsed mud off their hands. A soap-like
material found in clay cylinders during the excavation of ancient Babylon is
evidence that soap making was known as early as 2800 B.C. Inscriptions on the
cylinders say that fats were boiled with ashes, which is a method of making
soap, but do not refer to the purpose of the "soap." Such materials were later
used as hair styling aids. Soap got its name, according to an ancient Roman
legend, from Mount Sapo, where animals were sacrificed. Rain washed a
mixture of melted animal fat, or tallow, and wood ashes down into the clay soil
along the Tiber River. Women found that this clay mixture made their wash
cleaner with much less effort.
Some of the early instances of commercial manufacturing of soap are:
In Britain references began to appear in the literature from about 1000AD, and
in 1192 the monk Richard of Devizes referred to the number of soap makers in
Bristol and the unpleasant smells which their activities produced
A century later soap making was reported in Coventry. Other early centers of
production included York and Hull. In London a 15th century "sopehouse"
was reported in Bishopsgate, with other sites at Cheapside, where there existed
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Soper's Lane (later renamed Queen Street), and by the Thames at Blackfriars
Andrew pears. In 1789, he commenced production of a transparent soap at a
factory in Wells Street, off Oxford Street and became hugely successful.
COMPANY BACKGROUND
Introduction:
Intelenet Global Services is a leading third party BPO Company with 41
centres globally that that delivers Business Process Outsourcing Services to
Fortune 500 companies in the UK, USA, Australia and India in industries as
diverse as banking & finance, insurance, retail, telecom, healthcare, information
technology, travel and hospitality.
Intelenet constantly seeks
to provide effective
solutions to global
organisations seeking to
reduce costs while
consistently maintaining
superior service levels. Our
focused third party BPO
expertise helps us to cost-effectively align practical and effective solutions with
the specific outsourcing strategies and needs of our client base.
Intelenet has built a robust infrastructure consisting of state - of - the - art
facilities strategically located throughout globe. We have 33,000 employees
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across 41 delivery centres located in India, UK, USA, Central America,
Philippines, Mauritius and Poland.
The Management team at Intelenet has been with the company since inception
and embodies an entrepreneurial spirit that has seen the company through
tremendous growth from just 25 employees at a single site to over 33,000
employees across 21 locations globally in just 10 years.
Intelenet has focused on both organic and inorganic growth. With our
acquisition of Sparsh, a domestic BPO company in 2005 and concentrated
effort in the domestic BPO segment, we are now the largest BPO provider
serving the domestic BPO market in India. Our acquisitions in 2007 and 2010
have helped us expand our global footprint and language capability.
Our employee engagement practices have enabled us to build a motivated
workforce that continuously out - performs client expectations. Our focus on
employee engagement has won us Hewitt Associates 'Best Employer in India
and Asia' for 2009 and '2nd among Large Organisations' at Economic Times
Best Workplaces in India for 2008 and 2009.
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What They Do:
Intelenet impacts your business by seeking to reduce costs while consistently
maintaining superior levels of service. Our solutions extend across all strata of
BPO, technology and consulting
100% BPO FOCUS
Intelenet has a unique ‘co – sourcing’ model with a 100% BPO focus, unlike
other firms whose core proficiencies may lie in consulting or IT. We have a
proven track record in re-engineering processes across industry lines. Our value
– added services vary from customisation of processes for clients and
knowledge management to the more complex, where technology becomes an
enabler for enhanced performance on metrics, reporting tools and middleware.
In addition, we have established “Centres of Excellence” for transitioning and
project management that are designed to ensure on – time, successful “go –
live”. Our Process Improvement Team ensures that best practices developed
by individual teams are shared throughout the company so that all clients
benefit in terms of cost savings, enhanced productivity and quality.
The Intelenet growth story involves rapid growth from just 25 employees at a
single site to over 33,000 employees across 41 centres in India and overseas in
just 10 years, making it the 2nd largest employer in the Indian BPO space.
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Centres of Excellence:
During the process transition phase, Intelenet endeavours to map each process
end – to – end thus gaining an in-depth knowledge of the process to be
offshored. This knowledge is embedded in our knowledge management
repository across each vertical and service line leading to Centres of Excellence.
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INTELENET VISION & VALUES
VISION:
To add value to our clients’ business by providing cost – effective, premium
quality customer management services and be the preferred vendor for global
outsourced BPO services.
