January 2014 saw the highest ever usage of BBC iPlayer with over 315 million requests, breaking 300 million for the first time. The new series of Sherlock generated over 3.6 million requests, making it the third most popular show. Overall requests averaged 10.2 million per day, also a record high, helped by new devices acquired over the holidays and bad weather. Mobile devices and tablets accounted for 40% of total requests at 127 million.

1. January 2014
Monthly Performance Pack
Christopher Duggan, BBCiPlayer
BBC Communications
07753302778 | christopher.duggan@bbc.co.uk

2. Monthly summary – January 2014
Slide 2
• January 2014 was the biggest month ever for BBC iPlayer with over 315 million TV and Radio requests, breaking the
300 million barrier for the first time.
• January saw an averageof 10.2m daily requests, the highest ever seen.
• The new series of Sherlock wasparticularly popular on BBC iPlayer in the New Year with Episode One – The Empty
Hearse generating over 3.6 million requests, making it the third most requested programme to date. The Voice has
also had a strong start, along with the new seriesof Outnumbered.
• For radio, The Unbelievable Truth and Premier League football were very popular in January, along with the
Australian Open and The Now Show.
• Some new devicesin homes after Christmas also contributed to the overall increasefor January, with mobiles and
tablets accounting for 40% of requests, a total of 127 million overall – another record high.
Consistent with previous months:
• The profile of BBC iPlayer usershas evened out over time in terms of male/female ratio, but remains strongly under-
55 in terms of age, which is younger than the typical TV viewer or radio listener’sprofile (although more in line with
home broadband users).
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally
more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening,
which peaks at breakfast-time.

3. Index
Slide 3
Page Content
4-8 Monthly BBC iPlayer requests by media typeand device type
9 Notes about the data in this report
10 Weekly request latest 6 months
11 Top TV programmes
12 Top radio programmes
13 TV and radio requests - live vscatch-up
14 Use of BBC iPlayer for TV by time of day
15 Use of BBC iPlayer for radio by time of day
16 Profile of BBC iPlayer users
17 Glossary

4. Total monthly BBC iPlayer requests across all platforms, since 2009
Thanks to a combination of a strong content offer, the growth in tablet usage over the holidays and bad weather,
BBC iPlayer requests reached a record high in January with 315m requests, +16% on last year’s record of 272m,
breaking the 300 million barrier for the first time.
Slide 4
16
18
27
24
25
25
26
25
26
26
29
28
32
30
33
30
33
31
27
28
28
31
32
32
35
32
38
33
37
36
37
40
40
44
46
44
46
46
48
45
49
42
45
46
50
49
40
42
61
68
72
74
76
69
77
74
69
63
68
69
74
45
50
52
52
55
51
62
59
61
71
78
86
88
87
84
93
97
86
87
91
86
108
109
114
127
117
122
108
122
120
117
115
113
134
139
143
145
146
142
140
138
125
130
151
150
165
167
174
212
194
200
183
181
170
164
159
176
200
198
202
242
62
69
78
76
81
76
87
85
87
97
107
114
120
116
118
123
130
117
114
119
114
139
141
145
162
148
160
141
159
157
153
155
153
178
185
187
191
192
190
185
187
167
175
196
199
213
207
217
272
262
272
257
257
239
242
234
245
263
266
271
315
Jan09
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan10
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan11
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan12
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-13
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-14
Requests for TV programmes
Requests for radio programmes
Please refer to slide 9 for guide notes.
Millionsofrequestspermonth

