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IT Management expert 
in 
social media 
Juho Nevalainen @_juho_ 
Sofigate Young Professionals
WWhhyy would I care?
Opinion 
leadership is 
a source of 
competitive 
advantage
”A company or a 
person the crowd 
wants to listen to”
You’re NOT 
going to 
become the opinion 
leader by announcing it 
You have 
to eeaarrnn iitt
And that’s a long way
So what 
to do in 
social media to boost 
your professional 
brand?
I went to Twitter 
and asked about it... 
...and got around 
5500 replies
themes 
”Choose 3-6 for influencing and 
create a clear value promise” 
@jukkasaksi 
why 
”Define , what and how” 
@Paivi_Vesala, @Perttuah, @ebrandfi 
Personality 
”Personality and humanity are in big role. Sharing 
only professional stuff leaves a cold feeling.” 
@liljajan 
”Even the best expert loses to the average one if 
only the other one leaves leaves a trail 
a tra” 
@jarkkokurvinen
”My message to leaders 
in one picture” 
@akuvaramaki
• Give it a try and invest some time for it! 
• Search for interesting topics (#) and people and 
participate in discussions. Remember hobbies 
and other interests besides work. 
• Write articles or blogs and share them – and not 
only once! Pictures get more attention! 
• Be creative, interesting and active.
Questions? 
Comments? 
Thoughts? 
I’m aallll eeaarrss!!
Thanks! 
Happy to help you 
to take the next leap 
in social media!

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IT Management Expert in Social Media

  • 1. IT Management expert in social media Juho Nevalainen @_juho_ Sofigate Young Professionals
  • 3. Opinion leadership is a source of competitive advantage
  • 4. ”A company or a person the crowd wants to listen to”
  • 5. You’re NOT going to become the opinion leader by announcing it You have to eeaarrnn iitt
  • 6. And that’s a long way
  • 7. So what to do in social media to boost your professional brand?
  • 8. I went to Twitter and asked about it... ...and got around 5500 replies
  • 9. themes ”Choose 3-6 for influencing and create a clear value promise” @jukkasaksi why ”Define , what and how” @Paivi_Vesala, @Perttuah, @ebrandfi Personality ”Personality and humanity are in big role. Sharing only professional stuff leaves a cold feeling.” @liljajan ”Even the best expert loses to the average one if only the other one leaves leaves a trail a tra” @jarkkokurvinen
  • 10. ”My message to leaders in one picture” @akuvaramaki
  • 11.
  • 12. • Give it a try and invest some time for it! • Search for interesting topics (#) and people and participate in discussions. Remember hobbies and other interests besides work. • Write articles or blogs and share them – and not only once! Pictures get more attention! • Be creative, interesting and active.
  • 13. Questions? Comments? Thoughts? I’m aallll eeaarrss!!
  • 14. Thanks! Happy to help you to take the next leap in social media!