Directi Case Study Competition 2012
Team Inferno from IIM Lucknow presents their approach to launching a movie platform called "Movie in It". Their approach includes industry and consumer insights research, developing features for short films, new ideas, and engagement. They analyze competitors and identify target segments. Key features include short film launches, games, recommendations, and monetization through ads, online/DVD sales, and new idea commissions. Marketing plans include pre-launch buzz, launch promotions, and ongoing social media and referral programs. Financial projections estimate revenues of Rs. 15 lakhs in Year 1 growing to Rs. 65 lakhs in Year 5 from advertisement sales.
1. The document outlines Team Inferno's approach to the case study competition, including conducting industry and competitor analyses, developing insights about consumers, and creating a product based on those insights.
2. It provides an overview of the Indian movie industry and emerging trends like short films and the growth of internet and smartphones in India.
3. Primary research insights from potential customers indicate a need for a platform to launch, promote, and find information about short movies as well as generate new movie ideas.
Finance - Cine is a platform that allows movie producers to raise capital for films by issuing bonds to viewers. Producers issue bonds through the Finance - Cine portal and mobile app to fund specific movies. Users can purchase these bonds and trade them on the exchange until maturity. Bond holders receive interest payments regularly until the movie's completion and release, at which point their capital is repaid. This model provides alternatives for movie financing beyond traditional sources and benefits both producers and users.
The document outlines a proposed team called "Riders on the Storm" consisting of 4 members - Naheed Shoogufan, Rachit Kwatra, Sakshi Joshi, and Virang Sahlot. No other details are provided about the product, users, or revenue model. The document does not contain enough information to fully understand the value proposition or business plan of the proposed team.
Pikturewale is a proposed online platform focused on short films (less than 15 minutes) that aims to connect content viewers, creators, and promoters. It will provide recommendations, profiles/forums for community building, and opportunities for creators to showcase their work and get projects/funding from brands. The platform will be available on web, tablet, and mobile and generate revenue through sponsored projects and premium promotion of featured videos while remaining ad-free for general viewers. It aims to differentiate from YouTube by being niche focused on short films and community/connection rather than ads.
The document discusses key internet trends in India including rapid growth in internet and mobile internet users. It also discusses the opportunities in the online entertainment segment in India. Specifically, it analyzes several existing movie streaming websites based on their offerings, strengths and weaknesses. Finally, it outlines a survey strategy to understand user pain points in online movie discovery and gauge demand for a film discovery service.
The document proposes a mobile app called "Cinephile" that would engage Indian movie fans by providing information on films, theaters, reviews and the ability to buy tickets. Market research indicates a large potential user base of young, urban smartphone users. The app would generate revenue through advertisements, sponsorships and transaction fees for ticket resales.
The document discusses the growing mobile app market and scope for a mobile app that allows users to stream movies, discusses key insights from surveys on mobile app usage, and proposes the concept of an app called MobiStream which would allow users to stream movies on their mobile phones or purchase fractional ownership rights in movies. MobiStream would offer premium, ad-free streaming or free streaming with ads, allow user reviews and ratings, and include features like recommending movies to friends and predicting new movie performances.
The document discusses using video as a tool to drive revenue. It covers topics such as choosing quality over forgettable videos, deciding between do-it-yourself video production versus outsourcing, gear and equipment for video shooting and editing, online video distribution platforms, and using video analytics to improve marketing. Tips are provided on lighting, audio, framing, editing software, and uploading videos online. The goal is to help businesses understand how to effectively use video for their marketing.
1. The document outlines Team Inferno's approach to the case study competition, including conducting industry and competitor analyses, developing insights about consumers, and creating a product based on those insights.
2. It provides an overview of the Indian movie industry and emerging trends like short films and the growth of internet and smartphones in India.
3. Primary research insights from potential customers indicate a need for a platform to launch, promote, and find information about short movies as well as generate new movie ideas.
Finance - Cine is a platform that allows movie producers to raise capital for films by issuing bonds to viewers. Producers issue bonds through the Finance - Cine portal and mobile app to fund specific movies. Users can purchase these bonds and trade them on the exchange until maturity. Bond holders receive interest payments regularly until the movie's completion and release, at which point their capital is repaid. This model provides alternatives for movie financing beyond traditional sources and benefits both producers and users.
The document outlines a proposed team called "Riders on the Storm" consisting of 4 members - Naheed Shoogufan, Rachit Kwatra, Sakshi Joshi, and Virang Sahlot. No other details are provided about the product, users, or revenue model. The document does not contain enough information to fully understand the value proposition or business plan of the proposed team.
Pikturewale is a proposed online platform focused on short films (less than 15 minutes) that aims to connect content viewers, creators, and promoters. It will provide recommendations, profiles/forums for community building, and opportunities for creators to showcase their work and get projects/funding from brands. The platform will be available on web, tablet, and mobile and generate revenue through sponsored projects and premium promotion of featured videos while remaining ad-free for general viewers. It aims to differentiate from YouTube by being niche focused on short films and community/connection rather than ads.
The document discusses key internet trends in India including rapid growth in internet and mobile internet users. It also discusses the opportunities in the online entertainment segment in India. Specifically, it analyzes several existing movie streaming websites based on their offerings, strengths and weaknesses. Finally, it outlines a survey strategy to understand user pain points in online movie discovery and gauge demand for a film discovery service.
The document proposes a mobile app called "Cinephile" that would engage Indian movie fans by providing information on films, theaters, reviews and the ability to buy tickets. Market research indicates a large potential user base of young, urban smartphone users. The app would generate revenue through advertisements, sponsorships and transaction fees for ticket resales.
The document discusses the growing mobile app market and scope for a mobile app that allows users to stream movies, discusses key insights from surveys on mobile app usage, and proposes the concept of an app called MobiStream which would allow users to stream movies on their mobile phones or purchase fractional ownership rights in movies. MobiStream would offer premium, ad-free streaming or free streaming with ads, allow user reviews and ratings, and include features like recommending movies to friends and predicting new movie performances.
