In the 2018 Ipsos MORI Veracity Index - our survey of trust in professions - advertising executives rank below politicians as Britain’s least-trusted profession
Trust in Professions: Ipsos MORI Veracity Index 2017Ipsos UK
Politicians remain the least trusted profession in Britain, but their ratings have been unmoved by recent harassment revelations according to the 2017 Ipsos MORI Veracity Index of public trust in professions
Public Health England: Public awareness and opinion survey 2017Ipsos UK
This is the fourth wave of Public Health England's public opinion research, conducted by Ipsos MORI, following previous waves in 2016, 2015, and a baseline wave in 2014.
A new Ipsos MORI survey of over 2,600 secondary school age children finds that doctors are the profession most trusted to tell the truth, while journalists and the ordinary man or woman in the street are the least trusted. Eighty-eight percent said that they felt doctors could be trusted to tell the truth, compared to just 13% who said the same for the man in the street. Half (49%) say they do not trust journalists to tell the truth.
School teachers rate well, with 62% of children saying they trust their teachers to tell the truth. As 17% do not trust them, their “net trust” score (the proportion who trust them, minus the proportion who do not) is +45%. However, on this measure they do not make the top five professions, ranking sixth behind the clergy (+46%) scientists (+53%), judges (+64%) and the Police (+71%), as well as doctors.
Ipsos MORI November Political Monitor
1 December 2017
Conservatives seen as more divided and less fit to govern than a year ago
Most lack confidence in government’s long-term economic policies as economic optimism drops
But Philip Hammond still preferred over John McDonnell as most capable chancellor
In this latest piece of work Ipsos MORI focus in on trust in scientific information from different sources, and how the major pharmaceutical companies compare with the NHS.
Global poll finds that unemployment continues to be the lead worry around the world — but Britons are more worried about the rise of extremism than any other country in the study. Almost seven in ten Britons (68%) think the county is on the wrong track.
Public Attitudes to Immigration - May 2017Ipsos UK
New polling by Ipsos MORI finds most Britons are pessimistic about Theresa May’s likelihood of success to hit her target to cut net migration to the “tens of thousands” in the next few years. Two in three (68%) say that it is either not at all likely or fairly unlikely that the Conservatives will be able to achieve this target while just 18% think that they will. Nevertheless, when it comes to deciding what a “sustainable” level of net migration should be only one in five (20%) think this is would be 100,000 or above (after being told that it currently stands at 273,000). Half (49%) think it should be 100,000 or less and 30% are unsure.
Trust in Professions: Ipsos MORI Veracity Index 2017Ipsos UK
Politicians remain the least trusted profession in Britain, but their ratings have been unmoved by recent harassment revelations according to the 2017 Ipsos MORI Veracity Index of public trust in professions
Public Health England: Public awareness and opinion survey 2017Ipsos UK
This is the fourth wave of Public Health England's public opinion research, conducted by Ipsos MORI, following previous waves in 2016, 2015, and a baseline wave in 2014.
A new Ipsos MORI survey of over 2,600 secondary school age children finds that doctors are the profession most trusted to tell the truth, while journalists and the ordinary man or woman in the street are the least trusted. Eighty-eight percent said that they felt doctors could be trusted to tell the truth, compared to just 13% who said the same for the man in the street. Half (49%) say they do not trust journalists to tell the truth.
School teachers rate well, with 62% of children saying they trust their teachers to tell the truth. As 17% do not trust them, their “net trust” score (the proportion who trust them, minus the proportion who do not) is +45%. However, on this measure they do not make the top five professions, ranking sixth behind the clergy (+46%) scientists (+53%), judges (+64%) and the Police (+71%), as well as doctors.
Ipsos MORI November Political Monitor
1 December 2017
Conservatives seen as more divided and less fit to govern than a year ago
Most lack confidence in government’s long-term economic policies as economic optimism drops
But Philip Hammond still preferred over John McDonnell as most capable chancellor
In this latest piece of work Ipsos MORI focus in on trust in scientific information from different sources, and how the major pharmaceutical companies compare with the NHS.
Global poll finds that unemployment continues to be the lead worry around the world — but Britons are more worried about the rise of extremism than any other country in the study. Almost seven in ten Britons (68%) think the county is on the wrong track.
Public Attitudes to Immigration - May 2017Ipsos UK
New polling by Ipsos MORI finds most Britons are pessimistic about Theresa May’s likelihood of success to hit her target to cut net migration to the “tens of thousands” in the next few years. Two in three (68%) say that it is either not at all likely or fairly unlikely that the Conservatives will be able to achieve this target while just 18% think that they will. Nevertheless, when it comes to deciding what a “sustainable” level of net migration should be only one in five (20%) think this is would be 100,000 or above (after being told that it currently stands at 273,000). Half (49%) think it should be 100,000 or less and 30% are unsure.
Nearly two in three think that the quality of public services have got worse over the last five years, according to a new study from Ipsos MORI. Meanwhile, pessimism for the future of the NHS, policing and education are at record levels.
Three in five (63%) think that public services have got worse over the last five years, compared with 43% who said the same in 2015 and 40% in 2012. In addition, the majority of the public (62%) disagree that in the long term, the government’s policies will improve the state of Britain’s public services.
Ipsos MORI Political Monitor September 2017Ipsos UK
A majority of Britons (52%) believe that the country’s economy will get worse over the next 12 months, according to the latest Ipsos MORI Political Monitor, little change from the last survey in July when 54% said things would get worse. One in five (21%) say the economy will improve over the next year (an improvement from 14% in July) while a similar number (23%) say it will stay the same (down from 28%). This leaves an Ipsos MORI Economic Optimism Index score (net get better minus get worse) of -31. This is an improvement of nine points in the Index since July, but remains lower than the average score of -18 in the first five months of the year.
