Hey you! Before you begin reading this article I need you to do something. Launch your email client and tell me what you see. Is your email signature naked? (Read more)
CDPUG LinkedIn Presentation - The Power of The 2nd DegreeJim Evans
This document provides tips and guidance for optimizing a LinkedIn profile. It recommends including a professional photo, detailing work history back 15 years to match a resume, adding education details, and using the executive summary and keywords to highlight skills. The document also discusses connecting with others on LinkedIn by personalizing invitation messages and joining groups relevant to one's industry.
A Realtors(r) Guide to Getting LinkedIn - covers connections, recommendations and endorsements, being business social and beefing up your job description.
In less than 10 minutes, you can create an About.me profile by signing up with your email or social media, adding your name, photo, city, interests, occupation, and a spotlight section linking to other profiles or a contact form. You can then choose a design, domain name, set a password, and add a short bio to help employers learn about you, your goals, and personality. The profile can then be edited and linked to your social media accounts.
Step-by-step Guide on How to Build a Huge Email ListLazar Kulasevic
With this METHOD you’ll get what you want – A HUGE EMAIL LIST – without giving anything away. That’s the advantage of ‘thinking like a psychologist’ (which I'm not).
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHubSpot
The document provides tips for avoiding generic "just checking in" follow up emails. It analyzes an example email, identifying four issues: 1) a generic opening with no personalization, 2) admitting to checking in with no value, 3) asking the recipient for information rather than providing it, and 4) a generic call to action rather than a specific next step. It then outlines five steps to send more valuable follow up emails: 1) determine the objective, 2) open with context, 3) clearly state the purpose, 4) provide value to the recipient, and 5) end with a clear next step. Examples are given for different types of follow up emails.
15 Tips For Using LinkedIn to Build Your Online PortfolioErica Starr
If you are job hunting, thinking about a career change, or are about to graduate high school or college, you can use LinkedIn to your advantage to grow your personal network, showcase your accomplishments, and even figure out what really interests you. Best of all, it's free, aside from taking some of your time to build.
Melanie responds to someone who is frustrated with their blogging business and wants to quit if they aren't making money within a month. She advises that taking a break and doing nothing will result in failure, just as it would in a corporate job where one would be fired. To succeed with an online business, one needs to treat it like a real job by acting as their own employee and doing the necessary work even when unmotivated or facing setbacks. With the right mindset and by following the daily plans and assignments provided, the person has the ability to achieve their goals if they continue taking action consistently over time.
This document provides guidance on networking best practices. It discusses that networking is like saving money or gardening in that initial work is required to later reap benefits. Effective networking involves action over just contacts, and builds trust so others will refer opportunities. The document then provides tips on starting a network by documenting contacts, engaging in industry events, and using LinkedIn, as well as guidance on identifying the right contacts to pursue specific career goals through informational interviews.
CDPUG LinkedIn Presentation - The Power of The 2nd DegreeJim Evans
This document provides tips and guidance for optimizing a LinkedIn profile. It recommends including a professional photo, detailing work history back 15 years to match a resume, adding education details, and using the executive summary and keywords to highlight skills. The document also discusses connecting with others on LinkedIn by personalizing invitation messages and joining groups relevant to one's industry.
A Realtors(r) Guide to Getting LinkedIn - covers connections, recommendations and endorsements, being business social and beefing up your job description.
In less than 10 minutes, you can create an About.me profile by signing up with your email or social media, adding your name, photo, city, interests, occupation, and a spotlight section linking to other profiles or a contact form. You can then choose a design, domain name, set a password, and add a short bio to help employers learn about you, your goals, and personality. The profile can then be edited and linked to your social media accounts.
Step-by-step Guide on How to Build a Huge Email ListLazar Kulasevic
With this METHOD you’ll get what you want – A HUGE EMAIL LIST – without giving anything away. That’s the advantage of ‘thinking like a psychologist’ (which I'm not).
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHubSpot
The document provides tips for avoiding generic "just checking in" follow up emails. It analyzes an example email, identifying four issues: 1) a generic opening with no personalization, 2) admitting to checking in with no value, 3) asking the recipient for information rather than providing it, and 4) a generic call to action rather than a specific next step. It then outlines five steps to send more valuable follow up emails: 1) determine the objective, 2) open with context, 3) clearly state the purpose, 4) provide value to the recipient, and 5) end with a clear next step. Examples are given for different types of follow up emails.
