Water Safety Symposium - Keynote: Think like a Marketer Madalina Iordache
This was the slide deck for the Keynote at the 4th Annual South Florida Water Safety Symposium, March 5, 2020
The videos did not embed, unfortunately. You can watch them on YouTube here:
2015 campaign: https://www.youtube.com/watch?v=MV7V-X2GJlQ&t=13s
2019 campaign: https://www.youtube.com/watch?v=xBjAMUReudc
Bored with Sweeps? Get Inspired for your Next PromotionHY Connect
This document provides tips and best practices for social media promotions and sweepstakes. It discusses how promotions can increase engagement, data collection, and fan volume. Key recommendations include defining goals, using multiple social channels, clear rules, memorable prizes, compelling messaging around causes or entertainment, and keeping things simple. Examples like Doritos Crash the Super Bowl and the ALS Ice Bucket Challenge are given to illustrate successful promotional strategies.
Learn the 4 essential requirements. part 1 of 4Vivastream
VoC research is the first step in a 4-step process for achieving consistent double-digit increases in customer experience marketing. It involves in-depth research to understand customer needs, decision making, and expectations for optimal experiences across channels. Insights from VoC research enable the development of customer-driven engagement strategies and action plans. Key learnings from VoC research show that engagement/relationship strength has significantly more impact on retention, repeat purchases, and word-of-mouth than customer satisfaction alone.
This document provides an overview of a creative certification course being held on evaluating creative work. The course will be presented by three experienced creative directors: Alan Rosenspan, Nancy Harhut, and Carol Worthington-Levy. It introduces the presenters and provides their backgrounds and experiences. The scope of the course is outlined and will cover how to evaluate creative work, how to get great print and digital work, and will include a question and answer section. Contact information is provided for each presenter.
This document provides marketing advice for startups. It discusses understanding customers, evolving approaches to marketing from the 1980s to today, and challenges with marketing disruptive or innovative technologies. Key points include the importance of understanding human behavior, systems thinking, collecting customer feedback, targeting non-users, minimizing resistance to new products, and focusing on long-term customer value over short-term gains. Resources like books and marketing platforms are recommended for additional information.
Discussion around how to improve the way you engage with your customers to increase wallet share and reduce churn. The twist is to take advantage of the window of opportunity that 2 seconds when the customer is on your website, on a call, chatting with a teller.
An introductory overview of three individual presentations:
* Marketing Systemization - Creating Your Marketing Machine
* Applied Business Innovation to propel sales in a competitive market
* Most Powerful Cutting-Edge Marketing Strategies
* Maximizing Your Marketing ROI
Water Safety Symposium - Keynote: Think like a Marketer Madalina Iordache
This was the slide deck for the Keynote at the 4th Annual South Florida Water Safety Symposium, March 5, 2020
The videos did not embed, unfortunately. You can watch them on YouTube here:
2015 campaign: https://www.youtube.com/watch?v=MV7V-X2GJlQ&t=13s
2019 campaign: https://www.youtube.com/watch?v=xBjAMUReudc
Bored with Sweeps? Get Inspired for your Next PromotionHY Connect
This document provides tips and best practices for social media promotions and sweepstakes. It discusses how promotions can increase engagement, data collection, and fan volume. Key recommendations include defining goals, using multiple social channels, clear rules, memorable prizes, compelling messaging around causes or entertainment, and keeping things simple. Examples like Doritos Crash the Super Bowl and the ALS Ice Bucket Challenge are given to illustrate successful promotional strategies.
Learn the 4 essential requirements. part 1 of 4Vivastream
VoC research is the first step in a 4-step process for achieving consistent double-digit increases in customer experience marketing. It involves in-depth research to understand customer needs, decision making, and expectations for optimal experiences across channels. Insights from VoC research enable the development of customer-driven engagement strategies and action plans. Key learnings from VoC research show that engagement/relationship strength has significantly more impact on retention, repeat purchases, and word-of-mouth than customer satisfaction alone.