5. Average daily BBC iPlayer online requests
Slide 5
0.6
0.7
0.9
0.8
0.8
0.8
0.8
0.8
0.9
0.9
1.0
0.9
1.0
1.1
1.1
1.0
1.1
1.0
0.9
0.9
1.0
1.0
1.1
1.0
1.1
1.1
1.2
1.1
1.2
1.2
1.2
1.3
1.3
1.4
1.5
1.4
1.5
1.6
1.6
1.5
1.6
1.4
1.4
1.5
1.7
1.6
1.3
1.4
2.0
2.4
2.3
2.5
2.4
2.3
2.5
2.4
2.3
2.0
2.3
2.2
2.4
1.6
1.8
1.7
1.7
1.8
1.7
2.0
1.9
2.0
2.3
2.6
2.8
2.9
3.1
2.7
3.1
3.1
2.9
2.8
2.9
2.9
3.5
3.6
3.7
4.1
4.2
3.9
3.6
3.9
4.0
3.8
3.7
3.8
4.3
4.6
4.6
4.7
5.2
4.6
4.7
4.5
4.2
4.2
4.9
5.0
5.3
5.6
5.6
6.8
6.9
6.4
6.1
5.8
5.7
5.3
5.1
5.9
6.5
6.6
6.5
7.8
2.1
2.4
2.5
2.5
2.6
2.5
2.8
2.7
2.9
3.3
3.6
3.7
3.9
4.2
3.8
4.1
4.2
3.9
3.7
3.8
3.8
4.5
4.7
4.7
5.2
5.3
5.2
4.7
5.1
5.2
4.9
5.0
5.1
5.8
6.2
6.0
6.2
6.8
6.1
6.2
6.0
5.6
5.7
6.3
6.6
6.9
6.9
7.0
8.8
9.3
8.8
8.6
8.3
8.0
7.8
7.5
8.2
8.5
8.9
8.7
10.2
Jan09
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan10
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan11
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan12
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-13
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-14
Daily TV requests Daily radio requests
Millionsofrequestsperday(averagemonthly)
Averagedaily requestsincreased to 10.2m in January, the highest we have ever seen for iPlayer.
Please refer to slide 9 for guide notes.

6. 44 39 40 37 38 38 37 33 37 43 42 45 56
40 38 41 38 38 38 38 43 47
53 53 57
71
127 124 128 122 120 106 108 99 99
102 102 97
110
13
11 8
7 8
10 10
10
10
11 10 10
1230
31 32
28 28
27 27
27
30
34 36 35
39
5
5 5
6 6
6 6
6
6
7 7 7
8
19
15 17 18
16
14 17 18
18272
262
272
257 257
239 242 234
245
263 266 271
315
Jan-13
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-14
Unknown
Internet TV /
connected devices
TV platform
operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
TV and radio: Requests for programmes by device type
A growth in the use of new mobiles and tablets over the New Year contributedto the overall increase for January
accounting for 40% of requests, a total of 127 million overall and another record high. Tablets in particular saw strong
growth with requests up an impressive +77% year-on-year.
Slide 6Please refer to slide 9 for guide notes
16% 15% 15% 15% 15% 16% 15% 14% 15% 16% 16% 17% 18%
15% 14% 15% 15% 15% 16% 16% 18% 19% 20% 20% 21% 22%
46% 47% 47% 48% 47% 44% 45% 42% 41% 39% 38% 36% 35%
5% 4% 3% 3% 3% 4% 4% 4% 4% 4% 4% 4% 4%
11% 12% 12% 11% 11% 11% 11% 11% 12% 13% 13% 13% 13%
2% 2% 2% 2% 2% 3% 2% 2% 2% 3% 3% 3% 3%
5% 5% 6% 7% 7% 6% 7% 8% 7% 5% 6% 7% 6%
Jan-13
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-14
% of requestsNumber of requests (millions)
Notes:
Before July 13,some Android devices w erebeing mistakenly counted within the “mobile”category. This has now been corrected.
Internet TV / connected devices include Freeview and Freesat smart TVs,set-top-boxes and devices like Roku and blu-ray DVD players.
TV platform operators include Virgin M edia,Sky,YouView and BT Vision. Games consoles comprise Sony PS3,Nintendo Wii and M icrosoft XBox 360.
Unknown devices are mostly due to online radio services such as the TuneIn radio app,w hich w e are currently unable to classify accurately by device.
Some stats from PS3 devices weremissing between 18 Feb – 21 May 2013,and radio data w as under-counted until mid-Jan 2013.
40%
19%