15 Tips For Using LinkedIn to Build Your Online PortfolioErica Starr
If you are job hunting, thinking about a career change, or are about to graduate high school or college, you can use LinkedIn to your advantage to grow your personal network, showcase your accomplishments, and even figure out what really interests you. Best of all, it's free, aside from taking some of your time to build.
Melanie responds to someone who is frustrated with their blogging business and wants to quit if they aren't making money within a month. She advises that taking a break and doing nothing will result in failure, just as it would in a corporate job where one would be fired. To succeed with an online business, one needs to treat it like a real job by acting as their own employee and doing the necessary work even when unmotivated or facing setbacks. With the right mindset and by following the daily plans and assignments provided, the person has the ability to achieve their goals if they continue taking action consistently over time.
This document provides guidance on networking best practices. It discusses that networking is like saving money or gardening in that initial work is required to later reap benefits. Effective networking involves action over just contacts, and builds trust so others will refer opportunities. The document then provides tips on starting a network by documenting contacts, engaging in industry events, and using LinkedIn, as well as guidance on identifying the right contacts to pursue specific career goals through informational interviews.
The document provides tips for optimizing one's LinkedIn profile and effectively using LinkedIn for professional networking. It advises selecting a professional headshot, customizing one's headline to showcase skills and keywords, using the full profile to tell one's story through words, media and other elements, and fully completing contact information to make it easy for others to learn more and connect. It also offers tips for growing one's professional network through personalized outreach and organizing contacts using tags.
How to Use LinkedIn as a College Student - Get Jobs and Internships FastJosh Hill
Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.
How to Optimize Your Online Presence for Receiving Job OffersCachinko
According to a study commissioned by Microsoft, 79 percent of employers now conduct an online search of applicants. Seventy percent say they have turned down applicants by what they found online. However, only 7 percent of job applicants were concerned about their online reputations. So, is your online presence helping or hurting your chances of landing a job?
Can Social Networking Aid In Job HuntingUlistic Inc.
Stuart Crawford from Bulletproof InfoTech shares his insights on social media and social networking for those who are searching for a new career, new job or simply just want to make a change.
The document provides strategies for pivoting your career when you have lost your job or business. It recommends reassessing your situation objectively, writing down your feelings, identifying benefits of the situation, planning your career and life goals, upskilling with online courses, networking on LinkedIn, and connecting with the author for advice on pivoting. Pivoting is described as developing resilience and self-knowledge during challenging times of change.
Presented through TQM Network (@tqmnetwork) on January 15, 2010 by Craig Crook (@craigdcrook), Andrew Hoffman (@bethelink) and Heather Schoegler (@HSchoegler).
The document contrasts job searching and applying in 2003 versus 2016 from an employer's perspective. In 2003, applicants would find job postings through traditional means like newspaper listings, company websites, and digital/non-digital job boards. Now in 2016, the best way for applicants to be found is through personal branding, active visibility on social networks, associations, showing one's values, and having an "ambassador" network that connects them to opportunities. The key is for applicants to put their energy into being discoverable instead of just applying to listings through old school means like customized cover letters and resumes.
9 Tips: Make Your Linkedin Profile Work HarderEmpty Lemon
The document provides 9 steps for optimizing a LinkedIn profile: 1) Complete your profile with context for work experience; 2) Get and provide recommendations weekly; 3) Connect with contacts and invite them to link on LinkedIn; 4) Personalize your profile link; 5) Search for and add relevant groups; 6) Invite everyone you interact with to connect; 7) Promote your profile on business cards and email signatures; 8) Answer one question weekly in LinkedIn Answers; 9) Post daily, comment weekly, and add contacts regularly to get returns from your LinkedIn profile.
Advance Online Networking - Getting Others To Read Your Emailsmgbmet
1. Advance online networking involves creating familiarity with potential contacts online before directly contacting them (e.g. via email).
2. This can be done through participating in forums, commenting on blogs, adding trackbacks from your own blog to theirs, joining teleseminars together, and buying and providing feedback on their products.
3. Establishing this familiarity makes potential contacts more likely to recognize and be receptive to direct communications like emails. The best times to then contact them are after interacting online in these ways.
