The document discusses a feasibility study for a proposed mobile application called "Zap" that would allow users to control Quartz air conditioning systems through their mobile phones. The study finds that "Zap" is a feasible way to add value to Quartz's existing air conditioning products by giving customers modern, convenient control via an app. Key points of the feasibility include that the needed programming costs are relatively low, the existing customer market is sizable, and competition is limited. Marketing "Zap" could help differentiate Quartz in the market and increase their profits.
Test Automation significantly contributes advantages and benefits to software testing success. However, test automation projects, to some extent, have been not succeeded as stakeholders' expectation. This topic aims to suggest solutions for the following problems to prevent from automated testing mistakes.
As a student, it is important to know how and when to cite sources in written work. Facts are pieces of evidence that demonstrate something exists or is known to have existed, and should be used to support points and claims. Sources need to be cited when supporting a point that is not common knowledge, to provide evidence of research and allow readers to find more information. The document provides tips on citing articles and directs readers to an online link for more guidance.
The document summarizes the activities of the Universal Walk for Peace in Lleida and Segovia, Spain. It describes the 5 routes taken, partner organizations involved, hundreds of participants in the walking events, and coverage in local media. The walks aim to promote peace through community engagement along pilgrimage routes.
Ho Chi Minh City Software Testing Conference January 2015
Software Testing in the Agile World
Website: www.hcmc-stc.org
Author: Nhat Do, Vu Duong
Context-Driven Testing (CDT) rejects the notion of generalized “best practices” that apply to all projects, and instead accepts that different practices work best under different circumstances. The third principle of the seven defined in CDT states that people are the most important part of any project’s context. Less of a focus on processes and tools, with more emphasis on people and their collaboration empowers testers with the freedom to make choices about how best to do their job without following a restrictive plan.
In joining the game of workshop and some theory sharing in slides, you will a better understanding of Context-Driven Testing practices, principles and its benefits as well as know how is a nice Marriage of Agile and Context-Driven Testing.
Test Automation significantly contributes advantages and benefits to software testing success. However, test automation projects, to some extent, have been not succeeded as stakeholders' expectation. This topic aims to suggest solutions for the following problems to prevent from automated testing mistakes.
As a student, it is important to know how and when to cite sources in written work. Facts are pieces of evidence that demonstrate something exists or is known to have existed, and should be used to support points and claims. Sources need to be cited when supporting a point that is not common knowledge, to provide evidence of research and allow readers to find more information. The document provides tips on citing articles and directs readers to an online link for more guidance.
The document summarizes the activities of the Universal Walk for Peace in Lleida and Segovia, Spain. It describes the 5 routes taken, partner organizations involved, hundreds of participants in the walking events, and coverage in local media. The walks aim to promote peace through community engagement along pilgrimage routes.
Ho Chi Minh City Software Testing Conference January 2015
Software Testing in the Agile World
Website: www.hcmc-stc.org
Author: Nhat Do, Vu Duong
Context-Driven Testing (CDT) rejects the notion of generalized “best practices” that apply to all projects, and instead accepts that different practices work best under different circumstances. The third principle of the seven defined in CDT states that people are the most important part of any project’s context. Less of a focus on processes and tools, with more emphasis on people and their collaboration empowers testers with the freedom to make choices about how best to do their job without following a restrictive plan.
In joining the game of workshop and some theory sharing in slides, you will a better understanding of Context-Driven Testing practices, principles and its benefits as well as know how is a nice Marriage of Agile and Context-Driven Testing.
Phoenix Media JSC-Phoenix wifi solutionPhoenixWifi
Phoenix Media Trading Service JSC provide a completed and customized solution for Mobile Marketing campaigns of Merchants, Venue, Brand,.....via our Phoenix Wifi System. This revolutionary technology allow merchants to generate comsumer list-data automatically without lifting a finger
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshow presentations.
The UK BIM Alliance was formed to lead the implementation of BIM Level 2 across the UK construction industry by 2020. The UK government mandated the adoption of BIM Level 2 for public sector projects in 2016 to improve productivity in the industry. While standards and processes for BIM Level 2 have been established, adoption across the private sector and the remainder of the public sector remains limited. The Alliance aims to provide guidance and support to fully embed BIM Level 2 practices by 2020 to lay the foundations for digital transformation and the future vision of BIM Level 3.