7. TV only: Requestsfor programmes across BBC iPlayer by device type
There were a record 242m TV requests in January, with all devices increasing on December. It was mobiles, however, that
saw the biggest month-on-month increase of +30%, to reach an all-time high of 45m, whilst tablets saw the greatest
overall growth, up by +12.8m requests.
Slide 7Please refer t o slide 9 for guide not es
38 33 33 30 31 30 28 24 27 33 31 34
45
37
35 38 35 35 35 35 39
43
49 49
53
66
87
76 79
71 70 63 59 53
58
66 65 62
71
13
11 8
7 8
10
10
10
10
11 10 10
1230
31 31
28 28
27
26
27
29
34 36 35
395
5 5
6 6
6
6
6
6
7 7 7
8
212
194
200
183 181
170
164
159
176
200 198 202
242
Jan-13
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-14
Unknown
Internet TV /
connected devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
18% 17% 17% 17% 17% 17% 17% 15% 16% 16% 16% 17% 18%
18% 18% 19% 19% 20% 21% 21% 25% 25% 25% 25% 26% 27%
41%
39% 39% 39% 39% 37% 36% 33% 33% 33% 33% 31% 29%
6%
6% 4% 4% 4% 6% 6% 6% 6% 5% 5% 5% 5%
14%
16% 16% 15% 15% 16% 16% 17% 17% 17% 18% 17% 16%
2% 3% 3% 3% 3% 4% 4% 4% 3% 3% 3% 4% 3%
Jan-13
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-14
Notes:
Due to a measurement fix,a greater number of tablets are now being correctly identified which caused a step change in tablet requests in August 13.
Internet TV / connected devices include Freeview and Freesat smart TVs,set-top-boxes and devices like Roku and blu-ray DVD players.
TV platform operators include Virgin M edia,Sky,YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360.
Some stats from PS3 devices weremissing between 18 Feb – 21 May 2013.
% of requestsNumber of requests (millions)
46%
25%

8. Radio only: Requests for programmes across BBC iPlayer by device type
Slide 8Please refer t o slide 9 for guide not es
There were 74mradio requests in January - up +7% month-on-month.
6 6 7 7 8 8 9 9 9 10 11 11 122 2 3 3 3 3 3 4 4
4 4 4 5
40
48
49 51 50
44
48 46
41 36 37 36
39
12
11
13
13 15
14
16
15
15
13
16 17
1761
68
72
74 76
69
77
74
69
63
68 69
74
Jan-13
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-14
Unknown
Internet TV / connected
devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Notes:
Internet TV / connected devices include Freeview and Freesat smart TVs,set-top-boxes and devices like Roku and blu-ray DVD players.
TV platform operators include Virgin M edia,Sky,YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360.
Unknown devices are mostly due to online radio services such as the TuneIn radio app,w hich w e are currently unable to classify accurately by device.
Some stats from PS3 devices weremissing between 18 Feb – 21 May 2013,and radio data w as under-counted until mid-Jan 2013.
% of requestsNumber of requests (millions)
11% 9% 10% 9% 10% 11% 12% 12% 13% 16% 16% 16% 16%
4%
3% 4% 4% 4% 4% 4% 5% 5%
6% 6% 6% 7%
65% 71% 68% 69% 66% 64% 62% 62% 59%
57% 55% 52% 53%
20% 16% 18% 18% 20% 20% 21% 21% 22% 20% 24% 25% 23%
Jan-13
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-14

9. Notes for figures in this report
Slide 9
The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the
data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBCiStats
AV systems.
These notes apply to all the data in this pack and should be included as footnotes as relevant when
quoting any of these figures. A glossary is on page 17.
• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard
guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and
not 100%. The BBC are working towards 100% sample over the coming months.
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be
further changes in the data in future releases as we continue to refine the methodology.
• Please quote the source of these figures as “BBC iStats”.
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live
simulcasts. We cannot report download playback due to data privacy restrictions.
• All data is for the UK only and excludes listening outside the UK.
• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the
pop-out console, or on the BBC iPlayer website itself.
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-
length programmes which have been transmitted on a TV channel or radio station.
• BBC iPlayer stats measurement was under-representing radio data up to mid-January 2013, when a problem was corrected.