MC - 9Points to a powerful personal profile-1 - 5 page versionMary Collin
The document outlines 9 key points for creating a powerful personal profile on LinkedIn to generate business. It discusses the importance of including a professional photo, using your name as you want to be addressed, and crafting an attention-grabbing headline that focuses on the value provided to clients. The summary should highlight expertise and how you can help contacts, and include search terms. Recommendations from clients are also important to include.
Hootsuite is the most widely used platform for managing social media, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.
Additional integrations are available via Hootsuite’s App Directory, including MailChimp, Reddit, Storify, Nexgate, Tumblr, and Marketo.
Based in Vancouver, Hootsuite has close to 1,000 staff located in Vancouver, London, Singapore, and other countries. The company has more than 10 million users in over 175 countries.
The document discusses the importance of personal branding, especially in today's increasingly social business environment. It emphasizes that individuals should view themselves as ambassadors of their companies and differentiate themselves by demonstrating professional discretion online. Personal branding involves defining one's unique value and using social media strategically to help others while maintaining an appropriate level of privacy and discretion.
This document provides guidance on using social media for job hunting. It discusses maintaining a professional online presence and profile, using platforms like Facebook, Twitter, and LinkedIn to search for jobs and network, and tips for cleaning up profiles to remove unprofessional content. Employers are advised to have a clear headshot, avoid inappropriate photos and posts, and ensure their social media content highlights relevant skills and interests for prospective roles.
The document discusses managing social media for business purposes. It addresses who should be responsible for social media activities, what the strategy should be, and provides tips to avoid pitfalls. Productivity tips are given for how editors can leverage social media tools like LinkedIn, Google Docs, and Twitter in their work. Common questions about editorial social media policies and practices are answered.
The document summarizes tips for building business buzz through social media and other marketing strategies. It discusses using social networks like Facebook and LinkedIn to engage customers and find new leads. It also provides advice on generating buzz through email marketing, working with the media, and overcoming gatekeepers to get meetings and opportunities. The overall goal is to help businesses get noticed and advance their marketing with limited resources.
The candidate is applying for The Cyphers Agency's Social Media Coordinator position. She introduces herself and expresses her passion for social media marketing. She highlights her qualifications including a B.A. in Graphic Design and 3 years of social media marketing experience. She also includes a presentation on her social media philosophy and encourages the employer to contact her for an interview.
SNEAK PEAK: 7 Steps To Becoming A Promotional RockstarEdwin J. Goitia
Take a sneak peek at Promo Rockstars "7 Steps To Becoming a Promotional Rockstar" to see how you can learn to be a promotional model, promotional marketer, or even a market manager in any industry. Please visit our site at http://www.promorockstar.com for more info. Thank you!
Your digital footprint, including everything found online about you through both your active and passive presence, can significantly impact your reputation and career opportunities. Employers and colleges regularly search applicants online and 70% have rejected candidates due to questionable content. You should curate your digital footprint to present a professional, positive image by controlling privacy settings, selectively connecting with others, using your real name consistently, and carefully considering anything you post or share online. Maintaining an active, controlled digital presence through profiles highlighting qualifications and personality can help develop a positive digital footprint.
The document provides tips for optimizing one's LinkedIn profile and effectively using LinkedIn for professional networking. It advises selecting a professional headshot, customizing one's headline to showcase skills and keywords, using the full profile to tell one's story through words, media and other elements, and fully completing contact information to make it easy for others to learn more and connect. It also offers tips for growing one's professional network through personalized outreach and organizing contacts using tags.
How to Use LinkedIn as a College Student - Get Jobs and Internships FastJosh Hill
Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.
How to Optimize Your Online Presence for Receiving Job OffersCachinko
According to a study commissioned by Microsoft, 79 percent of employers now conduct an online search of applicants. Seventy percent say they have turned down applicants by what they found online. However, only 7 percent of job applicants were concerned about their online reputations. So, is your online presence helping or hurting your chances of landing a job?
Can Social Networking Aid In Job HuntingUlistic Inc.
Stuart Crawford from Bulletproof InfoTech shares his insights on social media and social networking for those who are searching for a new career, new job or simply just want to make a change.
The document provides strategies for pivoting your career when you have lost your job or business. It recommends reassessing your situation objectively, writing down your feelings, identifying benefits of the situation, planning your career and life goals, upskilling with online courses, networking on LinkedIn, and connecting with the author for advice on pivoting. Pivoting is described as developing resilience and self-knowledge during challenging times of change.
