Background:
HOA SEN Vietnam Co., Ltd, a company engaged in design, art design, advertising, and communication.
In 2013, HOA SEN Company registered a mark including the verbal element “HOA SEN” in combination with a number of other elements (HOA SEN, device) at the Intellectual Property Office of Vietnam (“IP Vietnam”) for 04 classes of services including:
Trademark: HOA SEN, device
Class 35: Advertising services, presentation/display of goods on communication media for sales.
Class 40: Printing services.
Class 41: Television program production activities; photography; organizing cultural, artistic and sports events
Class 42: Print product design service
In 2017, the distributor and sales agent of HOA SEN Company, IDEA Vietnam Co., Ltd (“IDEA Company”), was discovered to have been using a logo featuring the verbal element “HOA SEN” on various platforms such as websites, Facebook, quotations, name cards, and brochures to promote their “calendar” products.
HOA SEN Company submitted a request to the Vietnam Intellectual Property Research Institute (VIPRI) to obtain an assessment conclusion on the use of the “HOA SEN, device” sign on IDEA VIETNAM’s business materials for the sale and advertising of printed calendars. The purpose of the request is to establish a basis for requesting the other Vietnamese enforcement agencies to handle the case. Specifically, HOA SEN Company seeks to determine whether the use of the “HOA SEN, device” sign in order to introduce, sell, offer for sale, advertise to sell printed calendar products infringes on their rights to the “HOA SEN, device” mark, which is protected for “advertising services, presentation/display of goods on communication media for sales” in Class 35.
Owning a trademark but cannot address trademark infringement in Vietnam, why.pdfKENFOX IP & Law Office
There are a number of reasons why Vietnamese businesses may lose their trademarks, despite the fact that they have been selling their branded goods and services for decades. Mostly, trademarks are lost for two reasons: (i) ignorance on the part of trademark owners and (ii) disregard of trademark registration for the goods/services they trade. Many firms are ignorant that they should and must register a trademark, while others prioritize business and market development over trademark registration. Even businesses that have registered their trademarks may be unable to take action against competitors who infringe their trademarks. This situation results in Vietnamese businesses paying a high price for their negligence, delay, and ignorance in the field of intellectual property.
Understanding Trademark Infringement Laws in Vietnam - Roadblocks, Solutions.pdfKENFOX IP & Law Office
Despite selling their branded goods and services for decades in Vietnam, many businesses are at risk of losing their trademarks due to a lack of awareness and disregard for trademark registration. In most cases, trademarks are lost either because business owners are unaware of the need for registration, or because they prioritize market development over legal protection. Even those who do register their trademarks may face difficulties in enforcing them against infringing competitors. As a result, not a few businesses had to pay a high price for their negligence and lack of knowledge in the field of intellectual property. This article will explore the reasons behind trademark losses in Vietnam and offer guidance on how businesses can protect their valuable intellectual property assets.
Running head CONSUMER BEHAVIOR FUNDAMENTALS .docxjoellemurphey
Running head: CONSUMER BEHAVIOR FUNDAMENTALS 1
CONSUMER BEHAVIOR FUNDAMENTALS 2
Consumer Behavior Fundamentals
Phase 4 Individual Project
Marketing the services that will be offered by the Williamson Trucking Company will take a combination of advertisements and sales pitch strategies. The company will be offering a range of transportation services to its customers. The services as well as the products of the firm will be of high quality and customer centered with an aim of creating competitive edge of it in an industry that is highly competitive. Therefore, in order to create awareness of the services offered by the firm to its customers marketing will be a key instrument that will be used by the marketing department of the company. In this paper, the two marketing strategies will be explained in terms of how they are going to be used by the firm in its marketing efforts. The first part of the paper will contain an advert that will be designed with an aim of creating awareness of the unique transportation services that are offered by the company to its customers. The second part will also contain details of what the sales pitch will contain as well as the importance of the adverts designed in part one in marketing the services offered by the firm.
Part I
The Williamson Trucking Company needs to make use of digital marketing with a purpose of creating an emotional appeal to the customers who need transportation services to choose it as their preferred transporter. Therefore, one of the digital marketing avenues that the company can make use to market its services to potential clients will be billboards. Consequently, an emotional advert that will be run through various billboards across the company targeted markets will be designed in this section. It is important to note that the main customer segment that is being targeted by this digital advertisement will be business persons who are always in constant need of transportation services, thus the advert will be targeted to make them choose the company as their most reliable source of transportation services in the future.
The advert Logo
WILLIAMSON ‘Transportation and security of your goods is our priority’
This logo is describing to the customer the values of the company when it comes to transportation services that it will be offered to the customers. It shows them that the security of their goods will be enhanced by choosing it to transport their goods to various destinations.
Headline
The headline of the advert will be as follows, “ WHY WASTE YOU TIME AND GOODS WILL NEVER ARRIVE IN THE INTENDED DESTINATION SAFELY, TRY AN ALTERNATIVE SAFER WAY.” The headline will be trying to win the heart of the customers by showing them the mistake they make when making choices of who will offer them transportation services and they end up choosing the wrong companies. ...
Owning a trademark but cannot address trademark infringement in Vietnam, why.pdfKENFOX IP & Law Office
There are a number of reasons why Vietnamese businesses may lose their trademarks, despite the fact that they have been selling their branded goods and services for decades. Mostly, trademarks are lost for two reasons: (i) ignorance on the part of trademark owners and (ii) disregard of trademark registration for the goods/services they trade. Many firms are ignorant that they should and must register a trademark, while others prioritize business and market development over trademark registration. Even businesses that have registered their trademarks may be unable to take action against competitors who infringe their trademarks. This situation results in Vietnamese businesses paying a high price for their negligence, delay, and ignorance in the field of intellectual property.
Understanding Trademark Infringement Laws in Vietnam - Roadblocks, Solutions.pdfKENFOX IP & Law Office
Despite selling their branded goods and services for decades in Vietnam, many businesses are at risk of losing their trademarks due to a lack of awareness and disregard for trademark registration. In most cases, trademarks are lost either because business owners are unaware of the need for registration, or because they prioritize market development over legal protection. Even those who do register their trademarks may face difficulties in enforcing them against infringing competitors. As a result, not a few businesses had to pay a high price for their negligence and lack of knowledge in the field of intellectual property. This article will explore the reasons behind trademark losses in Vietnam and offer guidance on how businesses can protect their valuable intellectual property assets.
Running head CONSUMER BEHAVIOR FUNDAMENTALS .docxjoellemurphey
Running head: CONSUMER BEHAVIOR FUNDAMENTALS 1
CONSUMER BEHAVIOR FUNDAMENTALS 2
Consumer Behavior Fundamentals
Phase 4 Individual Project
Marketing the services that will be offered by the Williamson Trucking Company will take a combination of advertisements and sales pitch strategies. The company will be offering a range of transportation services to its customers. The services as well as the products of the firm will be of high quality and customer centered with an aim of creating competitive edge of it in an industry that is highly competitive. Therefore, in order to create awareness of the services offered by the firm to its customers marketing will be a key instrument that will be used by the marketing department of the company. In this paper, the two marketing strategies will be explained in terms of how they are going to be used by the firm in its marketing efforts. The first part of the paper will contain an advert that will be designed with an aim of creating awareness of the unique transportation services that are offered by the company to its customers. The second part will also contain details of what the sales pitch will contain as well as the importance of the adverts designed in part one in marketing the services offered by the firm.
Part I
The Williamson Trucking Company needs to make use of digital marketing with a purpose of creating an emotional appeal to the customers who need transportation services to choose it as their preferred transporter. Therefore, one of the digital marketing avenues that the company can make use to market its services to potential clients will be billboards. Consequently, an emotional advert that will be run through various billboards across the company targeted markets will be designed in this section. It is important to note that the main customer segment that is being targeted by this digital advertisement will be business persons who are always in constant need of transportation services, thus the advert will be targeted to make them choose the company as their most reliable source of transportation services in the future.
