RecyleLK is a Startup (imaginary) in Sri Lanka. Information Strategy development for a Startup need to be followed with steps. First need to identify the Business Environment. For this Portor's five forces is used. PEST analysis also used to identify the external factors of the business. Based on the findings and trending technologies, Information System (IS) strategy is identified.

1. Recycle.lk
Information System Strategy Development
Chamal Ranasinghe

2. Introduction
• Non-Profit Organization
• Environmental Degradation
• Mission
• Culture
• Vision
Information System Strategy Development - Chamal Ranasinghe

3. Porter's Five Forces Analysis
FOR RECYCLElk
Profitability is not the intention of a non-profit
organization. But a non-profit organization requires to
stabilize there “attractiveness” in the market so that it is
in a favourable financial position to carry out its
mission.
Information System Strategy Development - Chamal Ranasinghe

4. 1. Supplier Bargaining Power - Low
• Suppliers can be defined broadly as vendors, donors, philanthropic
funders, corporate sponsors & the government.
• Recycle.LK is the first to introduce this particular service to Sri Lanka
which makes them stand out from other non-profit organizations.
• Therefore funding will be much higher and demanding as a result of
being a unique project
Information System Strategy Development - Chamal Ranasinghe

5. 1. Customer Bargaining Power - Low
• According to the services Recycle.LK offer, its customers fall under
two categories;
i. People who want to trade their unwanted items for items listed on the
site by others.
ii. Low income individuals/families who browse the site to find items that
are free of charge.
• Currently since there isn’t any other online space in Sri Lanka that offer
similar services that Recycle.LK offer, they have the upper hand;
specially with the customers who browse the site to acquire products
for free of charge.
Information System Strategy Development - Chamal Ranasinghe

6. 03. Barriers to enter the industry - Moderate
• High Capital Investment
• Low Intellectual Costs
• High Government Regulatory Requirements
• Low Exit Costs
Information System Strategy Development - Chamal Ranasinghe

7. 04. Availability of Substitutes - Moderate
• Substitutes for Recycle.LK will be other online platforms where
customers can resell their unwanted items for money; like eBay,
ikman.lk, laabai.lk, takas.lk etc. instead of receiving prior-owned item.
Information System Strategy Development - Chamal Ranasinghe

8. 05. Competitor Rivalry - Moderate to Low
• Currently no direct competitors in Sri Lanka with an online platform for
recycling purposes.
• Existing recycling companies/organisations focus on other segments
(Polythene, Paper, Spare parts) where they use the acquired wate as
an input for another product.
Information System Strategy Development - Chamal Ranasinghe

9. PEST Analysis
FOR RECYCLElk

10. Political Factors
• Legal framework
• Registration under an act as a non-profit organization
• Rules and regulations of the act
• Governed as a limited liability company
• Tax policies
• Government approach for environmental issues and
corporate policy
Information System Strategy Development - Chamal Ranasinghe

11. Economical factors
• The overall economy situation in Sri Lanka
• The strength of consumer spending
• Current and future levels of government spending
Information System Strategy Development - Chamal Ranasinghe

12. Social factors
• Attitudes of people toward protecting the
environment by reducing the demand for natural
resources
• Structure of Social classes
• Consumption habits in the modern life of people
• The interests of people and tendency to help each
other
• Ethnic and religious differences
• The entrepreneurial vigor of the Society.
Information System Strategy Development - Chamal Ranasinghe

13. Technological Factors
• Technology Advancement of reusable products
• New Technology for the company
• Technological advances in social media platforms
Information System Strategy Development - Chamal Ranasinghe

14. IS Strategy
FOR RECYCLElk

15. IS Strategies
• Big Data- Today most of the companies use this technique.
BIG DATA is helpful to problems that occurs with the accessing and processing of
different types of data. Through BD Companies can gain huge insight about
customers, products,
Marketing initiatives and many more features.
• Cloud Computing
Saves lot of money to a company because of resource sharing and User
experience is simplified, Fast, Scalable, Better security, Can access anywhere.
Information System Strategy Development - Chamal Ranasinghe

16. IS Strategies
• Internet of things (expanding to footprints)
Inter connecting devices around the person with the use of Internet.
• Artificial Intelligence
Personalised marketing
Chat bots
Scheduling tasks
Information System Strategy Development - Chamal Ranasinghe

17. IS Strategies
• DEVOPs – This is not a technology but a methodology. Usually does
the development together with the Operation process.
Currently it is rated better than the Waterfall methodology. This
methodology is used by Facebook, Amazon and Netflix, Google
Continues development, Continues testing, continues integration
Deployment and Monitoring.
Information System Strategy Development - Chamal Ranasinghe