ITCamp 2015. Apps 2015: a legal odissey

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Overview of some potential legal issues faced by developers when ‘launching’ their apps - for example, intellectual property tailored to the software industry, contracts with resellers and platform providers, privacy – seasoned with a few practical examples.

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
Apps 2015: a legal odyssey
Claudia Jelea
Lawyer. Trademark Attorney
Jlaw.ro / ipboutique.ro
claudiajelea

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
Many thanks to our sponsors & partners!
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For consumers, IT developers are
today’s magicians.
But, wait a sec…
…is it really easy-peasy for them?

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
© Jim Davis, creator of Garfield
There was this thing called…
oh, yes, the law.

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
Launching.
© bingsang on deviantart
Creative Commons 3.0 License
(Attribution-Noncommercial-No Derivative)

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
legal issues in apps.
• IP tailored to the software industry
• Contractual arrangements
• Privacy & Personal data
n
k
C

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
IP in software (1)
•Apps
•Source code, object code
•Software is a literary work
Seriously. Law says it.

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
IP in software (2)
•What rights in an app?
•Who owns it?
•When & how to protect it?

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
Protect IP in software (3)
Copyright Design
Trademarks Domain names
Trade secrets Databases
Know-how Patents

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Contracts
• Outsourcing, employees, sub-contractors
• License for end-user (EULA, Ts&Cs)
• Reseller contracts
• Contracts with platform providers
• Others

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
Privacy. Personal data (1)
Hot topic: how much of users’ data is
leaked to app owners / advertisers?
Does your app collect my data?

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
Privacy. Personal data (2)
Privacy Policy:
• customized, not copy-paste
• “privacy by design” concept
• users’ informed consent
• special rules for sensitive data
(kids’ data, medical and health data, etc.)

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
Privacy. Personal data (3)
–v

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
Takeaway.
• IP matters in the software industry
• M&A deals may fail due to IP clauses
• May not monetize the app if not privacy-friendly
• Stand out from the crowd: go with compliance!
• Do your magic, but also invite the law in.
Or it will break in.

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
THANK YOU!
E-mail: claudia.jelea@jlaw.ro
claudiajelea
www.jlaw.ro
www.ipboutique.ro
ipboutique.legal

@ITCAMPRO #ITCAMP15Community Conference for IT Professionals
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This document discusses the challenges facing supply chain and logistics operations, and how the Internet of Things (IoT) can help address them. It outlines macro pressures from globalization, environmental/safety issues, and competitive markets. IoT combined with big data analytics enables predictive analysis, real-time tracking, trusted visibility, and optimized resource utilization. However, implementing IoT in logistics also faces challenges related to technology costs, integration, data security, and standards. The document then provides an overview of IoT, highlighting cost reductions in sensors, bandwidth, and processing that are driving more connectivity. It outlines opportunities for IoT across the supply chain to improve operations between suppliers, distribution centers, transporters, and customers. Gart

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1. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals Apps 2015: a legal odyssey Claudia Jelea Lawyer. Trademark Attorney Jlaw.ro / ipboutique.ro claudiajelea

2. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals Many thanks to our sponsors & partners! GOLD SILVER PARTNERS PLATINUM

3. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals For consumers, IT developers are today’s magicians. But, wait a sec… …is it really easy-peasy for them?

4. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals © Jim Davis, creator of Garfield There was this thing called… oh, yes, the law.

5. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals Launching. © bingsang on deviantart Creative Commons 3.0 License (Attribution-Noncommercial-No Derivative)

6. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals legal issues in apps. • IP tailored to the software industry • Contractual arrangements • Privacy & Personal data n k C

7. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals IP in software (1) •Apps •Source code, object code •Software is a literary work Seriously. Law says it.

8. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals IP in software (2) •What rights in an app? •Who owns it? •When & how to protect it?

9. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals Protect IP in software (3) Copyright Design Trademarks Domain names Trade secrets Databases Know-how Patents

10. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals Contracts • Outsourcing, employees, sub-contractors • License for end-user (EULA, Ts&Cs) • Reseller contracts • Contracts with platform providers • Others

11. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals Privacy. Personal data (1) Hot topic: how much of users’ data is leaked to app owners / advertisers? Does your app collect my data?

12. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals Privacy. Personal data (2) Privacy Policy: • customized, not copy-paste • “privacy by design” concept • users’ informed consent • special rules for sensitive data (kids’ data, medical and health data, etc.)

13. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals Privacy. Personal data (3) –v

14. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals Takeaway. • IP matters in the software industry • M&A deals may fail due to IP clauses • May not monetize the app if not privacy-friendly • Stand out from the crowd: go with compliance! • Do your magic, but also invite the law in. Or it will break in.

15. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals THANK YOU! E-mail: claudia.jelea@jlaw.ro claudiajelea www.jlaw.ro www.ipboutique.ro ipboutique.legal

16. @ITCAMPRO #ITCAMP15Community Conference for IT Professionals Q&A They say questions are guaranteed in life. Answers aren’t. 

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