General Female Costume Summary

1. General Female Costume Summary
We wantour artistto conveythe two differentsidestoa typical R&B style.Thisrangesfromclassy
wear,such as longcoats furand jewellery, andedgy‘sexy’wear. We wanther personatocome
across as strong,confidentandindependentandnotaggressive.Thiswould allowourfemale target
audience tobe havingaspirationtowardsher insteadof beingthreatenedbyher andmade to feel
less.
We wantedtoalsohave our artist wearinggoldjewelleryasthat isa typical conventionwithinR&B
musicvideos;itconnoteswealthandourtargetaudience,beingyoungteenagersandadultstrying
to do well forthemselves,will aspiretobe;successful.
At the start of ourvideowe wantedtoincorporate lightpastel andneutral colours,specificallypink
and white.Thisisbecause theycombine withthe atmosphere andcoloursof the parktheycreate a
more angelicfeel toreflecthowthe couple were. The restof the videowill frequentlyand mainly
include colourssuchasblack,white,gold,grey toshow darknessandsadnessand how ina way life
has beentakenoutof her due to the breakup.
For mostof the video,ourartistwill be wearing heelsduringthe musicvideo astheyare not only
fashionableshoesthatourtargetaudience tendtowearbut theyalsoboostself-esteemmakingour
artisttallerand feel sexier.Italso createsa metaphorical meaningshowingthatourartist isthe
biggerperson,lookingdownonherex andpityinghimratherthanherself. Highheelsare really

2. commonin R&B video’sastheygive edge andconfidence tothe womenbutalsoina way sexualise
themand we wantedtokeepthose conventionsastheyare presentinalmosteveryvideowe’ve
analysed.
In our videowe will have restaurantscene inwhichyoufinallysee the ‘newgirl’,howeverwe’ve
decidedtonotlether face show,as if she has noidentity,therefore noimportance. We wantedto
pay attentiontothe small detailssuchasthe nailsthat will be inthe shotand make thempinkto
match the ‘Barbie Girl’image and in the contrary the artistwouldhave blacknailsandbe present
withinmostof the shots.Where the new girl will be wearingsomethinglight,the artist will be
wearingsomethingdarktodisplay herina sinisterlightandsuggestorforeshadow thatthe ‘other
girl’will soonturndarkas well whenthe manshe iswithhimultimatelyendsupleavingheraswell.
There will alsobe a theme of matriarchal rivalry.
General Male Costume Summary
For the malescostume we have pickedouttrendy,urbanoutfitsthatwouldbe mostly wornbyboys
and youngmenaged16-21. Because our Male artist isgoingto be in the videofor a maximumtime
of 40-50 secondswe have decidedthathe wouldbe wearingthese trendyclothesthroughouthis

3. time onset.This particularoutfitonthe moodboard iswhat we wouldlike toideallyhave ourmodel
wearingisforthe flashbackscene.We have chosenTimberlandboots forbothourmale and female
leadsas firstly,itisverypopularinR&B culture asyou can see fromthe example below of Chris
Brownwho ismale R&B artist.He and womenaroundhimare followingthistrend.
Havingmatchingitemsalso createsthe ideaof togethernessashow the couple bothlove similar
things.Itis alsoa popularbrand amongour targetaudience andtheywill be able tofeel asthough
theycan relate tothe couple astheyare like them;young,cool andtrendy.
We wouldalsolike totryand include bighighstreetbrandssuchas Nike,Superdry,Topshop aspart
of ouractors outfitas our male audience inparticularwearthese sortof labels.Thiswouldlinkback
to the ideaof wealth andthe bandwagonappeal aswhattheywearis similartoone anotherand
mostour audience wearthese brandstofeel intrend.Itcan alsohoweverlinkbacktoour audience
inspiringtobe somethinggreaterthanjustahighstreetbrand.
For the restaurantscene we will have ourmale aswell asfemale dressin casual formal mannerand
that wouldinclude:jeans, lace upblackpolishedshoes,shirtwithablackblazer.
Like the female,we have giventhe mainmale objectssuchasgoldwatchesto reflecthissuccessand
to create a personaof the male artistbeingwealthyandassomeone whohas achievedalot;
howeverlosinghisgirlfriendwasn’tanachievementinourmain artist’seyes.