2. Important Hints and Tips
● It is really important that we inspire the public to find good quality donors for Guide Dog's For
the Blind so people with sight loss can have the same freedom of movement as you and I.
● You are a Paid Professional Fundraiser working in house for Guide Dog's for the Blind. Speak
from the heart. Talk about why you are genuinely passionate about Guide Dog's in your pitch
and this will come across. Adjust your tone of voice and body language appropriately.
● A great fundraiser will adapt their creative and vibrant personality to the person that is in front of
them- This is why Rapport is so important! Remember people join because they like you
● Do not make your pitch too long or over complicate what you are saying – Why do you think
this is? Keep up to date with your charity knowledge and save this information for one people
say no.
● ASK QUESTIONS, so the pitch flows and you keep the person interested
● Eye contact – would you join a charity if a fundraiser was staring at the floor? The world is a
stage, the public can see you from the other end of the street, within shops, Be aware of this,
be polite and make people laugh.
● Do not Lie! You must be factually correct or you are breaching the PFRA, we could be fined and
you could bring Guide Dog's into disrepute. Disciplinary action will be taken. If some one asks
you a question and you are not sure ask your team leader do not make up the answer!
3. Rapport
Exercise: get into groups of
two (preferably with
someone you don't know)
and take it in turns to
practice rapport on each
other.
Example questions:
● What are you doing today?
● Are you from this area?
● Do you have any pets?
...make a note of your favourite questions and try them on the street
4. Language Journey
Positively Evocative Negatively Evocative
Empowering Shocking
Incredible Appalling
Wonderful Isolating
Add a few more yourself...
In 3 minuets brainstorm what
questions would be good thought
provoking questions to ask the
public
In 10 minuets come up with some
key powerful factual statements
that you are passionate about
from your guide dogs training
5. Good Questions to Ask
● Do you know anyone with sight loss?
● Close your eyes for me, what would you do if you went
blind tomorrow?
● How would it feel to have to rely on your friends and family
for everything? What if you could have a Guide Dog
instead.
● How much do you think it costs to train a Guide Dog?
● How many people do you think are waiting for a Guide
Dog right now?
● Rhetorical questions 'Did you know that?', 'That is
important isn't it?'
6. Key Facts
● We have been providing Guide Dog's for blind and partially sighted
people since 1931 (Over 80 years.)
● One person looses their sight every hour in the UK.
● We work with communities and councils to make our environment
safer.
● Around 1.5 million people with sight-loss in the U.K.
● We receive no government funding!
● It costs over £50,000 to train a Guide Dog.
● 95,000 people are on the waiting list for a Guide Dog.
● It costs £5 per day to support each working Guide Dog Partnerships.
● We have over 5,000 Guide Dog working partnerships.
7. Pitch Structure
Rapport
● Introduction: Deceleration, Get the ball rolling, Guide Dog's for the Blind-
what is it?
● Problem: What is the focus of your problem? One viewpoint to bring you into
the charity. Your delivery must be polite, knowledgable, passionate and to
the point. Use statistics. Think about your pace and tone of voice.
● Solution: Directly relate this to your focus, state positives that Guide Dog's
has achieved. Ask questions and mirror the body language of the person in
front of you.
● Urgency: Explain why the donation is required. Be confident (direct and
assertive) with the urgency. Maintain eye contact and get them agreeing with
you.
● Ask: Don't be embarrassed when asking for money, its the whole reason you
are there. Show them the puppies and inspire them to get involved. Be
confident and transparent, not overbearing, desperate or blah-say. Show
them you believe they can make a difference.
8. Pitch Structure
1.What do you think
is the most important
part of the Pitch?
2. Now get into
groups of 2 or 3 and
write your own
pitches (20 minuets)
Now read them out
4. Explain the contact
the donor will get and
when
Welcome call 7-10 working
days, Welcome pack 28
days, Pupdates every 6
weeks
3. Don't forget to
thank the donor