The document discusses using video as a tool to drive revenue. It covers topics such as choosing quality over forgettable videos, deciding between do-it-yourself video production versus outsourcing, gear and equipment for video shooting and editing, online video distribution platforms, and using video analytics to improve marketing. Tips are provided on lighting, audio, framing, editing software, and uploading videos online. The goal is to help businesses understand how to effectively use video for their marketing.
By Giles Phillips - giles@subforum.org
In this presentation, I will introduce Evolutionary Conceptual Models (ECMs)
ECMs are intended to help you analyze how your user’s understanding of your product - and more importantly, the problem that your product solves - will change over time, throughout their lifespan as a customer. This is important because the key to effectively growing and sustaining a customer base is in supporting users throughout the discrete phases of their journey as a return user: their goals, their knowledge gaps, and their workflows.
ECMs describe the evolution of a user’s understanding of your product and the problems it solves, and help ensure that your product is positioned sufficiently for each phase. Furthermore, heuristics can be developed from ECMs, to help inform the specific design and prioritization of features and affordances in your UX.
A project I worked on with fellow KMD students. It was an augmented reality concept that provided haptic feedback to runners so that they could run agains their "phantom self" or "celebrity phantoms"
Here are the key screens for the new intelligent traffic system for New Delhi:
- Home Screen: Shows live traffic updates, parking availability, public transport schedules etc. Users can plan their journey
- Parking Screen: Allows users to check parking availability near their destination, book slots in advance, pay online etc.
- Navigation Screen: Provides turn-by-turn navigation to their destination considering live traffic conditions
- Emergency Screen: Allows users to report traffic accidents, breakdowns etc. Alerts are sent to the control room
- Control Room Screen: Allows traffic authorities to monitor live traffic, respond to emergencies, manage parking lots etc.
Let me know if you need any other details on the proposed
Lead Intel: Readying the Field to Successfully Follow-Up on Marketing LeadsAct-On Software
The document discusses how to prepare sales teams to successfully follow up on marketing leads. It emphasizes the importance of generating qualified leads, educating sales on competitors, and providing customized competitive intelligence. Specific recommendations include tracking lead behavior, setting quality scores, automating alerts for sales, and giving sales concise yet customized information on positioning, competitors' offerings, and how to respond to competitor challenges. The goal is to arm sales with relevant facts to help them win customers who may also be considering other options.
The document appears to be notes from Corie Kupferberg exploring the concepts of virtual reality and community. It includes summaries of several news articles about advances in gaming technology and virtual immersion. There are also notes exploring the concepts of purpose, community, and how products or services could be inspired by the blurred lines between physical and virtual worlds. Diagrams and ideas touched on topics like participation, roles, and balance within a community.
Digital Download 101 - The Communications Council 2012WiTH Collective
This presentation is an introduction to digital marketing. It looks at the digital elements that anyone entering an advertising agency should know, including:
1. Search engine strategies - covering SEM & SEO;
2. eCRM - an overview of best practice & how Apple are doing it well;
3. Social marketing - what to remember when doing social; and
4. Mobile marketing.
It also looks at the trends from 2011 and the predictions for 2012.
For a download, please contact me.
The document discusses designing pleasurable experiences to build better products and connect with users. It covers theories of pleasure, types of pleasure, and practical tips for designing experiences that provide pleasure. Examples are given to illustrate themes like exaggeration, physicality, progress, identity, and ambiguity. The presentation argues that considering pleasure can provide business benefits like increased user engagement and retention.
The document provides an overview of a startup called Mi Casa that aims to revolutionize the home rental market. It summarizes the team's background and experience. It then outlines different versions of the business model as they tested various customer segments and value propositions. Through customer interviews and MVP testing, they focused on improving the rental search experience and providing a trusted social community for tenants. Their updated model focuses on aggregating listings and user reviews to become the top player across key dimensions of search.
Phonethics - digital Campaigns & Creatives Saurabh Gupta
The Journey of Phonethics from 2006 to 2013. Starting from short videos, social media campaigns, original content for distribution on mobile phones spanning the expansion of services to media buying, technology solutions and compleet digital footprint creation and management.
PVR Cinemas Social Media Case Study by Alive NowSocial Samosa
The PVR Film Quotient application was created to engage PVR Cinema's Facebook fans who were passionate about movies. It rewarded users with a free movie ticket for answering trivia questions correctly. Over 2,000 entries were received in 3 weeks. Targeted Facebook ads helped reach new audiences matching PVR's existing fans. The viral app and promotions led to over 15,000 new Facebook page likes and 1.27 lakh impressions of user posts about their scores.
1. The document outlines a marketing plan for a proposed movie platform called "Movie in It".
2. Key features of the platform include the ability to launch and promote short films, generate new movie ideas, and provide personalized movie recommendations.
3. The marketing plan details pre-launch, launch, and post-launch activities to generate awareness and trials, including viral campaigns, print ads, events, and social media marketing. Monetization will come from advertising, online movie/DVD sales, and commissions from new movie ideas.
Directi Case Study Competition 2012
Team Inferno from IIM Lucknow proposes creating an integrated online platform called "Movie in It" for movie creators and viewers. The platform would allow short films to be launched, new movie ideas to be generated, and personalized recommendations. It would also offer games, tickets and DVD purchases to engage customers. Revenue would come from advertisements, online movie/DVD sales, third party clicks, and commissions from production houses for popular user-generated ideas. The goal is to build a one-stop destination for all movie-related needs.
The document discusses key internet trends in India including rapid growth in internet and mobile internet users. It also discusses the growing entertainment segment online, with increasing viewership of online videos. The document then analyzes several existing movie streaming websites in India, comparing their features, USPs, and limitations. It describes how the team conducted an initial focus group analysis to understand pain points in online movie viewing experiences, and realized discovery of small-medium budget films was a common problem. They then sent out a global survey to further gauge demand for a film discovery service and the types of films people are looking for.
