A new world of possibilities for contextual awareness with beacons

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The document summarizes a presentation about beacon technologies from various platforms. It discusses Bluetooth Low Energy beacons and how Apple, Google, and Microsoft each approach them. Apple uses iBeacon, which relies on the CoreLocation framework. Google endorses Eddystone beacons and the associated cloud-based dashboard. Microsoft provides low-level APIs for detecting beacon advertisements without requiring a specific format. The presentation covers use cases for beacons and how each company's solution handles beacon detection and management.

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
A new world of possibilities for
contextual awareness with beacons
Dan Ciprian Ardelean
CTO Mahiz S.r.l.
Twitter: @danardelean Email: dan.ardelean@mahiz.it
Microsoft MVP Windows Platform Development
Xamarin Certified Mobile Developer

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Many thanks to our sponsors & partners!
GOLD
SILVER
PARTNERS
PLATINUM
POWERED BY

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• What is a BLE beacon
• The Apple Way
• The Google Way
• The Microsoft Way
Agenda

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WHAT IS AN BLE BEACON

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WHAT DO YOU DO WHEN YOU WANT TO START
SELLING SOMETHING?

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Bluetooth Low Energy Advertising

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Battery life
http://www.aislelabs.com/reports/beacon-guide/

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Bluetooth Low Energy Advertising Package

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WE DON’T NEED TO CONNECT TO RECOGNIZE
THE DEVICE

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Beacon

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Proximity Zones

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–Retail Industry
–Hospitality Industry
–Tourism and tourist attractions
–Education Industry
–Travel
–Personal
We need a CONTEXT

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THE APPLE WAY
MY WAY OR THE HIGHWAY

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iBEACON

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• Core Location Framework
–CLLocationManager
–CLBeaconRegion
–CLBeacon
iBeacon Api

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THE GOOGLE WAY
OPEN SOURCE

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• UID: Unique Identifier
• EDI: Ephemeral Identifier
• TLM: Telemetry
• URL: A short URL
Eddystone

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Eddystone

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Eddystone EID
https://github.com/google/eddystone/blob/master/eddystone-eid/eid-computation.md
Frame
Type
0x30
1B
10 bytes
Power
at
0 m
1B
EID
Ephemeral Identifier
8B

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• App iOS and Android: Beacon Tools
• Beacons Dashboard - web
• Supported Beacons:
• EddyStone
• iBeacon
• AltBeacon
• Google Play Services Nearby Api
The power of the cloud

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Project Console

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Beacons Dashboard
https://developers.google.com/beacons/dashboard/

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Beacons Dashboard

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• Estimote SDK
• Android Beacon Library (AltBeacon)
• …
3rd Party SDK

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THE MICROSOFT WAY
YOUR STANDARD SHOULD WORK

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• BluetoothLEAdvertisementWatcher
• BluetoothLEAdvertisementWatcherTrigger
Low Level API

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Q & A

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*available as .ppt or .key at http://resources.fosbury.co/steal-this-ibeacon-presentation At Fosbury, we’ve pitched the value of beacons to thousands of businesses. While our presentations for each client are customized to fit their needs, the fundamentals we use to educate customers about the beacon industry remains largely the same. Many times, these clients still need to”sell” iBeacons into their organization or to present it to their clients or partners. To do so, they have to create decks from scratch, or ask us for Fosbury branded presentations to spend hours editing. We’ve made it easy. You can now download a presentation template to add your own logo & company colors with all the important content already filled in. We cover all the beacon basics, with charts and statistics to convince your customers or colleagues to save you time and effort. We encourage you to steal this presentation and use it, never mention us, just don't forget us when you start doing your iBeacon implementation :). Cheers, Fill out the form to gain to access to the download link, and if you have any questions, email us at hello@fosbury.co.