10. Weekly BBC iPlayer online requests – latest 6 months
(excluding Virgin Media cable and Sky)
Slide 10
This data excludes Virgin Media cableand Sky data for BBC iPlayer (see page 9 for moredetails).
Averageweeklyrequests also increased in January to 66m, another all-time high. The week commencing 30th
December the biggest we have ever seen for iPlayer with requestsboosted by the new series of Sherlock.
35 32 32 32 31 31 32 32 34 36 37 37 38 40 40 40 41 43 41 39 42 41 39 38 39
45
53 50 50 46 49
17 20 18 15 17 17 17 17 16
16 16 16 17
16 14 13 13
15 16 15
17 16 18 16 16
13
14
16 17
17
1652 52 51
48 49 48 49 49 50
52 53 53 55
57
54 53 53
58 57 55
58 57 57
55 54
58
67 66 67
63
65
01-Jul-13
08-Jul
15-Jul
22-Jul
29-Jul
05-Aug
12-Aug
19-Aug
26-Aug
02-Sep
09-Sep
16-Sep
23-Sep
30-Sep
07-Oct
14-Oct
21-Oct
28-Oct
04-Nov
11-Nov
18-Nov
25-Nov
02-Dec
09-Dec
16-Dec
23-Dec
30-Dec
06-Jan
13-Jan
20-Jan
27-Jan
WeeklyRequests(millions)
TV Requests
Radio Requests
Please refer t o slide 9 for guide not es

11. BBC iPlayer - top 20 TV episodes, January 2014
(excluding Virgin Media cable and Sky)
Slide 11
Sherlock Series 3 Episode 1 3,633,000
Sherlock Series 3 Episode 2 3,002,000
Sherlock Series 3 Episode 3 2,894,000
The Voice UK Series 3 Blind Auditions 1 Episode 3 1,799,000
EastEnders 01/01/14 1,594,000
Waterloo Road Series 9 Episode 11 1,516,000
The Voice UK Series 3 Blind Auditions 2 Episode 2 1,342,000
Waterloo Road Series 9 Episode 13 1,317,000
The Dumping Ground Series 2 Episode 1 1,241,000
The Musketeers Episode 1 1,185,000
Waterloo Road Series 9 Episode 12 1,184,000
EastEnders 17/01/14 1,179,000
EastEnders 03/01/14 1,176,000
EastEnders 31/12/13 1,129,000
EastEnders 24/01/14 1,121,000
Outnumbered Series 5 Episode 1 1,111,000
EastEnders 10/01/14 1,096,000
The Voice UK Series 3 Blind Auditions 3 Episode 3 1,093,000
EastEnders 02/01/14 1,066,000
The 7.39 Episode 1 1,064,000
Sherlock Series 3 Episode 1 3,633,000
The Voice UK Series 3 Blind Auditions 1 Episode 3 1,799,000
EastEnders 01/01/14 1,594,000
Waterloo Road Series 9 Episode 11 1,516,000
The Dumping Ground Series 2 Episode 1 1,241,000
The Musketeers Episode 1 1,185,000
Outnumbered Series 5 Episode 1 1,111,000
The 7.39 Episode 1 1,064,000
Tough Young Teachers Episode 1 1,019,000
Mrs Brown's Boys Christmas Specials 2013 Episode 2 986,000
Call the Midwife Series 3 Episode 1 877,000
Dynamo: Magician Impossible Series 1 Episode 1 872,000
Uncle Episode 1 864,000
Catherine Tate's Nan 04/01/14 855,000
Gnomeo & Juliet 09/12/11 855,000
Silent Witness Series 17 Part 1 815,000
Sun, Sex and Suspicious Parents Series 4: Episode 1 780,000
Death in Paradise Series 3 Episode 1 768,000
Bee Movie 21/08/10 741,000
The Great Sport Relief Bake Off Series 2 Episode 1 734,000
BBC iPlayer Top 20 TV episodes – All Total requests per ep. BBC iPlayer Top 20 TV episodes –
most requested episode per series
Total requests per ep.
Please refer t o slide 9 for guide not es
The new series of Sherlock was particularly popular on BBC iPlayer in January, with Episode One – The Empty Hearse generating
over 3.6 million requests, making it the third most requested programme todate (behind Top Gear and the Olympic Opening
Ceremony). Returning series’ The Voice and Outnumbered were both off to a strong start on iPlayer, and as well as new BBC
One drama The Musketeers, and two-parter, The 7.39 which also performed well.

