While BP promotes research into future sustainable energies and received an award from Greenpeace in 2008, the document questions whether BP's current strategy is truly sustainable, as its core activity is not generally associated with sustainability and its focus on deepwater oil extraction and oil sands raises environmental issues. The document suggests BP's emphasis on sustainable strategy may be more for improving its image due to falling sales, rather than a full commitment to sustainability.

2. The company’s activity is generally not associated with sustainability.
BP is a key actor in the development of new sustainable energies.
Thanks to its presence all around the world, BP can play an important role
in the development of a “sustainable world”.

5. «Today’s challenge is meeting the growing demand for
secure, affordable energy while addressing climate change
and other environmental issues.»

6. BP promotes his research of futures energies.
Alternative energy:
-Biofuels
-Wind
Energy challenge:
-Deepwater oil and gas
-Canadian oil sands

7. Future strategy of BP is maybe
sustainable but what about actual
strategy?

8. In 2008, BP won the «Emerald PaintBrush» award from
Greenpeace. And BP was also nominee for the 2009
Greenwash Awards.

9. After reported sales down of 10 to 40% in BP station. BP
needs more than ever to paint in green his image.
Sustainable strategy is interesting for a company when they
can make money.