The document contrasts job searching and applying in 2003 versus 2016 from an employer's perspective. In 2003, applicants would find job postings through traditional means like newspaper listings, company websites, and digital/non-digital job boards. Now in 2016, the best way for applicants to be found is through personal branding, active visibility on social networks, associations, showing one's values, and having an "ambassador" network that connects them to opportunities. The key is for applicants to put their energy into being discoverable instead of just applying to listings through old school means like customized cover letters and resumes.

1. Looking for a job?
Stop applying!

2. Start being
FOUND

3. Fly back with me to the labormarket in
the year 2003 from an employers
perspective
Card catalog Vacany
Announcement
Own website A few digital and a
lot of
non-digital
jobboards
Your building/
frontdoor

4. So this is 2016 from a employers
perspective

5. And this is how people apply
2003 versus 2016
2003
2016

6. APPLYING IS LIKE A GAME
YOU CAN PLAY IT IN 2 WAYS:
1. Old school way: I need something from you
2. New school way: come and get me

7. OLD SCHOOL APPLYING = PASSIVE
You put all your energy in:
• finding suitable ads;
• writing personalized good letters;
• making stunning Resumé’s;
Maybe you are lucky or you get rejected
PHASE 2.
You wait until you get notified.
PHASE 3.
PHASE 1.
I NEED
SOME-
THING
FROM
YOU
Startoveragain

8. NEW SCHOOL APPLYING = ACTIVE
PHASE 1.
PUTTING
ALL YOUR
YOUR ENERGY
IN BEING FOUND
AND USING YOUR
NETWORK!

9. HOW DO I GET FOUND?

10. Personal Branding:
Active Visability
Link and network
Associations
You and your
values
Ambassadors
Voluntairy Army
Being interesting
enough
Naturel
Showing what your proud of
Connect

11. After this TEDx-talk
you know how the
game is played in 2016
and you don’t apply
anymore!