When looking at the differences between various demographics in Britain the figures show women to be more pessimistic than men. Three in five (58%) women say the economy will get worse compared with 47% of men. Younger people are also more pessimistic with three in five (59%) 18-34 year olds saying the economy will get worse while 44% of those aged 55 and over say the same (this number drops to 38% for those aged 65+). Those who own a home outright are also less pessimistic than other tenure types. Forty-four percent say the economy will get worse, compared with half (52%) of those paying a mortgage and three in five (61%) renters.
People in the Midlands and the South outside London are less pessimistic than the rest of the country, with 43% and 44% respectively saying the economy will get worse over the next 12 months. This compares with two in three (65%) in the North, 62% in Scotland, and 60% in London.
Apprenticeships: An attractive proposition?Ipsos UK
"Apprenticeships: An attractive proposition?” summarises findings from Ipsos MORI’s research among young people and employers. It includes research on young people’s perceptions of Apprenticeships, and whether they see it as a worthwhile career pathway. For example, only 1 in 7 secondary school pupils (aged 11-16) say their school has encouraged them to do an Apprenticeship, but over a quarter (27%) say they would be interested in doing an Apprenticeship after completing year 11.
In this presentation, we also explore how the findings compare to the Government’s vision for English Apprenticeships by 2020. To find out more, please contact krishna.chhatralia@ipsos.com
Satisfaction with the Chancellor has fallen since November, according to Ipsos MORI’s latest Political Monitor. The new poll, based on fieldwork after the Budget (but before yesterday’s announcement of a U-turn on National Insurance contributions for the self-employed) reveals that satisfaction with the Chancellor has fallen five points since November to 34%, while 46% of the British public are dissatisfied with him (up 18 points).
These ratings are similar to George Osborne’s after his first year (36% satisfied, 45% dissatisfied in March 2011), although Mr Osborne’s ratings had dropped to 27% satisfied, 60% dissatisfied by March 2016. Among Conservative supporters, 60% are satisfied with Mr Hammond, and 26% dissatisfied.
On 25 March 1957 it will be 60 years since Belgium, France, West-Germany, Italy, Luxembourg and the Netherlands signed the Treaty of Rome, establishing the European Economic Community, the legal basis of today’s European Union (EU). To mark this, Ipsos is releasing a new global survey across 25 countries. The survey results suggest that the global public see some reasons to celebrate, with on average half considering the European project to have made Europe stronger. The findings also show that people almost twice as likely to say the project has more success than failures (by 34% to 19%), although around one in four say the positives and negatives cancel each other out. The survey was carried out among online adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, India, Italy, Japan, Mexico, Peru, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey and the United States. In the nine EU countries surveyed, people are most likely to praise the contributions the European project has made to the ease of travel and trade between European countries, and the peaceful relationships between the European nations.
Networking Nations - Ipsos MORI - Fragmentation, Cohesion & SocietyIpsos UK
Networking Nations, held in Berlin on 5 September 2017, is a new network that seeks to clarify and communicate the key issues facing every nation in this turbulent time, and in particular, those concerning innovation and technology.
In this presentation, Pippa Bailey of Ipsos Marketing, shares some of the complex and contradictory findings from our latest Ipsos Global Trends survey - the largest study of its kind, looking at the attitudes and behaviours of over 18,000 consumers and citizens in 23 key countries around the world. Who’s winning and losing in the battle for attention, how fragmented (or not) are we across the world, and are we embracing technology or yearning for tradition and simplicity?
For more, visit https://www.ipsosglobaltrends.com.
Ipsos MORI Halifax Housing Market Confidence Tracker: Q1 2017Ipsos UK
The latest Halifax Housing Market Confidence Tracker (HMCT) shows a modest increase in the House Price Outlook (HPO), up from +42 in October 2016 to +44 in March 2017. Following a 14 percentage point drop in the HPO in October 2016 the current survey shows the first signs that confidence in the housing market is rising, nine months after the Brexit vote.
This figure is driven by a one percentage point decrease in expectations that average UK property prices will be lower in twelve months’ time (down from 15% in October 2016) and a corresponding one percentage point increase in expectations that average UK prices will be higher in a years’ time (up from 57%).
“What Worries the World” is a monthly online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States. It finds that the majority of people across 25 countries think that their country is on the wrong track (62% on average), remaining unchanged from last month. Meanwhile, the three biggest worries for global citizens are unemployment, financial and political corruption, and poverty and inequality.
Ipsos MORI Scotland Public Opinion Monitor - February 2016Ipsos UK
As May’s Scottish Parliament election looms large, our new poll for STV News suggests that the SNP remains on course for victory with the party still significantly ahead.
Among those likely to vote, 53% would cast their constituency vote for the SNP (up three points from November 2015), while 20% would vote for Scottish Labour (no change). Support for the Scottish Conservatives has fallen by two points to 16% with the Scottish Liberal Democrats on 6% (down one point).
Among members of the British public, there is considerable scepticism about the scope for social mobility and only a minority believe young people have bright prospects ahead of them.
These are the main findings of research conducted by Ipsos MORI for The Sutton Trust. The survey shows that members of the general public are equally split on the chances for social mobility, being as likely to disagree (42%) as to agree (40%) that there are equal opportunities for people to get ahead. Only three in ten (29%) believe that today’s youth will have a better life than their parents’ generation; in contrast, almost half (46%) say they will have a worse life.
One month on from the General Election Ipsos MORI’s new Political Monitor reveals the negative shift in Theresa May’s personal ratings continues. Her ratings are the worst in our records for a Prime Minister one month after an election.