The advert Logo
WILLIAMSON ‘Transportation and security of your goods is our priority’
This logo is describing to the customer the values of the company when it comes to transportation services that it will be offered to the customers. It shows them that the security of their goods will be enhanced by choosing it to transport their goods to various destinations.
Headline
The headline of the advert will be as follows, “ WHY WASTE YOU TIME AND GOODS WILL NEVER ARRIVE IN THE INTENDED DESTINATION SAFELY, TRY AN ALTERNATIVE SAFER WAY.” The headline will be trying to win the heart of the customers by showing them the mistake they make when making choices of who will offer them transportation services and they end up choosing the wrong companies. ...
Welcome to the annual Life Insurance Monitor Awards Report, detailing the best offerings in seven areas of our coverage firms’ websites: Public Homepage and Navigation, Public Life Insurance Tools and Calculators, Public Life Insurance Product Information, Client Account Information, Client Management Services, Advisor Literature Order Systems and Advisor Illustration Tools. Within each category, we award a Gold, Silver or Bronze medal based on how well firms meet our criteria.
Making A Mark: An Introduction To Trademarks For Nigerian SMEsAdelphi Consulting
Sometime in 2011, the Registry of Trademarks, Patents & Designs, under the Ministry of Trade and Investment and in conjunction with the World Intellectual Property Organization (WIPO) published the first in a series of publications aimed at introducing Intellectual Property to Nigerian SMEs.
The Publication was titled; "Making A Mark: An Introduction to Trademarks for Small & Medium Enterprises"
Trademarks, are a central element in the marketing and branding strategy of any company. The guide explains trademarks from a business perspective. Its approach is practical and explanations are illustrated with examples and pictures to enhance the reader’s understanding
Our Principal Partner, Ese Oraka, was among the team of people who worked on compiling the publication.
N.B: Some information in the document may have been updated since this publication was released.
Ip and sm es taking your ideas to marketM S Siddiqui
It is not just patents but also trademarks, geographical indications, industrial designs, utility models, trade secrets, copyright, and related rights, new varieties of plants among entrepreneurs and business advisers within public and private SME support institutions.
This presentation discusses how to select, protect and properly use a trademark so it can become a powerful brand for your products and services.
As well, it discusses "hot issues" in promotions and advertising law, including:
- recent Competition Bureau enforcement regarding misleading advertising;
- the use of social media in contests and promotions, including the need for transparency when engaging bloggers, endorsers and other "influencers" to promote your brand.
How to Start an E-commerce Business in 2024[Updated Roadmap].pdfigrowner
Discover the Ultimate Guide on Starting Your E-commerce Venture in 2024! Unveil the Step-by-Step Process, Proven Strategies, and Essential Insights Needed to Launch a Successful Online Business. Learn About Market Research, Niche Selection, Legal Setup, Cutting-Edge Technologies, and Marketing Tactics Tailored to Excel in Today's Dynamic E-commerce Landscape. Stay Ahead of the Curve and Build Your Profitable Online Store with Expert Guidance in the Evolving World of E-commerce in 2024
Corporate Insight is pleased to introduce the results of our fifth annual Life Insurance Monitor Awards. We benchmark the life insurance industry across six critical categories. Within each of these categories, we award Monitor Awards in gold, silver and bronze assessing how firms meet our criteria.
As in past years, the Gold Medal is reserved for exceptionally valuable services. We award the Silver Medal to features with similar value that lack some of the outstanding attributes and functions of the best offerings. The Bronze Medal recognizes firms with an excellent or unique service that do not meet the highest standards in the respective category.
Corporate Insight's 2015 Monitor Awards are out! The awards honor financial services firms for excellence in the online user experience they offer prospects, clients and advisors. Throughout the month of February, we will be releasing a series of slide decks highlighting the firms that received Gold Monitor Awards. Each of the nine slide decks will focus on a specific industry within financial services.
The E-Monitor Awards focus on online brokerage and are given out across nine categories:
Account Information
Investor Education
News & Research
Online Help
Product Range
Quotes & Trading
Planning Tools & Calculators
Prospect Experience
Mobile Capabilities
The slide deck highlights the Gold Monitor Award winning firms in each category and explains why their online offerings were best in class.
Financial Products Distribution Sample Rm Checklist Chinachrishargraves
New to the Financial Products Distribution Helpdesk is a practical Relationship Manager or "RM" Checklist, which has been designed for use by relationship managers when conducting sales and marketing activities in a jurisdiction during the customer prospecting, acquisition, and follow-up phases. Currently checklists for 26+ countries are available with more in development.
ASCI and K&S Partners, have recently released a whitepaper titled “Misleading Advertisements and Trademarks - A Registration Conundrum.” This paper identifies the practice and instances of brands making misleading claims and representations through the use of trademarks.
Corporate Insight's 2013 Monitor Awards are out! The awards honor financial services firms for excellence in the online user experience they offer prospects, clients and advisors. Throughout the month of February, we will be releasing a series of slide decks highlighting the firms that received Gold Monitor Awards. Each of the nine slide decks will focus on a specific industry within financial services.
The Life Insurance Monitor Awards recognize leading life insurance issuers for excellence in the online user experience they offer their prospects, clients, and advisors.
Corporate Insight is pleased to introduce the results of our sixth annual Life Insurance Monitor Awards. We benchmark the life insurance industry across six critical categories in which we award gold, silver and bronze medals.
As in past years, the gold medal is reserved for exceptionally valuable services. We award the silver medal for features with similar value that lack some of the outstanding attributes and functions of the best offerings. The bronze medal recognizes firms with a strong or unique service that do not meet the highest standards in the category. In this slide deck, we highlight the gold medal winners across all categories. These medals reveal where the insurance industry is succeeding in the development of digital features.
Our analysis focuses only on specific attributes and does not attempt to rate the overall quality of the sites or apps that we review. Excellence in select areas may earn firms some distinction in this report, but readers should keep in mind that medals are awarded for highly focused, individual categories and are not intended as general endorsements.
Ứng phó với cáo buộc xâm phạm sáng chế tại Việt Nam như thế nào.pdfKENFOX IP & Law Office
Khả năng bị cáo buộc xâm phạm sáng chế luôn là mối đe dọa cho các doanh nghiệp hoạt động tại Việt Nam. Việc cáo buộc thuần túy cũng có thể gây hoang mang, lo lắng cho người bị cáo buộc vi phạm, những người có thể phải đối mặt với một loạt các hậu quả tiêu cực như bị tịch thu sản phẩm, kiện cáo, bồi thường thiệt hại hay sự tấn công của truyền thông. Để giảm thiểu những rủi ro này, bên bị cáo buộc vi phạm thường áp dụng nhiều hành động khác nhau, chẳng hạn như chấp nhận cáo buộc, ký vào thư cam kết, loại bỏ các sản phẩm vi phạm hoặc đàm phán để xin giấy phép chuyển giao quyền sử dụng sáng chế. Tuy nhiên, việc vội vàng chấp nhận yêu cầu của chủ thể quyền sở hữu trí tuệ (SHTT) sau khi bị cáo buộc vi phạm có thể dẫn đến rủi ro pháp lý lớn hơn. Bất kỳ ai, dù là nguyên đơn hay bị đơn, thì quyền và lợi ích của họ đều phải được bảo vệ miễn rằng các quyền ấy là chính đáng và hợp pháp. Trong nhiều trường hợp, bị đơn hoặc cá nhân bị cáo buộc không hẳn đã là người vi phạm. Khi bị cáo buộc xâm phạm sáng chế, điều quan trọng là phải giữ bình tĩnh. Cần nhớ rằng, pháp luật về SHTT của Việt Nam trao cho chủ thể quyền sáng chế độc quyền khai thác, sử dụng sáng chế, tiến hành các hành động pháp lý chống lại các hành vi xâm phạm, nhưng không vì thế làm mất đi quyền tự bảo vệ, quyền được biện hộ của tổ chức, cá nhân bị cáo buộc. Bài viết này sẽ cung cấp một số khuyến nghị cho người bị cáo buộc xâm phạm sáng chế tại Việt Nam để họ bảo vệ lợi ích hợp pháp của mình.