This document provides an overview of a creative certification course being held on evaluating creative work. The course will be presented by three experienced creative directors: Alan Rosenspan, Nancy Harhut, and Carol Worthington-Levy. It introduces the presenters and provides their backgrounds and experiences. The scope of the course is outlined and will cover how to evaluate creative work, how to get great print and digital work, and will include a question and answer section. Contact information is provided for each presenter.
This document provides marketing advice for startups. It discusses understanding customers, evolving approaches to marketing from the 1980s to today, and challenges with marketing disruptive or innovative technologies. Key points include the importance of understanding human behavior, systems thinking, collecting customer feedback, targeting non-users, minimizing resistance to new products, and focusing on long-term customer value over short-term gains. Resources like books and marketing platforms are recommended for additional information.
Discussion around how to improve the way you engage with your customers to increase wallet share and reduce churn. The twist is to take advantage of the window of opportunity that 2 seconds when the customer is on your website, on a call, chatting with a teller.
An introductory overview of three individual presentations:
* Marketing Systemization - Creating Your Marketing Machine
* Applied Business Innovation to propel sales in a competitive market
* Most Powerful Cutting-Edge Marketing Strategies
* Maximizing Your Marketing ROI
This document summarizes a creative certification course presented by Alan Rosenspan, Nancy Harhut, and Carol Worthington-Levy. The course will cover how to evaluate creative work, how to get great print and digital work, and include question and answer sessions. The instructors have extensive experience in creative direction and have won numerous awards. The course will help attendees discover how to get the best creative, what to look for and avoid, and provide a checklist for evaluation creative work. It will also offer ideas for motivating creative teams.
Social sharing in B2B: Understanding the cycle of influenceKeller Fay Group
Cognito Insights, Cognito’s new practice area dedicated to impactful analytics and actionable intelligence, partnered with Keller Fay, an Engagement Labs Company focused on data and technology that measures and tracks online and offline conversations and influencers, for a two-part webinar series on social sharing in B2B financial services.
Although the concept of social sharing is an old one, the challenges and opportunities of social sharing in the age of technology continue to stir debate in the communications community. This first webinar (February 2016) on “understanding the cycle of influence” will cut through the buzz and explore the impact of social sharing, implications for measurement and strategies for implementation. A second webinar (March 2016) will provide a deep-dive into measurement tools and tactics.
Speakers:
Steve Thomson, MD UK, Keller Fay, an Engagement Labs Company
Eli Singer, CMO, Engagement Labs
Vivienne Hsu, Director, Cognito
Katie Kinnear, Social Media Manager, Cognito
This document summarizes a presentation on evaluating creative for print advertising, mailers, and other mediums. It provides examples of challenges faced and solutions implemented for real clients. The presentation covers evaluating elements of successful copywriting, drivers of effective direct mail and print ads, and how to create attention-grabbing concepts that sell. Speakers share case studies on campaigns for a luxury real estate development and a life insurance product for dentists. They discuss strategies used to make the creative more effective and results achieved.
This document summarizes a presentation on evaluating creative for print advertising, mailers, and other mediums. It provides examples of challenges faced in print campaigns and how they were improved. The presentation covered a case study of a luxury real estate development campaign that originally used high-end branding but failed to attract buyers. Modifications like more approachable copy, color photography, and offers increased response rates. Additional examples discussed psychology-based copywriting techniques and how to make space ads more effective by focusing creative on what interests customers.
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...Lars Voedisch
1. Precious Communications is a boutique PR agency that provides services such as press releases, social media, events and interviews to clients across various industries including startups, healthcare, finance and technology.
2. The document discusses best practices for public relations, including understanding client needs, proposing relevant ideas, gaining trust through transparency and engaging audiences through compelling storytelling across multiple channels.
3. It also covers crisis communications, noting that the majority of crises originate internally and advising that when a crisis occurs, organizations must address it quickly, honestly and transparently.