Economic analysis of independent film making in IndiaNikhil Saraf
This document discusses independent filmmaking in India, including the value chain and key players involved. It outlines several requirements for independent cinema to thrive, such as film festivals, dedicated venues, and audience building initiatives. It then examines various aspects of the independent film process in more detail, from development and financing to distribution models. Crowdsourcing is presented as an emerging method for independent film production. Overall, the document provides a comprehensive overview of the economic considerations and challenges of the independent film industry in India.
Pikturewale is a proposed online platform for short movies that aims to connect content creators, viewers, and promoters. It will provide recommendations of short films based on user preferences. Content creators can showcase their work and connect with others. Brands and production houses can find new talent and ideas. The platform will be available on web, iOS, and Android with social features. It will generate revenue by hosting paid projects and premium listings to attract brands. Challenges include seamless streaming, initial seeding of users and content, differentiation from YouTube/Vimeo, and achieving profitable monetization.
A presentation on the future format of film making and Virtual Production Technology.
The film is a larger-than-life canvas that makes heroes and celebrities. Based on the film scale, the team behind a film varies from 5 to 5000 members. Future technologies help creatives explore their potential to the fullest by making films from a home pc or in their indie studios. Thanks to Virtual Production technology that's helping reduce the cost factors and allowing individuals to get scope for making the films. I coined this kind of film as Hybrid Films.
Special regards to companies like Epic Games and Reallusion that are making flexible tools for creatives. The recent launch of MetaHumans is a big leap that shall store our heroes to stay young forever.
Cheers, and welcome to the world of Hybrid Movies, which's going to make a drastic technological change.
This document compares the business models and metrics of the Bollywood films Gangs of Wasseypur and Dabangg. It analyzes their budgets, production costs, box office collections, profits and other financial details. While Dabangg had a much higher budget of Rs. 92 crore compared to Rs. 30.8 crore for Gangs of Wasseypur, GOW ultimately made a higher profit of Rs. 38 crore versus Rs. 27 crore for Dabangg. GOW also seemed to connect better with single screen audiences. Overall, the document concludes GOW was a better investment based on its financial performance and critical reception for its sequel.
Ajay Bijli founded PVR Cinemas in India in 1995, bringing the first multiplex cinema concept to the country. PVR introduced innovations like online and mobile ticketing, visual seat selection maps, and luxury food and beverage service within theaters. The company targeted both metro and non-metro audiences across India with multiple brands. PVR saw strong financial growth over its first decade and received several awards for its success and leadership in the cinema industry. While facing increasing competition from chains like INOX and Adlabs, PVR plans to expand further through collaborations, new technologies, and potentially producing its own films. A SWOT analysis finds PVR's strengths in its film distribution business and first mover advantage
- The main audience for movies are those aged 16-24, though box office numbers do not typically include tickets for those under 15.
- Cinemas make most of their money from food and drink sales, not ticket sales, since concessions have high profit margins. Popcorn in particular is very popular and profitable.
- To get a new film into cinemas, distributors work to distribute films to theaters. Smaller films may try to convince cinemas directly to screen their movie.
Codename veni vidi vici AKA a #moviehackday story in three parts by @matteoc ...Matteo Cassese
The #moviehackday presentation from the team composed by @matteoc and @punkrats that arrived second at the hack day demo competition on june 4-5 2011. Track the hashtag on http://www.lafabbricadellarealta.com/lifestream/hashtag-tracker/moviehackday-june-4-5-2011-berlin/
Market Research India - Animation Industry in India 2009Netscribes, Inc.
The Indian animation industry is growing rapidly, with the market estimated to be worth USD 460 million in 2008 and expected to reach USD 1,192 million by 2012. India is becoming a global outsourcing hub for animation production services due to lower costs. However, high setup costs, lack of skilled talent, and intellectual property protection are challenges. Growth is driven by increasing domestic demand, education/training programs, and character licensing opportunities.
By Giles Phillips - giles@subforum.org
In this presentation, I will introduce Evolutionary Conceptual Models (ECMs)
ECMs are intended to help you analyze how your user’s understanding of your product - and more importantly, the problem that your product solves - will change over time, throughout their lifespan as a customer. This is important because the key to effectively growing and sustaining a customer base is in supporting users throughout the discrete phases of their journey as a return user: their goals, their knowledge gaps, and their workflows.
ECMs describe the evolution of a user’s understanding of your product and the problems it solves, and help ensure that your product is positioned sufficiently for each phase. Furthermore, heuristics can be developed from ECMs, to help inform the specific design and prioritization of features and affordances in your UX.
A project I worked on with fellow KMD students. It was an augmented reality concept that provided haptic feedback to runners so that they could run agains their "phantom self" or "celebrity phantoms"
Here are the key screens for the new intelligent traffic system for New Delhi:
- Home Screen: Shows live traffic updates, parking availability, public transport schedules etc. Users can plan their journey
- Parking Screen: Allows users to check parking availability near their destination, book slots in advance, pay online etc.
- Navigation Screen: Provides turn-by-turn navigation to their destination considering live traffic conditions
- Emergency Screen: Allows users to report traffic accidents, breakdowns etc. Alerts are sent to the control room
- Control Room Screen: Allows traffic authorities to monitor live traffic, respond to emergencies, manage parking lots etc.
Let me know if you need any other details on the proposed
Lead Intel: Readying the Field to Successfully Follow-Up on Marketing LeadsAct-On Software
The document discusses how to prepare sales teams to successfully follow up on marketing leads. It emphasizes the importance of generating qualified leads, educating sales on competitors, and providing customized competitive intelligence. Specific recommendations include tracking lead behavior, setting quality scores, automating alerts for sales, and giving sales concise yet customized information on positioning, competitors' offerings, and how to respond to competitor challenges. The goal is to arm sales with relevant facts to help them win customers who may also be considering other options.
The document appears to be notes from Corie Kupferberg exploring the concepts of virtual reality and community. It includes summaries of several news articles about advances in gaming technology and virtual immersion. There are also notes exploring the concepts of purpose, community, and how products or services could be inspired by the blurred lines between physical and virtual worlds. Diagrams and ideas touched on topics like participation, roles, and balance within a community.