The Batch Nizo is a group of alumni from their alma mater organized to hold class reunions and give back to their community. They have held several successful outreach events since 2009, including providing snacks to students during exams, distributing school supplies, and bringing together batch mates in need for food, laughter and gifts. As an epitome of "true men and women for others", the Batch Nizo continues their momentum of community service in line with their advocacy of giving back.
Ho Chi Minh City Software Testing Conference January 2015
Software Testing in the Agile World
Website: www.hcmc-stc.org
Author: Lee Copeland
The IEEE 829 Test Documentation standard is thirty years old this year. Boris Beizer’s first book on software testing also turned thirty. Testing Computer Software, the best selling book on software testing, is twenty-five. During the last three decades, hardware platforms have evolved from mainframes to minis to desktops to laptops to tablets to smartphones. Development paradigms have shifted from waterfall to agile. Consumers expect more functionality, demand higher quality, and are less loyal to brands. The world has changed dramatically and testing must change to match it. Testing processes that helped us succeed in the past may prevent our success in the future. Lee Copeland shares his insights into the future of testing, sharing his Do’s and Don’ts in the areas of technology, organization, test processes, test plans, and automation. Join Lee for a thought provoking look at creating a better testing future.
5 Ragioni per cui non puoi fare a meno di un CRM Sellf
Sei un agente di vendita, un libero professionista, un freelance, un imprenditore? Allora ti trovi tutti i giorni ad avere a che fare con clienti, contatti, note e riunioni, e utilizzi moltissime applicazioni, fogli di calcolo, etc per raccogliere tutto. Se ti sembra sempre di perdere qualcosa per strada, allora è arrivato il momento di utilizzare un CRM, applicazione che ti aiuti a tenere tutto sotto controllo! Scopri le 5 ragioni principali per cui non puoi fare a meno di utilizzare un CRM come Sellf, che ti segue ovunque tu vada come un assistente personale!
5 Reason Why You Can't Help Using a CRM for SalesSellf
Are you a sale agent, a freelance, an entrepreneur? Then you deal every day with customers, contacts, sales, notes and meetings, and you use many applications to manage all of this. If you feel you are always missing something out, then it's the moment to start using a CRM! Explore the 5 reasons why you cant' help using a CRM like Sellf, that follows you wherever you go like a personal assistant!
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily design slideshows.
Swindon has strong economic growth but suffers from a poor town image. While it has good transportation links and a diverse economy, it lacks distinctive attractions and its layout and decaying areas hurt its appeal. To improve its image, the town should invest in retail, leisure and branding to promote its growth and position itself as a regional destination, capitalizing on upcoming high-speed rail links. Place marketing requires a holistic, community-driven effort to change perceptions through coordinated promotion rather than isolated campaigns.
The document discusses how the Internet of Things (IoT) and big data will transform industries by generating massive amounts of real-time data from sensors. It will take 20 years for major IoT initiatives to be fully developed and impactful, as issues like interoperability and security are addressed. The geomatics industry faces challenges in meeting new client expectations, industry standards, and training needs for new roles as data collection and sharing increases. However, the industry has an opportunity to take a leadership role in managing data standards and interpretation to support wider initiatives. Key steps are to work with standards bodies, develop industry leadership, and plan for changing resource and skill needs.
The document discusses developing a UAV system for the energy sector. It proposes using autonomous blimps that can refuel quadcopters in-flight, extending mission ranges. Initial interviews found energy companies interested in UAVs for inspections and monitoring. They suggested application areas and provided feedback. This led to modifying the prototype to include blimp-refueled quadcopters. The system is technically feasible and could efficiently execute various energy missions. A case study found the system could save a company over 25k euros per daily inspection mission compared to manned helicopters currently used. The energy sector in Greece represents a 100 million euro market for activities UAVs could assist with.
The document discusses SOLAIR AUTOMOTIVE, a modified Stirling engine car air conditioning compressor that uses exhaust heat and refrigerant gas as the working fluid. It would be a joint venture between three major German automakers. The compressor would take the AC load off the car engine, improving fuel economy. It has the potential to equip over 70 million new cars annually sold globally. The technology is based on proven Stirling engines and is protected by an existing patent.
1) Technology consolidation and the shift to cloud computing have diminished the value of hardware for OEMs and created conflicts within traditional sales channels.
2) This "perfect storm" requires more economical ways for OEMs to deliver products globally without channel support. Importer/exporter of record (IOR/EOR) services can fulfill orders around the world at a lower cost than traditional channels.
