Search the world's opinion
There are about
  100.000.000 hotel
reviews in the internet
    TrustYou, STABLAB University Munich
In average 80% of all
reviews are positive
   TrustYou, STABLAB University Munich
Up to 90% use social
media before making a
   buying decision
        Nielsen, 2009
?                                    ?
                                                   HOTEL


 “Where can I                                     “What are
 find relevant                                    my guests
information?”
                          OTAs +
                                     ?             saying?”

                         Agencies

                 “How do I guide my users?”
Semantic
Chaos                Structure
        Technology




                      Semantic
                     Technology
Semantic
Chaos                                              Structure
                      Technology


                                  “No WiFi in
        “The check-in was        hotel rooms.”
           very quick.”
                    “The surroundings
                     were noisy and
                         bleak.”
         “The staff was         “Food and drinks
        friendly to kids.”        were great.”
Semantic
Chaos                                Structure
             Technology


                  Hotel Hotel   Hotel
                  ABC DEF       XYZ
 Semantic                       + Kid Friendly Staff (4)
Technology                      + Great Restaurant (8)
                                - Small rooms (3)
                                - No WiFi (2)
                                Criteria: Good Food
                                Category: Family Hotel
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!                             !
                                              HOTEL


Search                                   Analyze
TrustYou Search™

                       Travel
                                     !   TrustYou Analytics™


                      Websites

                   Structure
                   TrustYou Semantics™
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Itbetw trust you_jost

  • 1.
  • 2.
    There are about 100.000.000 hotel reviews in the internet TrustYou, STABLAB University Munich
  • 3.
    In average 80%of all reviews are positive TrustYou, STABLAB University Munich
  • 4.
    Up to 90%use social media before making a buying decision Nielsen, 2009
  • 7.
    ? ? HOTEL “Where can I “What are find relevant my guests information?” OTAs + ? saying?” Agencies “How do I guide my users?”
  • 8.
    Semantic Chaos Structure Technology Semantic Technology
  • 9.
    Semantic Chaos Structure Technology “No WiFi in “The check-in was hotel rooms.” very quick.” “The surroundings were noisy and bleak.” “The staff was “Food and drinks friendly to kids.” were great.”
  • 10.
    Semantic Chaos Structure Technology Hotel Hotel Hotel ABC DEF XYZ Semantic + Kid Friendly Staff (4) Technology + Great Restaurant (8) - Small rooms (3) - No WiFi (2) Criteria: Good Food Category: Family Hotel
  • 11.
    Backup Magic Box Backup TrustYou.com Backup TrustYou Analytics
  • 17.
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  • 19.
    ! ! HOTEL Search Analyze TrustYou Search™ Travel ! TrustYou Analytics™ Websites Structure TrustYou Semantics™
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