One week following Theresa May’s call for a snap general election Ipsos MORI’s Political Monitor finds the Conservatives with a significant lead over Labour. The first of our polls to open the election campaign shows the Conservative party standing at 49% (up 6 points from March) while Labour trail at 26% (down 4). The poll also shows the Liberal Democrats on 13% (no change), and UKIP at 4% (down 2). This is the biggest Conservative lead in our voting series since September 2008, and matches their lead in May 1983.
New global poll finds unemployment remains the top issue globally — but in Britain healthcare is the single biggest worry for the fourth consecutive month.“What Worries the World” is a monthly online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.
What Worries the World and Great Britain? September 2018Ipsos UK
New global poll finds four concerns top the world’s worry list: Unemployment, poverty/social inequality, crime/violence and financial/political corruption.
Concern about Healthcare in Britain falls but it is still the top worry for Britons for the eleventh successive month
The What Worries the World study finds the majority of people in the participating 28 nations feel their country is on the wrong track (60% on average), with Brazil (88%), Spain (81%), South Africa (81%) France (76%) and Peru (75%) citing the greatest levels of concern.
“What Worries the World” is a monthly online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Poland, Peru, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.
It finds that most people across the 28 countries think that their country is on the wrong track (60% on average).
Ipsos MORI Political Monitor February 2017Ipsos UK
Theresa May continues to have strong backing from the British public according to Ipsos MORI’s latest Political Monitor. The new poll reveals that the Prime Minister’s honeymoon is yet to end with more than half (53%) of the public satisfied with her performance (up 8 points). One in three (36%) said they were dissatisfied with her (down 3 points) leaving Ms May a net satisfaction score of +17 (up 11 points).
Ipsos MORI Political Monitor: January 2017Ipsos UK
As Theresa May opens up the new year outlining her Government’s stance on the upcoming Brexit negotiations, Ipsos MORI’s first Political Monitor of 2017 shows a nation divided on what those terms should mean.
According to the new poll 44% believe Britain should prioritise having access to the European Single Market while 42% think the priority should be controlling immigration. This is only a marginal change from October when 45% believed Britain should prioritise Single Market access compared with 39% who to prioritise controlling immigration. Groups more likely to have voted remain in the referendum are amongst those who are more likely to favour access to the Single Market over immigration control. Seven in ten (69%) of those aged 18-34 favour access to the single market (22% favour immigration control) compared with 23% of those aged 55+ (61% favour immigration control) while 63% of those with a degree favour single market access (23% favour immigration control) compared with one in five (20%) with no qualifications (65% favour immigration control).
General Election 2015: Priorities for ScotlandIpsos UK
Today we publish findings of our poll for BBC Scotland outlining the most important priorities of voters in Scotland. Scoring a range of policy statements about issues ranging from the economy, the EU referendum and a second independence referendum, to immigration and defence spending, voters gives clues as to what they will be looking out for in the party manifestos which will be published over the coming days.
Ben Page, Chief Executive, Ipsos MORI, presented at a CBI event event held in Bloomberg offices on 25 May 2017 on what to expect from the 2017 election from a polling perspective
The 2016 Veracity Index, Ipsos MORI's annual index of which jobs and professionals are most trusted by the public finds that nurses are the most trusted profession in Britain, followed closely by doctors, while politicians once again bring up the rear. Public trust in politicians has slipped a considerable six percentage points since last year, and they are now trusted to tell the truth by just 15% of the British public.
Nearly two in three think that the quality of public services have got worse over the last five years, according to a new study from Ipsos MORI. Meanwhile, pessimism for the future of the NHS, policing and education are at record levels.
Three in five (63%) think that public services have got worse over the last five years, compared with 43% who said the same in 2015 and 40% in 2012. In addition, the majority of the public (62%) disagree that in the long term, the government’s policies will improve the state of Britain’s public services.
Ipsos MORI Political Monitor September 2017Ipsos UK
A majority of Britons (52%) believe that the country’s economy will get worse over the next 12 months, according to the latest Ipsos MORI Political Monitor, little change from the last survey in July when 54% said things would get worse. One in five (21%) say the economy will improve over the next year (an improvement from 14% in July) while a similar number (23%) say it will stay the same (down from 28%). This leaves an Ipsos MORI Economic Optimism Index score (net get better minus get worse) of -31. This is an improvement of nine points in the Index since July, but remains lower than the average score of -18 in the first five months of the year.
When looking at the differences between various demographics in Britain the figures show women to be more pessimistic than men. Three in five (58%) women say the economy will get worse compared with 47% of men. Younger people are also more pessimistic with three in five (59%) 18-34 year olds saying the economy will get worse while 44% of those aged 55 and over say the same (this number drops to 38% for those aged 65+). Those who own a home outright are also less pessimistic than other tenure types. Forty-four percent say the economy will get worse, compared with half (52%) of those paying a mortgage and three in five (61%) renters.
People in the Midlands and the South outside London are less pessimistic than the rest of the country, with 43% and 44% respectively saying the economy will get worse over the next 12 months. This compares with two in three (65%) in the North, 62% in Scotland, and 60% in London.
Apprenticeships: An attractive proposition?Ipsos UK
"Apprenticeships: An attractive proposition?” summarises findings from Ipsos MORI’s research among young people and employers. It includes research on young people’s perceptions of Apprenticeships, and whether they see it as a worthwhile career pathway. For example, only 1 in 7 secondary school pupils (aged 11-16) say their school has encouraged them to do an Apprenticeship, but over a quarter (27%) say they would be interested in doing an Apprenticeship after completing year 11.
In this presentation, we also explore how the findings compare to the Government’s vision for English Apprenticeships by 2020. To find out more, please contact krishna.chhatralia@ipsos.com
Satisfaction with the Chancellor has fallen since November, according to Ipsos MORI’s latest Political Monitor. The new poll, based on fieldwork after the Budget (but before yesterday’s announcement of a U-turn on National Insurance contributions for the self-employed) reveals that satisfaction with the Chancellor has fallen five points since November to 34%, while 46% of the British public are dissatisfied with him (up 18 points).