3) To remain competitive, OEMs should offer a two-tiered sales approach - using traditional channels for region-specific deals but employing IOR/EOR services directly for global deals requiring subscription models or worldwide logistics.
The document provides information on SOLAIR, a solar compressor for HVACR systems that can also co-generate electricity. SOLAIR is a kit that can be added to existing HVACR systems with minimal changes. It will be rented to clients, who will pay based on tons of refrigeration and kilowatt hours delivered. Partners will manufacture components like fiber optics, controls and compressors. SOLAIR has the potential to provide green and cheaper HVACR while reducing greenhouse gases from grid electricity. It presents a disruptive solution that must address risks like refrigerant gas storage regulations and developing new control systems.
Deconstructing the In-App Bidding Landscape [White Paper]PubNative
The white paper is based on internal data and research by PubNative along with data from external resources, with contributions from industry partners such as BidMachine, Coda, Kayzen, and Verve Group, as well as quotes from Chartboost and Timehop.
Topics of the white paper include:
- The traditional waterfall setup
- The history of header bidding on desktop
- The largest players in header bidding
- When “header” bidding came to mobile
- How in-app bidding works
- In-depth analysis of the in-app bidding market and players
- Looking ahead towards the future of in-app bidding
- Partner quotes and industry insights
Download a free high res version of the white paper here: https://pubnative.net/blog/white-paper-in-app-bidding/
The document outlines a meeting to discuss securing SOLCON as a customer. It describes KIPP&ZONEN as an integrated solutions provider that can provide solar monitoring equipment, installation, maintenance and calibration services. The tasks discussed are: assessing SOLCON's business opportunity; meeting with a contact at SOLCON to understand their needs; presenting solutions to SOLCON's project team; and providing a winning proposal. The proposal includes equipment, installation, maintenance and calibration services for SOLCON's 30 small and 10 large solar sites.
The document provides summaries of success stories of companies participating in the Skolkovo project. Some key highlights include:
- Novas Sk raised $6 million from a Canadian venture company for its plasma impulse technology to increase oil and gas well yields.
- VEB-Innovations invested RUB 5 million in Spectralaser's project to test laser modules in rocket engine combustion chambers.
- OncoMax's study on FGF and VEGF won first prize at a conference, as the company develops targeted cancer treatments.
- Runa Capital and Almaz Capital invested $10 million in Acumatica, a cloud ERP solutions provider.
- T8 R&D Centre was named Russia's best high tech
Phoenix Media JSC-Phoenix wifi solutionPhoenixWifi
Phoenix Media Trading Service JSC provide a completed and customized solution for Mobile Marketing campaigns of Merchants, Venue, Brand,.....via our Phoenix Wifi System. This revolutionary technology allow merchants to generate comsumer list-data automatically without lifting a finger
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshow presentations.
The UK BIM Alliance was formed to lead the implementation of BIM Level 2 across the UK construction industry by 2020. The UK government mandated the adoption of BIM Level 2 for public sector projects in 2016 to improve productivity in the industry. While standards and processes for BIM Level 2 have been established, adoption across the private sector and the remainder of the public sector remains limited. The Alliance aims to provide guidance and support to fully embed BIM Level 2 practices by 2020 to lay the foundations for digital transformation and the future vision of BIM Level 3.
The Batch Nizo is a group of alumni from their alma mater organized to hold class reunions and give back to their community. They have held several successful outreach events since 2009, including providing snacks to students during exams, distributing school supplies, and bringing together batch mates in need for food, laughter and gifts. As an epitome of "true men and women for others", the Batch Nizo continues their momentum of community service in line with their advocacy of giving back.
Ho Chi Minh City Software Testing Conference January 2015
Software Testing in the Agile World
Website: www.hcmc-stc.org
Author: Lee Copeland
The IEEE 829 Test Documentation standard is thirty years old this year. Boris Beizer’s first book on software testing also turned thirty. Testing Computer Software, the best selling book on software testing, is twenty-five. During the last three decades, hardware platforms have evolved from mainframes to minis to desktops to laptops to tablets to smartphones. Development paradigms have shifted from waterfall to agile. Consumers expect more functionality, demand higher quality, and are less loyal to brands. The world has changed dramatically and testing must change to match it. Testing processes that helped us succeed in the past may prevent our success in the future. Lee Copeland shares his insights into the future of testing, sharing his Do’s and Don’ts in the areas of technology, organization, test processes, test plans, and automation. Join Lee for a thought provoking look at creating a better testing future.
