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How to Create a Buzz About New Technologies
This document provides tips on how to create buzz about new technologies or treatments in a medical practice. It discusses determining which new technologies are appropriate, addressing potential hurdles, setting realistic goals, emphasizing short-term success through patient referrals and marketing campaigns, and ensuring results through social media advertising, internet advertising, and targeted push and pull marketing strategies. The overall message is on educating patients, managing expectations, and facilitating excitement sharing to generate positive buzz.
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How to Create a Buzz About New Technologies
- 2. How to Createa Buzz About New Technologies or Treatments in Your Practice! Presented By: Joshua Talkington Account Executive Fast Track Marketing
- 3. What Technology isRight For You?
- 4. I am nota doctor…..
- 5. Benefits New treatment Improves existing treatment InsuranceElective New Technology
- 6. Hurdles • Well known •Immediate outcome • No one has this! • What is this • Preventative • Why not go to Walmart?
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- 8. Crosslinking • New tothe market • Defined market potential • Out of pocket expenses • LASIK possibilities
- 9. IWA • Complicated benefits •Large market potential • Correlating results • Practice differentiator
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- 12. Already invested Word ofmouth Internal Marketing
- 13. Crosslinking Patients • Commondenominator • Share the experience
- 14. IWA Patients • Demographicproblem • Special procedure • Share the experience
- 15. External Referrals • Co-managementfees • Guaranteed treatment
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- 18. Marketing Campaign • Existingpatient reach • External advertising • Internal advertising
- 19. Social Media • Realisticexpectations • Experience based
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- 22. Social Media Advertising •Targeted • Inexpensive
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- 24. Push Marketing • Targetdemographic • Capture lead information
- 25. Pull Marketing • Provide Solution •Patient Searches Over age 50? Here’s the bad news and good news… Bad News: Cataracts and presbyopia are probably affecting your vision right now. • Cataracts are the result of the eye’s lenses becoming increasingly tinted, hazy and cloudy due to the build-up of natural proteins in the eyes. • Presbyopia is the result of the eye’s lenses becoming less flexible, making it hard to focus on close-up images…and causing the need for reading glasses. Good News: Dr. Kenneth Lipstock offers proven techniques to combat one or both conditions – at the same time. • Cataract surgery is performed using a No Needle, No Stitch, No Patch method to remove the cloudy lens and replace it with a superior clear Intraocular Lens (IOL). • Blended Vision is a type of cataract procedure that solves the problems of cataracts and presbyopia at the same time. After the cataract lens is removed in each eye, two different “powers” of lenses are implanted in each eye: one set for near focus and the other set for distance focus. Most patients do not need any type of glasses after the procedure.
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- 27. Push Marketing • IWA •Large population • Better ROI
- 28. S - So E- Easily O - Overlooked
- 29. Traditional Media • Veryexpensive • 30% of population • Beat the competition
- 31. Your Marketing Message •Clear • Concise • Engaging • Avoid platitudes
- 32. Your Marketing Message •You will be happy with your results • We provide the best customer service • 99.5% of our patients say they wish they had our procedure sooner • On average our patients refer 3 people to our practice
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- 34. Creating Buzz • Patientexperience • Patient satisfaction • Experience sharing
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- 37. Thank You! Joshua Talkington FastTrack Marketing