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AI Pilot Review: The World’s First Virtual Assistant Marketing Suite

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AI Pilot Review: The World’s First Virtual Assistant Marketing Suite 👉👉 Click Here To Get More Info 👇👇 https://sumonreview.com/ai-pilot-review/ AI Pilot Review: Key Features ✅Deploy AI expert bots in Any Niche With Just A Click ✅With one keyword, generate complete funnels, websites, landing pages, and more. ✅More than 85 AI features are included in the AI pilot. ✅No setup or configuration; use your voice (like Siri) to do whatever you want. ✅You Can Use AI Pilot To Create your version of AI Pilot And Charge People For It… ✅ZERO Manual Work With AI Pilot. Never write, Design, Or Code Again. ✅ZERO Limits On Features Or Usages ✅Use Our AI-powered Traffic To Get Hundreds Of Customers ✅No Complicated Setup: Get Up And Running In 2 Minutes ✅99.99% Up-Time Guaranteed ✅30 Days Money-Back Guarantee ✅ZERO Upfront Cost See My Other Reviews Article: (1) TubeTrivia AI Review: https://sumonreview.com/tubetrivia-ai-review (2) SocioWave Review: https://sumonreview.com/sociowave-review (3) AI Partner & Profit Review: https://sumonreview.com/ai-partner-profit-review (4) AI Ebook Suite Review: https://sumonreview.com/ai-ebook-suite-review

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Globus Compute Introduction - GlobusWorld 2024

AI Pilot Review: The World’s First Virtual Assistant Marketing Suite

A new world of possibilities for contextual awareness with beacons

1. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals A new world of possibilities for contextual awareness with beacons Dan Ciprian Ardelean CTO Mahiz S.r.l. Twitter: @danardelean Email: dan.ardelean@mahiz.it Microsoft MVP Windows Platform Development Xamarin Certified Mobile Developer

2. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Many thanks to our sponsors & partners! GOLD SILVER PARTNERS PLATINUM POWERED BY

3. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals • What is a BLE beacon • The Apple Way • The Google Way • The Microsoft Way Agenda

4. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals WHAT IS AN BLE BEACON

5. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals WHAT DO YOU DO WHEN YOU WANT TO START SELLING SOMETHING?

6. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Bluetooth Low Energy Advertising

7. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Battery life http://www.aislelabs.com/reports/beacon-guide/

8. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Bluetooth Low Energy Advertising Package

9. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals WE DON’T NEED TO CONNECT TO RECOGNIZE THE DEVICE

10. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Beacon

11. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Proximity Zones

12. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals –Retail Industry –Hospitality Industry –Tourism and tourist attractions –Education Industry –Travel –Personal We need a CONTEXT

13. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals THE APPLE WAY MY WAY OR THE HIGHWAY

14. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Bluetooth Low Energy Advertising Package

15. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals iBEACON

16. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals • Core Location Framework –CLLocationManager –CLBeaconRegion –CLBeacon iBeacon Api

17. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals THE GOOGLE WAY OPEN SOURCE

18. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals • UID: Unique Identifier • EDI: Ephemeral Identifier • TLM: Telemetry • URL: A short URL Eddystone

19. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Eddystone

20. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Eddystone EID https://github.com/google/eddystone/blob/master/eddystone-eid/eid-computation.md Frame Type 0x30 1B 10 bytes Power at 0 m 1B EID Ephemeral Identifier 8B

21. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals • App iOS and Android: Beacon Tools • Beacons Dashboard - web • Supported Beacons: • EddyStone • iBeacon • AltBeacon • Google Play Services Nearby Api The power of the cloud

22. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Project Console

23. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Beacons Dashboard https://developers.google.com/beacons/dashboard/

24. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Beacons Dashboard

25. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals • Estimote SDK • Android Beacon Library (AltBeacon) • … 3rd Party SDK

26. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals THE MICROSOFT WAY YOUR STANDARD SHOULD WORK

27. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals • BluetoothLEAdvertisementWatcher • BluetoothLEAdvertisementWatcherTrigger Low Level API

28. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Q & A

Editor's Notes

2.4 GHz band Packet-based protocol Master-slave Maximum transmit power 10mW
Any BLE device can be considered a Beacon while not connected
The device has an antenna and transmits with a certain power Depends on the environment
Retail: discounts, engagement, pay for parking Hospitality: Automated check-ins, unlock doors Tourism: self guided tours, receive localized information Education: child is in class Travel: location in an airport time to the gate Personal: lost&found, home automation, remember where you parked
TX POWER Signal Strength at 1m from the iBeacon

A new world of possibilities for contextual awareness with beacons

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Editor's Notes