5 Ragioni per cui non puoi fare a meno di un CRM Sellf
Sei un agente di vendita, un libero professionista, un freelance, un imprenditore? Allora ti trovi tutti i giorni ad avere a che fare con clienti, contatti, note e riunioni, e utilizzi moltissime applicazioni, fogli di calcolo, etc per raccogliere tutto. Se ti sembra sempre di perdere qualcosa per strada, allora è arrivato il momento di utilizzare un CRM, applicazione che ti aiuti a tenere tutto sotto controllo! Scopri le 5 ragioni principali per cui non puoi fare a meno di utilizzare un CRM come Sellf, che ti segue ovunque tu vada come un assistente personale!
5 Reason Why You Can't Help Using a CRM for SalesSellf
Are you a sale agent, a freelance, an entrepreneur? Then you deal every day with customers, contacts, sales, notes and meetings, and you use many applications to manage all of this. If you feel you are always missing something out, then it's the moment to start using a CRM! Explore the 5 reasons why you cant' help using a CRM like Sellf, that follows you wherever you go like a personal assistant!
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily design slideshows.
Swindon has strong economic growth but suffers from a poor town image. While it has good transportation links and a diverse economy, it lacks distinctive attractions and its layout and decaying areas hurt its appeal. To improve its image, the town should invest in retail, leisure and branding to promote its growth and position itself as a regional destination, capitalizing on upcoming high-speed rail links. Place marketing requires a holistic, community-driven effort to change perceptions through coordinated promotion rather than isolated campaigns.
The document discusses how the Internet of Things (IoT) and big data will transform industries by generating massive amounts of real-time data from sensors. It will take 20 years for major IoT initiatives to be fully developed and impactful, as issues like interoperability and security are addressed. The geomatics industry faces challenges in meeting new client expectations, industry standards, and training needs for new roles as data collection and sharing increases. However, the industry has an opportunity to take a leadership role in managing data standards and interpretation to support wider initiatives. Key steps are to work with standards bodies, develop industry leadership, and plan for changing resource and skill needs.
The document discusses developing a UAV system for the energy sector. It proposes using autonomous blimps that can refuel quadcopters in-flight, extending mission ranges. Initial interviews found energy companies interested in UAVs for inspections and monitoring. They suggested application areas and provided feedback. This led to modifying the prototype to include blimp-refueled quadcopters. The system is technically feasible and could efficiently execute various energy missions. A case study found the system could save a company over 25k euros per daily inspection mission compared to manned helicopters currently used. The energy sector in Greece represents a 100 million euro market for activities UAVs could assist with.
The document discusses SOLAIR AUTOMOTIVE, a modified Stirling engine car air conditioning compressor that uses exhaust heat and refrigerant gas as the working fluid. It would be a joint venture between three major German automakers. The compressor would take the AC load off the car engine, improving fuel economy. It has the potential to equip over 70 million new cars annually sold globally. The technology is based on proven Stirling engines and is protected by an existing patent.
1) Technology consolidation and the shift to cloud computing have diminished the value of hardware for OEMs and created conflicts within traditional sales channels.
2) This "perfect storm" requires more economical ways for OEMs to deliver products globally without channel support. Importer/exporter of record (IOR/EOR) services can fulfill orders around the world at a lower cost than traditional channels.
3) To remain competitive, OEMs should offer a two-tiered sales approach - using traditional channels for region-specific deals but employing IOR/EOR services directly for global deals requiring subscription models or worldwide logistics.
The document provides information on SOLAIR, a solar compressor for HVACR systems that can also co-generate electricity. SOLAIR is a kit that can be added to existing HVACR systems with minimal changes. It will be rented to clients, who will pay based on tons of refrigeration and kilowatt hours delivered. Partners will manufacture components like fiber optics, controls and compressors. SOLAIR has the potential to provide green and cheaper HVACR while reducing greenhouse gases from grid electricity. It presents a disruptive solution that must address risks like refrigerant gas storage regulations and developing new control systems.
Deconstructing the In-App Bidding Landscape [White Paper]PubNative
The white paper is based on internal data and research by PubNative along with data from external resources, with contributions from industry partners such as BidMachine, Coda, Kayzen, and Verve Group, as well as quotes from Chartboost and Timehop.