Digital Download 101 - The Communications Council 2012WiTH Collective
This presentation is an introduction to digital marketing. It looks at the digital elements that anyone entering an advertising agency should know, including:
1. Search engine strategies - covering SEM & SEO;
2. eCRM - an overview of best practice & how Apple are doing it well;
3. Social marketing - what to remember when doing social; and
4. Mobile marketing.
It also looks at the trends from 2011 and the predictions for 2012.
For a download, please contact me.
The document discusses designing pleasurable experiences to build better products and connect with users. It covers theories of pleasure, types of pleasure, and practical tips for designing experiences that provide pleasure. Examples are given to illustrate themes like exaggeration, physicality, progress, identity, and ambiguity. The presentation argues that considering pleasure can provide business benefits like increased user engagement and retention.
The document provides an overview of a startup called Mi Casa that aims to revolutionize the home rental market. It summarizes the team's background and experience. It then outlines different versions of the business model as they tested various customer segments and value propositions. Through customer interviews and MVP testing, they focused on improving the rental search experience and providing a trusted social community for tenants. Their updated model focuses on aggregating listings and user reviews to become the top player across key dimensions of search.
Phonethics - digital Campaigns & Creatives Saurabh Gupta
The Journey of Phonethics from 2006 to 2013. Starting from short videos, social media campaigns, original content for distribution on mobile phones spanning the expansion of services to media buying, technology solutions and compleet digital footprint creation and management.
PVR Cinemas Social Media Case Study by Alive NowSocial Samosa
The PVR Film Quotient application was created to engage PVR Cinema's Facebook fans who were passionate about movies. It rewarded users with a free movie ticket for answering trivia questions correctly. Over 2,000 entries were received in 3 weeks. Targeted Facebook ads helped reach new audiences matching PVR's existing fans. The viral app and promotions led to over 15,000 new Facebook page likes and 1.27 lakh impressions of user posts about their scores.
1. The document outlines a marketing plan for a proposed movie platform called "Movie in It".
2. Key features of the platform include the ability to launch and promote short films, generate new movie ideas, and provide personalized movie recommendations.
3. The marketing plan details pre-launch, launch, and post-launch activities to generate awareness and trials, including viral campaigns, print ads, events, and social media marketing. Monetization will come from advertising, online movie/DVD sales, and commissions from new movie ideas.
Directi Case Study Competition 2012
Team Inferno from IIM Lucknow proposes creating an integrated online platform called "Movie in It" for movie creators and viewers. The platform would allow short films to be launched, new movie ideas to be generated, and personalized recommendations. It would also offer games, tickets and DVD purchases to engage customers. Revenue would come from advertisements, online movie/DVD sales, third party clicks, and commissions from production houses for popular user-generated ideas. The goal is to build a one-stop destination for all movie-related needs.
The document discusses key internet trends in India including rapid growth in internet and mobile internet users. It also discusses the growing entertainment segment online, with increasing viewership of online videos. The document then analyzes several existing movie streaming websites in India, comparing their features, USPs, and limitations. It describes how the team conducted an initial focus group analysis to understand pain points in online movie viewing experiences, and realized discovery of small-medium budget films was a common problem. They then sent out a global survey to further gauge demand for a film discovery service and the types of films people are looking for.
Economic analysis of independent film making in IndiaNikhil Saraf
This document discusses independent filmmaking in India, including the value chain and key players involved. It outlines several requirements for independent cinema to thrive, such as film festivals, dedicated venues, and audience building initiatives. It then examines various aspects of the independent film process in more detail, from development and financing to distribution models. Crowdsourcing is presented as an emerging method for independent film production. Overall, the document provides a comprehensive overview of the economic considerations and challenges of the independent film industry in India.
Pikturewale is a proposed online platform for short movies that aims to connect content creators, viewers, and promoters. It will provide recommendations of short films based on user preferences. Content creators can showcase their work and connect with others. Brands and production houses can find new talent and ideas. The platform will be available on web, iOS, and Android with social features. It will generate revenue by hosting paid projects and premium listings to attract brands. Challenges include seamless streaming, initial seeding of users and content, differentiation from YouTube/Vimeo, and achieving profitable monetization.
A presentation on the future format of film making and Virtual Production Technology.
The film is a larger-than-life canvas that makes heroes and celebrities. Based on the film scale, the team behind a film varies from 5 to 5000 members. Future technologies help creatives explore their potential to the fullest by making films from a home pc or in their indie studios. Thanks to Virtual Production technology that's helping reduce the cost factors and allowing individuals to get scope for making the films. I coined this kind of film as Hybrid Films.
Special regards to companies like Epic Games and Reallusion that are making flexible tools for creatives. The recent launch of MetaHumans is a big leap that shall store our heroes to stay young forever.
Cheers, and welcome to the world of Hybrid Movies, which's going to make a drastic technological change.
This document compares the business models and metrics of the Bollywood films Gangs of Wasseypur and Dabangg. It analyzes their budgets, production costs, box office collections, profits and other financial details. While Dabangg had a much higher budget of Rs. 92 crore compared to Rs. 30.8 crore for Gangs of Wasseypur, GOW ultimately made a higher profit of Rs. 38 crore versus Rs. 27 crore for Dabangg. GOW also seemed to connect better with single screen audiences. Overall, the document concludes GOW was a better investment based on its financial performance and critical reception for its sequel.
Ajay Bijli founded PVR Cinemas in India in 1995, bringing the first multiplex cinema concept to the country. PVR introduced innovations like online and mobile ticketing, visual seat selection maps, and luxury food and beverage service within theaters. The company targeted both metro and non-metro audiences across India with multiple brands. PVR saw strong financial growth over its first decade and received several awards for its success and leadership in the cinema industry. While facing increasing competition from chains like INOX and Adlabs, PVR plans to expand further through collaborations, new technologies, and potentially producing its own films. A SWOT analysis finds PVR's strengths in its film distribution business and first mover advantage
- The main audience for movies are those aged 16-24, though box office numbers do not typically include tickets for those under 15.