As businesses continue to operate in Vietnam, the possibility of being accused of patent infringement is a looming threat. The mere accusation can cause uncertainty and worry for alleged infringers, who may face a range of negative consequences such as product seizures, lawsuits, and negative media attention. To mitigate these risks, various approaches can be taken, such as accepting the allegation, signing an undertaking letter, removing infringing products, or negotiating for a license. However, hastily accepting an IPR holder's request after an infringement accusation can result in greater legal risks. Anyone, whether a plaintiff or a defendant, should have their true rights and interests protected as long as they are just and legitimate. In many instances, the defendant or accused individual turns out to be not the perpetrator. When accused of patent infringement, it is critical to maintain your composure. Remember, Vietnam's IP law awards patent holders the exclusive right to profit and utilize inventions, to sue others for infringement, but not because of these privileges does it deprive an accused organization or individual of the right to self-defense, or the right to be defended. This article will explore the options for an alleged infringer in Vietnam and provide guidance on how to respond to such allegations while protecting their legal position.
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Similar to Key takeaways from the recent trademark assessment conclusion issued by the Vietnam Intellectual.pdf
Welcome to the annual Life Insurance Monitor Awards Report, detailing the best offerings in seven areas of our coverage firms’ websites: Public Homepage and Navigation, Public Life Insurance Tools and Calculators, Public Life Insurance Product Information, Client Account Information, Client Management Services, Advisor Literature Order Systems and Advisor Illustration Tools. Within each category, we award a Gold, Silver or Bronze medal based on how well firms meet our criteria.
Making A Mark: An Introduction To Trademarks For Nigerian SMEsAdelphi Consulting
Sometime in 2011, the Registry of Trademarks, Patents & Designs, under the Ministry of Trade and Investment and in conjunction with the World Intellectual Property Organization (WIPO) published the first in a series of publications aimed at introducing Intellectual Property to Nigerian SMEs.
The Publication was titled; "Making A Mark: An Introduction to Trademarks for Small & Medium Enterprises"
Trademarks, are a central element in the marketing and branding strategy of any company. The guide explains trademarks from a business perspective. Its approach is practical and explanations are illustrated with examples and pictures to enhance the reader’s understanding
Our Principal Partner, Ese Oraka, was among the team of people who worked on compiling the publication.
N.B: Some information in the document may have been updated since this publication was released.
Ip and sm es taking your ideas to marketM S Siddiqui
It is not just patents but also trademarks, geographical indications, industrial designs, utility models, trade secrets, copyright, and related rights, new varieties of plants among entrepreneurs and business advisers within public and private SME support institutions.
This presentation discusses how to select, protect and properly use a trademark so it can become a powerful brand for your products and services.
As well, it discusses "hot issues" in promotions and advertising law, including:
- recent Competition Bureau enforcement regarding misleading advertising;
- the use of social media in contests and promotions, including the need for transparency when engaging bloggers, endorsers and other "influencers" to promote your brand.
How to Start an E-commerce Business in 2024[Updated Roadmap].pdfigrowner
Discover the Ultimate Guide on Starting Your E-commerce Venture in 2024! Unveil the Step-by-Step Process, Proven Strategies, and Essential Insights Needed to Launch a Successful Online Business. Learn About Market Research, Niche Selection, Legal Setup, Cutting-Edge Technologies, and Marketing Tactics Tailored to Excel in Today's Dynamic E-commerce Landscape. Stay Ahead of the Curve and Build Your Profitable Online Store with Expert Guidance in the Evolving World of E-commerce in 2024
Corporate Insight is pleased to introduce the results of our fifth annual Life Insurance Monitor Awards. We benchmark the life insurance industry across six critical categories. Within each of these categories, we award Monitor Awards in gold, silver and bronze assessing how firms meet our criteria.
As in past years, the Gold Medal is reserved for exceptionally valuable services. We award the Silver Medal to features with similar value that lack some of the outstanding attributes and functions of the best offerings. The Bronze Medal recognizes firms with an excellent or unique service that do not meet the highest standards in the respective category.
Corporate Insight's 2015 Monitor Awards are out! The awards honor financial services firms for excellence in the online user experience they offer prospects, clients and advisors. Throughout the month of February, we will be releasing a series of slide decks highlighting the firms that received Gold Monitor Awards. Each of the nine slide decks will focus on a specific industry within financial services.
The E-Monitor Awards focus on online brokerage and are given out across nine categories:
Account Information
Investor Education
News & Research
Online Help
Product Range
Quotes & Trading
Planning Tools & Calculators
Prospect Experience
Mobile Capabilities
The slide deck highlights the Gold Monitor Award winning firms in each category and explains why their online offerings were best in class.
Financial Products Distribution Sample Rm Checklist Chinachrishargraves
New to the Financial Products Distribution Helpdesk is a practical Relationship Manager or "RM" Checklist, which has been designed for use by relationship managers when conducting sales and marketing activities in a jurisdiction during the customer prospecting, acquisition, and follow-up phases. Currently checklists for 26+ countries are available with more in development.
ASCI and K&S Partners, have recently released a whitepaper titled “Misleading Advertisements and Trademarks - A Registration Conundrum.” This paper identifies the practice and instances of brands making misleading claims and representations through the use of trademarks.
Corporate Insight's 2013 Monitor Awards are out! The awards honor financial services firms for excellence in the online user experience they offer prospects, clients and advisors. Throughout the month of February, we will be releasing a series of slide decks highlighting the firms that received Gold Monitor Awards. Each of the nine slide decks will focus on a specific industry within financial services.
The Life Insurance Monitor Awards recognize leading life insurance issuers for excellence in the online user experience they offer their prospects, clients, and advisors.
Corporate Insight is pleased to introduce the results of our sixth annual Life Insurance Monitor Awards. We benchmark the life insurance industry across six critical categories in which we award gold, silver and bronze medals.
As in past years, the gold medal is reserved for exceptionally valuable services. We award the silver medal for features with similar value that lack some of the outstanding attributes and functions of the best offerings. The bronze medal recognizes firms with a strong or unique service that do not meet the highest standards in the category. In this slide deck, we highlight the gold medal winners across all categories. These medals reveal where the insurance industry is succeeding in the development of digital features.
Our analysis focuses only on specific attributes and does not attempt to rate the overall quality of the sites or apps that we review. Excellence in select areas may earn firms some distinction in this report, but readers should keep in mind that medals are awarded for highly focused, individual categories and are not intended as general endorsements.