Topics of the white paper include:
- The traditional waterfall setup
- The history of header bidding on desktop
- The largest players in header bidding
- When “header” bidding came to mobile
- How in-app bidding works
- In-depth analysis of the in-app bidding market and players
- Looking ahead towards the future of in-app bidding
- Partner quotes and industry insights
Download a free high res version of the white paper here: https://pubnative.net/blog/white-paper-in-app-bidding/
The document outlines a meeting to discuss securing SOLCON as a customer. It describes KIPP&ZONEN as an integrated solutions provider that can provide solar monitoring equipment, installation, maintenance and calibration services. The tasks discussed are: assessing SOLCON's business opportunity; meeting with a contact at SOLCON to understand their needs; presenting solutions to SOLCON's project team; and providing a winning proposal. The proposal includes equipment, installation, maintenance and calibration services for SOLCON's 30 small and 10 large solar sites.
The document provides summaries of success stories of companies participating in the Skolkovo project. Some key highlights include:
- Novas Sk raised $6 million from a Canadian venture company for its plasma impulse technology to increase oil and gas well yields.
- VEB-Innovations invested RUB 5 million in Spectralaser's project to test laser modules in rocket engine combustion chambers.
- OncoMax's study on FGF and VEGF won first prize at a conference, as the company develops targeted cancer treatments.
- Runa Capital and Almaz Capital invested $10 million in Acumatica, a cloud ERP solutions provider.
- T8 R&D Centre was named Russia's best high tech
A study on customer satifaction with respect to videocon pptVikhyaat Jamwal
The document discusses customer satisfaction with Videocon electronics products in India. It analyzes Videocon's strengths and weaknesses, customer satisfaction survey results showing most customers are satisfied, and recommendations. The key findings are that 72% of customers are satisfied with Videocon products, but the brand image could be stronger. It recommends promotional campaigns, reducing prices, and product launches tailored to customers to increase Videocon's market share.
The summary provides an overview of key trends from the 2009 Mobile World Congress conference. Touch screens and audio improvements dominated innovations in handsets. Mobile applications are emerging as an ecosystem requiring continuous new titles. Operators are trying to extend networks through mobile payments, advertising, and femtocells to enable mobile use in homes. Infrastructure upgrades are slow due to economic uncertainty, while interest in renewable energy sources is growing to power mobile networks and expand coverage.
The document discusses disruptive innovation and blue ocean strategy. It uses Netflix as an example of a disruptive innovator that was able to overtake Blockbuster by offering a lower-cost online movie rental service. It then discusses the value curve framework and tools for creating new market space. Finally, it examines the anomaly of Concorde, a supersonic passenger jet that found a new market for faster air travel but ultimately failed due to high costs and a downturn in the aviation industry.
Economies of Scale - Impact on Profits and Consumer Welfaretutor2u
Here is a suggested answer to a two-part question.
(i) Analyse and evaluate the causes of and significance of economies of scale for the profitability of businesses such as Netflix, Amazon and Uber
(ii) what extent do consumers always benefit from businesses experiencing economies of scale?
TADS Telecom Summit OpenCloud Mark WindleAlan Quayle
Mark Windle, OpenCloud, telecom summit presentation at TADS, 21-22 Nov 2013 Bangkok, on TELCO CASE STUDIES: Breaking Free of Your Slow Strategic Vendors, using Open Independent Telecom App Development
When deciding how to respond to a threatening new entrant, companies often assume that they are facing a disruption, that is, an innovation that allows upstarts to build a new market from the bottom up. But new products and services can enter your market from other directions, each distinct in terms of how, where, and when it affects your business. They are all market dislocations -- radical breakaways that create new markets and make old markets obsolete. Instead of acting rashly, incumbents should take a step back, diagnose the type of dislocation they are facing, and respond with the appropriate tools and strategies.
1. The document discusses market analysis, customer classification, pricing philosophy, and promotion strategies for absorption chillers in Egypt.
2. The target market was divided into existing projects and under construction projects. Customer visits, scientific events, and advertisements in newspapers and magazines were used to promote absorption chillers.
3. Customers were classified into three classes based on their awareness of and financial support for absorption technology. Different promotion and pricing approaches were used for each class.
4. Achievements so far included identifying interested projects through market analysis and representation of the company at an event organized by a governmental organization.