12. BBC iPlayer - top 20 radio episodes, January 2014
(excluding Virgin Media cable and Sky)
Slide 12
The Unbelievable Truth Series 12 Episode 3 176,000
5 live Sport Prem League Liverpool v Everton 170,000
The Unbelievable Truth Series 12 Episode 4 167,000
The Unbelievable Truth Series 12 Episode 2 160,000
5 live Sport League Cup Man Utd v Sunderland 155,000
5 live Sport Premier League Man Utd v Tottenham 146,000
5 live Sport Premier League Chelsea v Man Utd 144,000
The Now Show Series 42 Episode 2 137,000
The Now Show Series 42 Episode 1 136,000
The Unbelievable Truth Series 12 Episode 1 126,000
The Now Show Series 42 Episode 3 121,000
5 live Sport 29/01/14 118,000
Tennis Australian Open Day 10 22/01/2014 115,000
Chain Reaction Series 9 Episode 2 114,000
The Chris Evans Breakfast Show 24/01/2014 111,000
Football Liverpool v Oldham 05/01/2014 108,000
The Ashes Test Match Special 03/01/14 105,000
The Radio 1 Breakfast Show 15/01/14 105,000
The Chris Evans Breakfast Show 30/01/14 104,000
The Radio 1 Breakfast Show 24/01/14 101,000
The Unbelievable Truth Series 12 Episode 3 176,000
5 live Sport Prem League Liverpool v Everton 170,000
5 live Sport League Cup Man Utd v Sunderland 155,000
The Now Show Series 42 Episode 2 137,000
5 live Sport 29/01/14 118,000
Tennis Australian Open Day 10 22/01/2014 115,000
Chain Reaction Series 9 Episode 2 114,000
The Chris Evans Breakfast Show 24/01/2014 111,000
Football Liverpool v Oldham 05/01/2014 108,000
The Ashes Test Match Special 03/01/14 105,000
The Radio 1 Breakfast Show with Nick Grimshaw 105,000
5 live Sport FA Cup Man Utd v Swansea City 05/01/2014 99,000
Scott Mills 24/01/14 90,000
Ken Bruce 15/01/2014 88,000
Steve Wright in the Afternoon 24/01/2014 88,000
The Archers 16/01/14 83,000
Desert Island Discs Ray Mears 05/01/2014 83,000
Miss Marple: 4.50 From Paddington 16/04/05 83,000
Annie Mac 24/01/2014 80,000
Today 21/01/14 79,000
BBC iPlayer Top 20 TV episodes – All Total requests per ep. BBC iPlayer Top 20 TV episodes –
most requested episode per series
Total requests per ep.
For radio, The Unbelievable Truth and Premier League Football were very popular in January, along with the Australian
Open and The Now Show.
Please refer t o slide 9 for guide not es

