In July 2018, Legislative Decree No. 87/2018, also known as the Dignity Decree, was adopted, which among the various objectives of the law also contained the fight against the spread of gambling disorder. Specifically, the regulation introduced for the first time in the Italian legal system the absolute prohibition of advertising relating to games or bets with money winnings (art. 9). The ban concerns any form of advertising, direct or indirect and in any way carried out, with some exceptions. In this infographic, Vincenzo Giuffrè and Enila Elezi of the law firm DLA Piper analyze rules on the Italian gambling advertising ban.

1. Advertising in Italy: DOs and DON'Ts
#2 Italian Gambling Advertising
Ban – What is forbidden and
which are the advertising ban
exclusions

2. i
Display communications of a purely informational
nature provided by legal gambling operators
Conduct advertising exclusively aimed at
informing users about the products and services
offered by different gambling operators
Show the so-called "quota spaces" within
television programmes, i.e. those segments in
which information is given on the quotas of the
various betting companies for sports events
On gambling advertising ban
#adv

3. Advertisement of non-gambling products run by
licensed operators
Provide information at the request of the customer
if the information provided is strictly pertinent to
the customer's request and functional to allow
conscious gambling choices (i.e. subscription to
an informative service instead of legal consent for
marketing purposes)
i
?
On gambling advertising ban

4. Messages with catchy claims and laudatory
expressions to join gambling offers
Misleading images as well as any message with a
sense urgency or use of imperative language
For non-gambling products websites - Including
links that redirect to gambling content
On gambling advertising ban
...JOIN!

5. Distribution of branded merchandising related to
gambling products
Prize contests promoting real money brands
Promoting gambling content with paid or organic
influencers
On gambling advertising ban