Ứng phó với cáo buộc xâm phạm sáng chế tại Việt Nam như thế nào.pdfKENFOX IP & Law Office
Khả năng bị cáo buộc xâm phạm sáng chế luôn là mối đe dọa cho các doanh nghiệp hoạt động tại Việt Nam. Việc cáo buộc thuần túy cũng có thể gây hoang mang, lo lắng cho người bị cáo buộc vi phạm, những người có thể phải đối mặt với một loạt các hậu quả tiêu cực như bị tịch thu sản phẩm, kiện cáo, bồi thường thiệt hại hay sự tấn công của truyền thông. Để giảm thiểu những rủi ro này, bên bị cáo buộc vi phạm thường áp dụng nhiều hành động khác nhau, chẳng hạn như chấp nhận cáo buộc, ký vào thư cam kết, loại bỏ các sản phẩm vi phạm hoặc đàm phán để xin giấy phép chuyển giao quyền sử dụng sáng chế. Tuy nhiên, việc vội vàng chấp nhận yêu cầu của chủ thể quyền sở hữu trí tuệ (SHTT) sau khi bị cáo buộc vi phạm có thể dẫn đến rủi ro pháp lý lớn hơn. Bất kỳ ai, dù là nguyên đơn hay bị đơn, thì quyền và lợi ích của họ đều phải được bảo vệ miễn rằng các quyền ấy là chính đáng và hợp pháp. Trong nhiều trường hợp, bị đơn hoặc cá nhân bị cáo buộc không hẳn đã là người vi phạm. Khi bị cáo buộc xâm phạm sáng chế, điều quan trọng là phải giữ bình tĩnh. Cần nhớ rằng, pháp luật về SHTT của Việt Nam trao cho chủ thể quyền sáng chế độc quyền khai thác, sử dụng sáng chế, tiến hành các hành động pháp lý chống lại các hành vi xâm phạm, nhưng không vì thế làm mất đi quyền tự bảo vệ, quyền được biện hộ của tổ chức, cá nhân bị cáo buộc. Bài viết này sẽ cung cấp một số khuyến nghị cho người bị cáo buộc xâm phạm sáng chế tại Việt Nam để họ bảo vệ lợi ích hợp pháp của mình.
As businesses continue to operate in Vietnam, the possibility of being accused of patent infringement is a looming threat. The mere accusation can cause uncertainty and worry for alleged infringers, who may face a range of negative consequences such as product seizures, lawsuits, and negative media attention. To mitigate these risks, various approaches can be taken, such as accepting the allegation, signing an undertaking letter, removing infringing products, or negotiating for a license. However, hastily accepting an IPR holder's request after an infringement accusation can result in greater legal risks. Anyone, whether a plaintiff or a defendant, should have their true rights and interests protected as long as they are just and legitimate. In many instances, the defendant or accused individual turns out to be not the perpetrator. When accused of patent infringement, it is critical to maintain your composure. Remember, Vietnam's IP law awards patent holders the exclusive right to profit and utilize inventions, to sue others for infringement, but not because of these privileges does it deprive an accused organization or individual of the right to self-defense, or the right to be defended. This article will explore the options for an alleged infringer in Vietnam and provide guidance on how to respond to such allegations while protecting their legal position.
Giám sát hải quan để bảo hộ quyền sở hữu trí tuệ tại Lào – Những điều cần biế...KENFOX IP & Law Office
Giám sát hải quan, còn được gọi là đăng ký hải quan hoặc theo dõi hải quan hoặc giám sát hải quan, là một thủ tục cho phép chủ sở hữu nhãn hiệu yêu cầu cơ quan hải quan giám sát hàng nhập khẩu mang nhãn hiệu vi phạm hoặc giả mạo được nhập khẩu vào một quốc gia. Giám sát hải quan nhằm mục đích ngăn chặn hàng giả xâm nhập thị trường và bảo vệ quyền của chủ sở hữu nhãn hiệu.
Giám sát hải quan tại Lào có thể là một công cụ hiệu quả để chủ sở hữu nhãn hiệu phát hiện và ngăn chặn việc nhập khẩu hàng hóa có chứa nhãn hiệu giả mạo. Tuy nhiên, pháp luật Lào không quy định cụ thể về việc hàng hóa “xuất khẩu” vi phạm có bị cơ quan chức năng Lào áp dụng chế tài nào hay không.
Bằng cách ghi nhận nhãn hiệu đã đăng ký với Cục Hải quan Lào, chủ sở hữu có thể cung cấp cho cơ quan hải quan thông tin về nhãn hiệu đã đăng ký của mình, giúp họ xác định và thu giữ hàng giả có dấu hiệu vi phạm nhãn hiệu.
Để đăng ký ghi nhận nhãn hiệu với Cục Hải quan Lào, chủ sở hữu nhãn hiệu phải nộp đơn đăng ký cùng với các tài liệu và lệ phí cần thiết. Đơn đăng ký phải chứa thông tin về nhãn hiệu, chẳng hạn như chủ sở hữu, số đăng ký và mô tả chi tiết về hàng hóa hoặc dịch vụ mà nhãn hiệu được sử dụng.
Customs recordal for IPR protection in Laos – What you must know .pdfKENFOX IP & Law Office
Customs recordal, also known as customs registration or customs watch or customs supervision, is a procedure that allows trademark owners to request customs authorities to monitor imports bearing infringing or counterfeit trademarks to be imported into a country. Customs recordal aims to prevent the entry of counterfeit goods into the market and protect the trademark owner’s rights.
Customs recordal in Laos can be an effective tool for trademark owners to detect and prevent the importation of trademarked counterfeit goods. However, it is not explicitly provided under the Laos laws on whether infringing goods for export are subject to any penalties imposed by the Laos authorities or not.
By recording a registered trademark with the Laos Customs Department, the owner can provide customs officials with information about his registered trademarks, enabling them to identify and seize counterfeit goods that infringe on his trademark.
Tính liên quan của hàng hóadịch vụ có ý nghĩa như thế nào đối với việc đăng k...KENFOX IP & Law Office
Bản chất của hàng hóa hoặc dịch vụ là một trong hai yếu tố tiên quyết (cùng với mẫu nhãn hiệu) trong việc xác định khả năng đăng ký của nhãn hiệu tại Việt Nam. Trước khi nộp đơn đăng ký nhãn hiệu, việc xem xét các hàng hóa hoặc dịch vụ mà nhãn hiệu được sử dụng có ý nghĩa quan trọng. Thông qua một trường hợp thực tế mà KENFOX IP & Law Office đã thành công trong việc đảo ngược thông báo từ chối đăng ký nhãn hiệu, bài viết này cung cấp cách hiểu về tính liên quan của hàng hóa/dịch vụ và tầm quan trọng của nó trong quá trình đăng ký nhãn hiệu tại Việt Nam. Các yếu tố quyết định liệu hai hàng hóa hoặc dịch vụ có được coi là liên quan với nhau hay không và cách thức áp dụng các yếu tố này trong thực tế cũng sẽ được bàn luận chi tiết..
Bối cảnh
Nhiều nhãn hiệu xin đăng ký tại Việt Nam đã bị từ chối bảo hộ do bị cho là tương tự nhau xét về nhãn hiệu và hàng hóa/dịch vụ đi kèm. Mặc dù không quá phức tạp để xác định liệu nhãn hiệu nộp sau có tương tự đến mức gây nhầm lẫn với nhãn hiệu có trước hay không, nhưng việc phân tích tính tương tự của hàng hóa/dịch vụ đi kèm với các nhãn hiệu này đòi hỏi cách đánh giá cẩn trọng. Vì vậy, các luật sư nhãn hiệu có kinh nghiệm sẽ ưu tiên chứng minh tính liên quan của hàng hóa/dịch vụ mang các nhãn hiệu được xem xét để vượt qua các từ chối tạm thời đối với nhãn hiệu xin đăng ký mà thoạt đầu nhìn có vẻ khá tương tự với nhãn hiệu có trước. Để minh họa cho điều này, vui lòng xem vụ việc liên quan đến nhãn hiệu bị Cục Sở hữu Trí tuệ (Cục SHT) từ chối với các chi tiết cụ thể dưới đây:
Giám định sở hữu trí tuệ và giải quyết tranh chấp tại Việt Nam Vai trò và số ...KENFOX IP & Law Office
Viện Khoa học Sở hữu Trí tuệ Việt Nam (Viện KHSHTT) là cơ quan nghiên cứu chuyên ngành trực thuộc Bộ Khoa học và Công nghệ Việt Nam. Một trong những nhiệm vụ quan trọng của Viện KHSHTT là cung cấp ý kiến và đánh giá chuyên môn liên quan đến các vụ việc xâm phạm quyền sở hữu công nghiệp. Đặc biệt, các ý kiến chuyên môn/giám định của Viện KHSHTT tập trung vào các đối tượng sở hữu công nghiệp như sáng chế, kiểu dáng công nghiệp, thiết kế mạch kín bán dẫn, bí mật kinh doanh, nhãn hiệ u, tên thương mại, chỉ dẫn địa lý.
Là một tổ chức nghiên cứu chuyên ngành tại Việt Nam, Viện KHSHTT cung cấp ý kiến chuyên môn, kết luận giám định cho các bên liên quan như Cơ quan thực thi pháp luật Việt Nam, chủ sở hữu quyền SHTT, và người bị cáo buộc vi phạm.
Interim guidance for handling IP-related applications under the Amended IP La...KENFOX IP & Law Office
The Amended Intellectual Property Law 2022 (“Amended IP Law 2022” or “the prevailing law”) has been in effect since 1 January 2023, offering the expected benefits of of comprehensiveness and harmonization. This Amended IP Law 2022 promises to be a helpful tool for IPR holders and practitioners, with more than 100 amended and added articles covering a wide range of IP subject matters, including inventions, designs, trademarks and copyrights. As a matter of principle, following the amendments made to a law in Vietnam, pertinent sub-law documents such as government decrees and ministerial circulars need to be amended or replaced in order to provide sufficient regulations and guidelines for the effective implementation of the promulgated amendments.
The Intellectual Property Office of Vietnam (IP VIETNAM) has issued Notice No. 1029/TB-SHTT dated 14 March 2023 in order to provide IPR holders with a clear understanding of IP-related applications and requests pending the revision and publication of relevant decrees and circulars. The Notice outlines the procedures of handling certain IP-related applications and requests following the implementation of the Amended IP Law 2022. KENFOX IP & Law Office would like to keep you informed of the key regulations outlined in IP VIETNAM's Notice 1029/TB-SHTT.
Các hướng dẫn xử lý đơn đăng ký SHCN trong giai đoạn chuyển tiếp theo Luật SH...KENFOX IP & Law Office
Đồng bộ hơn, toàn diện hơn, hệ thống hóa hơn là những ưu điểm được trông đợi và kỳ vọng khi Luật sửa đổi, bổ sung một số điều của Luật Sở hữu trí tuệ năm 2022 (“Luật SHTT sửa đổi 2022” hoặc “Luật SHTT hiện hành”) có hiệu lực từ 1/1/2023 với hơn 100 điều được sửa đổi, bổ sung trải rộng các đối tượng Sở hữu trí tuệ như sáng chế, kiểu dáng, nhãn hiệu, và quyền tác giả. Trên thực tế, sau khi sửa đổi luật ở Việt Nam, các văn bản dưới luật có liên quan như Nghị định của Chính phủ và Thông tư của các Bộ ban ngành cần phải được sửa đổi hoặc thay thế tương ứng nhằm cung cấp đầy đủ các quy định và các hướng dẫn để thực hiện hiệu quả các sửa đổi của luật.
A co-owned patent arises when two or more parties jointly create an invention and seek to obtain patent protection for it. How if an invention is created by two parties, but just one party is named as inventor and owner while the other is only named as “inventor”? Can it cause any legal consequences? What can the other inventor do in such a case if the inventor who filed the patent application does not reach an amicable agreement on a co-owned patent? In recent news, the Intellectual Property Offices of Vietnam (IP VIETNAM) have been dealing with a case regarding “the right to file a patent application” in case of co-owned patent, highlighting the importance of understanding the legal requirements for patent filing and ownership. This article will delve into the specifics of this case and how it impacts intellectual property rights in Vietnam.
Sáng chế đồng sở hữu phát sinh khi hai hoặc nhiều bên cùng nhau tạo ra một sáng chế và thực hiện các thủ tục pháp lý để bảo hộ sáng chế đó. Sẽ thế nào nếu một sáng chế được tạo ra bởi hai bên, nhưng chỉ một bên đứng tên là “tác giả sáng chế” kiêm “chủ sở hữu sáng chế”, còn bên kia chỉ đứng tên là “tác giả sáng chế”? Điều này có gây ra hậu quả pháp lý nào không? Tác giả sáng chế có thể làm gì trong trường hợp như vậy nếu tác giả sáng chế kia đã nộp đơn đăng ký bằng sáng chế mà chưa đạt được thỏa thuận về việc đồng sở hữu sáng chế? Mới đây, Cục Sở hữu trí tuệ Việt Nam (Cục SHTT) đã giải quyết một vụ việc liên quan đến “quyền nộp đơn đăng ký sáng chế” trong trường hợp đồng sở hữu sáng chế. Vụ việc nêu bật tầm quan trọng của việc nắm rõ các yêu cầu pháp lý đối với việc nộp đơn đăng ký sáng chế và quyền sở hữu sáng chế. Bài viết này sẽ đi sâu vào các chi tiết cụ thể của vụ việc và tác động của nó đến quyền sở hữu trí tuệ tại Việt Nam.
Bulletin ASPEC Programme – an avenue to expedite patent granting in Vietnam a...KENFOX IP & Law Office
The ASEAN Patent Examination Cooperation (ASPEC) program is a regional patent cooperation program in Southeast Asia that allows patent applicants to request accelerated patent examination in participating ASEAN member states (“AMS”). It aims to improve the efficiency and quality of patent examination among participating ASEAN member state's intellectual property Offices (“AMS IP Offices”) by sharing search and examination (S&E) results.
Under the ASPEC program, patent applicants can submit a request for accelerated examination of a patent application in a participating AMS IP Office (“second IP Office”) based on a S&E reports issued by another participating AMS IP Office (“first IP Office”) on the corresponding application. The program aims to improve the efficiency and quality of patent examination in the region by facilitating the sharing of patent S&E results among participating AMS IP Offices. The ASPEC program is open to patent applications filed in any of the participating ASEAN member states, which include Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Bắt nạt nhãn hiệu – Bảo vệ nhãn hiệu hay chiến thuật kinh doanh.pdfKENFOX IP & Law Office
Gần đây, trong một Báo cáo trước Quốc hội về các chiến thuật tố tụng nhãn hiệu, Văn phòng Sáng chế và Nhãn hiệu Hoa kỳ (USPTO) đã định nghĩa thuật ngữ “Trademark Bullying” hay “Trademark Trolling” (“Bắt nạt nhãn hiệu” hay “Quấy rối nhãn hiệu”) là hành vi gây phiền phức của “chủ sở hữu sử dụng nhãn hiệu của mình để quấy rối và đe dọa một doanh nghiệp khác vượt quá những gì luật pháp cho phép”. Bắt chước phương thức hoạt động của các thực thể đe dọa yêu cầu thực thi quyền sáng chế và những kẻ bắt nạt bản quyền, một số chủ sở hữu nhãn hiệu đã áp dụng cách thức tố tụng này. Nói tóm lại, những kẻ bắt nạt nhãn hiệu – cả doanh nghiệp lớn và nhỏ – đều đòi quyền lợi vượt quá phạm vi bảo hộ nhãn hiệu theo quy định của Đạo luật Lanham thông qua việc gửi các Thư Khuyến Cáo nhằm mục đích đe dọa.
Patents are widely regarded as a “crutial” instrument for intellectual property (IP) rights holders seeking to establish a unique market position for their patented products. Patents grant the owner exclusive rights to market their product, license their invention to third parties to recoup investments, and prevent competitors from infringing on their patent rights. Given the huge competitive advantages that the patent brings, it is not surprising that the occurrence of patent disputes is on the rise.
Cambodia’s lack of a customs recordal system means that the customs authorities have not yet received any requests for customs supervision regarding intellectual property rights (IPR) infringement. However, IPR holders still have options to engage Cambodian customs to enforce IPR infringement. One way is to file a request for recordal of exclusive distributorship.
Phản đối và hủy bỏ nhãn hiệu tại Việt Nam dựa trên bằng chứng về sử dụng rộng...KENFOX IP & Law Office
Phản đối và hủy bỏ nhãn hiệu được xem như biện pháp quan trọng cho chủ sở hữu nhãn hiệu bảo vệ quyền sở hữu trí tuệ (SHTT) của họ. Tại Việt Nam, chủ sở hữu nhãn hiệu đích thực có quyền sử dụng các bằng chứng về việc sử dụng rộng rãi nhãn hiệu của họ để phản đối hoặc hủy bỏ hiệu lực nhãn hiệu đã nộp đơn hoặc đăng ký của người khác. Thực tế cho thấy việc hiểu và nắm rõ cách Cục Sở hữu trí tuệ Việt Nam (Cục SHTT) đánh giá bằng chứng về việc sử dụng trước nhãn hiệu trong các vụ phản đối, hủy bỏ nhãn hiệu trên thực tế tại Việt Nam như thế nào có ý nghĩa quan trọng trong việc xây dựng và thiết lập các lập luận, chứng cứ thuyết phục để giành thắng lợi trong các tranh chấp nhãn hiệu tại Việt Nam.
Sàn giao dịch thương mại điện tử có phải chịu trách nhiệm pháp lý về xâm phạm...KENFOX IP & Law Office
Theo quyết định ngày 22 tháng 12 năm 2022, các vụ kiện C-148/21 và C-184/21 giữa Christian Louboutin và Amazon Europe Core Sàrl et đã được Tòa án Công lý Liên minh Châu Âu (“CJEU“) đưa ra phán quyết sơ bộ về yêu cầu của Tòa án Quận Luxembourg và Tòa Kinh tế Brussels (các Toà án chuyên trách), trong đó các Tòa án trên đã yêu cầu CJEU giải thích về việc liệu Điều 9(2)(a) của Quy định (EU) 2017/1001 (“Quy định về nhãn hiệu của Châu Âu”) cần phải được hiểu rằng bất kỳ ai điều hành một thị trường mua bán trực tuyến, ngoài bán các sản phẩm của mình, mà tích hợp hoạt động bán hàng của bên thứ ba thì có khả năng bị coi là xâm phạm quyền đối với nhãn hiệu đăng ký tại Liên minh Châu Âu (“EUTM“) hay không; mặc dù người bán sản phẩm giả mạo trên nền tảng trực tuyến là bên thứ ba.
Từ chối bảo hộ nhãn hiệu ở Việt Nam, Lào và Campuchia Ranh giới mong manh giữ...KENFOX IP & Law Office
Đăng ký nhãn hiệu là bước thiết yếu đối với bất kỳ doanh nghiệp nào muốn bảo vệ đặc tính thương hiệu và tài sản trí tuệ của mình. Tuy nhiên, quá trình đăng ký nhãn hiệu có thể gặp nhiều khó khăn, đặc biệt khi một nhãn hiệu rơi vào vùng xám để xác định đó là nhãn hiệu thuần túy mang tính “mô tả” hay chỉ mang tính “gợi ý”. Ở Việt Nam, Lào và Campuchia, cũng như ở nhiều quốc gia khác, nhãn hiệu được coi là “mô tả” thuần túy sẽ không được bảo hộ theo luật định, nhưng nếu nhãn hiệu chỉ mang tính “gợi ý”, nó hoàn toàn có thể được bảo hộ. Tuy nhiên, việc xác định xem một nhãn hiệu mang tính “mô tả” hay mang tính “gợi ý” có thể là một nhiệm vụ đầy thách thức và mang tính chủ quan, và thường có một ranh giới mong manh giữa hai loại nhãn hiệu này. Do đó, điều quan trọng là phải hiểu thực tiễn thẩm định, đánh giá các điều kiện bảo hộ nhãn hiệu và các yếu tố mà thẩm định viên xem xét khi đưa ra quyết định.
Dấu hiệu mang tính “gợi ý” hay nhãn hiệu mang tính “mô tả” ở Việt Nam, Lào, Campuchia
Dấu hiệu “gợi ý” là một loại nhãn hiệu mang tính chất “gợi ý” hoặc ám chỉ đến chất lượng hoặc đặc tính nào đó của hàng hóa/dịch vụ mà nó đại diện. Nhãn hiệu mang tính “gợi ý” là một loại nhãn hiệu có khả năng phân biệt cao hơn nhãn hiệu “mô tả”, nhưng kém phân biệt hơn so với nhãn hiệu tự tạo (mang tính ngẫu nhiên). Nhãn hiệu mang tính gợi ý ám chỉ, nhưng không mô tả trực tiếp, chất lượng hoặc đặc tính của sản phẩm hoặc dịch vụ được cung cấp. Dấu hiệu mang tính “gợi ý” đòi hỏi người tiêu dùng phải có trí tưởng tượng, hoặc óc sáng tạo ở mức độ nào đó để hiểu được mối liên hệ giữa dấu hiệu/nhãn hiệu và sản phẩm/dịch vụ. Ví dụ: nhãn hiệu "Greyhound" cho một công ty xe buýt mang tính gợi ý về tốc độ và hiệu quả, nhưng không mô tả trực tiếp sản phẩm hoặc dịch vụ được cung cấp.
How to Successfully Argue Wide Use Evidence in Trademark Opposition and Cance...KENFOX IP & Law Office
Trademark opposition and cancellation serve as crucial legal remedies for legitimate trademark owners to safeguard their intellectual property rights. In Vietnam, genuine trademark owners are entitled to employ their prior evidence of wide use to file a Notice of Opposition or a cancellation action against a trademark squatter. As such, it is critical to understand how National Office of Intellectual Property of Vietnam (IP VIETNAM) evaluates the evidence of prior use and the extent to which a mark must be used to succeed in an opposition or cancellation based on unregistered rights.
Protecting your IPR in Vietnam – A Guide to VIPRI's Services and Expertise.pdfKENFOX IP & Law Office
1. What services does Vietnam Intellectual Property Research Institute offer?
The Vietnam Intellectual Property Research Institute (VIPRI) is a research institution under the Ministry of Science and Technology that provides expert opinions on IP infringement cases concerning industrial property subject matters such as inventions, industrial designs, designs of semi-conducting closed circuits, trade secrets, marks, trade names, and geographical indications.
IPR holders who suspect that their IP rights have been violated may request VIPRI to provide assessments or expert opinions on the scope of protection of their IP rights, assess similarity, determine infringing elements, and determine damages. However, at present, VIPRI’s services are limited to providing assessments and opinions on inventions, industrial designs, geographical indications, and trademarks, due to limited human resources. It does not provide opinions on matters of unfair competition, trade name, or copyright.
Amending Patent Specifications In Vietnam - Best Practices for Applicants.pdfKENFOX IP & Law Office
Even after a patent specification has been filed to the Intellectual Property Office of Vietnam (IP VIETNAM), it may be amended at the applicant’s initiative (also known as voluntary amendment) or at IP VIETNAM’s request. If an amendment or supplement to a patent application expands the scope of the subject matter disclosed or stated in the application or alters the nature of the claimed subject matter stated in the application, there is a risk that the patented product or process could be invalidated at the request of a third party. To mitigate such legal risks associated with patents, it is essential to have a thorough understanding of Vietnam’s intellectual property laws concerning the amendment process during patent applications, particularly given the recent increase in patent infringement disputes in Vietnam.
A "File Trademark" is a legal term referring to the registration of a unique symbol, logo, or name used to identify and distinguish products or services. This process provides legal protection, granting exclusive rights to the trademark owner, and helps prevent unauthorized use by competitors.