Dr. Juan Bernabé-Moreno, Web Intelligence and Online Data Science, Telefonica...Dataconomy Media
Dr. Juan Bernabé-Moreno, Web Intelligence and Online Data Science at Telefonica Germany presented "The Digital Command Centre: the place where Data really helps creating business value" as part of the Big Data, Berlin v 8.0 meetup organised on the 14th of July 2016 at the WeWork headquarters.
IOT SOLUTIONS FOR SMART PARKING- SIGFOX TECHNOLOGYCSEIJJournal
Sigfox technology has emerged as a competitive product in the communication service provider market for
approximately a decade. Widely implemented for smart parking solutions across various European
countries, it has now gained traction in Germany as well. The technology's successful track record and
reputation in the market demonstrate its effectiveness and reliability in addressing the communication
needs of IoT applications, particularly in the context of vehicle parking systems. This is noted in terms of a
city like Berlin-Germany, for on which the study is conducted. The major challenge being on how to relate
the parking techniques in a more user friendly, cost effective and less energy consumpmti0n mode where
the questions had at the beginning of the paper, relatively at the end the answers are sought to it via Sigfox
and its comparison with other related technologies like LoRA WAN and weightless. But more so future
areas of research study is also pointed out on areas which are not clearly identified in this particular
research area.
This paper entails the pros, cons adaptive, emerging and existing technology study in terms of cloud, big
data, Data analytics are all discussed in tandem to Sigfox.
Read Monica Paolini's blog post to learn more, The Evolution of the Small-Cell Backhaul Market: How to Pick the Right Solutions (and Vendors): http://cs.co/mpssbr
1) The recording industry has shifted from analog to digital recording, creating a blue ocean by eliminating factors like large studios, analog consoles, and expensive microphones. This lowered costs while raising value through mobility, faster production times, and high quality plug-ins.
2) Digital recording reached new sources of demand across tiers, from bedroom musicians to pop stars, by meeting each group's needs affordably.
3) As digital recording became the new industry standard, the blue ocean started turning red again as competitors adopted the strategy. Continued value innovation will be needed to sustain differentiation.
The document provides an overview and analysis of Research In Motion (RIM) and their Blackberry smartphones. It describes RIM's history and products, including the Blackberry and Blackberry Enterprise Server. It then performs a SWOT analysis and discusses RIM's original "Blue Ocean Strategy". The focus is stated as using scenario analysis to identify potential threats to Blackberry's dominant position and strategies for RIM to address those threats over the next 3-5 years. An analysis of the smartphone industry and Porter's 5 Forces model is also presented.
This document provides examples of the author's experience with innovation and commercialization from his career working for Honeywell, Cooper, and Eaton. It summarizes several projects he led including: (1) Developing hall effect sensors to replace ignition points in cars, growing that business to $100M+; (2) Developing sensors for intelligent dishwashers that won an award and led to other appliance sensor products; and (3) Commercializing VCSEL technology from research labs for fiber optic networking. It also outlines other projects renovating switchgear platforms and expanding engineered-to-order transformer designs and manufacturing.
Similar to “Zap”: A Mobile Application for Quartz Air-Conditioning (20)
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
“Zap”: A Mobile Application for Quartz Air-Conditioning
1. “Zap”: A Mobile Application for Quartz Air-Conditioning
A Feasibility Study for Adding Value
Bradford University School of Management
Karim Khayat
2014
2. Zap 2
Table of Contents
I- Executive Summary
II- Description of Solution
III- Justification of Innovative Nature of the Solution
IV- The Feasibility Study
Market Size:
Characteristics of Demand:
Competition:
Distribution Channels:
Mode of Entry:
Needed Resources:
3. Zap 3
I- Executive Summary:
Quartz Air Conditioning manufactures air-conditioning systems that sells to new or re-developed
commercial buildings. The company is based in Brighouse, West Yorkshire, and sells its products as a
whole system and not individually. The company sells its products through building service sub-
contractors for commercial buildings. Quartz sells to the UK mostly because the air-conditioning systems
specifications required in the UK are rigorous and unique, which means a smaller market but also means
less competition with exports as they rarely meet these specifications.
Quartz is facing a vicious cycle for a problem; Quartz is number three in the air conditioning-
systems market, with sales equal to one-fourth of the market leader “Ability Projects”. While the two
companies have the same suppliers (EBM Fans, Torin Fans), Quartz buys at a higher price because the
company buys less material. With higher costs for production of systems in Quartz, the products of their
competitors are cheaper. With price-sensitive customers, Quartz is confronting a problem that needs a
new dimension for a solution.