These ratings are similar to George Osborne’s after his first year (36% satisfied, 45% dissatisfied in March 2011), although Mr Osborne’s ratings had dropped to 27% satisfied, 60% dissatisfied by March 2016. Among Conservative supporters, 60% are satisfied with Mr Hammond, and 26% dissatisfied.
On 25 March 1957 it will be 60 years since Belgium, France, West-Germany, Italy, Luxembourg and the Netherlands signed the Treaty of Rome, establishing the European Economic Community, the legal basis of today’s European Union (EU). To mark this, Ipsos is releasing a new global survey across 25 countries. The survey results suggest that the global public see some reasons to celebrate, with on average half considering the European project to have made Europe stronger. The findings also show that people almost twice as likely to say the project has more success than failures (by 34% to 19%), although around one in four say the positives and negatives cancel each other out. The survey was carried out among online adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, India, Italy, Japan, Mexico, Peru, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey and the United States. In the nine EU countries surveyed, people are most likely to praise the contributions the European project has made to the ease of travel and trade between European countries, and the peaceful relationships between the European nations.
Networking Nations - Ipsos MORI - Fragmentation, Cohesion & SocietyIpsos UK
Networking Nations, held in Berlin on 5 September 2017, is a new network that seeks to clarify and communicate the key issues facing every nation in this turbulent time, and in particular, those concerning innovation and technology.
In this presentation, Pippa Bailey of Ipsos Marketing, shares some of the complex and contradictory findings from our latest Ipsos Global Trends survey - the largest study of its kind, looking at the attitudes and behaviours of over 18,000 consumers and citizens in 23 key countries around the world. Who’s winning and losing in the battle for attention, how fragmented (or not) are we across the world, and are we embracing technology or yearning for tradition and simplicity?
For more, visit https://www.ipsosglobaltrends.com.
Ipsos MORI Halifax Housing Market Confidence Tracker: Q1 2017Ipsos UK
The latest Halifax Housing Market Confidence Tracker (HMCT) shows a modest increase in the House Price Outlook (HPO), up from +42 in October 2016 to +44 in March 2017. Following a 14 percentage point drop in the HPO in October 2016 the current survey shows the first signs that confidence in the housing market is rising, nine months after the Brexit vote.
This figure is driven by a one percentage point decrease in expectations that average UK property prices will be lower in twelve months’ time (down from 15% in October 2016) and a corresponding one percentage point increase in expectations that average UK prices will be higher in a years’ time (up from 57%).
“What Worries the World” is a monthly online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States. It finds that the majority of people across 25 countries think that their country is on the wrong track (62% on average), remaining unchanged from last month. Meanwhile, the three biggest worries for global citizens are unemployment, financial and political corruption, and poverty and inequality.
Ipsos MORI Scotland Public Opinion Monitor - February 2016Ipsos UK
As May’s Scottish Parliament election looms large, our new poll for STV News suggests that the SNP remains on course for victory with the party still significantly ahead.
Among those likely to vote, 53% would cast their constituency vote for the SNP (up three points from November 2015), while 20% would vote for Scottish Labour (no change). Support for the Scottish Conservatives has fallen by two points to 16% with the Scottish Liberal Democrats on 6% (down one point).
Among members of the British public, there is considerable scepticism about the scope for social mobility and only a minority believe young people have bright prospects ahead of them.
These are the main findings of research conducted by Ipsos MORI for The Sutton Trust. The survey shows that members of the general public are equally split on the chances for social mobility, being as likely to disagree (42%) as to agree (40%) that there are equal opportunities for people to get ahead. Only three in ten (29%) believe that today’s youth will have a better life than their parents’ generation; in contrast, almost half (46%) say they will have a worse life.
One month on from the General Election Ipsos MORI’s new Political Monitor reveals the negative shift in Theresa May’s personal ratings continues. Her ratings are the worst in our records for a Prime Minister one month after an election.
One week following Theresa May’s call for a snap general election Ipsos MORI’s Political Monitor finds the Conservatives with a significant lead over Labour. The first of our polls to open the election campaign shows the Conservative party standing at 49% (up 6 points from March) while Labour trail at 26% (down 4). The poll also shows the Liberal Democrats on 13% (no change), and UKIP at 4% (down 2). This is the biggest Conservative lead in our voting series since September 2008, and matches their lead in May 1983.
New global poll finds unemployment remains the top issue globally — but in Britain healthcare is the single biggest worry for the fourth consecutive month.“What Worries the World” is a monthly online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.
What Worries the World and Great Britain? September 2018Ipsos UK
New global poll finds four concerns top the world’s worry list: Unemployment, poverty/social inequality, crime/violence and financial/political corruption.
Concern about Healthcare in Britain falls but it is still the top worry for Britons for the eleventh successive month
The What Worries the World study finds the majority of people in the participating 28 nations feel their country is on the wrong track (60% on average), with Brazil (88%), Spain (81%), South Africa (81%) France (76%) and Peru (75%) citing the greatest levels of concern.
“What Worries the World” is a monthly online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Poland, Peru, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.
It finds that most people across the 28 countries think that their country is on the wrong track (60% on average).
Ipsos MORI Political Monitor February 2017Ipsos UK
Theresa May continues to have strong backing from the British public according to Ipsos MORI’s latest Political Monitor. The new poll reveals that the Prime Minister’s honeymoon is yet to end with more than half (53%) of the public satisfied with her performance (up 8 points). One in three (36%) said they were dissatisfied with her (down 3 points) leaving Ms May a net satisfaction score of +17 (up 11 points).