Presented through TQM Network (@tqmnetwork) on January 15, 2010 by Craig Crook (@craigdcrook), Andrew Hoffman (@bethelink) and Heather Schoegler (@HSchoegler).
The document contrasts job searching and applying in 2003 versus 2016 from an employer's perspective. In 2003, applicants would find job postings through traditional means like newspaper listings, company websites, and digital/non-digital job boards. Now in 2016, the best way for applicants to be found is through personal branding, active visibility on social networks, associations, showing one's values, and having an "ambassador" network that connects them to opportunities. The key is for applicants to put their energy into being discoverable instead of just applying to listings through old school means like customized cover letters and resumes.
9 Tips: Make Your Linkedin Profile Work HarderEmpty Lemon
The document provides 9 steps for optimizing a LinkedIn profile: 1) Complete your profile with context for work experience; 2) Get and provide recommendations weekly; 3) Connect with contacts and invite them to link on LinkedIn; 4) Personalize your profile link; 5) Search for and add relevant groups; 6) Invite everyone you interact with to connect; 7) Promote your profile on business cards and email signatures; 8) Answer one question weekly in LinkedIn Answers; 9) Post daily, comment weekly, and add contacts regularly to get returns from your LinkedIn profile.
Advance Online Networking - Getting Others To Read Your Emailsmgbmet
1. Advance online networking involves creating familiarity with potential contacts online before directly contacting them (e.g. via email).
2. This can be done through participating in forums, commenting on blogs, adding trackbacks from your own blog to theirs, joining teleseminars together, and buying and providing feedback on their products.
3. Establishing this familiarity makes potential contacts more likely to recognize and be receptive to direct communications like emails. The best times to then contact them are after interacting online in these ways.
MC - 9Points to a powerful personal profile-1 - 5 page versionMary Collin
The document outlines 9 key points for creating a powerful personal profile on LinkedIn to generate business. It discusses the importance of including a professional photo, using your name as you want to be addressed, and crafting an attention-grabbing headline that focuses on the value provided to clients. The summary should highlight expertise and how you can help contacts, and include search terms. Recommendations from clients are also important to include.
Hootsuite is the most widely used platform for managing social media, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.
Additional integrations are available via Hootsuite’s App Directory, including MailChimp, Reddit, Storify, Nexgate, Tumblr, and Marketo.
Based in Vancouver, Hootsuite has close to 1,000 staff located in Vancouver, London, Singapore, and other countries. The company has more than 10 million users in over 175 countries.
The document discusses the importance of personal branding, especially in today's increasingly social business environment. It emphasizes that individuals should view themselves as ambassadors of their companies and differentiate themselves by demonstrating professional discretion online. Personal branding involves defining one's unique value and using social media strategically to help others while maintaining an appropriate level of privacy and discretion.
This document provides guidance on using social media for job hunting. It discusses maintaining a professional online presence and profile, using platforms like Facebook, Twitter, and LinkedIn to search for jobs and network, and tips for cleaning up profiles to remove unprofessional content. Employers are advised to have a clear headshot, avoid inappropriate photos and posts, and ensure their social media content highlights relevant skills and interests for prospective roles.
The document discusses managing social media for business purposes. It addresses who should be responsible for social media activities, what the strategy should be, and provides tips to avoid pitfalls. Productivity tips are given for how editors can leverage social media tools like LinkedIn, Google Docs, and Twitter in their work. Common questions about editorial social media policies and practices are answered.
The document summarizes tips for building business buzz through social media and other marketing strategies. It discusses using social networks like Facebook and LinkedIn to engage customers and find new leads. It also provides advice on generating buzz through email marketing, working with the media, and overcoming gatekeepers to get meetings and opportunities. The overall goal is to help businesses get noticed and advance their marketing with limited resources.
The candidate is applying for The Cyphers Agency's Social Media Coordinator position. She introduces herself and expresses her passion for social media marketing. She highlights her qualifications including a B.A. in Graphic Design and 3 years of social media marketing experience. She also includes a presentation on her social media philosophy and encourages the employer to contact her for an interview.
SNEAK PEAK: 7 Steps To Becoming A Promotional RockstarEdwin J. Goitia
Take a sneak peek at Promo Rockstars "7 Steps To Becoming a Promotional Rockstar" to see how you can learn to be a promotional model, promotional marketer, or even a market manager in any industry. Please visit our site at http://www.promorockstar.com for more info. Thank you!