- Cinemas make most of their money from food and drink sales, not ticket sales, since concessions have high profit margins. Popcorn in particular is very popular and profitable.
- To get a new film into cinemas, distributors work to distribute films to theaters. Smaller films may try to convince cinemas directly to screen their movie.
Codename veni vidi vici AKA a #moviehackday story in three parts by @matteoc ...Matteo Cassese
The #moviehackday presentation from the team composed by @matteoc and @punkrats that arrived second at the hack day demo competition on june 4-5 2011. Track the hashtag on http://www.lafabbricadellarealta.com/lifestream/hashtag-tracker/moviehackday-june-4-5-2011-berlin/
Market Research India - Animation Industry in India 2009Netscribes, Inc.
The Indian animation industry is growing rapidly, with the market estimated to be worth USD 460 million in 2008 and expected to reach USD 1,192 million by 2012. India is becoming a global outsourcing hub for animation production services due to lower costs. However, high setup costs, lack of skilled talent, and intellectual property protection are challenges. Growth is driven by increasing domestic demand, education/training programs, and character licensing opportunities.
1) The document discusses the generic business model of Bollywood including costs of making a movie and sources of revenue.
2) It then covers some key business/industry metrics for Bollywood like average number of screens, promotion strategies, and shooting costs.
3) A comparative analysis is presented between the movies "Gangs of Wasseypur" and "Dabang" covering various metrics like budget, collections, ratings.
Film direction quality points receiw for the muppets english film Deepak Somaji-Sawant
This document contains a review of the film "Muppets" by Mr. Deepak S. Sawant. He saw the film on November 27, 2011 at Star Cinepolis Multiplex in Thane. In his 3-sentence summary, he praises the film's production quality, music and acting. He specifically highlights the incredible effort that went into the film's production, music scoring, and animation/CGI work. Mr. Sawant believes the film effectively portrays the importance of investing in talent and entertainment.
This document provides information about the services offered by Sense and Cinema, a brand strategy and entertainment company. It summarizes their customized casting, grooming workshops, and innovative advertising strategies. They offer casting for films, TV, and ads. They also conduct workshops to prepare actors. Their strategies help build brands through various advertising methods, including viral videos called "In-Vi-Mercials". Sense and Cinema aims to give clients' projects a competitive advantage through their entertainment expertise.
Dapple is a social discovery platform that allows users to find movie recommendations from friends and see their movie ratings and reviews. In contrast to platforms like IMDb and RottenTomatoes, Dapple aggregates social data to highlight movies' overall popularity among a user's social network. It aims to become the leading social platform for movie discovery by providing personalized recommendations, reviews from friends that can be discovered forever, and comprehensive movie databases.
The document discusses how video can be a powerful tool for organizations to tell their story and communicate with audiences. It notes that video provides a great return on investment if it is well-produced, tailored for the specific audience, and works with other communications. The document provides tips for organizations on whether to contract a video production company, accept pro-bono work, or do it themselves to get the best results.
The document proposes an app called "Cartoon Notifiers" that uses animated characters to notify users of emails and messages in a fun way. It would use natural language processing to analyze messages and allow users to choose from default or paid characters to read messages. The proposal outlines costs such as $20,000 to develop the core engine, $250 per additional character, and $500 per month for promotion. It also describes plans to generate revenue through app purchases, paid characters, branding partnerships, and licensing the language SDK. Marketing would utilize social media, ads, and guerrilla tactics like reviewing the product with famous personalities as characters. Strengths include the team and animation's ability to engage users emotionally, while weaknesses include cultural
The document discusses the production and distribution of the film "Chasing Shadows". It was produced by the small, independent production company Max Mount Studios with a low budget. This allowed the filmmakers creative control but limited their access to technology and equipment. The film was distributed by Beezer Productions, an independent distributor suitable for their first film which they did not expect to widely release. Beezer Productions funded minimal advertising and screenings at film festivals. Overall, the low-budget approach provided both advantages like creative freedom and disadvantages like lack of resources for the filmmakers.
1. Xenon Productions is a small, UK-based production company that produces horror films on low budgets.
2. For funding and distribution, they partner with Pathé, a major/minor distributor known for distributing smaller horror films successfully, such as The Blair Witch Project.
3. The film will be initially exhibited in independent cinemas and then released on DVD, streaming services, and YouTube to generate revenue from ads.
Top IPTV UK Providers of A Comprehensive Review.pdfXtreame HDTV
The television landscape in the UK has evolved significantly with the rise of Internet Protocol Television (IPTV). IPTV offers a modern alternative to traditional cable and satellite TV, allowing viewers to stream live TV, on-demand videos, and other multimedia content directly to their devices over the internet. This review provides an in-depth look at the top IPTV UK providers, their features, pricing, and what sets them apart.
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...greendigital
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
Barbie Movie Review - The Astras.pdffffftheastras43
Barbie Movie Review has gotten brilliant surveys for its fun and creative story. Coordinated by Greta Gerwig, it stars Margot Robbie as Barbie and Ryan Gosling as Insight. Critics adore its perky humor, dynamic visuals, and intelligent take on the notorious doll's world. It's lauded for being engaging for both kids and grown-ups. The Astras profoundly prescribes observing the Barbie Review for a delightful and colorful cinematic involvement.https://theastras.com/hca-member-gradebooks/hca-gradebook-barbie/
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
Our goal is to become the ultimate distribution service of entertainment content. The Digidev application will offer the next generation television highway for users to discover and engage in a variety of content. While also providing a fresh and
innovative approach towards advertainment with vast revenue opportunities. Designed and developed by Joe Q. Bretz
Christian Louboutin: Innovating with Red Solesget joys
Christian Louboutin is celebrated for his innovative approach to footwear design, marked by his trademark red soles. This in-depth look at his life and career explores the origins of his creativity, the milestones in his journey, and the impact of his work on the fashion industry. Learn how Louboutin's bold vision and dedication to excellence have made his brand synonymous with luxury and style.