13. TV and radio requests: live vs catch-up online requests
(excluding Virgin Media cable and Sky)
Slide 13
This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 8 for more details).
Given the strength of catch-up viewing, the proportion of live requests to TV decreased to 10%, while the proportion of live
requests to radio remained stable at 81%.
% requests for TV programmes % requests for radio programmes
87
88
88
86
87
87
85
88
88
89
87
89
90
13
12
12
14
13
13
15
12
12
11
13
11
10
Jan-13
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-14
On-demand Simulcast 20
17
17
16
16
16
15
16
17
17
19
19
19
80
83
83
84
84
84
85
84
83
83
81
81
81
Jan-13
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-14
On-demand Simulcast
Please refer t o slide 9 for guide not es

14. BBC iPlayer – use for TV online by time of day, January 2014
Slide 14
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it
shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV
viewing, than of internet use, with proportionally more viewing in daytime and late peak
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
00:00
01:00
02:00
03:00
04:00
05:00
TV viewers
BBC iPlayer TV requests
Internet users (any website)
TV peak –
27.8 million
BBC iPlayer peak –
649,000
Internet peak –
28.4 million
Note:eachlinehasaverydifferentscale
(seepeaks)
Sources – TV from BARB January 2014, internet from Nielsen March 2012,
BBC iPlayer from BBC iStats January 2014 - see footnotes on final page for more detail
Please refer t o slide 9 for guide not es

15. BBC iPlayer – use for radio online by time of day, January 2014
Slide 15Please refer t o slide 9 for guide not es
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use.
However it showsthe relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between
the pattern of radio listening and internet use, with proportionally more listening in daytime and evening
compared with the traditional linear breakfast peak.
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
00:00
01:00
02:00
03:00
04:00
05:00
Radio listeners
BBC iPlayer requests
for radio
Internet users (any
website)
Sources – radio from RAJAR Q3 2013, internet from Nielsen March 2012,
BBC iPlayer from BBC iStats January 2014 - see footnotes on final page
for more detail
Radio peak –
14.1 million
BBC iPlayer peak –
148,000
Internet peak –
28.4 million
Note:eachlinehasavery
differentscale(seepeaks)

16. BBC iPlayer use by demographic
Please refer t o slide 9 for guide not es
The profile of users of the BBC iPlayer is measured on a monthly survey of 700+ UK adults. The gender balance has
remained fairly stable in recent months.
70
63
59
59
57
56
58
57
57
57
57
55
53
51
53
51
52
50
52
52
51
50
50
53
31
37
41
41
43
44
42
43
43
43
43
45
47
49
47
49
48
50
48
48
49
50
50
47
Q1
08
Q3 Q1
09
Q3 Q1
10
Q3 Q1
11
Q3 Q1
12
Q3 Q1
13
Q3
13
Women
Men
38
39
40
42
43
43
43
42
43
42
44
41
41
38
40
39
39
38
39
38
37
37
37
38
40
41
44
41
40
40
42
43
37
40
38
40
40
41
40
40
41
39
39
38
40
39
40
39
22
20
16
17
17
17
16
15
19
18
18
19
19
21
20
22
20
23
22
24
22
24
22
24
Q1
08
Q3 Q1
09
Q3 Q1
10
Q3 Q1
11
Q3 Q1
12
Q3 Q1
13
Q3
13
55+
35-54
16-34
53 50 49 49
47 50 51 51
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All radio
listeners
Women
Men
38 34 31 32
39
36
34 33
24 30 35 35
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All radio
listeners
55+
35-54
16-34
User profiles - TV from BARB (Q4 13), radio from RAJAR (Q4 13), broadbandfromBARB (Q4 13)

17. Glossary
Slide 17
• Stream – click to play instantly.
• Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data
privacy restrictions.
• Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different
computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is
counted. This is the industry-standard way of counting “users” or “visitors” to websites.
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where
a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate
reaction on the website.
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available
on BBC iPlayer.
• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on
traditional TV / radio stations.
Extra footnotes for slides 14-15 showing data for time of day
• TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals