This document discusses different marketing strategies, divided into inbound and outbound marketing. It focuses on inbound methods like SEO, content marketing, and social media. SEO is important because websites are available 24/7 and people search online to decide. To drive traffic, the website should be optimized for targeted keywords through blogs, content updates, and paid search. Social media like LinkedIn and Facebook are best for sharing content and attracting customers. Outbound methods include email marketing. The goal is to attract and retain an audience through valuable, relevant content across different online platforms.

1. Marketing Strategy
-AKB

2. Marketing
Methods
Divided Into
2
Inbound
Marketing
Outbound
Marketing
B2B Marketing Strategy

3. Different Inbound Marketing
Methods

4. Reasons to Concentrate On Inbound Marketing

5. What Are the Different types Of Digital Presence a
Company Need

6. FACTS About Website

7. SEO(Search Engine Optimization)
Why we need SEO because website and our other Digital
marketing presence will be there 24/7 and mostly people will
decide based on the website .so updating the websites and
Social Media Platform with fresh content is very important

8. How to Drive Traffic To our Website
All We have to Do is optimize our website with specific keyword
research for targeted audience so that we can drive traffic organically.
We can drive traffic through Blogs and Pay per click.
Updating the content with keyword research will help us to get more
customers and for specific keywords we can go for pay per click.

9. Why SEO
Because our customer is going to search the Company
which is best for Outsource in Google.
First he will type best countries to outsource so that he will
find the below list
http://www.ranker.com/list/the-top-ten-countries-for-outsourcing-
business/mcorn310

10. Then he will check for the top 10 or 25 it Companies .
if he is a small company he will check with
“best software company for startup”
If he use that Keyword he will find some other company and he will
proceed further by looking the reviews and their online presence.
So through PPC we can get more startups and leads .

11. Blogs

13. Which is the Best One

15. Best Social Media For Us:
•LinkedIn
•Facebook
•Blogs , Google +.
•Business Listing(Slide share ,
Business Directories)

16. Reasons To concentrate on Social
Media

17. Content MarketingContent marketing is a strategic marketing approach focused on
creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly-defined audience
— and, ultimately, to drive profitable customer action

18. Content Marketing sharing
Platforms

20. Outbound Marketing:

21. Outbound Marketing
methods In genral
Email Marketing

27. -Thank You
AKB