GROWtalks - Content that Converts: Win Leads and Influence People - Lisa Manf...Dealmaker Media
This document discusses strategies for creating effective content to attract and convert users. It emphasizes that good content should be clear, informative and educational rather than boring, salesy or full of errors. It provides examples of good and bad content formats across different channels like blogs, social media and infographics. The document stresses that content must have good titles, keywords, visuals and calls to action to stand out online. It also recommends understanding web reading patterns, repurposing content across multiple formats, and measuring content performance to determine what works best.
The document outlines three key strategies for small business growth: 1) Get more customers by optimizing search engine optimization (SEO), using social media like Facebook ads, and pay-per-click (PPC) advertising; 2) Get current customers to spend more through upselling and cross-selling related products; and 3) Get customers to buy more often through follow up communications like thank you notes, birthday cards, and text messages. The document provides examples and statistics to support how these strategies can help small businesses focus on customer acquisition, increasing spending, and repeat purchases for explosive growth.
Social media has shifted marketing from a one-way mass communication model to enabling conversations and building communities. Brands must listen to what communities are saying, participate authentically in conversations, and add value without overt marketing messages. Effective social media strategies identify influencers, create engaging content to build online circles of influence, and integrate social efforts with other campaigns. As relationships and conversations take precedence over traditional advertising, the role of brands and marketing will continue to evolve.
This document discusses media literacy in the context of advertising. It defines advertising and explains that the goal is to get public attention for products, services, or needs. Advertisements are typically created using various media formats. The document then outlines common advertising techniques like appealing to patriotism or using celebrity endorsements. It notes that ads often don't sell the direct product but rather positive qualities associated with it. Students are asked to analyze examples of ads and consider what is really being sold in the messaging. The goal is for students to understand how ads work so they can think critically about the techniques used to potentially manipulate consumer behavior.
This document provides an overview of key concepts in consumer behavior taught in an introductory consumer behavior course. It discusses definitions of consumer behavior and different consumer orientations throughout history. The marketing concept is explained as well as how marketers segment, target, and position products. The document also covers customer value, satisfaction, trust and retention. It provides examples of how companies like Starbucks create value propositions and how McDonald's communicates value to consumers. The impact of digital technologies and social media on marketing is examined. A simple model of the consumer decision making process is also presented.
This document discusses how real estate professionals can stay relevant in the new "Social Era." It covers four key topics:
1. The Social Era values connections over institutions and collaboration over control. Talent inclusion and social purpose are important.
2. Different generational preferences are changing consumer needs and expectations. Recognizing these differences is crucial.
3. Market forces like consolidation and specialization mean real estate no longer functions the same. Adaptation is necessary.
4. Factors like content, curation, convergence, and disruptive business models are shaping the future. Embracing change through innovation is important to survive.
Nancy Harhut, Lisa Charlebois, and Melinda Risolo presented creative campaigns they developed to sell challenging products. Nancy increased sales of auto insurance to an LGBT affinity group by highlighting the insurer's support for equal rights causes. Lisa promoted a business management software solution for SMBs by emphasizing benefits without technical jargon. Melinda significantly boosted response to cancer insurance by avoiding fear-inducing language and focusing on financial protection with no product details. The moderator asked the audience to applaud for their favorite campaign.
This document discusses media literacy in the context of advertising. It defines advertising and explains that the goal is often not to sell the product directly but rather positive qualities associated with it. Common advertising techniques are described, such as using weasel words, celebrity endorsements, and appealing to emotions over facts. Students are instructed to analyze example ads and identify the techniques used. They learn that ads aim to manipulate consumers' desires rather than objectively promote the product. The takeaway is the importance of critical thinking to recognize advertising techniques and how ads don't always sell the actual product.