Your digital footprint, including everything found online about you through both your active and passive presence, can significantly impact your reputation and career opportunities. Employers and colleges regularly search applicants online and 70% have rejected candidates due to questionable content. You should curate your digital footprint to present a professional, positive image by controlling privacy settings, selectively connecting with others, using your real name consistently, and carefully considering anything you post or share online. Maintaining an active, controlled digital presence through profiles highlighting qualifications and personality can help develop a positive digital footprint.
This document provides tips on how to make an impact on social media. It discusses setting up professional profiles on key platforms like LinkedIn, Facebook, Instagram, and Twitter. It emphasizes using a consistent brand name and professional photos. It also recommends posting engaging, value-added content on a regular basis, using relevant hashtags, and cross-promoting across networks to build your personal brand and draw customers to your website. The document includes lists of daily and themed hashtags for small businesses to utilize in their social media marketing.
This document provides a tutorial on how to set up and use a LinkedIn profile. It recommends including a professional photo and listing work experience and education. The tutorial also explains how to connect with contacts by searching profiles, joining groups, and following companies. Regular sharing of posts and interacting with connections through likes and comments is emphasized to build a strong professional network on LinkedIn.
This document provides guidance on getting started with social media for business purposes. It recommends beginning by observing how others in your industry use social media to get ideas. Then it outlines preparing content like photos and bios for profiles on Facebook, LinkedIn and Twitter. Regular participation is key to building connections on these platforms and engaging with others in your industry or location. The document stresses representing your business professionally and avoiding overly political or religious discussions.
Girls Do Digital is a free learning hub where women (or anyone, really) can learn hands-on, practical digital skills to start their own home-based freelance business.
Social networks can be effective networking tools for associations to connect with their communities. LinkedIn is a professional network for building connections with colleagues and industry experts. ActiveRain and Trulia are good for real estate professionals to network and build referrals. Facebook allows connecting with others based on shared interests, while Twitter allows posting short messages to followers. YouTube, Viddler and Vimeo are social networks through video. Flickr is for photo sharing and networking. To get started on social networks, create a searchable profile highlighting your expertise and ways to contact you. Optimize your profile and include relevant keywords. Cross-promote your profiles on different networks.
This past week we posted our first real job listing on our site, and shared it across all our social media channels. While more than 400 people clicked through and an abundance of resumes were received, it became quite clear that not only were people not reading the job description, they were also not reading between the lines. I apologize if this article comes across as more of a rant than an informative article, however in order to best help you and the rest of our readers succeed in your business, I encourage you to step up your game and start reading between the lines. (Read more)
The document discusses using social media platforms like LinkedIn, Facebook, Twitter, blogs, and personal websites for job searching and networking. It provides tips for each platform, such as connecting with alumni and coworkers on LinkedIn, keeping Facebook posts professional, following companies and sharing articles on Twitter, and using blogs to showcase work. It stresses maintaining privacy settings and only sharing appropriate information online, as employers may search profiles and check for unprofessional content.
Kimberly Sutton registers hashtags related to her business, Sutton Creative Studios, in order to promote the company organically through social media. She adds definitions for relevant hashtags on hashtag registration sites to include information about Sutton Creative Studios and how potential clients can contact them. Sutton encourages other businesses to develop their own lists of hashtags to use for social media posts to maximize exposure, similar to how including tags and keywords boosts website visibility. Registering hashtags allows her company to be one of the first associated with a topic when internet users search related terms.
Congratulation Graduate: 11 Reasons I Will Never Hire YouHB Agency
The document provides 11 reasons why a potential employer would not hire a recent graduate. Some of the top reasons include having an overly long resume that is not concise or relevant, failing to properly prepare for an interview by researching the company and interviewer, and not proofreading documents for spelling and grammatical errors. The document emphasizes the importance of making a strong first impression through professionalism, preparation, and presentation during the hiring process.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
The document provides 11 reasons why a potential employer would not hire a recent graduate. Some of the top reasons include having an overly long resume that is not focused or relevant, failing to properly prepare for an interview by researching the company and interviewer, and not proofreading documents for spelling and grammatical errors. The document emphasizes the importance of tailoring a resume, interviewing skills, following up appropriately, dressing professionally, understanding social media, gaining internship experience, and demonstrating courtesy.
