A small introduction op Irrational behavior & Social Influence. I gave this introduction at Kana Benelux for the sales managers, consultants and marketing department
We are all consumers - and we are all irrational consumers!
As consumers, we often fall prey to our cognitive biases, and marketing and advertising are designed to exploit our biases. This has a strong impact on our preference orders as well as our preference generation.
However, it is possible to "debias", i.e., to become more resistent to biases - through learning about biases, and through nudging ourselves in the right direction.
This document summarizes key points from Dan Ariely's book "Predictably Irrational". It outlines 13 chapters that discuss human irrationality and biases that influence decision-making. Some of the biases explored include relativity, zero pricing effects, social norms, arousal, ownership, expectations, and dishonesty. The summary encourages readers to gain an understanding of these cognitive limitations and generate interest in reading the full book to learn more.
1) By understanding our irrational quirks we can retrain ourselves to make better decisions.
2) We don't make decisions rationally and objectively but rather based on comparisons and relativity.
3) Things that are free or of zero cost can have a disproportionate influence on our choices compared to small price differences.
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...Board of Innovation
Within our team @boardofinno, we give short presentations to each other, to learn more, to get inspired, to be amazed,…
The following deck was used by @tjalve in our internal #teachme session.
It covers 15 lessons from Behavioural Economics you can apply to your ongoing projects.
The concepts covered are:
1. The Endowment Effect
2. Hyperbolic Discounting
3. The IKEA effect
4. Anchoring Bias
5. The Von Restorff Effect
6. Loss Aversion
7. Hedonic Adaption
8. The Bandwagon Effect
9. The Inaction inertia effect
10. The Zeigarnik Effect
11. The Framing Effect
12. The Goal Gradient Effect
13. The Choice Paradox
14. Round Pricing Preference
15. Reciprocity
The document discusses different literary devices such as dialogue, symbolism, irony, imagery, tone, and mood. It provides examples of each device in short quotes to illustrate how authors use these techniques in their writing.
Sampling of the topics covered as part of the one day intensive Coffee is for Closers sales seminar for entrepreneurs. See www.coffeeclosers.wordpress.com for more information
We are all consumers - and we are all irrational consumers!
As consumers, we often fall prey to our cognitive biases, and marketing and advertising are designed to exploit our biases. This has a strong impact on our preference orders as well as our preference generation.
However, it is possible to "debias", i.e., to become more resistent to biases - through learning about biases, and through nudging ourselves in the right direction.
This document summarizes key points from Dan Ariely's book "Predictably Irrational". It outlines 13 chapters that discuss human irrationality and biases that influence decision-making. Some of the biases explored include relativity, zero pricing effects, social norms, arousal, ownership, expectations, and dishonesty. The summary encourages readers to gain an understanding of these cognitive limitations and generate interest in reading the full book to learn more.
1) By understanding our irrational quirks we can retrain ourselves to make better decisions.
2) We don't make decisions rationally and objectively but rather based on comparisons and relativity.
3) Things that are free or of zero cost can have a disproportionate influence on our choices compared to small price differences.
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...Board of Innovation
Within our team @boardofinno, we give short presentations to each other, to learn more, to get inspired, to be amazed,…
The following deck was used by @tjalve in our internal #teachme session.
It covers 15 lessons from Behavioural Economics you can apply to your ongoing projects.
The concepts covered are:
1. The Endowment Effect
2. Hyperbolic Discounting
3. The IKEA effect
4. Anchoring Bias
5. The Von Restorff Effect
6. Loss Aversion
7. Hedonic Adaption
8. The Bandwagon Effect
9. The Inaction inertia effect
10. The Zeigarnik Effect
11. The Framing Effect
12. The Goal Gradient Effect
13. The Choice Paradox
14. Round Pricing Preference
15. Reciprocity
The document discusses different literary devices such as dialogue, symbolism, irony, imagery, tone, and mood. It provides examples of each device in short quotes to illustrate how authors use these techniques in their writing.
Sampling of the topics covered as part of the one day intensive Coffee is for Closers sales seminar for entrepreneurs. See www.coffeeclosers.wordpress.com for more information
The document summarizes marketing principles and the marketing mix (4Ps and expanded versions) from a lecture on marketing public relations. It discusses expanding the 4Ps to include additional factors like People and Processes in services marketing or Purpose and Packaging in other frameworks. It also contrasts sales vs marketing orientations and provides examples of how companies like Starbucks use customer research and the 4Ps framework to develop their marketing strategy.