Ipsos MORI Political Monitor: January 2017Ipsos UK
As Theresa May opens up the new year outlining her Government’s stance on the upcoming Brexit negotiations, Ipsos MORI’s first Political Monitor of 2017 shows a nation divided on what those terms should mean.
According to the new poll 44% believe Britain should prioritise having access to the European Single Market while 42% think the priority should be controlling immigration. This is only a marginal change from October when 45% believed Britain should prioritise Single Market access compared with 39% who to prioritise controlling immigration. Groups more likely to have voted remain in the referendum are amongst those who are more likely to favour access to the Single Market over immigration control. Seven in ten (69%) of those aged 18-34 favour access to the single market (22% favour immigration control) compared with 23% of those aged 55+ (61% favour immigration control) while 63% of those with a degree favour single market access (23% favour immigration control) compared with one in five (20%) with no qualifications (65% favour immigration control).
General Election 2015: Priorities for ScotlandIpsos UK
Today we publish findings of our poll for BBC Scotland outlining the most important priorities of voters in Scotland. Scoring a range of policy statements about issues ranging from the economy, the EU referendum and a second independence referendum, to immigration and defence spending, voters gives clues as to what they will be looking out for in the party manifestos which will be published over the coming days.
Ben Page, Chief Executive, Ipsos MORI, presented at a CBI event event held in Bloomberg offices on 25 May 2017 on what to expect from the 2017 election from a polling perspective
The 2016 Veracity Index, Ipsos MORI's annual index of which jobs and professionals are most trusted by the public finds that nurses are the most trusted profession in Britain, followed closely by doctors, while politicians once again bring up the rear. Public trust in politicians has slipped a considerable six percentage points since last year, and they are now trusted to tell the truth by just 15% of the British public.
New polling by Ipsos MORI shows that politicians remain the profession least trusted by the British public, below Estate Agents, Journalists and bankers.
Just 21% of Britons trust politicians to tell the truth compared with 25% trusting journalists and estate agents and 42% who trust builders. Despite this, the picture for politicians has improved since last year, when just 16% of the public trusted them to tell the truth.
This question has been asked consistently since 1983, making it the longest-running series on trust in key professions in the UK. It shows that public trust in politicians has always been low: at no point since 1983 have more than a quarter of the public ever trusted politicians to tell the truth. The lowest trust score was recorded in 2009 in the wake of the expenses scandal, when only 13% said they trusted politicians.
With the year nearly at an end, we have reflected on the highlights (and lowlights) of 2018 to bring together our thoughts on the current mood of the nation. Leveraging data from our regular global surveys, Ipsos Thinks publications and broader research, the 2018 state of the nation roundup provides a snapshot of what the country has been talking and worrying about this year, with insights from across our work in the public sector and wider society.
Given the global elite’s self-flagellation every year over declining trust in business and society, we have now reviewed all the global long-term trends on the subject from the 1960’s onwards, to look at the extent to which the media’s obsession with declining trust is actually valid, and how much it matters.
We find that trust in experts and science is actually rising in many countries, that “trust” on its own is pretty nebulous - heavily driven by things leaders cannot directly affect, and that it is most meaningful to look at “trust to do what” – in short, there is a problem, but it is not a new crisis, nor is it particularly acute.
Our panel:
Kelly Beaver – Managing Director, Social Research Institute, Ipsos MORI
Ben Page - Chief Executive, Ipsos MORI
Kenneth Cukier – Senior Editor, Economist
Alex Edmans – Professor of Finance, London Business School
Mark Easton – BBC Home Editor
What worries the world? Great Britain - January 2018Ipsos UK
Our latest What Worries the World study finds most people across the participating 27 nations believe their country is on the wrong track — Brazil (83%), Mexico (82%), Italy (82%) and Hungary (76%) being the most anxious of nations. South Africa 27% (up 17 points) and Canada 57% (up 7 percentage points) have seen the biggest increases in optimism. In Britain, slightly more than average think the country is on the wrong track (65%) but this is a reduction of five points since December.
Ipsos MORI multi-client biannual survey of MPsIpsos UK
Ipsos MORI’s multi-client biannual survey of MPs looking at some of the important issues facing Britain today, including Brexit, affordable housing and healthcare. The results were shared with Sense About Science and the attendees of Evidence Week between 25th - 26th June 2019.
Ipsos MORI's What Worries the World study finds most people across the participating 28 nations believe their country is on the wrong track (58%), with Mexico (89%), Brazil (88%), Spain (81%) and Italy (80%) recording the highest levels of concern.
This presentation collects key insights from the 2018 Reuters Institute Digital News Report on global trends in how people use news and media, developments in Asia-Pacific, and differences within the region.
Our analysis of 2018 Issues Index data shows concern about Brexit rising further to become the clear biggest issue for Britain, and a sizeable increase in public worry about crime.
The use of social media for news has started to fall in a number of key markets after years of continuous growth, according to the 2018 Digital News Report. The report, which covers 37 countries in five continents, reveals that usage is down six percentage points in the United States, and is also down in the UK and France.
Almost all of the decline is due to a decrease in the discovery, posting, and sharing of news in Facebook. At the same time, there has been a rise in the use of messaging apps for news as consumers look for more private (and less confrontational) spaces to communicate.
WhatsApp is now used for news by around half of the sample of online users in Malaysia (54%) and Brazil (48%) and by around third in Spain (36%) and Turkey (30%).
The 2018 Digital News Report, which is based on an online survey of 74,000 people, includes findings on trust, misinformation - or so-called ‘fake news’ - television viewing trends, podcasting, adblockers and voice-activated assistants. For the first time the report also includes news literacy, and brand trust.
Пользование Facebook в качестве источника новостей упало на 9% с 2017 года по 2018 в США, отмечает исследование Reuters Institute, а потребление новостей среди молодого поколение упало на 20%.