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
Follow us on: Pinterest
Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
Follow us on: Pinterest
The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyAITIX LLC
Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
From Teacher to OnlyFans: Brianna Coppage's Story at 28get joys
At 28, Brianna Coppage left her teaching career to become an OnlyFans content creator. This bold move into digital entrepreneurship allowed her to harness her creativity and build a new identity. Brianna's experience highlights the intersection of technology and personal branding in today's economy.
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdfkenid14983
Paul Haggis is undoubtedly a visionary filmmaker whose work has not only shaped cinema but has also pushed boundaries when it comes to diversity and representation within the industry. From his thought-provoking scripts to his engaging directorial style, Haggis has become a prominent figure in the world of film.
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
My directi winning ppt Move in it
1. Directi
Case Study Competition 2012
Team Inferno
Naveen | Satyajeet | Sudarsshan | Sushanth
IIM Lucknow
2. TEAM APPROACH
Industry Analysis- Secondary Research
Consumer Insights- Primary Research
Competitor Analysis
Our Product- Based on Consumer Insights
Segmentation - Target Group
Marketing Plan
Monetization Plan
3. SNAPSHOT OF INDIAN MOVIE INDUSTRY
• Indian cinema reached 100 years milestone on April 21, 2012
• Movies contributed $640 million to the Indian economy annually
Size of Indian film industry
Major movie industries in India
• Bollywood (Hindi movie industry)
• Tollywood (Telugu movie industry)
• Kollywood (Tamil movie industry)
• Mollywood (Malayalam movie
industry)
Source - Whitepaper for Assocham
Revenue breakdown: Indian film industry
Growth drivers
• Expansion of multiplex screens &
increase in number of digital screens
• Higher Cable & Satellite revenues
• Ancillary revenue streams like DTH,
digital downloads etc
• Regional-language cinema (60% of all
Indian movies)
• Rise of new age user devices - Smart
phones, tablets, PCs, gaming devices
Source - Crisil Research
4. EMERGING NEW FILM INDUSTRY - SHORT FILMS
Short film market is extremely large, Indian film makers have made a mark globally
Praveen Vattikola, Indian short filmmaker has directed, produced several award winning
films, one of which received a Regional Emmy Award in the Arts & Science category
Access to short film festivals is facilitated by withoutabox.com, Create-A-Space feature
allows Independent filmmakers to sell their work
• Indian short film, Chana was screened at the annual Cannes film festival(2012)
• Few of the popular Indian short films are
Prarambha by Santosh Sivan (13m)
Satisfied??? by Aliakbar Campwala (8m)
Printed Rainbow by Gitanjali Rao (15m)
Little Terrorist by Ashvin Kumar (15m)
How to Mess Up in Love by Balaji (9m)
Arranges Marriage by Balaji (12m)
5. INTERNET IN INDIA
Internet & Smart Phone trends in India
Internet Users in Millions
Internet is mainly used for Social networking, Listening Music, Watching Movies and Gaming
19-40 year age group constitute nearly 85% of total internet users
Online Video Sites like YouTube receives 60 hours of uploads per minute and 4 bi views per day
Smart Phone users are shifting from TV to their phone for watching Movies and Serials(Zee News)
India Online Retail business (Crores)
Source: IAMAI-IMRB Survey, Assocham Report, Nielsen Survey, Zee News
6. PRIMARY RESEARCH- CONSUMER INSIGHTS
I make many short Existing movie
movies but there is
no platform
Our Offerings Website just
provide information
available to launch there is nothing
it more in them
Platform to Launch
& Promote Short
Nishant, Bhopal Prashant Garg,
Short Movie Maker
Movies Crisil Employee
Platform for new I want to get
I have new movie
movie idea everything about
ideas, but I don’t
generation Movie at one place
know how to make
from Online tickets
a movie
to purchasing DVDs
Personalized
recommendation
Bala,Student, Mandeep,
IIM Lucknow Movies Games, Business man
Goodies, accessories
I ask from my
I love to collect
friends about the Online streaming, memorabilia of
good movie of my Tickets, Purchasing Movies but don’t
style before
watching movies
DVDs etc.. know how to get it
Kavita Sharma, Aashri , Employee-
Interior Designer Applied Materials
7. COMPETITOR ANALYSIS
Critical
Factors of Promise
Comparison
No News, Global in
Cinema News Mediocre Regularly updated
only videos nature
New Movie
Platform for new movie idea
Idea Generation Not Present Not Present Not Present
generation
Verified by Consumer Ratings and
User Ratings Present Not Present IMDB feedback
Done In-
Not Present Present Review from freelancer
Critics Reviews house
critics for short films
Community Not Present Not present Present Completely user driven
forum
Social Media More noise generated by
Mediocre Strong Very Strong movie-buffs
Presence
Regional Prominent Not regularly Only popular
Regional and Hindi content
Content Presence updated content
8. TARGET GROUP
Segmentation of Movie Goer
Watching Movie is just Dedicated & Loyal to
Have Some Time to Kill Count days to Big One
Time Pass your favorite film
The The Cult Film
Squanderer Addict
You snub "artsy fartsy"
Knew only Few Never dig deep while Collect Memorabilia films because you think
Directors and Actors Watching Film they’re pretentious
You go for substance
Have seen lot of films
and cherish a good,
across genres
well-written script
The Art House
Buff
You like to discuss the
You Just Don’t’ Watch,
subtle messages and
You Critique
metaphors in the film
9. TARGET GROUP
Target The Cult Film Addict
Segment
The Art House Buff
Just Don’t Watch Desire to show their
Movie, Make it movie to the world
Target Short Movie
Maker
Segment Want Critique review &
feedback on Movie Aspire for Fame
made by me
10. UNIQUE FEATURES OF “MOVIE IN IT”- WHY YOU JOIN THIS SITE
Integrated Platform for Movie Creators and Movie Watchers
Short Movies
Mobile Platform Launch of Short
for Movies Movies
Customer
Personalized Movie
Engagement-
recommendations
Games
Platform for new
idea generation
11. PRODUCT FEATURE
Short Launch of Short Platform for new
Movies Movies idea generation
Short film production houses
Platform for movie makers Consumer would generate
can distribute their films
to showcase their talent
through auction system new ideas
Ratings, critique reviews,
behind the screen, interview GRAND Launch feature on Most popular idea would be
a specified date & time selected for making movie
session of short films
Complete details about Movieinit –intermediary for
Cast crew, Director, Producers Promotions of Short Movies Production houses & idea
& their past record are given generators
Personalized Customer Mobile Platform for
Recommendations Engagement Movie
Mood of consumer is Games Based on the All these features are provided
calculated with his history of in compatible format with
movies watched
Movies smart phone
Recommendations of Buy goodies/accessories Develop app for the site and
movies are made based on this released by the production data-rich content will be
Mood of consumer houses provided
Communities formed based Collaboration with Richness factor can be added
on consumer mood score & Acting/Drama School for through Augmented Reality in
engages through forums movie aspirants later stages of product
12. PRODUCT FEATURE (1/5) – OVERALL FEATURES
Videos available in Short films are
Grand Launch of new Targeted
categorized into
Bollywood, Short films with advertisements are
Genre, Language,
Hollywood and Coming Soon, Ratings,
aggressive present on right hand
regional movie promotions side of each page
Expert Views
13. PRODUCT FEATURE (2/5) – ALL MOVIES AND SHORT FILMS
Behind the screen Users can rate these short
Latest happenings about information about upcoming films based on each
Actors, Directors and
prominent personalities
short films are displayed to parameter like emotions,
the audience quality etc..