Empower Yourself: Negotiate for the User (Carol Smith)uxpa-dc
Carol Smith presented on negotiating for users. She emphasized preparing with research on the other parties, focusing on shared interests rather than positions, and inventing multiple options. Having a strong best alternative to a negotiated agreement (BATNA) gives more power in negotiations. Smith provided examples of negotiations and how preparing one's BATNA can lead to better outcomes for both business goals and user experience.
Empower Yourself: Negotiate For The User - UserFocus 2012Carol Smith
Carol Smith presented on negotiating for users. She emphasized preparing with research on the other parties, focusing on shared interests rather than positions, and inventing multiple options. Having a strong best alternative to a negotiated agreement (BATNA) gives more power in negotiations. Smith provided examples of negotiations and highlighted remembering your BATNA, finding compromises, and practicing negotiations.
The document analyzes Head & Shoulders shampoo marketing in Pakistan. It finds that while Head & Shoulders is one of the most popular shampoo brands, used by about 1/3 of the population, some customers are dissatisfied with quality and pricing issues. It recommends that P&G improve quality, introduce new flavors and packaging options, make the product more affordable and accessible, and run strong marketing campaigns to increase awareness of Head & Shoulders features.
This document provides an overview of key concepts in developing a marketing strategy, including the four Ps of marketing (product, price, place, promotion), setting SMART objectives, developing a product strategy and distribution channels, and considerations for pricing, promotions, selling, and customer care. It describes each of the four Ps in some detail and offers tips for developing strategies in each area.
This document provides an overview of a training course on evaluating creative work for direct marketing. It introduces the two instructors, Alan Rosenspan and Carol Worthington-Levy, who have extensive experience in creative direction and award-winning work. The course will cover how to evaluate creative for print, digital, and other media, with opportunities for questions throughout. It also shares a case study on redesigning the marketing approach for a teen travel program to generate more interest and response through targeted, multi-channel creative work. The goals are to help participants get the best creative, know what to look for and avoid, and motivate their teams to do their best work.
Products need customers: marketing needs marketsHugh Stephens
A presentation delivered at the Venture Entrepreneur summit in 2014 to discuss product development best practice, incorporating advice on digital and social media, determining product/market fit and more.
iMedia March Brand Summit: How Brands Can Exploit the Digital RoadmapiMedia Connection
The document discusses how brands can learn from political marketing strategies to build permanent communities around principles. It argues that brands should focus on persuasion, identification, and turnout by leveraging principles rather than policies. Examples are given of how brands could align with principles like net neutrality, food choices, and search engines. Readers are asked questions about how industries could take principle-based approaches. The conclusion is that with social media, brands need to define their own principles before opponents do, and that principles connect people emotionally in a way that creates strong, permanent communities for brands.
This document summarizes a creative certification course presented by Alan Rosenspan, Nancy Harhut, and Carol Worthington-Levy. The course will cover how to evaluate creative work, how to get great print and digital work, and include question and answer sessions. The instructors have extensive experience in creative direction and have won numerous awards. The course will help attendees discover how to get the best creative, what to look for and avoid, and provide a checklist for evaluation creative work. It will also offer ideas for motivating creative teams.
This document provides tips and guidance for creating successful proposals and presentations. It emphasizes putting thought into how to help clients solve their problems, understanding the audience, and focusing on a conversational style rather than just delivering information. The key steps outlined are preparing by understanding the situation, objectives, and value; providing a solution that is better than competitors and proven; and delivering the proposal in a way that highlights the problem, objectives, metrics, and value to the organization. Overall, the document stresses truly understanding the client's needs and having a discussion rather than simply giving a sales pitch.
The document provides information about creativity and ideas from a presentation. It discusses that creativity comes from taking time, timing, being different, failing better, and having a vision. It also lists books about creativity. The presentation discusses how a clear brand story is the starting point for creativity, with the brand story having a what, how, and why. It emphasizes focusing storytelling on the why and being brave. The presentation concludes that everything a brand does should align with its brand story.
The document outlines 12 styles of advertisements and how they appeal to consumers' emotions and reasoning. It describes each style and provides examples, noting that the styles aim to persuade consumers by appealing to their sense of identity, desire to improve their lives, empowerment, competitiveness, attraction to celebrity endorsements, and sense of connection. The styles can also be combined to increase entertainment and appeal to both emotion and reason. The overall goal of any ad is to engage and connect with the audience.
