The GENBAND Web Application Manager (WAM) provides 3 WAM enables GENBAND and the service provider to developclasses of applications: enhanced applications that are suitable for delivery to all carrier subscribers across different devices.

1. WEB APPLICATION MANAGER
Monetize the Rate of Change in Which People Communicate
A key challenge faced by every company in the tele-
communications industry is how to monetize the rate
of change in the way people communicate. In the
past, communication was a real-time conversation in
which people privately shared information. With the
explosion of Social Networking, communication today
also includes asynchronous threaded exchanges using
a range of methods like voice, video, text message,
posts, and sharing of information with groups of
people.
Communication has been predominately via a fixed or landline
telephone, however today many people use mobile phones, comput-
ers, tablets, and even TV set top boxes while the range of devices
continues to expand. These changes are real, growing, and pro-
moted from an applications industry that lives outside of the world of
telecommunications service providers.
1—APPLICATIONS THAT EXPOSE THE SERVICE PROVIDER
NETWORK (API PUBLICATION):
The ability of the service provider to participate actively in these new
These capabilities expose the value in the operator’s network to
communications methods requires a bridge – a capability that can
enable rapid application development. GENBAND opens the capa-
enable interaction between significantly different environments: the
bilities of the service provider network to external applications using
telecommunications, TV and broadband access networks, and the
RESTful APIs. RESTful APIs are simple web services implemented using
free and open Internet.
standard HTTP, making it simpler to develop and understand.
The GENBAND Web Application Manager (WAM) allows a ser-
2—APPLICATIONS THAT ENRICH SERVICE PROVIDER
vice provider to embrace these changes by facilitating the creation
NETWORKS (API CONSUMPTION):
of new communications services and leveraging the infrastructure
Communications value is created by exposing the service provider’s
and services of the service provider network.
network capabilities, but even more value is available by allowing
the developers of Internet applications to tap into a service provider’s
3 CLASSES OF APPLICATIONS:
network to add more features to their Internet-based applications
As a software solution, the GENBAND Web Application Manager
using the service provider’s network. This way service providers can
enables a wide range of applications to reach beyond session-
monetize their networks through 3rd parties’ use of their network.
based communications to the Internet without the heavyweight re-
quirements of a service delivery platform. The WAM provides a bridge
3—APPLICATIONS THAT EXTEND THE SERVICE PROVIDER’S
between the secure and monetizable realm of the service provider
SERVICES QUICKLY TO NEW DOMAINS:
communications network and the wide-open world of the web.
The GENBAND WAM provides a platform that is appropriate for
the creation of “non-telephony” communication applications. The
The GENBAND Web Application Manager (WAM) provides 3
WAM enables GENBAND and the service provider to develop
classes of applications:
enhanced applications that are suitable for delivery to all carrier
subscribers across different devices.

2. WEB APPLICATION MANAGER
Monetize the Rate of Change in Which People Communicate
WEB APPLICATIONS MANAGER - VISUAL • Address book(s)
COMMUNICATIONS SUITE • Personal information (picture, addresses, etc.)
The Visual Communications Suite (VCS) is designed to treat the IPTV, • Route list
MSO or Cable Video Distribution Network as an ‘Over the Top’ • Messaging: (send and receive, multiple types)
IP network, and use that network to deliver comprehensive commu- • Presence (publish, subscribe, fetch, permit, deny)
nications control capabilities to the Set Top Box user. Some of the • Message waiting
capabilities are:
• Calling name and number display Examples of applications that could be enabled by the FCS include
• Configurable settings for notifications light-weight PC/tablet phone clients, web clients to replace down-
• Call Logs loaded VoIP applications, and widgets for Yahoo/Google Talk/
• Message Waiting Indication (MWI) Twitter/etc.
• Send call to voicemail
• Send call to any number SUMMARY
• Click-to-call from voicemail or call logs The Internet is the most important Service Delivery Platform avail-
• Personal address book and friends list able today. It hosts the most important development community and
• Visual voicemail the most compelling development technologies. The GENBAND
• Presence monitoring and publication WAM combines the Internet application environment with the service
provider network and service provider’s user-community thereby
The VCS application can also extend these capabilities to other unlocking new revenue streams.
endpoints such as tablets, Smartphones and Personal Computers.
The subscriber can thereby interact with and control communications WAM PLATFORM
using a range of devices, while GENBAND coordinates the interac- Platform Software:
tions. • Red Hat Enterprise Linux Release 5.5
• JBOSS / Mobicents Communications Server release 2.4 / 5.1
WEB APPLICATIONS MANAGER - FLEXIBLE CLIENT SUITE • MySQL Enterprise server Version 5
The Flexible Client Suite (FCS) application provides APIs and
capabilities that significantly improve the ease of building end user Platform Hardware:
applications and clients leveraging and embedding communications • Linux servers - 2 / admin servers supporting up to 8 clustered
capabilities from the service provider’s network. The combination of application servers
a comprehensive RESTful API with a JavaScript Library permits the op- • Fully redundant utilizing 1+1 active/standby sparing for the
erator to build customized clients and web portals providing unique database and N+M all-active clustering for the application
communications and communications integration value. servers.
• Supports millions of subscribers and STBs, based upon configu-
Some of the capabilities of the Flexible Client Suite include: ration
• Identity, association (user/user, user/network), address(es)
• Authentication and multiple authentication types
• Notification framework (generic, and custom)
• User data access
• Call event management
* Incoming call
* Incoming call disposition
* Make call www.genband.com 1-866-GENBAND
* IMRN make call © 2012 GENBAND Inc. All rights reserved.
• Call logs The GENBAND logo is a registered trademark of GENBAND Inc.
This document and any products or functionality it describes are subject to change without notice.
Please contact GENBAND for additional information and updates.