Similar to Ipsos MORI Veracity Index 2018: Trust in Professions (20)
The Beat is an Ipsos always on community of engaged consumers, representative of the UK population, for rapid understanding of consumer views. In this edition, we explore people’s views on the Brexit vote 5 years on, and how they feel about the vote they made.
Jayesh Navin Shah, from Ipsos MORI Public Affairs, presented our findings on cyber skills gaps and shortages in the UK at the SC Digital Congress 2021. The findings are taken from Ipsos MORI’s report, Understanding the UK Cyber Security Labour Market 2021 study, carried out on behalf of the UK Department for Digital, Culture, Media and Sport.
https://www.sccongressuk.com/digital-congress/
Jayesh Navin Shah, from Ipsos MORI Public Affairs, presented our findings on cyber resilience among UK businesses and charities at the SC Digital Congress 2021. The findings are taken from Ipsos MORI’s Cyber Security Breaches Survey 2021, carried out on behalf of the UK Department for Digital, Culture, Media and Sport.
https://www.sccongressuk.com/digital-congress/
Ipsos Global Advisor: The Perils of Perception: Environment and Climate ChangeIpsos UK
People around the world say they understand what actions they need to take to combat climate change, but do they really? The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth.
Ipsos Community: Quotes following the events around the vigil for Sarah EverardIpsos UK
The horrific murder of Sarah Everard has raised the need to debate the safety of women in public spaces. We've seen the alarming images from the vigil turned protest on Clapham Common. We were keen to hear how these events were perceived by the public, so we turned to our 'always on' Ipsos community to hear their views.
The 2020 Global Infrastructure Index - undertaken in partnership by GIIA and Ipsos MORI and the largest global survey of its kind looking at public attitudes towards infrastructure and investment – shows that the British public believe investment in infrastructure should form a key part of the UK Government’s plan to secure economic recovery from the Covid-19 pandemic.
Since the outbreak of the COVID-19 pandemic, women of all ages across Britain are more pessimistic and worried than their male counterparts. This new webinar explores why.
Looking at data around the balance of responsibility and mental load at work and at home for women compared to men, the additional stresses that the pandemic has put on women of all ages, and the specific damages it has made to women's work-life balances and future ability to progress in a career, our expert speakers will examine how the disease - despite being more prevalent in men - might be more damaging to women.
Ipsos has analysed data from more than 2,000 women of working age across Britain to examine what is happening, explore the causes and explain what can be done to better support those women being hit hardest by the pandemic.
Speakers include:
Jane Merrick, Policy Editor, the I newspaper
Kully Kaur-Ballagan, Research Director, Public Affairs
Jordana Moser, Business research specialist, Ipsos MORI
Kelly Beaver, Managing Director, Ipsos MORI Social Research Institute (Chair)
With just a few weeks to go before the 2020 presidential election in the US, Ipsos MORI hosted this webinar to explore the complexities and current uncertainties regarding the process and outcome of the election.
As part of the webinar, Clifford Young, our President of Public Affairs in the US, shared findings from our latest political polling.
Full webinar: https://youtu.be/d012B5iwSzQ
Sexual orientation and attitudes to LGBTQ+ in BritainIpsos UK
New Ipsos MORI research shows that Britons think LGBTQ+ communities face discrimination in Britain today, but opinion is split regarding the progression of LGBTQ+ rights.
COVID-19: Conspiracies and Confusions and the link with Social MediaIpsos UK
There is a toxic mix between underlying beliefs, misleading information and how people act around the COVID-19 coronavirus pandemic according to a new survey by Ipsos MORI and The Policy Institute and King's College London.
Solving the Cyber Security Skills Gap with DCMSIpsos UK
Taking findings from Ipsos MORI’s latest cyber security labour market study for DCMS, published in March 2020, we explore three areas in this webinar:
1. The demand for cyber skills in the UK
2. The training and qualifications landscape
3. Recruitment and diversity
Boris Johnson’s favourability rating increases sharply, with the Conservative Party’s image also showing some improvement
By a small margin, the public now think the country is heading in the right direction
One in two Britons are yet to form a view new Labour leader Keir Starmer. Those who do express a view expect him to improve the party’s fortunes by a seven-to-one margin
Economic optimism has fallen to its lowest level since the 2008 financial crisis, according to Ipsos MORI’s new Political Monitor. The new poll, conducted between 13-16 March, so before some of this week’s emergency measures were announced, shows seven in ten (69%) now say they think the economy will get worse in the next 12 months – this is up from 42% in February. Just 15% think that the economy will improve, leaving an Economic Optimism Index score of -54. The last time pessimism was this low was in November 2008 (at its worst during the 2008 crisis 75% thought the economy would get worse). Despite this pessimism, around half (49%) believe the Government is handling the coronavirus outbreak well (35% say badly).
International Women's Day 2020: What is acceptable behaviour in the workplace?Ipsos UK
A new survey of more than 20,000 people in 27 countries from Ipsos MORI and King's College London for International Women's Day 2020 finds significant differences in what women and men see as acceptable workplace behaviour.
Coronavirus Opinion and Reaction - Ipsos MORIIpsos UK
A new global poll by Ipsos MORI shows the extent to which the UK public may change their behaviours because of the threat of the virus, including 14% saying they would avoid contact with people of Chinese origin or appearance.
The threat of the Covid-19 could have a significant impact on the UK public’s behaviour, according to an Ipsos survey conducted online from February 7 to 9, 2020 among 8,001 adults aged 16 (18) -74 in Australia, Canada, France, Germany, Japan, Russia, the United Kingdom, and the United States.
Two-thirds of people in the UK say they would consider avoiding travelling to infected countries or areas (65%), while three in ten would avoid large gatherings of people or travelling by air for holidays (both 29%). A quarter say they would avoid shaking hands with others (26%), and one in five say they would avoid travelling by public transport (22%).