Investor repellers, i 10 errori da non fare – 21 giugno 2012– Andrea Baldini, Tomaso Rodriguez, Umberto De Feo
Vi riveleremo dalle nostre esperienze personali e con un po' di humor cosa (non) fare nel preparare e presentare pitch e business plan ad investitori!
Creating a RETAIL INDUSTRY LEADER from the Ground Up: Topaz Retail Petroleum ...Ann Odell
This presentation outlines CBX's blue sky thinking approach around Canada’s new Retail Petroleum Brand, including: research, insights, strategy & multi-media creative. The Goal: Identify the TOPAZ brand as the premiere high quality & service choice, above its competitors. The deck features our high-level thinking plus big idea activation through the development of 2 distinct positionings plus the creative to bring those experience frameworks to life through meaningful, delightful touch points that not only catalyze a sense of quality & service, but also support culturally trending perspectives & expectations among consumers overall. Launching the prototype in 2010, Topaz is now Ireland’s largest plus leading fuel & convenience brand, with a network of 430 locations, & opened its latest flagship in Carlow, Ireland on April 12, 2017.
The document discusses the importance of integrating public relations and marketing strategies by communicating the marketing mix of product, price, place, and promotion using various PR tools. It provides examples of how organizations can use editorial coverage, awards, sponsorships, and other PR tactics to influence consumer perception and behavior in support of marketing objectives. The goal is to satisfy customer needs and motivate purchase decisions through effective communication of the marketing mix.
This document discusses key aspects of developing an effective advertising campaign, including doing research on the product, competition, and consumers; determining the positioning and desired brand image; developing a big idea through creative elements; making the product the focus of the ad; taking creative risks; and verifying ideas through research before execution. It provides examples of long-running, successful ad campaigns like Dove and American Express that found big ideas that worked for 30 years. Research, strategy, big ideas, creativity and testing are presented as essential pillars of strong advertising.
Gamification - Contact Center - How to make in happen - Knab - TelegraafChris van den Berg
My presentation on Platform Klantgericht Ondernemen op 9 April 2015.
Topic: Gamification binnen contact centers
Inclusief 3 cases:
Caiway
Knab
Telegraaf
This document discusses gamification in the context of customer service. It provides details on how one company, KNAB, implemented a gamification platform to improve agent performance and customer service outcomes. Key elements of the KNAB gamification platform included badges, leaderboards, missions/tests, and a knowledge base that agents could contribute to and access. The implementation led to positive results such as higher customer satisfaction, lower handle times, improved service levels, and a more engaged employee base with faster training.
The document summarizes marketing principles and the marketing mix (4Ps and expanded versions) from a lecture on marketing public relations. It discusses expanding the 4Ps to include additional factors like People and Processes in services marketing or Purpose and Packaging in other frameworks. It also contrasts sales vs marketing orientations and provides examples of how companies like Starbucks use customer research and the 4Ps framework to develop their marketing strategy.
Empower Yourself: Negotiate for the User (Carol Smith)uxpa-dc
Carol Smith presented on negotiating for users. She emphasized preparing with research on the other parties, focusing on shared interests rather than positions, and inventing multiple options. Having a strong best alternative to a negotiated agreement (BATNA) gives more power in negotiations. Smith provided examples of negotiations and how preparing one's BATNA can lead to better outcomes for both business goals and user experience.
Empower Yourself: Negotiate For The User - UserFocus 2012Carol Smith
Carol Smith presented on negotiating for users. She emphasized preparing with research on the other parties, focusing on shared interests rather than positions, and inventing multiple options. Having a strong best alternative to a negotiated agreement (BATNA) gives more power in negotiations. Smith provided examples of negotiations and highlighted remembering your BATNA, finding compromises, and practicing negotiations.
The document analyzes Head & Shoulders shampoo marketing in Pakistan. It finds that while Head & Shoulders is one of the most popular shampoo brands, used by about 1/3 of the population, some customers are dissatisfied with quality and pricing issues. It recommends that P&G improve quality, introduce new flavors and packaging options, make the product more affordable and accessible, and run strong marketing campaigns to increase awareness of Head & Shoulders features.
This document provides an overview of key concepts in developing a marketing strategy, including the four Ps of marketing (product, price, place, promotion), setting SMART objectives, developing a product strategy and distribution channels, and considerations for pricing, promotions, selling, and customer care. It describes each of the four Ps in some detail and offers tips for developing strategies in each area.