The desired end result from the solution to Quartz Air-Conditioning’s problem is simply creating
a higher profit margin or generating more net profit. To do so, there are essentially two ways; offering a
cheaper product of the same quality as that of the competitors, or adding value to the existing product.
Purchasing from international suppliers does not end in lower costs for Quartz, and producing at lower
costs seems to be hard to achieve at this point. The way to go seems to be through adding value to their
products.
The solution proposed in this feasibility study is “Zap”, a mobile application for which allows
consumers to navigate the Quartz Air-Conditioning systems.
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II- Description of the Solution:
The core concept of “Zap” is granting control of the air-conditioning systems to the end
consumers in a modern and efficient manner; the residents or tenants would be able to navigate the
systems through their mobile phones. Then the solution is the creation a mobile application that allows
this to be done. The required technology to control the air-conditioning systems is already installed; just
as a remote control panel operates on sending signals to the system through infrared, the phones can
transmit infrared signals as well, and the systems can receive them. They just need a program, namely
“Zap”, that allows the commands from the phone to be received by the systems. The program can be
developed with a one-time cost which can be as low as 2000 pounds, providing a neat and user-friendly
interface. The real expenses come with the marketing of this added value.
The way the application is set up is simple; the serial number of the air conditioning system in an
office for instance would be synchronized with the application on the mobile phone, allowing only the
tenant of the office and whoever they want to share the serial number with access to the navigation of the
air-conditioning systems.
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III- Justification of Innovative Nature of the Solution:
It seems that competition over air-conditioning systems in the UK depends heavily on price wars
(Business Challenge). The quality of Ability Projects, Diffusion, and Quartz is of the same standard, and
as such since the products are so similar, the only thing left is to buy the cheapest one. Since Quartz has
lower sales volumes than its competitors, the competitors purchase required goods at lower prices, thus
affording to sell their products at lower prices as well. It only stands to reason that Quartz should
differentiate their products and add value, and adding a technological edge via a mobile application makes
the product more desirable and personal (Thompson, 2013).
If we consider the end user of the air-conditioning systems that Quartz sells, it is the business
people that rent or buy in the new or re-developed buildings. The people marketing the real estate of these
buildings market the electricity, water, air-conditioning systems, and all the facilities of the building to
possible tenants; if they have an added value in marketing their property, they would also profit more
(Dixit and Nalebuff, 1993). Technological advancement and accessibility have become increasingly
demanded as value in any product or service (Thompson, 2013), and adding the ability to navigate the air-
conditioning systems would appeal to the consumer. The fact that the end user, the intermediary, and the
supplier can all benefit from the added value makes the idea feasible.
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IV- The Feasibility Study:
“Zap” is a feasible solution to the barriers that Quartz is facing. Let us consider the following:
Market Size: The market of Quartz Air-Conditioning is mainly all of the UK; that is to say, any new
commercial building or an old building of the same sort in the process of refurbishment. For Zap, the
market size encompasses the market of Quartz Air conditioning and all people who have smartphones.
Characteristics of Demand: New or re-developed buildings are led by architects who employ consulting
engineers to design the building services; the designs are implemented by sub-contracting building
services, who try to keep the costs as low as possible while meeting the building regulations. To tender for
the project, the sub-contractor will ask for quotations from suppliers of all the equipment to be installed in
the building, and base their price on the lowest tender. The suppliers here are Quartz. The direct
customers for Quartz are the sub-contractors. Also, people are becoming more “app-oriented” by the day,
and customers like control through their phones (See Fig)
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Competition: All air conditioning systems cannot be regarded as competition; only the companies that
deal with subcontractors are the competition for Quartz, which mainly encompass a handful of companies
nationwide such as Diffusion and Ability Projects.
Distribution Channels: No additional distribution channels are needed.
Mode of Entry: Since we are adding value to an already existing product, the only thing needed is to
market the added value. No market penetration required.
Needed Resources: To implement Zap, there are key costs:
Application creation and programming costs 2000 pounds for minimal design and accessibility
according to Ralph Meouchy, a programmer at Murex. Zap could be better designed for up to 5000
pounds, which is also a one-time purchase. The application would be free at Google Play or AppStore,
and could even generate its own profit from advertisement if it works out.