This study did not have any external sponsors or partners. It was initiated and run by Ipsos with the intention to share our understanding about the world we live in and how citizens around the globe think and feel about their world.
The Perils of Perception 2020: Causes of DeathIpsos UK
Ipsos’ latest Perils of Perception study highlights public misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes. While patterns differ in different countries, overall on average people tend to underestimate how many deaths are caused by cancers and cardiovascular disease, and overestimate how many are caused by transport injuries, substance misuse and violence.
Public Perception of Environmental Impact: Ipsos Omnibus PollIpsos UK
As concern about the environment continues to rise, 81% of Britons believe that the Government should take partial or full responsibility for reducing the harm we do to the environment. Within this, 1 in 5 believe the Government should take main responsibility while 61% believe it should be split between the Government, Businesses and the public, an Ipsos MORI Omnibus Survey has found.
Ipsos MORI Social Media Britain November 2019Ipsos UK
The key findings of the November 2019 edition of our new Social Media Britain report - powered by Synthesio - include:
Overall Brexit continued to lead the conversation in November – however there was a 59% increase in NHS related mentions vs. October. This was driven in part by Corbyn revealing documents that he says indicate a Conservative government would sell off the NHS as part of a US trade deal.
The general election, which is the focus of our deep dive this month, as well as the London Bridge terror attack - both contributed to sizeable shifts in social conversation.
Following the ITV Leaders Debate, there was a sharp increase in conversation around the general election. The release of the Labour and Conservative manifestos seeing further spikes in volume towards the end of November.
When comparing Johnson and Corbyn activity on Twitter in November there were some notable differences in the focus of their posts. Whilst Brexit was mentioned across 42% of Johnson’s tweets – it was only mentioned within 6% of Corbyn’s. Corbyn focused mainly on the NHS, which was mentioned in just over a third of his tweets.
Ipsos MORI 2019 General Election Campign Tracker - HousingIpsos UK
New research from Ipsos MORI finds the major housing parties included in Conservative, Labour and Liberal Democrat manifestos are popular, but the public also have strong doubts that anyone will improve housing if elected.
Ipsos MORI Political Monitor - 6 December 2019Ipsos UK
Conservatives hold 12-point lead over Labour heading into final week of the election campaign
Corbyn has improved leader satisfaction ratings since October but still trails Johnson
NHS of increased importance to voters as an election issue
One in four may change their minds on who to vote for before next Thursday
More of the British public are opposed to a second referendum on Scottish independence next year than support one
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
408-784-7371
Foodservice Consulting + Design
2. 2Veracity Index 2018 | November 2018 | Version 1 | Internal Use Only
Veracity Index 2018 – all professions
96%
92%
89%
87%
86%
85%
83%
78%
76%
62%
62%
62%
62%
52%
48%
45%
41%
40%
34%
30%
26%
22%
19%
16%
Nurses
Doctors
Teachers
Engineers
Professors
Scientists
Judges
Members of the Armed Forces
The Police
Television news readers
Clergy/priests
The ordinary man/woman in the street
Civil Servants
Pollsters
Charity chief executives
Trade union officials
Bankers
Local councillors
Business leaders
Estate agents
Journalists
Government Ministers
Politicians generally
Advertising executives
“Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?”
% trust to tell the truth
Base: 1,001 British adults aged 15+, fieldwork 12 - 21 October 2018
3. 3Veracity Index 2018 | November 2018 | Version 1 | Internal Use Only
The five most trusted professions, 2018
96%
92%
89%
87%
86%
Nurses
Doctors
Teachers
Engineers
Professors
% trust to tell the truth:
Base: 1,001 British adults aged 15+, fieldwork 12 – 21 October 2018
2017 score:
94%
91%
87%
-
85%
4. 4Veracity Index 2018 | November 2018 | Version 1 | Internal Use Only
The five least trusted professions, 2018
30%
26%
22%
19%
16%
Estate Agents
Journalists
Government Ministers
Politicians generally
Ad executives
% trust to tell the truth:
Base: 1,001 British adults aged 15+, fieldwork 12 – 21 October 2018
2017 score:
27%
27%
19%
17%
-
5. 5Veracity Index 2018 | November 2018 | Version 1 | Internal Use Only
93
85
80 78 77 73 70
61
56
30 30 29 29
12
2
-100
-50
0
50
100
-1
-14 -16
-26
-37
-44
-51
-59 -63
-100
-50
0
50
100
Net trust in professions 2018
Nurses Doctors Teachers Engi-
neers
Profe-
ssors
Scien-
tists
Judges Armed
Forces
Members
The
Police
Man/
woman
in the
street
Civil
Servants
TV
News
Readers
Clergy/
priests
Pollsters Charity
Chief
Execs
Trade
Union
officials
Local
council-
llors Bankers
Business
Leaders
Govt.