Visit Now: https://www.tumblr.com/trademark-quick/751620857551634432/ensure-legal-protection-file-your-trademark-with?source=share
Synopsis On Annual General Meeting/Extra Ordinary General Meeting With Ordinary And Special Businesses And Ordinary And Special Resolutions with Companies (Postal Ballot) Regulations, 2018
Guide on the use of Artificial Intelligence-based tools by lawyers and law fi...Massimo Talia
This guide aims to provide information on how lawyers will be able to use the opportunities provided by AI tools and how such tools could help the business processes of small firms. Its objective is to provide lawyers with some background to understand what they can and cannot realistically expect from these products. This guide aims to give a reference point for small law practices in the EU
against which they can evaluate those classes of AI applications that are probably the most relevant for them.
Lifting the Corporate Veil. Power Point Presentationseri bangash
"Lifting the Corporate Veil" is a legal concept that refers to the judicial act of disregarding the separate legal personality of a corporation or limited liability company (LLC). Normally, a corporation is considered a legal entity separate from its shareholders or members, meaning that the personal assets of shareholders or members are protected from the liabilities of the corporation. However, there are certain situations where courts may decide to "pierce" or "lift" the corporate veil, holding shareholders or members personally liable for the debts or actions of the corporation.
Here are some common scenarios in which courts might lift the corporate veil:
Fraud or Illegality: If shareholders or members use the corporate structure to perpetrate fraud, evade legal obligations, or engage in illegal activities, courts may disregard the corporate entity and hold those individuals personally liable.
Undercapitalization: If a corporation is formed with insufficient capital to conduct its intended business and meet its foreseeable liabilities, and this lack of capitalization results in harm to creditors or other parties, courts may lift the corporate veil to hold shareholders or members liable.
Failure to Observe Corporate Formalities: Corporations and LLCs are required to observe certain formalities, such as holding regular meetings, maintaining separate financial records, and avoiding commingling of personal and corporate assets. If these formalities are not observed and the corporate structure is used as a mere façade, courts may disregard the corporate entity.
Alter Ego: If there is such a unity of interest and ownership between the corporation and its shareholders or members that the separate personalities of the corporation and the individuals no longer exist, courts may treat the corporation as the alter ego of its owners and hold them personally liable.
Group Enterprises: In some cases, where multiple corporations are closely related or form part of a single economic unit, courts may pierce the corporate veil to achieve equity, particularly if one corporation's actions harm creditors or other stakeholders and the corporate structure is being used to shield culpable parties from liability.
In 2020, the Ministry of Home Affairs established a committee led by Prof. (Dr.) Ranbir Singh, former Vice Chancellor of National Law University (NLU), Delhi. This committee was tasked with reviewing the three codes of criminal law. The primary objective of the committee was to propose comprehensive reforms to the country’s criminal laws in a manner that is both principled and effective.
The committee’s focus was on ensuring the safety and security of individuals, communities, and the nation as a whole. Throughout its deliberations, the committee aimed to uphold constitutional values such as justice, dignity, and the intrinsic value of each individual. Their goal was to recommend amendments to the criminal laws that align with these values and priorities.
Subsequently, in February, the committee successfully submitted its recommendations regarding amendments to the criminal law. These recommendations are intended to serve as a foundation for enhancing the current legal framework, promoting safety and security, and upholding the constitutional principles of justice, dignity, and the inherent worth of every individual.
Defending Weapons Offence Charges: Role of Mississauga Criminal Defence LawyersHarpreetSaini48
Discover how Mississauga criminal defence lawyers defend clients facing weapon offence charges with expert legal guidance and courtroom representation.
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Car Accident Injury Do I Have a Case....Knowyourright
Every year, thousands of Minnesotans are injured in car accidents. These injuries can be severe – even life-changing. Under Minnesota law, you can pursue compensation through a personal injury lawsuit.
Key takeaways from the recent trademark assessment conclusion issued by the Vietnam Intellectual.pdf
1. KENFOX IP & Law Office 1
Key takeaways from the recent trademark assessment conclusion issued by
the Vietnam Intellectual Property Research Institute
Background:
HOA SEN Vietnam Co., Ltd, a company engaged in design, art design, advertising, and communication.
In 2013, HOA SEN Company registered a mark including the verbal element "HOA SEN" in combination
with a number of other elements (HOA SEN, device) at the Intellectual Property Office of Vietnam (“IP
Vietnam”) for 04 classes of services including:
Trademark: HOA SEN, device
Class 35: Advertising services, presentation/display of goods on communication media for sales.
Class 40: Printing services.
Class 41: Television program production activities; photography; organizing cultural, artistic and
sports events
Class 42: Print product design service
In 2017, the distributor and sales agent of HOA SEN Company, IDEA Vietnam Co., Ltd (“IDEA
Company”), was discovered to have been using a logo featuring the verbal element “HOA SEN” on
various platforms such as websites, Facebook, quotations, name cards, and brochures to promote their
“calendar” products.
HOA SEN Company submitted a request to the Vietnam Intellectual Property Research Institute (VIPRI)
to obtain an assessment conclusion on the use of the "HOA SEN, device" sign on IDEA VIETNAM’s
business materials for the sale and advertising of printed calendars. The purpose of the request is to
establish a basis for requesting the other Vietnamese enforcement agencies to handle the case.
Specifically, HOA SEN Company seeks to determine whether the use of the "HOA SEN, device" sign
in order to introduce, sell, offer for sale, advertise to sell printed calendar products infringes on their
rights to the "HOA SEN, device" mark, which is protected for "advertising services, presentation/display
of goods on communication media for sales" in Class 35.
After examining the assessment request, VIPRI determined that “Even though IDEA Company's use of
the "HOA SEN, device" sign is identical to HOA SEN Company's registered trademark, the "printed
calendar" product differs in nature, function, and target audience from the protected services in Class
35, which involve promoting and presenting products on various media for sales purposes targeted at
businesses/individuals with commercial activities. As a printed paper product for tracking time and
planning, calendars are usable by all types of consumers”. Therefore, VIPRI concluded that there is
insufficient evidence to support the claim that IDEA Company's use of the "HOA SEN, device" sign is
an infringement on the trademark rights of HOA SEN Company.
What factors does VIPRI consider when interpreting the scope of protection for trademarks in
its assessment conclusions?
It is entirely possible for conflicting opinions to arise in this case, as the line between what is considered
right or wrong is heavily dependent on each party's subjective views. In fact, when faced with the same
problem, there can be numerous distinct perspectives and assessments.
Article 11 of Decree 105/2006, as amended in 2009, specifies that in order to identify a trademark
infringing element, it is crucial to take into account the "scope of trademark protection". The
determination of the trademark's protection scope is based on two factors: (i) the trademark itself, and
(ii) the list of goods/services indicated in the trademark registration certificate.
The trademark "HOA SEN, device" is safeguarded for Class 35 services, which includes
"presenting/displaying goods on communication media for sales." This registered service is extensive
and all-encompassing. Therefore, the scope of trademark protection can be construed to cover all kinds
of "goods" in society, without any specific item being excluded. The product "calendar," on the other
Assessment conclusion when handling disputes in Vietnam
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hand, is designed for sale to the general public and not only to individuals or companies engaged in
business activities, as VIPRI clarifies.
Given that the service category is safeguarded as "presentation/displaying of goods on communication
media for sales," the product "calendar" is fully encompassed by the protection afforded to
"presentation/calendar of goods on communication media for sales.".
As per the law, a trademark must be protected as if it were granted a Protection Title. The service of
"presentation/displaying of goods on communication media for sales" is all-encompassing and broad-
ranging. HOA SEN Company has not specified any particular product or service for this
presentation/displaying service. Consequently, it can be understood that the service of
"presentation/displaying of goods on communication media for sales" has a vast scope of protection
and is not restricted in any way. The trademark owner is entitled to introduce any "goods" for sale
through this service. As for the product "calendar," it is a type of goods that is produced, supplied, and
sold to consumers. Hence, it can be entirely introduced, presented, and displayed in the media for sale.