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The other costs would be marketing costs for the application, which can be done in several ways;
the first being through the application download platforms, and the second through traditional advertising
(television, billboards, and social media).
A suggestion for a marketing campaign would be the following:
Other than throwing a direct campaign that expresses the new features, bus stops could be used as good
campaign spots. Quartz air conditioning would be installed in bus stops, marketing the mobile phone
application, showing the serial number of the AC unit in the ad, as well as a description of how Quartz
AC can now work on people’s mobile phones. The end result is that people get to try it themselves
(especially that waiting for a bus gives people ample time to download and test the application), as well as
having them experience the quality of the air conditioning, and maybe even stay warm in the cold weather
of the UK. This would make Quartz memorable to both the end consumer and the subcontractors, who
could be pressured by their employers into having the Zap feature in their “new and modern”
building.
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V- Commentary on the process and usefulness of exercise
People nowadays love to control things, especially from their phone. It is like a telekinesis box
that allows it users to conjure magic. Other than this psychological reason, it has become very practical to
give consumers the power to control their products and customize them the way they want. This has
indeed become the next stem of competitive advantage, and as such, I believe the minimal requirements
for the creation of Zap and the possible outcome are worth the effort of investing in it. Also, the
marketing campaign for Zap can be considered two birds with one stone; Quartz gets exposure as well as
announcing its new available tool.
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References
Dixit, A.K., and Nalebuff, B.J. (1993) Thinking Strategically. New York: W.W. Norton & Company
Meouchy, Ralph. (2014). Phone Interview.
Thompson, C. (2013) Smarter than You Think. London: William Collins.
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Appendices
Appendix A. Concept Statement
Quartz Air-Conditioning Innovation
The problem that Quartz Air-Conditioning is facing is that since it has lower sales volumes than
its competitors, the competitors purchase required goods at lower prices, thus affording to sell their
products at lower prices as well. This seems to be a great disadvantage for Quartz Air-Conditioning
especially in a price-sensitive market. The desired end result from the solution to Quartz Air-
Conditioning’s problem is simply creating a higher profit margin or generating more net profit. To do so,
there are essentially two ways; offering a cheaper product of the same quality as that of the competitors,
or adding value to the existing product. The solution at hand comes in three stages. The first is an idea to
generate cash, the second is an idea for a new feature within the solution that the company provides the
contractors, and the third is a marketing campaign for the new solution provided.
The first part of the innovation is generating cash. This can be done by collaborating with
competitors; the companies agree to buy their raw material together since the have the same supplier, thus
buying in a bulk with lowered costs for all. Should the competitors refuse this proposal, or should they
follow through but a crisis happens later, Quartz can always go back to buying from the supplier directly
as they do now.
The second is the core part of the innovation. The idea is simply making the air-conditioning
systems controlled remotely through residents’ phones. To do this, a receiver chip in the parts of the
systems are inserted as hardware, the mobile phone application should be developed or adapted, and the
software should be made accessible to the users in a manner that makes their systems only respond to
their phones. The receiver chips do not cost much, and the application is a one-time buy. As for the utility,
it can be managed by allowing authentication and access to phones that have the serial number of systems
included, allowing multiple people of the same household to be able to access their air-conditioning
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systems through their phones while people not of the household do not have access. Lastly, the
application will have an easy user interface. This idea incorporates technology and adds value to the end
user, making it an advantage over competitors. Also, since the primary market consists of contractors
rather than individuals, contractors may find this package appealing since they can sell it to the
individuals, and so can the brokers of the real estate in which the air conditioning is installed.
The third stage is the marketing campaign. Other than throwing a direct campaign that expresses
the new features, bus stops could be used as good campaign spots. Quartz air conditioning would be
installed in bus stops, marketing the mobile phone application, showing the serial number of the AC unit
in the ad, as well as a description of how Quartz AC can now work on people’s mobile phones. The end
result is that people get to try it themselves (especially that waiting for a bus gives people ample time to
download test the application), as well as having them experience the quality of the air conditioning, and
maybe even stay warm in the cold weather of the UK.
The clear advantages of this three stage innovation is that no competitor has done it before,
capital can be generated from the first step by saving money from suppliers, the second stage creates a
new feature that no other competitor has, and one that appeals to the end consumer, and the third stage
spreads awareness in a smart way.