"Big data analytics" refers to the process of examining extremely large and diverse sets of data to identify patterns and draw analysis-based conclusions. While organizations from multiple industries have been benefiting from the marvels of this field of science, researchers have only recently started exploring its applications in the higher education sector.

1. Welcome To
Big Data Analytics

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Is Big Data Analytics Transforming the Higher Education Sector?
"Big data analytics" refers to the process of examining extremely large and
diverse sets of data to identify patterns and draw analysis-based conclusions.
While organizations from multiple industries have been benefiting from the
marvels of this field of science, researchers have only recently started
exploring its applications in the higher education sector.
Big data analytics offer unprecedented growth and improvement opportunities to
colleges. By studying massive student data sets, academic institutions can not only
improve their enrolment efficiency but also make better recruitment-related decisions
for the future based on insights provided by the study.
Learn about how big data analytics is revolutionizing the higher education sector
through this blog.

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2021,
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Analytics
Inc.
Boosting Student Performance
Currently, semester-wise examinations and assignments are the most commonly
used means of measuring student performance in higher education. However,
during their time at college, every student produces a trail of data that can be
studied through big data analytics to gain valuable insights. For example, by
keeping a track of students’ preferred sources for exam preparation, the total time
they take to complete a project, and the questions they fail to answer, universities
can provide more comprehensive feedback to students, which will eventually help
boost their performance.
Increasing Student Retention Rate
Statistics regarding student retention rates in the higher education sector are
alarming. According to studies, 1 in every 5 students enrolled in college
eventually quit before graduation. In most cases, students with a lack of financial
resources or a relatively weak academic background end up withdrawing from
higher education due to the absence of support.
Big data analytics-based tools can be used to identify these vulnerable students.
Colleges can then provide them with the required financial assistance and
counseling they need to get back on track and continue their education.

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Improving Managerial Efforts
Higher education institutions are always on the lookout for opportunities that can help
improve their system on a managerial level. With big data analytics, colleges can
monitor and maintain the student-institute relationship more effectively.
Consider the example of a big data-based enrollment management tool offered by
Virtue Analytics. Through this program, enrollment managers can analyze each
application against multiple enrollment markers with ease. The program also offers
student-specific recommendations based on their application, which allows
managers to sort the applicants with minimum hassle.
Interested in leveraging the benefits of big data analytics?
Consult Virtue Analytics today!
We’re a nationally recognized firm offering predictive analytics and machine learning-
based solutions to higher education institutions. Through our enrollment
management services, we enable colleges to increase their revenue and address
both recruitment and budgetary concerns in the most efficient way possible.

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2021,
Virtue
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Inc.
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