This document provides an overview of smart TVs and their differences from IPTV. It discusses the interaction model of smart TVs as "lean back" compared to smartphones and PCs. Content from services like Netflix is very important for smart TV platforms. The document also outlines some of the key technologies involved in smart TVs like hardware, user interfaces, application frameworks, and streaming standards.

1. Smart
TV
Essen-als
William
Tam
Smart
TV
Planner
MediaTek
LinkedIn:
William
Tam

3. Smart
TV
vs
IPTV
Smart
TV
IPTV
a.k.a
Connected
TV
Internet
TV
OTT
MOD
(Taiwan)
Orange
(France)
BesTV
(China)
Sample
Device
TV
(Samsung,
Toshiba,
…)
Box
(Apple
TV,
Roku,
Android
box,
…)
IPTV
Box
Service
Source
Internet
Intranet
Service
Provider
Internet
Service:
YouTube,
NeNlix,
Skype,
…
TV
Makers:
Samsung,
Toshiba,
…
Broadcaster:
BBC
(Catch-­‐up
TV)
ISP
(xDSL,
Cable,
…)
Where
to
buy?
Consumer
electronics
Retail
Stores
Rent
from
ISP
(Free
in
usual)

4. The
“Lean
Back”
InteracUon
Smart
TV
Smart
Phone
(Tablet)
PC
(NB)
Lean
Back
in
between
Lean
Forward
Remote
Controller,
Voice(?),
Gesture(?)
Touch
Keyboard
+
Mouse
Living
Room
Anywhere
(including
Toilet)
Desk
(Office,
School,
…)
Entertainment
Entertainment
&
ProducUon
ProducUon

5. UI/UX
Design
for
Lean
Back
Lean
Back
UI/UX
Lean
Forward
UI/UX
vimeo.com/couchmode
vimeo.com
5-­‐Way
NavigaUon
(éêçè⏎)
Keyboard
+
Mouse

6. Lean
Forward
Design
(vimeo.com)

7. Lean
Back
Design
(vimeo.com/couchmode)

8. Smart
TV
Smart
Phone
(Tablet)
PC
(NB)
IC
You-­‐Know-­‐Who
MediaTek,
Qualcom,
Nvidia,
Apple,
Samsung
Intel,
AMD
ApplicaUon
Framework
????????
That’s
why
you
are
here!
iOS,
Android,
WP,
Firefox
OS,
…
Windows,
Mac
OS,
Chrome
OS,
Ubuntu
(Linux),
…
ApplicaUons
Video
Streaming
Anything
for
mobile
(include
flash
light)
Anything
on
Desk
Sodware
ApplicaUon
Framework

9. Content
is
the
KING
Let’s
take
NeFlix
as
an
example
• NeNlix
accounts
for
1/3
of
all
North
American
bandwidth
(9pm~12am)
with
~
29M
U.S.
subscribers
– Blockbuster
filed
for
bankruptcy
(2010)
• Google
expressed
interest
in
acquiring
NeNlix
for
$17.9
billion
(2012)
• FY2012:
Revenue
$3.6B,
Total
content
library
$2.8B
(78%)
– May’2013:
Disney
– Jun’2013:
DreamWorks
– Aug’2013:
TWC
• Original
Programs
– House
of
Cards
(2013)

10. KING
List
[TV
Makers]
Content
★
Audience
★★★
Samxxxx:
Bada,
Tizen
Toshixx:
Smart
TV,
Cloud
TV
Lx:
NetCast,
Google
TV(2012),
WebOS
Panaxxxxx:
Viera
Connect
Phixxxx:
Smart
TV
Alliance
Soxx:
BIVL,
Google
TV(2010),
…
中x盟
(China
Android
TV):
China
TV
Makers
[Broadcasters]
Content
★★★
Audience
★★
HbbTV
BBC
iPlayer
Ginga
(kind
of)
[Internet
Services]
Content
★★
Audience
★★
YouTube
NeNlix
Hulu
Amazon

11. Smart
TV
Technology
Technology
Hardware
[Same
as
Smart
Phone]
• CPU,
GPU
[Different
from
Smart
Phone]
• Picture
Quality
Engine
• Higher
ResoluUon
Video
Decoder
• 720p
(mobile)
vs
1080p
(tv)
• 1080p
(mobile)
vs
4k
(tv)
• Trusted
ExecuUon
Environment
(Content
ProtecUon)
UI/UX
Lean
Back
Design
ApplicaUon
Framework
• Proprietary
(TV
Makers,
IC
Makers)
• from
“Adobe
AIR,
Qt,
CE-­‐HTML,
Konfabulator”
to
HTML5
• Others
(ConfidenUal)
DRM
Microsod,
Google
(Widevine),
Marlin,
IPTV,
…
AdapUve
Streaming
HLS,
DASH,
Microsod,
Google
(Widevine),
….

12. For
Developers
• Do
you
have
Content?
• Do
you
have
Good
Partners
(KING)?
• Do
you
know
Lean
Back
Design?

13. You
really
want
to
Join?

14. QuesUon?

15. About
the
Speaker
William
Tam
• Major
in
E.E.
and
MulUmedia
• 5+
year
on
TV
Product
Planning
– Planner
of
Smart
TV
• Broadcom
closed
DTV,
Blu-­‐ray
chip
units
(2011)
– Planner
of
Video/Audio
Related
Technology
– Advisor
of
TV
Makers’
Product
Plan
– NegoUator
of
IP
Licensing
– InvesUgator
of
Internet
and
Ads
Business
Model
• 8+
year
on
Embedded
System
Engineering