Ministers
Journ-
alists
Estate
Agents
Politic-
ians
Ad
Execs
Base: 1,001 British adults aged 15+, fieldwork 12 – 21 October 2018
Net trust = % trust to tell the truth - % do not trust to tell the truth
6. 6Veracity Index 2018 | November 2018 | Version 1 | Internal Use Only
Key movers in public trust over time
0
25
50
75
100
1983 1988 1993 1998 2003 2008 2013 2018
% trust to tell the truth:
Base: c. 1,000 British adults aged 15+ per year
Doctors – 92% (+10 ppt since 1983)
Teachers – 89% (+10 ppt since 1983)
Professors – 86% (+16 ppt since 1993
Scientists – 85% (+22 ppt since 1997
The Police – 76% (+17 ppt since 1983)
Clergy/Priests – 62%
(-23 ppt since 1983)
Civil Servants – 62%
(+37 ppt since 1983)
Trade Union officials – 45%
(+27 ppt since 1983)
Bankers – 41% (+12 ppt since 2011)
Journalists – 26% (+7 ppt since 1983)
7. 7Veracity Index 2018 | November 2018 | Version 1 | Internal Use Only
All Veracity data, 1983 - 2018
0
25
50
75
100
1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Nurses Doctors Teachers Professors Judges
Scientists Clergy/Priests The Police TV news reader Ordinary Man/Woman in the street
Civil Servants Pollsters Trade Union Officials Local Councillors Business Leaders
Bankers Managers in Local Gov Journalists Government Ministers Politicians Generally
Managers in the NHS Lawyers Charity Chief Executives Estate agents Engineers*
Armed Forces Members* Ad Executives*
% trust to tell the truth:
*: This profession listed for the first time in 2018
Base: c. 1,000 British adults aged 15+ per year
8. 8Veracity Index 2018 | November 2018 | Version 1 | Internal Use Only
Ipsos MORI Veracity Index 2018Base: 1,001 British adults aged 15+, fieldwork 12 - 21 October 2018
The social and demographic drivers of trust
The Social Trust Index6.75
6.12
6.02
6.01
5.95
5.88
5.86
5.82
5.55
5.49
5.42
5.38
5.36
5.36
5.36
5.32
5.22
5.16
5.16
5.15
5.02
5.00
4.97
4.96
4.91
4.88
4.86
4.82
4.78
4.65
4.4
4.13
4.04
3.85
3.85
3.78
3.61
3.29
2.63
2.34
GenerationZ
Remainvoter
Millennialgeneration
Ownshouseonmortgage
SocialGradeAB
ConservativePartyID
Educatedtodegreelevel
Londonresident
SocialGradeC1
SouthEnglandresident
Inwork
LabourPartyID
Married/livingas
Single
Readsnonewspapers
Urbandweller
ALeveleducation
Scotlandresident
PrivateRenter
Broadsheetreader
Suburbandweller
Male
Midlandsresident
Total
Female
GCSE/OLeveleducation
PreWargeneration
SocialGradeC2
Owneroccupier
GenerationX
Notworking
Ruraldweller
MidMarketpaperreader
VotedLeave
BabyBoomergeneration
NorthEnglandresident
Noformalqualifications
SocialgradeDE
SocialRenter
Widowed/divorced
The social trust index is the average number of professions
trusted minus the average not trusted per group
9. 9Veracity Index 2018 | November 2018 | Version 1 | Internal Use Only
Trust in professions by party support
Nurses
Doctors
Teachers
Engineers
Professors
Scientists
Judges
Members of the Armed Forces
The Police
Television news readers
Clergy/priests
The ordinary man/woman in the street
Civil Servants
Pollsters
Charity chief executives
Trade union officials
Bankers
Local councillors
Business leaders
Estate agents
Journalists
Government Ministers
Politicians generally
Advertising executives
Conservative supporters
Labour supporters
“Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?”
% trust to tell the truth
Base: 1,001 British adults aged 15+, fieldwork 12 - 21 October 2018
Conservative Labour
98% 96%
95% 93%
89% 90%
91% 88%
85% 89%
83% 88%
90% 82%
85% 73%
83% 73%
74% 61%
72% 60%
66% 65%
56% 70%
58% 54%
44% 52%
29% 61%
45% 36%
39% 41%
43% 35%
37% 29%
24% 31%
25% 21%
22% 18%
16% 15%
10. 10Veracity Index 2018 | November 2018 | Version 1 | Internal Use Only
Trust in professions by referendum vote
Nurses
Doctors
Teachers
Engineers
Professors
Scientists
Judges
Members of the Armed Forces
The Police
Television news readers
Clergy/priests
The ordinary man/woman in the street
Civil Servants
Pollsters
Charity chief executives
Trade union officials
Bankers
Local councillors
Business leaders
Estate agents
Journalists
Government Ministers
Politicians generally
Advertising executives
Remain Leave
“Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?”
% trust to tell the truth
Base: 1,001 British adults aged 15+, fieldwork 12 - 21 October 2018
Remain Leave
97% 96%
96% 89%
92% 85%
93% 87%
90% 83%
90% 82%
89% 79%
78% 81%
81% 73%
67% 66%
63% 63%
66% 63%
67% 55%
58% 46%
53% 39%
51% 38%
35% 42%
46% 30%
36% 32%
28% 30%
30% 23%
24% 16%
22% 14%
13% 14%
11. 11Veracity Index 2018 | November 2018 | Version 1 | Internal Use Only
Trust in professions by educational attainment
Nurses
Doctors
Teachers
Engineers
Professors
Scientists
Judges
Members of the Armed Forces
The Police
Television news readers
Clergy/priests
The ordinary man/woman in the street
Civil Servants
Pollsters
Charity chief executives
Trade union officials
Bankers
Local councillors
Business leaders
Estate agents
Journalists
Government Ministers
Politicians generally
Advertising executives
Degree holder
Non-degree holder
“Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?”
% trust to tell the truth
Base: 1,001 British adults aged 15+, fieldwork 12 - 21 October 2018
Degree No degree
96% 96%
93% 91%
90% 88%
91% 85%
89% 84%
90% 82%
86% 81%
78% 78%
82% 74%
64% 62%
62% 62%
67% 59%
67% 59%
58% 48%
54% 45%
48% 44%
34% 45%
48% 36%
39% 32%
24% 33%
34% 22%
26% 20%
22% 17%
16% 16%
12. www.ipsos-mori.com/
Veracity Index 2018 | November 2018 | Version 1 | Internal Use Only 12
Gideon Skinner
Research Director
Gideon.Skinner@Ipsos.com
@gideonskinner
Michael Clemence
Research Manager
Michael.Clemence@Ipsos.com
@mwclemence