This document discusses how embracing the circular economy can transform business performance. It provides examples of companies that have adopted circular business models to increase profits and competitiveness. IKEA's goal is to become fully circular by 2030 by offering product return schemes and furniture as a service. Interface doubled profits by making new carpets from old ones. Renault's factory achieves zero waste to save on energy and materials. The Ellen MacArthur Foundation and UN Global Compact provide collaborative networks for businesses to transition to more sustainable practices.

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Title slide - marketing campaign
EMBRACING
THE CIRCULAR ECONOMY
TO TRANSFORM
BUSINESS PERFORMANCE
EVA24
Isabelle Linden
PA Consulting
April 2019

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• 17 Goals, 163 targets, signed up to by 192 countries in 2015
• A statement of needs for the world by 2030
• An order book for the future
The UN Sustainable Development Goals (SDGs)

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THE POWER OF A.SUSTAINABLE.BUSINESS. Leading investors are viewing sustainability as a guide to future value
Consumer sentiment
now indicates that as
well as caring about
the planet and its
people, sustainability
now affects buying
decisions
Not seen as a cost for business anymore, leading organisations gain
competitive advantage by becoming sustainable and circular

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The Circular Economy enables you to do well by being good
The Circular Economy
Courtesy of the Ellen MacArthur Foundation
• From a linear ‘take-make-dispose’ economy to circular by design
• Seeks to maintain resources at their highest value (only 5% material
value currently recovered)
• Regenerative and restorative by design

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Changing strategic goals – IKEA
IKEA’s goal is to become a fully circular and climate-positive business by 2030.
Offering customers return schemes as well as ‘furniture as a service’ are some of
their latest offerings
https://www.greenbiz.com/article/furniture-service-paas-or-fail

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Interface – making new products from old
The world’s largest manufacturer of commercial carpets has been using old carpets
to make new ones, doubling profit, employment and stock price increased by 550%
over 5 years
https://www.efmd.org/research/the-sustainable-business

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Renault Choisy factory, France – zero waste
The factory is 100% waste free saving the car company 80% on energy and 88% on
water – as well as 4000 tons of metal.
“All together our recycling and remanufacturing affiliates generate a revenue of half
a billion euros” JP Hermine, VP Strategic Environmental planning
https://www.ellenmacarthurfoundation.org/our-story/partners/global/renault

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Redisa, South Africa – driving social value
Collecting old tyres to convert them into new products - bringing the recovery rate from old
tyres in South Africa from 3% to 70% in just 18 months as well as saving lives through
employment to local communities
https://ec.europa.eu/environment/ecoap/about-eco-innovation/experts-interviews/redisa_en

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Walmart – changing the brief
Walmart issued an edict to its distributors demanding that they reduce their
packaging by 5%, saving them $3.4 billion a year in waste disposal costs. A small
change to its plastic bags saved $12 million in 2017, and shortening their customer
paper receipts an additional $7million.
https://www.efmd.org/research/the-sustainable-business

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Skipping Rocks Lab – starting a revolution
Developing a waste-free alternative to plastic bottles

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The Ellen MacArthur Foundation
works with business, government and academia to
build a framework for an economy that is restorative
and regenerative by design.
PA is an active contributing member of the CE100
The UN Global Compact
is the largest corporate sustainability initiative in the
world, with more than 9000 companies and 3000
non-business signatories globally.
PA is a partner to UNGC Project Breakthrough.
PA is a signatory to UN Global and a specialist
technical advisor.
You don’t need to do it alone - collaborative networks are taking off

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WHY ARE
SUSTAINABILITY
PROJECTS
DIFFERENT?.
There is a growing demand for sustainability major projects and we need to be
ready for it
ALLIES
TO THE PUBLIC & COMMUNITIES
ATTRACT
TALENT
EMBRACE
DISRUPTIVE TECHNOLOGY
BUILD
NEW RELATIONSHIPS WITH SUPPLIERS
ATTRACT
INVESTMENT & NEW FINANCING
SOLUTIONS
GO BEYOND
PROJECT CLOSURE
LEGISLATIONS
ARE OPPORTUNITIES NOT RISK
CAPTURE
TRIPLE BOTTOM LINE

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HOW TO
DELIVER
PROJECTS
SUSTAINABLY?
We can make a real impact by delivering ALL projects in a sustainable way
TARGET
ZERO WASTE IN EVERYTHING YOU DO
ALLOW
YOUR PROCUREMENT & COMMERCIAL
STRAEGIES TO DRIVE CIRCULAR
BUSINESS MODELS
EQUIP
YOUR TEAMS WITH THE RIGHT SKILLS
& COMPETENCIES
INCORPORATE
SUSTAINABILITY & CE AT THE
HEART OF YOUR DECISION MAKING
PROCESS
EMBED
THE SDGS AS OUTCOMES
CHANGE
THE MIINDSET

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THANK YOU