14. PRODUCT FEATURE (3/5) – AUDIENCE ENGAGEMENT THROUGH GAMES
Viewers can buy Full version
Movie Makers can engage Effective medium to convert of Games from here, thus
with large registered users fans into Loyalists generating revenue for
movie makers
15. PRODUCT FEATURE (4/5) – NEW MOVIE IDEA GENERATION
Regular generation of Best new movie idea/story Weekly live interaction
would be made into a session with Short Films
new movie ideas/stories short film or regular movie Production houses would
from audience by production house also be organized
16. PRODUCT FEATURE (5/5) – NEW RELEASES & PROMOTIONS
Goodies,
Based on past mood
Accessories sold by
Short films – viewed Short film CD/DVD ratings by users,
these short film
freely by audience can be purchased Recommendations
production houses
are provided
are sold
17. PRODUCT FEATURE- MOBILE PLATFORM (1/2)
Mobile version of our
Our application mainly focuses on
application has separate
Smartphone users due to their
window for short films,
high data usage rates
Bollywood and Regional films
18. PRODUCT FEATURE- MOBILE PLATFORM (2/2)
Based on consumer’s activity,
Widgets of new releases, latest
relevant content and
happenings
advertisement would be targeted
19. PRODUCT ECOSYSTEM
Upstream consumers Business Model Downstream consumers
• Major portion of Revenue is generated from • Free movies will be provided for Consumers.
this section This increases subscribers
• Major players are short film production houses • Revenue is also generated through new movies
who want aggressive Promotions, distributions watched & purchase/rental business
..etc. • Generate revenue through monetized ideas
•New movie ideas can be monetized
20. MARKETING PLAN
1. Viral Campaign Permanent
Create 2. BTL activities
-30 Curiosity 3. Print Activities
Pre- Launch Days advertisement
1. Noise in Social Online
Generate Media Advertisem
Launch Day 0 Buzz 2. Launch Van ent
3. BTL activities
Social
1. Multiplex Media
Awareness & activations Marketing
Fast-Track 30 Days Trial
2. Radio
3. BTL activities
Alliances &
1. Interact with Strategic Tie
artists, director Ups
2. Exclusive
Up to 6 Create
Involve months Conversation
Premier of short
films Public
Relations
1. Refer a buddy
2. Online chats
Energize After 6 Use &conversations Word Of
months 3. User reviews &
Networks ratings
Mouth
21. PRE LAUNCH LAUNCH
Viral Campaign
• Social Media Noise in Social Media
• Facebook • Forums
• Orkut • Online blogs
• Twitter • Release viral videos
• Four Square • Fan engagement video
Viral Video
• Launch videos to generate buzz
BTL activities Launch Van
• Stairways in malls • Vans to travel in metros with large
• Display banners television displays demonstrating USP of
• Signboards the product
• Road shows
• Promotions
Print advertisement BTL activities
• Newspapers – Times of India, Hindustan
• No parking display in malls
Times
• Display banners
• Magazines – Stardust, Boxoffice
• Pamphlets – Distributed in malls • Live interactions at multiplex
• Behind Bills - Movie tickets, Petrol bills
22. FAST TRACK INVOLVE
Multiplex activations Interact with artists, director
• Kiosks at malls • Live interactions at fixed time slots
• Pamphlet distribution • “Behind the scenes” stories
• On-the-spot events in malls • Exclusive interactions with short film
• Live demos of the product artists
• Attractive offers and discounts • “Lucky fan” to have face to face
interactions with celebrities
Radio
• Jingle contests in popular radio stations
such as Big FM, Radio Mirchi
• Best fan contest for uploading funny Exclusive Premier of short films
videos • Movies would be telecast at fixed time
• Advertisements of 10 seconds during slots
popular shows • “Creating Buzz” - two weeks before
release
BTL activities • Interviews by actors and director
• Multiplexes - Hoardings & Danglers • Feedbacks from movie buffs and critics
Posters on Elevators
• Transport Stations - Bus stops & Railway
stations
• Cabvertisements - Fast track, Merucabs
& Quick cabs
23. ENERGISE
Refer a buddy
• Recommend the product to friends and colleagues
• Creation of regional fan base over the internet
• Exciting offers up to 10% for more than 100 referral joiners
• Positive word of mouth to increase positive sentiments among online community
Online chats & Conversations
• Regular updates on new releases and latest happening in the world of glamour
• Fans interacting among themselves to know amore about actors, directors and short films
• Volunteer moderators in each forum to make sure things don’t go out of control
• Live chats with actors and directors of short films
User reviews and ratings
• U-Rate; Rating by movie viewers based on their likes and dislikes