PRSA International Conference - More Than Just a Workstream: Changing the Per...Steve Radick
This document discusses changing perceptions of public relations (PR) and the need for PR professionals to think more strategically and creatively. It notes that the qualities that define great brand marketing today, such as being original, creative, authentic and story-driven, should also define good PR work. However, many PR professionals still see themselves as separate from marketing and rely too heavily on best practices rather than original ideas. It encourages PR to get inspired, learn marketing language, think critically, own big ideas, and sell ideas inspiringly in order to become more integrated with other communications workstreams.
The document provides an overview of public relations including definitions, roles, crisis communication plans, functions of PR, differences between PR and branding, qualities of PR practitioners, differences between in-house PR and agency PR, media and non-media PR tools, importance of social responsibility and new age media in PR campaigns. Key points include defining PR as managing relationships between an organization and the public, the importance of planning for crises in advance, functions of PR like building reputation and handling media relations, and examples of using new age media like social media and websites for PR campaigns.
The document discusses trends in marketing communications, including the need for integrated online and offline strategies. It provides an overview of changes in the marketing communications industry and media landscape, such as the rise of digital and mobile media and more advanced targeting capabilities. It also discusses key concepts like integrated marketing communications and the importance of a consistent brand message across different touchpoints.
The document provides information about creativity and ideas from a presentation. It discusses that creativity comes from taking time, timing, being different, failing better, and having a vision. It also lists books about creativity. The presentation discusses how a clear brand story is the starting point for creativity, with the brand story having a what, how, and why. It emphasizes focusing storytelling on the why and being brave. The presentation concludes that everything a brand does should align with its brand story.
This document summarizes a webinar about a research study conducted by ASI on the effectiveness of promotional products as an advertising medium. The webinar aimed to provide distributors with evidence and arguments to overcome 12 common objections from clients who are skeptical about promotional products. It reviewed key findings from the study, including that most recipients can name the advertiser on a promotional item they received and that the cost-per-impression of promotional products is much lower than other media like television. Participants were encouraged to use the research findings and arguments provided to help sell more promotional products to their clients.
Digital marketing requires digital leadership. Marketing is evolving from the traditional 4Ps to focus more on customers, costs, convenience, and communication. New technologies like the internet have revolutionized how consumers access information and relate to brands, making them more savvy and demanding. This has led to the rise of "prosumers" who are proactive, empowered consumers that expect brands to recognize their value. Information technology is becoming more integrated into everyday life and breaking down class barriers to information. Younger generations of workers known as Millennials prefer flexible work environments that are fun and allow them to work with friends while being challenged and developed as leaders.
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This document summarizes a creative certification course presented by Alan Rosenspan, Nancy Harhut, and Carol Worthington-Levy. The course will cover how to evaluate creative work, how to get great print and digital work, and include question and answer sessions. The instructors have extensive experience in creative direction and have won numerous awards. The course will help attendees discover how to get the best creative, what to look for and avoid, and provide a checklist for evaluation creative work. It will also offer ideas for motivating creative teams.
Social sharing in B2B: Understanding the cycle of influenceKeller Fay Group
Cognito Insights, Cognito’s new practice area dedicated to impactful analytics and actionable intelligence, partnered with Keller Fay, an Engagement Labs Company focused on data and technology that measures and tracks online and offline conversations and influencers, for a two-part webinar series on social sharing in B2B financial services.
Although the concept of social sharing is an old one, the challenges and opportunities of social sharing in the age of technology continue to stir debate in the communications community. This first webinar (February 2016) on “understanding the cycle of influence” will cut through the buzz and explore the impact of social sharing, implications for measurement and strategies for implementation. A second webinar (March 2016) will provide a deep-dive into measurement tools and tactics.
Speakers:
Steve Thomson, MD UK, Keller Fay, an Engagement Labs Company
Eli Singer, CMO, Engagement Labs
Vivienne Hsu, Director, Cognito
Katie Kinnear, Social Media Manager, Cognito
This document summarizes a presentation on evaluating creative for print advertising, mailers, and other mediums. It provides examples of challenges faced and solutions implemented for real clients. The presentation covers evaluating elements of successful copywriting, drivers of effective direct mail and print ads, and how to create attention-grabbing concepts that sell. Speakers share case studies on campaigns for a luxury real estate development and a life insurance product for dentists. They discuss strategies used to make the creative more effective and results achieved.