In other words, the product "calendar" falls entirely within the scope of the service of
"presentation/displaying of goods on communication media for sales."
The assessment conclusion by VIPRI that the product "calendar" is not within the purview of the service
of "presentation/displaying of goods on communication media for sales" has resulted in the trademark
owner being deprived of their trademark rights or has limited the scope of protection offered by the
trademark. The issue at hand is whether HOA SEN Company has the right to present or display the
calendar on communication media for sales under the protected service of "presentation/displaying of
goods on communication media for sales."
Given that the registered and protected service (which is not limited to any product) encompasses
"presentation of goods on communication media for sales," HOA SEN Company has the right to
introduce products such as the "calendar" or any other goods in the media for sale, in accordance with
the nature and scope of the registered service.
Whether VIPRI made a mistake about the assessment request?
HOA SEN Company enlisted the services of VIPRI to assess the service of "introducing, offering for
sale, and advertising calendar products on means of business of IDEA Company" in comparison to
the protected service of "presentation of goods on communication media for sales." HOA SEN Company
did not request VIPRI to evaluate the specific product of IDEA Company, which is the calendar. The
action taken by IDEA Company is to introduce, offer for sale, and advertise printed calendar products
rather than producing them. Thus, it can be deduced that the service of "introducing, offering for sale,
and advertising printed calendar products" falls within and/or is encompassed by the scope of the
service of "presentation of goods on communication media for sales."
Assessment request Explanation of the
assessment
conclusions of VIPRI
Perspective from HOA SEN Company
The service of
“presentation/displaying
of goods on
communication media
for sales” in comparison
with the service of
"introducing, offering for
sale, advertising"
printed calendar
products"
Explanation: The
product under review
"printed calendar" is
considered different
from the protected
services in terms of
nature, function and
target audience...
HOA SEN Company did not request VIPRI to
compare or evaluate the "printed calendar
product" itself. VIPRI's assessment conclusion
regarding the "printed calendar product" is not
relevant to the subject of the assessment
request. HOA SEN Company did not submit
the printed calendar products for assessment.
The assessment request was solely to
determine whether the "introduction, offering,
and advertising services" of printed calendar
products provided by IDEA Company are
within the scope of the service
"presentation/displaying of goods on
communication media for sales" bearing the
mark "HOA SEN, device" of HOA SEN
Company.
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The accused infringing party, IDEA Company,
provides a similar service to HOA SEN
Company, which involves introducing,
advertising, and offering for sale products.
Specifically, IDEA Company is introducing and
advertising "printed calendars," which falls
within the scope of the "goods" generally
introduced, advertised, and offered for sale
that are protected under HOA SEN Company's
trademark.
What can be done about VIPRI's assessment conclusions?
HOA SEN Company has the option to request a re-assessment procedure from VIPRI. In order to do
so, they will need to submit compelling arguments and analyses that point out any unjustified
assessments made in VIPRI's previous conclusion. If VIPRI finds that the arguments presented for the
re-assessment are valid, they may revise their previous conclusion and issue a new one. KENFOX IP
& Law Office has assisted numerous trademark owners in successfully challenging adverse
assessment conclusions made by VIPRI.
Key takeaways
1. Specifying the goods/service in Class 35 is better to fight against trademark infringement in
Vietnam
It is essential to specify the particular goods in Class 35 when registering a trademark that pertains to
services of introducing, advertising, selling, or purchasing multiple goods. Although these services are
generally considered broad, VIPRI tends to focus on specific goods during assessment and evaluation.
Therefore, failing to explicitly indicate specific goods within the services can result in an unfavorable
assessment conclusion when compared to a specific product advertised, introduced, or offered for sale
on the means of business.
If the "goods" in the service of introducing, advertising, selling, or purchasing multiple goods in Class
35 does not specify any specific goods, VIPRI will deem that it does not target any specific goods. As
a result, if a third party uses a sign identical to a registered trademark protected for "the service of
introducing, advertising, selling, or purchasing multiple goods," the specific goods introduced,
advertised, or sold by the adverse party will not fall within the scope of the service. Essentially, the
introduction, advertisement, and sales of a specific product by the adverse party will be deemed
dissimilar from the introduction, advertisement, and sales of multiple goods protected by the registered
trademark
Therefore, it is essential to provide detailed information on specific goods within Class 35 when applying
to register a trademark in Vietnam.
2. Trademark protection in Vietnam: When specificity matters more than broadness
When a Trademark Registration Certificate is granted for a trademark that meets the protection
requirements, the extent of protection for that trademark is determined by the trademark and the list of
products and services specified in the trademark application. This means that trademarks are only
protected in relation to the products or services that are explicitly listed in the trademark registration
application.
If you register a trademark for a specific service or product, such as "Deein" for the service of "real
estate", the protection of your trademark will only extend to that specific service or product. This means
that if a third party uses your trademark "Deein" for the same real estate service, you can take legal
action against them for unauthorized use. However, if they use your "Deein" trademark for other
services such as "restaurant, cafe, printing, cosmetology, hospital", they will not be infringing on your
trademark rights for "real estate" service.
HOA SEN Company assumes that the service it registers with the trademark in Class 35, "presentation
of goods on communication media for sales," has an unrestricted scope of protection, allowing the
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introduction and sale of any "product." As "calendar" is a product that HOA SEN Company produces,
supplies, and sells, it can be fully "introduced/sold" on communication media under the service
"presentation of goods on communication media for sales." Therefore, HOA SEN Company believes
that it is not necessary to register the product "printed calendar" or specify the type of product for the
service of "presentation of goods on communication media for sales" in Class 35. Listing such a service
would provide the broadest scope of trademark protection.
HOA SEN Company's failure to specify or list the product "printed calendar" in the service of
"presentation of goods on communication media for sales, namely, printed calendar" in Class 35 may
be the reason why VIPRI believes that there is insufficient evidence to establish a violation, even though
Vietnamese enforcement authorities may reach a different conclusion.
3. VIPRI's ruling should not be seen as the end of the road
In certain cases that KENFOX IP & Law Office has dealt with, there have been instances where VIPRI
concluded that no infringement took place, but the Inspectorate of the Ministry of Science and
Technology (IMOST) still found violations and reached a contrary conclusion to VIPRI. This indicates
that the two state agencies hold opposing perspectives on intellectual property issues. Additionally,
there was a case where VIPRI determined that an infringement had occurred upon assessment, but IP
VIETNAM provided an expertise opinion that no infringement had taken place.
4. Importance of accurately identifying goods/services in trademark applications
To ensure the maximum protection for your trademark and avoid infringements by third parties, it's
crucial to specify the goods/services that your trademark represents in your application. While some
trademark owners prefer to register general categories of goods/services, this approach can have both
benefits and drawbacks. Therefore, it's essential to accurately and unambiguously identify the nature
of the goods/services and list them in your trademark application to establish clear boundaries for your
trademark protection.
To fully safeguard your trademark against infringement by third parties, it is crucial to have a
comprehensive understanding of intellectual property laws. If you lack such knowledge, it may be
challenging to protect your trademark to the maximum extent possible. To avoid such pitfalls and ensure
that your business grows in the right direction, it is advisable to seek professional assistance from
KENFOX IP & Law Office, an experienced intellectual property service company. Get in touch with us
today to explore how we can support you.
By Nguyen Vu QUAN
Partner & IP Attorney
Contact
KENFOX IP & Law Office
Building No. 6, Lane 12/93, Chinh Kinh Street, Nhan
Chinh Ward, Thanh Xuan District, Hanoi, Vietnam
Tel: +84 24 3724 5656
Email: info@kenfoxlaw.com / kenfox@kenfoxlaw.com
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