• Recommendations to users based on past views of movies
• Reminder for new releases
• Critics rating to give the flip side of the movie
• Freelance movie connoisseurs to give unbiased opinions about movies
24. MONETIZATION PLAN #1 MONETIZATION PLAN # 2
Advertisement from company who target Movie Freaks Revenue from Selling Movies Online & DVDs
Selling online New 3rd Party Click or Selling & Rental
Movie Theatres • Revenues would be Movies Targeted deals DVDs
driven from
advertisements of
leading multiplexes
having pan India
presence and large
Movie Corporations production houses
• Advertisements from
E-commerce sites &
coupons sites would
improve our inflows
“Platform for getting new movies + Attractive deals
E-commerce Financial Revenue
from E-Commerce Sites + Selling and Rental of DVDs”
- Interface for E-commerce sites (For example –
Websites Revenue Junglee.com) and buying, selling of DVDs
Indiaglitz 65 lakhs
Bharatmovies 45 lakhs Financial Revenue
Coupon Sites
Ours Revenue Year/Revenue 1 2+ 5+
Year 1 15 lakhs Online Movies 25 50 150
Year 2+ 25 lakhs 3rd Party click 5 15 25
Year 5 65 + lakhs Selling DVDs 10 40 75
25. MONETIZATION PLAN # 3 MONETIZATION PLAN # 5
Value Added Services Revenue from New Idea Generation
Movie Tickets Financial Revenue
Year/
1 2+ 5+
Rev
Tickets 25 100 300
Movie
Movie Games
Games 25 100 300
in It
Drama 10 25 50
Note: 1. please refer appendix for details
2. All revenues in lakhs
“Platform for new movie idea generation”. Most
MONETIZATION PLAN # 4 popular stories can be selected by Movie makers
for future films. Commission will be charged
Revenue from Short Movies from movie houses to read stories.
Exclusive Launch & Financial Revenue Financial Revenue
Prime Time
Year/ Year/Rev 1 2+ 5+
1 2+ 5+
Rev
Total Idea 1000 2500 10000
Exc.
5 10 25
launch Idea 10 25 100
Promotion
Prime Selection
10 20 40
Time Cost /Idea 50000 75000 100000
Promo
5 10 20 Revenue 500000 1875000 10000000
tion
26. PROFIT & LOSS STATEMENT
FINANCIAL PROJECTIONS
Year 1 Year 2+ Year 5+
Revenue(INR)
PLAN1- Advertisement 15 Lakhs 25 Lakhs 65 Lakhs
PLAN2- Selling Movie 40 Lakhs 105 Lakhs 250 Lakhs
PLAN3- Value added 60 Lakhs 225 Lakhs 650 Lakhs
PLAN4- Short Movies 20 Lakhs 40 Lakhs 85 Lakhs
PLAN5- Idea Generation 5 lakhs 19 Lakhs 100 Lakhs
Total Revenue 140 Lakhs 414 Lakhs 1150 Lakhs
Direct Cost(INR)
Infrastructure Cost 40 Lakhs 60 Lakhs 100 Lakhs
Indirect Cost(INR)
Purchasing Content 75 lakhs 150 Lakhs 400 lakhs
SGA Cost 15 Lakhs 40 lakhs 60 Lakhs
Employee Cost 25 Lakhs 60 Lakhs 150 Lakhs
Others 10 Lakhs 20 Lakhs 50 Lakhs
Total Cost 165 Lakhs 310 Lakhs 760 Lakhs
Profit before TAX -25 Lakhs 104Lakhs 390 Lakhs
Tax @ 30% Nil 31.2 Lakhs 117 Lakhs
Profit After TAX -30 Lakhs 72.8 Lakhs 273 Lakhs
Note: Refer Appendix for Assumptions & Financial Calculation
27. THANK YOU
Specialization – Specialization – Finance Specialization – Strategy Specialization – Marketing &
Marketing & Finance Experience in Finance Experience in Business Finance
Experience in Telecom & IIM Lucknow Consulting Experience in Finance
Marketing IIM Lucknow IIM Lucknow
IIM Lucknow
28. APPENDIX
Forecasting & Assumptions
Year 1 Year 2+ Year 5+
Exclusive Launch
Movies 100 150 300
Cost/ Movies(INR) 5000 7500 10000
Revenue(INR) 500000 1125000 3000000
Prime Time
Movies 350 350 350
Cost/ Movies(INR) 3000 6000 9000
Revenue(INR) 1050000 2100000 3150000
Promotion
Movies 500 1000 4000
Cost/ Movies(INR) 1000 1000 1000
Revenue(INR) 500000 1000000 4000000
Online Movies
Movies 50000 100000 300000
Cost/ Movies(INR) 50 50 50
Revenue(INR) 2500000 5000000 15000000
Selling DVDs
Movies 10000 40000 75000
Cost/ Movies(INR) 100 100 100
Revenue(INR) 1000000 4000000 7500000
29. APPENDIX
Forecasting & Assumptions
Financial revenues from Advertisement forecasting is done on the basis of Competitor analysis
• It is assumed after 5 years our revenue will be matching with competitors like Indiaglitz &
Bharatmovies
Financial revenue from selling Online movies and DVDs- We believed at least 10% of smartphone and
internet user watch online movies or purchase DVDs and our focus is to capture 5% of market share in
initial years .
Financial revenues from selling online tickets is done on the basis of competitors analysis
• BookmyShow earns 20 crores from selling online ticket and started 10years ago. Being
conservative we believe we will earn a minimum of 5 crores in next five years.
Gaming Industry in India is of 1300 crores. Out of which we assumed 25% to be movie based of which
20% to be played online.
• Our aim to capture 5% of Movie based game Industry in next five years.
Source: CSI Magazine
India Biz news
Free website report
www.medinama.com