This document summarizes a presentation on evaluating creative for print advertising, mailers, and other mediums. It provides examples of challenges faced in print campaigns and how they were improved. The presentation covered a case study of a luxury real estate development campaign that originally used high-end branding but failed to attract buyers. Modifications like more approachable copy, color photography, and offers increased response rates. Additional examples discussed psychology-based copywriting techniques and how to make space ads more effective by focusing creative on what interests customers.
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...Lars Voedisch
1. Precious Communications is a boutique PR agency that provides services such as press releases, social media, events and interviews to clients across various industries including startups, healthcare, finance and technology.
2. The document discusses best practices for public relations, including understanding client needs, proposing relevant ideas, gaining trust through transparency and engaging audiences through compelling storytelling across multiple channels.
3. It also covers crisis communications, noting that the majority of crises originate internally and advising that when a crisis occurs, organizations must address it quickly, honestly and transparently.
GROWtalks - Content that Converts: Win Leads and Influence People - Lisa Manf...Dealmaker Media
This document discusses strategies for creating effective content to attract and convert users. It emphasizes that good content should be clear, informative and educational rather than boring, salesy or full of errors. It provides examples of good and bad content formats across different channels like blogs, social media and infographics. The document stresses that content must have good titles, keywords, visuals and calls to action to stand out online. It also recommends understanding web reading patterns, repurposing content across multiple formats, and measuring content performance to determine what works best.
The document outlines three key strategies for small business growth: 1) Get more customers by optimizing search engine optimization (SEO), using social media like Facebook ads, and pay-per-click (PPC) advertising; 2) Get current customers to spend more through upselling and cross-selling related products; and 3) Get customers to buy more often through follow up communications like thank you notes, birthday cards, and text messages. The document provides examples and statistics to support how these strategies can help small businesses focus on customer acquisition, increasing spending, and repeat purchases for explosive growth.
Social media has shifted marketing from a one-way mass communication model to enabling conversations and building communities. Brands must listen to what communities are saying, participate authentically in conversations, and add value without overt marketing messages. Effective social media strategies identify influencers, create engaging content to build online circles of influence, and integrate social efforts with other campaigns. As relationships and conversations take precedence over traditional advertising, the role of brands and marketing will continue to evolve.
This document discusses media literacy in the context of advertising. It defines advertising and explains that the goal is to get public attention for products, services, or needs. Advertisements are typically created using various media formats. The document then outlines common advertising techniques like appealing to patriotism or using celebrity endorsements. It notes that ads often don't sell the direct product but rather positive qualities associated with it. Students are asked to analyze examples of ads and consider what is really being sold in the messaging. The goal is for students to understand how ads work so they can think critically about the techniques used to potentially manipulate consumer behavior.
This document provides an overview of key concepts in consumer behavior taught in an introductory consumer behavior course. It discusses definitions of consumer behavior and different consumer orientations throughout history. The marketing concept is explained as well as how marketers segment, target, and position products. The document also covers customer value, satisfaction, trust and retention. It provides examples of how companies like Starbucks create value propositions and how McDonald's communicates value to consumers. The impact of digital technologies and social media on marketing is examined. A simple model of the consumer decision making process is also presented.
This document discusses how real estate professionals can stay relevant in the new "Social Era." It covers four key topics:
1. The Social Era values connections over institutions and collaboration over control. Talent inclusion and social purpose are important.
2. Different generational preferences are changing consumer needs and expectations. Recognizing these differences is crucial.
3. Market forces like consolidation and specialization mean real estate no longer functions the same. Adaptation is necessary.