VALUES
Discipline:
To stick to an action, thought or behavior which results in achieving desired
outcome or success?
• Adhering to deadlines
• Conducting oneself professionally
• Ensuring productivity
Trust:
• To add value to our clients’ business by providing cost – effective,
premium quality customer management services and be the preferred
vendor for global outsourced BPO services.
• Maintaining Transparency
Sharing accurate information
Living upto commitments
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Care:
• Genuine concern that an employee has for the organisation as well as the
society at large
• Showing basic respect, concern and empathy
• Collaborating – extending oneself towards common goals , helping team
members grow
• Contributing to social causes
Value Delivery:
• Customer centricity
• Anticipating client requirements
• Proactively working towards building ones own capabilities
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Fun at Intelenet
Intelenet value-driven culture continues to direct the group's growth and
businesses. Values are the key corner stones in the working lives for all
employees at Intelenet.
• Employee Listening
• Facilities
• Fun@Work
• Employee Support
Employee Listening:
Intelenet has implemented both Structured and Non-Structured Employee
Listening initiatives to encourage open communication throughout the
organization. Feedback gathered from employees is documented and used as
guidelines to introduce new people practices and fix problem areas if any.
Our HR team/Counsel team is accessible
for various issues like joining formalities
or anything that comes up during an
employee’s stint with Intelenet. In
addition, Intelenet also has a counsellor
to help employees with issues that they
may face at work or personally.
Structured ‘Employee Listening’ initiatives include:
• Open door policy
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• Operations Manager Meet (Focus Groups)
• HR Open Forum
• Exit Interviews
• Senior Management Floor Walk and CXO interactions
• Buddy System for the first three months to help employee settle into the
organization
• Open employee communication channels such as ‘Town Hall’ meetings,
Focus Group meetings, I-Scoop, to share important organizational and
industry developments
• Annual Employee Satisfaction Survey (ESAT) to identify areas of
improvements and necessary improvement actions are initiated. As a
part of the Employee satisfaction survey, we track certain parameters to
measure employee satisfaction and their well being such as Perception of
Organizational Leadership, Company Image, Quality of Work Life,
Compensation, Training, and Performance & Career Appraisal. This
survey is conducted by Gallup twice a year and results are shared across
the organization. Its results are an important input in drawing Intelenet’s
HR policies.
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Facilities:
At Intelenet, employees enjoy state-of-the-art facilities that match or exceed
industry-best standards. A world-class working environment and facilities such
as:
• Regular, comfortable transportation
• Ergonomically designed workstations, Microprocessor controlled air-
conditioning and internal lighting
• In-house ATM, Concierge Services
for bill payment
• Fully equipped Gym
• Sessions on Diet, Food & Nutrition
coupled with lessons on physical
exercises & aerobics
• Health & Safety Compliance
• 24 hour cafeteria with vending machines, microwaves
• Hospitalization coverage, accident insurance
• Gratuity and PF
• Issue of stock options to Key/Critical Resources - option of wealth
creation and bonding to the organization
• Asset building opportunities
• Support for higher education, computer courses, Learning centers &
libraries
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Intelenet believes in building ‘fun’ activities in developing an employee base
that is involved in the organization as
well their individual processes. Intelenet
has a dedicated in-house Social
Committee with the sole responsibility of
engaging employees in activities and
events that refresh the mood of the
employees and rejuvenating them to get
back to work. Events such as ‘Friday Dhamaal’, Tambola, dance workshops,
Cricket and Volleyball Tournaments energise employees.
Intelenet encourages the development of sports. We also have an active Cricket
and a football team that participates
in various corporate level and inter-
BPO Tournaments. Our cricket team
has been actively participating and
winning tournaments such as Times
Shield and various tournaments.
Intelenet also encourages and supports talented employees to pursue their
hobbies and interests.
The highlight of Intelenet’s ‘Fun at Work’ initiatives is our 15-day long fun
filled Employee Appreciation Programme. This is a 15-day programme
organized exclusively for employees that recognizes and appreciates the role of
employees in Intelenet’s success. The Employee Appreciation Programme
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rewards employees that have demonstrated performance and also actively
engages employees and their families in contests, events, and entertainment and
provides a platform for employees to showcase their talents.
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REFERENCES
The information included in this project is taken from the reference:
BOOKS:
Marketing Research :
By Varma M. ,Agarwal R.
By Majumdar
WEBSITES:
www.indiainfoline.com
www.hul.com
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