This document provides an overview of a training course on evaluating creative work for direct marketing. It introduces the two instructors, Alan Rosenspan and Carol Worthington-Levy, who have extensive experience in creative direction and award-winning work. The course will cover how to evaluate creative for print, digital, and other media, with opportunities for questions throughout. It also shares a case study on redesigning the marketing approach for a teen travel program to generate more interest and response through targeted, multi-channel creative work. The goals are to help participants get the best creative, know what to look for and avoid, and motivate their teams to do their best work.
Products need customers: marketing needs marketsHugh Stephens
A presentation delivered at the Venture Entrepreneur summit in 2014 to discuss product development best practice, incorporating advice on digital and social media, determining product/market fit and more.
iMedia March Brand Summit: How Brands Can Exploit the Digital RoadmapiMedia Connection
The document discusses how brands can learn from political marketing strategies to build permanent communities around principles. It argues that brands should focus on persuasion, identification, and turnout by leveraging principles rather than policies. Examples are given of how brands could align with principles like net neutrality, food choices, and search engines. Readers are asked questions about how industries could take principle-based approaches. The conclusion is that with social media, brands need to define their own principles before opponents do, and that principles connect people emotionally in a way that creates strong, permanent communities for brands.
This document summarizes a creative certification course presented by Alan Rosenspan, Nancy Harhut, and Carol Worthington-Levy. The course will cover how to evaluate creative work, how to get great print and digital work, and include question and answer sessions. The instructors have extensive experience in creative direction and have won numerous awards. The course will help attendees discover how to get the best creative, what to look for and avoid, and provide a checklist for evaluation creative work. It will also offer ideas for motivating creative teams.
This document provides tips and guidance for creating successful proposals and presentations. It emphasizes putting thought into how to help clients solve their problems, understanding the audience, and focusing on a conversational style rather than just delivering information. The key steps outlined are preparing by understanding the situation, objectives, and value; providing a solution that is better than competitors and proven; and delivering the proposal in a way that highlights the problem, objectives, metrics, and value to the organization. Overall, the document stresses truly understanding the client's needs and having a discussion rather than simply giving a sales pitch.
The document provides information about creativity and ideas from a presentation. It discusses that creativity comes from taking time, timing, being different, failing better, and having a vision. It also lists books about creativity. The presentation discusses how a clear brand story is the starting point for creativity, with the brand story having a what, how, and why. It emphasizes focusing storytelling on the why and being brave. The presentation concludes that everything a brand does should align with its brand story.
The document outlines 12 styles of advertisements and how they appeal to consumers' emotions and reasoning. It describes each style and provides examples, noting that the styles aim to persuade consumers by appealing to their sense of identity, desire to improve their lives, empowerment, competitiveness, attraction to celebrity endorsements, and sense of connection. The styles can also be combined to increase entertainment and appeal to both emotion and reason. The overall goal of any ad is to engage and connect with the audience.
Investor repellers, i 10 errori da non fare – 21 giugno 2012– Andrea Baldini, Tomaso Rodriguez, Umberto De Feo
Vi riveleremo dalle nostre esperienze personali e con un po' di humor cosa (non) fare nel preparare e presentare pitch e business plan ad investitori!
Creating a RETAIL INDUSTRY LEADER from the Ground Up: Topaz Retail Petroleum ...Ann Odell
This presentation outlines CBX's blue sky thinking approach around Canada’s new Retail Petroleum Brand, including: research, insights, strategy & multi-media creative. The Goal: Identify the TOPAZ brand as the premiere high quality & service choice, above its competitors. The deck features our high-level thinking plus big idea activation through the development of 2 distinct positionings plus the creative to bring those experience frameworks to life through meaningful, delightful touch points that not only catalyze a sense of quality & service, but also support culturally trending perspectives & expectations among consumers overall. Launching the prototype in 2010, Topaz is now Ireland’s largest plus leading fuel & convenience brand, with a network of 430 locations, & opened its latest flagship in Carlow, Ireland on April 12, 2017.
The document discusses the importance of integrating public relations and marketing strategies by communicating the marketing mix of product, price, place, and promotion using various PR tools. It provides examples of how organizations can use editorial coverage, awards, sponsorships, and other PR tactics to influence consumer perception and behavior in support of marketing objectives. The goal is to satisfy customer needs and motivate purchase decisions through effective communication of the marketing mix.