4. Factors like content, curation, convergence, and disruptive business models are shaping the future. Embracing change through innovation is important to survive.
Nancy Harhut, Lisa Charlebois, and Melinda Risolo presented creative campaigns they developed to sell challenging products. Nancy increased sales of auto insurance to an LGBT affinity group by highlighting the insurer's support for equal rights causes. Lisa promoted a business management software solution for SMBs by emphasizing benefits without technical jargon. Melinda significantly boosted response to cancer insurance by avoiding fear-inducing language and focusing on financial protection with no product details. The moderator asked the audience to applaud for their favorite campaign.
This document discusses media literacy in the context of advertising. It defines advertising and explains that the goal is often not to sell the product directly but rather positive qualities associated with it. Common advertising techniques are described, such as using weasel words, celebrity endorsements, and appealing to emotions over facts. Students are instructed to analyze example ads and identify the techniques used. They learn that ads aim to manipulate consumers' desires rather than objectively promote the product. The takeaway is the importance of critical thinking to recognize advertising techniques and how ads don't always sell the actual product.
PRSA International Conference - More Than Just a Workstream: Changing the Per...Steve Radick
This document discusses changing perceptions of public relations (PR) and the need for PR professionals to think more strategically and creatively. It notes that the qualities that define great brand marketing today, such as being original, creative, authentic and story-driven, should also define good PR work. However, many PR professionals still see themselves as separate from marketing and rely too heavily on best practices rather than original ideas. It encourages PR to get inspired, learn marketing language, think critically, own big ideas, and sell ideas inspiringly in order to become more integrated with other communications workstreams.
The document provides an overview of public relations including definitions, roles, crisis communication plans, functions of PR, differences between PR and branding, qualities of PR practitioners, differences between in-house PR and agency PR, media and non-media PR tools, importance of social responsibility and new age media in PR campaigns. Key points include defining PR as managing relationships between an organization and the public, the importance of planning for crises in advance, functions of PR like building reputation and handling media relations, and examples of using new age media like social media and websites for PR campaigns.
The document discusses trends in marketing communications, including the need for integrated online and offline strategies. It provides an overview of changes in the marketing communications industry and media landscape, such as the rise of digital and mobile media and more advanced targeting capabilities. It also discusses key concepts like integrated marketing communications and the importance of a consistent brand message across different touchpoints.
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This document summarizes a webinar about a research study conducted by ASI on the effectiveness of promotional products as an advertising medium. The webinar aimed to provide distributors with evidence and arguments to overcome 12 common objections from clients who are skeptical about promotional products. It reviewed key findings from the study, including that most recipients can name the advertiser on a promotional item they received and that the cost-per-impression of promotional products is much lower than other media like television. Participants were encouraged to use the research findings and arguments provided to help sell more promotional products to their clients.
Digital marketing requires digital leadership. Marketing is evolving from the traditional 4Ps to focus more on customers, costs, convenience, and communication. New technologies like the internet have revolutionized how consumers access information and relate to brands, making them more savvy and demanding. This has led to the rise of "prosumers" who are proactive, empowered consumers that expect brands to recognize their value. Information technology is becoming more integrated into everyday life and breaking down class barriers to information. Younger generations of workers known as Millennials prefer flexible work environments that are fun and allow them to work with friends while being challenged and developed as leaders.
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1. Crea%ve
Slamdown:
How
World-‐Class
Crea.ves
Successfully
Sell
Even
the
Most
Mundane
Products
Nancy
Harhut
nharhut@aol.com
Dan
von
der
Embse
d.vonderembse@aA.net
Melinda
Risolo
Risolo@aol.com
Moderator:
Carol
Worthington-‐Levy
CWL@Worthington-‐Levy.com
2. Creative Slamdown
3 fierce contenders: stars in the the creative field
3 big challenges: Pedestrian products (all useful) and services that
need to be sold
Your challenge: Listen to each of these war stories, and decide for
yourself which you think was the best solution
Ask questions: The first 5 questions will be rewarded with
Starbucks cards
How to vote at the end: Low tech solution — we’ll ask for you to
applaud at the end for your favorite contender — and watch the
winner receive the coveted World’s Greatest Creative award!