The document provides 11 reasons why a potential employer would not hire a recent graduate. Some of the top reasons include having an overly long resume that is not concise or relevant, failing to properly prepare for an interview by researching the company and interviewer, and not proofreading documents for spelling and grammatical errors. The document emphasizes the importance of making a strong impression during the hiring process through preparation, proper interview attire, following up appropriately, and demonstrating passion for the role.
The document provides 11 reasons why a potential employer would not hire a recent graduate. Some of the top reasons include having an overly long resume that is not concise or relevant, failing to properly prepare for an interview by researching the employer and common questions, and not proofreading documents for spelling and grammatical errors. The employer advises graduates to make their resume a "door-opener" to get an interview, to thoroughly prepare for interviews, ask good questions, follow up with a thank you note, dress professionally, focus on the opportunity, understand social media, have an updated LinkedIn profile, and complete internships.
Why I Won't Hire You. Fantastic advice for Job Seekers!Perry Monaco
The document provides 11 reasons why a potential employer would not hire a recent graduate. Some of the top reasons include having an overly long resume that is not focused or relevant, failing to properly prepare for an interview by researching the company and interviewer, and not proofreading documents for spelling and grammatical errors. The document emphasizes the importance of making a strong impression through professionalism, preparation, and presentation during the hiring process.
Are you ready to take your LinkedIn experience to the next level? Then this guide is for you. We've packed it with tips, advice, and practical steps you can take to level up your LinkedIn experience. It's got everything from how to create the perfect profile, through to how to connect with the right people (and avoid the wrong people), plus information on how to use Groups and the LinkedIn Publishing Platform to your advantage. If you want to quit being a LinkedIn beginner and move to a more advanced experience on the most important professional network, it's time to Level Up Your LinkedIn Game.
The document provides best practices for email marketing. It discusses the importance of having a targeted list of subscribers who have opted in, automating email campaigns to send relevant content on a schedule, and personalizing emails with the recipient's name. It also recommends designing emails for mobile by keeping the most important content above the fold, using catchy subject lines, and avoiding common mistakes like sending emails without permission or using boring subject lines. The document then provides steps for setting up a MailChimp account, importing contacts, and creating an email campaign to direct recipients to a blog website.
Similar to Is Your Email Signature Naked - Sutton Creative Studios (20)
Is Your Email Signature Naked - Sutton Creative Studios
1. sut t oncreat ivest udios.com http://suttoncreativestudios.com/is-your-email-signature-naked/
Kimberly Sutton December 30, 2013
Is Your Email Signature Naked?
Hey you! Bef ore you begin reading this article I need you to do something.
Launch your email client and tell me what you see. Is your email signature
naked?
By naked I mean one or all of the f ollowing:
• No signature on your emails (new or replies) whatsoever… Tsk tsk tsk!
• Your name is there but without any contact inf ormation
• You have your name, email address and phone number but your business
URL and/or social media pages are missing
• You have all of the above, however you have no pictures
If you have a complete signature, good f or you! I’m proud of you! If not, let’s work on it.
A proper email signature is probably one of the easiest marketing tools available. Whether you are still
using gmail or hotmail (PLEASE consider dressing up your email address as discussed here), or an of f icial
email address, your email signature should have and be the f ollowing:
• ALL business emails, whether new emails or a reply, should have your signature at the bottom.
• Your name
• Your title – Let the recipient know what you do in your business
• Your business name – This is pretty obvious, yea?
• Your business logo – you want to connect with the recipients of your emails and allow them to connect with
your branding
• Your business phone number
• Your business URL – Give your recipients a way to see what your business is all about!
• Links to your business’ social media pages – This is a great way to increase your f ollower count
While some people f eel the need to put their picture in their signature, I don’t f eel this is necessary. Personally,
I am marketing my business and my expertise, and neither is dependent on my appearance. Would it give people
a f ace to put with the name? Sure. But that same f ace can be f ound by a simple search on Facebook or
LinkedIn. I don’t judge books by their covers, and I don’t believe the recipients of my emails should either.
Do you have questions about how to set up your email signature? Feel f ree to contact us f or more
inf ormation.
*****
Kim Sutton is a f ounding partner of Sutton Creative Studios, an agency specializing
in social media management, graphic design and virtual assistance. She is a
graduate of The School of the Art Institute of Chicago where she earned her
Bachelor’s Degree in Interior Architecture.
In her f ree-time, Kim cherishes the time she gets to spend with her husband, Dave
(her business partner), and three children. She also enjoys reading, knitting and
writing.