This document discusses key aspects of developing an effective advertising campaign, including doing research on the product, competition, and consumers; determining the positioning and desired brand image; developing a big idea through creative elements; making the product the focus of the ad; taking creative risks; and verifying ideas through research before execution. It provides examples of long-running, successful ad campaigns like Dove and American Express that found big ideas that worked for 30 years. Research, strategy, big ideas, creativity and testing are presented as essential pillars of strong advertising.
Gamification - Contact Center - How to make in happen - Knab - TelegraafChris van den Berg
My presentation on Platform Klantgericht Ondernemen op 9 April 2015.
Topic: Gamification binnen contact centers
Inclusief 3 cases:
Caiway
Knab
Telegraaf
This document discusses gamification in the context of customer service. It provides details on how one company, KNAB, implemented a gamification platform to improve agent performance and customer service outcomes. Key elements of the KNAB gamification platform included badges, leaderboards, missions/tests, and a knowledge base that agents could contribute to and access. The implementation led to positive results such as higher customer satisfaction, lower handle times, improved service levels, and a more engaged employee base with faster training.
1) Gamification uses game design techniques and game mechanics to enhance non-game contexts like contact centers. It can motivate employees and improve performance.
2) The document discusses how gamification can address psychological needs and motivations through elements like badges, leaderboards, and levels.
3) It presents a gamification platform called PONY designed specifically for contact centers that tracks metrics like SLA, difficulty of calls, and knowledge base use to reward agents.
De slides van de 4 juli gegeven Kennissessie “Gamification” gegeven door Jephta Peijs van IJsfontein (Serious Gaming) en Chris van den Berg van EngageIt (Gamification in het Contact Center).
Gamification is using game elements to enhance non-game contexts. This document proposes gamifying a contact center to address challenges like cherry picking, SLA improvement, and first time fixes. It outlines a prototype using a points, levels, badges and leaderboards system connected to an agent's performance database. A pilot saw reduced cherry picking and increases of 8% in first time fixes, 12% in knowledge base usage, and 17% in knowledge base contributions. The gamified system aimed to make the agent's job more fun and competitive.
This document discusses gamifying a call center. It begins by defining gamification as using game design techniques to enhance non-game contexts. It then proposes applying gamification in a call center by using elements like points, levels, badges and leaderboards to motivate agents. The document outlines designing a framework using the MDA model of mechanics, dynamics and aesthetics. It also discusses conducting a pilot program using only email notifications which showed agents having more fun at work and increased competition, knowledge base usage and article contributions, aiming to improve key metrics like first call resolution, adherence and customer satisfaction.
The document discusses various methods of authentication in wireless networks, including standards like 802.11 and 802.16, as well as encryption methods such as Diffie-Hellman key exchange, RSA, RC4, and TripleDES. It also examines network types like TTP and describes how clients can connect to a trusted third party server or directly connect to another client with encryption. The objectives are to investigate authentication methods, implement one in Java, and document the implementation.
1. Irrational behavior
& Social Influence
a small introdution
Chris van den Berg
Business Consultant
Good Experiences. On Brand. On Budget. | 1
2. Start with a small test
• Half of the group – close you eyes
Good Experiences. On Brand. On Budget. | 2
3. Start with a small test
• Other Group
Good Experiences. On Brand. On Budget. | 3
4. So….
• Top level bullet 24 point
• Second level bullet 20 point
• Third level bullet 18 point
— Fourth level (smallest) bullet 16 point
From Predictably Irrational, Dan Good Experiences. On Brand. On Budget.
Ariely |4
5. Another Example
• Top level bullet 24 point
• Second level bullet 20 point
• Third level bullet 18 point
— Fourth level (smallest) bullet 16 point
Good Experiences. On Brand. On Budget. | 5
6. Question
• Mooie pen – Prijs 14 euro, je wilt hem! echter je weet dat hij 15
minuten verder op 7 euro is …. Ga je die 15 minuten op de fiets?
• Mooi pak – Prijs 350 euro, je wilt hem! Echter je weet dat hij 15
minuten verder op 343 euro is … Ga je die 15 minuten op de
fiets?
• Waarom ga je de ene keer voor 7 euro op de fiets en de andere
keer niet ?!?!?