Then: Leave the room all fired up with great ideas for your most
boring client
2
3. The Contenders:
Melinda “The Fiercest Writer” Risolo
Dan “The Man” von der Embse
Nancy “Insurance Crusher” Harhut
3
4. Contender #1
Melinda Risolo
challenges the idea that
“the way it’s always been done”
is the way that will work best
4
5. Melinda
Risolo
Agency:
Anderson
Direct
Marke.ng
Client:
SeeChange
Health
Insurance!
A new approach !
to health insurance—!
and the creative that sells it.
7. The challenge: introduce a
company that really is new and
different.
• First
new
group
carrier
to
enter
California
in
nearly
20
years.
• Innova.ve
approach
to
controlling
health
care
costs,
now
and
for
the
long
term.
• Only
insurance
company
to
offer
this
new
approach
to
small
and
mid-‐size
businesses.
• Goals:
Get
employers
interested,
get
brokers
appointed.
17. Step 2: Engage employers
• Mike, do you have images of the mobile ads?!
• May add tent card.!
18. How
did
we
do?
• Nearly 1,000 brokers appointed in California, and
growing every day.!
• 16,000+ new members since launch.!
• ! Beat January targets by 50%; from zero to
significant awareness !
! in 3 months.!
“SeeChange
Health
is
extremely
pleased
with
this
campaign’s
ability
to
engage
brokers
and
employers
and
demonstrate
our
new,
different
and
be>er
health
benefit
solu@on
for
small
employers.
”
20. How could something so different
work so well?
• Strong offers, presented prominently.!
• Messaging that resonated with our target audience. !
• Benefits, benefits, benefits.!
• Attractive layout with scannable copy.!
• Proven tactics (“5 Reasons”)!
• Strong call to action, repeated often.!
21. More requirements for success:
• A great client!
• A great agency!
• A great designer!
22. Contender
#2
Dan
von
der
Embse
miraculously
channels
the
minds
of
“Millenials”
23. The Target: Millenials
• Ages
16
to
33
– Raised
on
praise
– Tech
immersed
– Key
events
were
9/11
and
Great
Recession
24. The Challenge
• Millenials
are
Financial
Procras.nators
– Serious
lack
of
financial
knowledge
– Parents
are
s.ll
key
players
in
their
finance
decisions
– Money
management
is
seen
as
a
necessary
evil,
and
banking
is
seen
as
something
for
the
future
25. The Approach
• Ditched
the
tradi.onal
student
ad
campaigns
of
the
past
• Created
our
own
online
media
content
• Made
frugality
fun
and
offered
sound
money
advice
43. Did
it
work?
• “Slide
in
under
the
radar”
package
• Smart
use
of
personaliza.on
• Strong
DR
techniques
• Strategic
use
of
the
Magne.c
Middle
459%
LIFT
OVER
THE
CONTROL
43
44. What
now?
Who
will
win
the
award
for
the
World’s
Greatest
Crea%ve?
It’s
%me
to
vote:
which
do
you
think
was
the
best
answer
to
the
biggest
challenge
We’ll
measure
applause.
And
if
anyone
deserves
applause,
its
these
three
contenders!
45. Thank you!
If
any
more
ques.ons,
don’t
hesitate
to
ask
us!
Nancy Harhut nharhut@aol.com
Follow me on Twitter: www.twitter.com/nharhut
Dan von der Embse d.vonderembse@att.net
Follow me on Twitter: https://twitter.com/danvonderembse
Melinda Risolo Risolo@aol.com
Connect with me on http://www.LinkedIn.com
Moderator: Carol Worthington-Levy CWL@Worthington-Levy.com
My articles: http://www.WorthingtonLevy.Wordpress.com