Good Experiences. On Brand. On Budget. | 6
7. A research by Ariely (2003)
• Top level bullet 24 point
• Second level bullet 20 point
• Third level bullet 18 point
— Fourth level (smallest) bullet 16 point
Good Experiences. On Brand. On Budget. | 7
8. Anchoring
• Tom Sawyer and the construction of value (Dan Ariely a, George
Loewenstein, Drazen Prelec)
Good Experiences. On Brand. On Budget. | 8
10. Zero-Price Model
• Top level bullet 24 point
• Second level bullet 20 point
• Third level bullet 18 point
— Fourth level (smallest) bullet 16 point
Good Experiences. On Brand. On Budget. | 10
11. Zero-Price Model
• Free … PING!
• More: Zero as a Special Price : The True Value of Free Products,
Shampanier, Kristina, Mazar, Nina, Ariely, Dan
Good Experiences. On Brand. On Budget. | 11
12. Cola vs Pepsi
Good Experiences. On Brand. On Budget. | 12
15. Outcome
Good Experiences. On Brand. On Budget. | 15
16. • Influence of expectation!
• More: Try It, You'll Like It: The Influence of Expectation,
Consumption, and Revelation on Preferences for Beer (Lee, L
Frederick, S Ariely, D)
Good Experiences. On Brand. On Budget. | 16
17. Placebo effect on Price
• People know that energy drink -> postive effect on puzzles
• Group 1: Get an energy drink
• Group 2: Get the same drink but discounted!
• Who will perform better?
Good Experiences. On Brand. On Budget. | 17
18. Results
Good Experiences. On Brand. On Budget. | 18
19. Results
• Conclusion: Consumers who pay a discounted price for a product
may derive less actual benefit form consuming this product!
• More:
• Placebo Effects of marketing Actions : Consumers They get what they pay
for. (Shiv, Baba, Carmon, Z, Ariely, D)
Good Experiences. On Brand. On Budget. | 19
20. More on this topic:
Good Experiences. On Brand. On Budget. | 20
22. Lift – Candid camera (1962)
• Example:
• http://youtu.be/ltaUpq_26Us
Good Experiences. On Brand. On Budget. | 22
23. Social Influence – Asch Conformity Experiment
• Example:
• http://youtu.be/--NjJygJxPc
Good Experiences. On Brand. On Budget. | 23
24. Towel reuse
Good Experiences. On Brand. On Budget. | 24
25. Social norm message
• Industry standard vs Social Norm Message
• Can we (if we change the message) get more towels reuse?
• Change the message to a “social norm” Message
IS: Importance of environment Protection
SN: Majority of guest do participate at lease once
Good Experiences. On Brand. On Budget. | 25
26. Outcome
Good Experiences. On Brand. On Budget. | 26
27. EXP2: Other groups? Better results?
Good Experiences. On Brand. On Budget. | 27
28. More:
• A Room with a Viewpoint: Using Social Norms to Motivate
Environmental Conservation in Hotels (Goldstein, Noah J.,
Cialdini, Robert B., Griskevicius, Vladas)
Good Experiences. On Brand. On Budget. | 28
29. Affect
• Emotions influence the effectiveness of persuasion heuristics
• “Social Proof”: If may others are doing it must be good
• “Scarcity”: If a product of opportunity is rare it must be good
• Who know’s booking.com?
Good Experiences. On Brand. On Budget. | 29
30. Examples…
Good Experiences. On Brand. On Budget. | 30
31. Evolutionary Approach
• Fear -> Want to be with the group
• Romance -> Want to be unique
• Research…
• Social proof condition “Visited by over a Million People Each
Year.”
• Scarcity: “Stand Out from the Crowd.”
Good Experiences. On Brand. On Budget. | 31
32. Outcome
Good Experiences. On Brand. On Budget. | 32
33. More:
• Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion.
(Griskevicius, Vladas, Goldstein, Noah J, Mortensen, Chad R,
Sundie, Jill M, Cialdini, Robert B, Kenrick, Douglas T
Good Experiences. On Brand. On Budget. | 33
34. More on this topic
Good Experiences. On Brand. On Budget. | 34
35. The End…
• Will put the presentation on slideshare!
Good Experiences. On Brand. On Budget. | 35
Editor's Notes
1] Wieheeftzo’nstommechineesekalander in huis, waarhangt die? Waaromneem je hem mee2] Nootjes in de bar? Zijn die welzolekker en eetje die danook3] Voelttochreleaxedals het woord FREE er in staat ;-)
Rationeledenkend! Verschil in prijs!
Oude discussie… Beideclaimentewinnen…Onderwelkecondities