Vorhaus digital and gaming research study 2021

1. Vorhaus Digital Study April 2021

2. 1 Methodology  Nationally representative online survey of N=2,001 (Margin of error ± 2.2%) – Ages 18+ – Sample matched to the U.S. Census for age, gender and race – Study focus: media attitudes and behaviors of consumers on a broad range of topics – Data collected March 31st to April 8th, 2021 – Average survey length 38 minutes – Respondent recruitment completed by a high-quality online research panel and data collection firm Vorhaus Digital Strategy Study – 2021

3. 2 Digital and Connected Devices Vorhaus Digital Strategy Study – 2020

4. 3 9 out of 10 Americans have a smartphone, half have a tablet. Those over 55 are significantly more likely to have a PC or laptop. Vorhaus Digital Strategy Study – 2021 q9: Which of the following do you use regularly ( at least once per week )? (N=2,001; Multiple response) q10: Which of the following do you or someone in your household own? (N=2,001; Multiple response) 5% 19% 50% 87% 0% 20% 40% 60% 80% 100% None of the above A cell phone (non- smartphone with limited Internet and email capabilities) A tablet (such as an iPad, Android Tablet, Kindle Fire, etc.) A smartphone (such as iPhone, Android, etc.) Devices Used At Least Once Per Week GenPop 21% 0 0 3% 4% 4% 77% 15% 0 0 21% 26% 30% 70% 10% 15% 19% 29% 26% 41% 73% 0% 20% 40% 60% 80% 100% None of the above Microsoft Xbox Series X Sony PlayStation 5 (PS5) Nintendo Switch Microsoft Xbox One Sony PlayStation 4 (PS4) Laptop, desktop or personal computer Devices in Household 18-34 35-54 55+

5. 4 Those 18-34 are significantly more likely than the general public to have all devices connected to the internet. Vorhaus Digital Strategy Study – 2021 q11: Which of the following devices do you have in your home that are connected to your home Wi-Fi? (N=1941; Those who said “Not sure” n=59; Multiple response) 12% 8% 18% 27% 31% 34% 57% 62% 25% 5% 12% 18% 22% 26% 46% 54% 0% 10% 20% 30% 40% 50% 60% 70% None of the above TiVo Stream Smart heating Smart lights Speaker system Voice-activated devices (other than your smartphone) Streaming TV device, such as Roku, Apple TV, Chromecast or Amazon Fire TV Smart/Connected TV Connected Devices in Household GenPop 18-34

6. 5 Primary Medium for Entertainment Vorhaus Digital Strategy Study – 2020

7. 6 Over two-thirds of those 55+ consider TV their primary medium for entertainment. Smartphone dominates for 18-34 year olds Vorhaus Digital Strategy Study – 2021 q12: What is your primary medium for entertainment? (N=2,001) 45% 19% 39% 70% 15% 27% 19% 3% 13% 18% 11% 11% 10% 20% 13% 1% 9% 10% 10% 8% 4% 4% 4% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Primary medium for entertainment Television Smartphone Laptop or personal computer Video game console A connected-TV device like Apple TV, Roku, Chromecast Tablet

8. 7 Digital Media and Entertainment Spend Vorhaus Digital Strategy Study – 2020

9. 8 46% of those 18-34 are spending more than $1,000 a year on digital media and entertainment. 39% of those 35-54 are also spend over $1,000 a year. Vorhaus Digital Strategy Study – 2021 q13: Overall, how much do you think you spend in an average year on digital media and entertainment, including games, video, movies, music, audio, text, etc.? (N=2,001) 68% 54% 60% 86% 19% 28% 20% 10% 10% 13% 14% 3% 3% 5% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Annual digital media and entertainment spend Less than $1,000 $1,000-$1,999 $2,000-$4,999 $5,000 or more Avg. $699 Avg. $1,288 Avg. $1,319 Avg. $1,076

10. 9 Time Spent on Entertainment Platforms Vorhaus Digital Strategy Study – 2020

11. 10 Americans spend the majority of their time watching shows or movies on TV. Vorhaus Digital Strategy Study – 2021 q109af: Approximately, how many hours per week do you spend on the following forms of entertainment? (N=2,001) 59% 52% 40% 59% 11% 45% 38% 20% 28% 32% 26% 21% 27% 35% 17% 17% 23% 14% 35% 22% 22% 4% 4% 5% 2% 32% 6% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Console games Computer games (desktop/laptop) Smartphone or tablet games Web/Browser games Watching shows or movies on a TV set Watching shows or movies on a computer, smartphone or tablet Watching video on a computer, smartphone or tablet Hours per week spent on the following Under an hour 1 to 4 hours 5 to 19 hours 20 or more hours

12. 11 On average, Americans watch 61% of their shows and movies on televisions and 39% of their shows on computers or connected devices. Vorhaus Digital Strategy Study – 2021 q109aga: In an average week, what percentage of the time do you spend watching shows or movies on your TV versus your computer, smartphone or tablet? (Among those who spend an hour or more per week on each; N=1,021) 6% 29% 14% 22% 45% 41% 35% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Shows and movies watched on a TV Shows and movies watched on a computer, smartphone, or tablet Percentage of time spent watching shows and movies on TV versus on a computer, smartphone, or tablet < 25% 25%-49% 50%-74% 75%-100% 60.9% Average 39.1% Average Average % by age: TV Digital 18-34 54% 46% 35-54 61% 39% 55+ 75% 25%

13. 12 Movie Theatre Attendance Vorhaus Digital Strategy Study – 2020

14. 13 40% of Americans report watching 1 or 2 movies in theaters per month before COVID. 36% expect to return to theaters within the next 6 months. Vorhaus Digital Strategy Study – 2021 q109ah: Before COVID, how many movies did you go to see in theaters on average per month? (N=2,001) q109ai: When do you expect to resume attending movies in theaters? (N=2,001) 12% 5% 7% 14% 26% 37% 0% 20% 40% 5 or more 4 3 2 1 0 Average number of movies seen in theaters per month before COVID GenPop 25% 4% 15% 21% 17% 19% 0% 10% 20% 30% I do not expect to resume attending movies in theaters More than 2 years from now In a year or two In the next 7-12 months In the next 3-6 months In the next 3 months Expectation to return to theaters GenPop 1.5 movies Average

15. 14 After the pandemic, if movies are to be release both digitally and in theaters, 3 out of 5 of those below the age of 55 say they will still see the same number of movies in- person. One-quarter will see less movies in-person. 30% 19% 16% 35% 20% 13% 24% 42% 17% 15% 28% 41% 0% 10% 20% 30% 40% 50% Not sure I will see a lot less movies in the theater in person I will see less movies in the theater in person I will still see the same number of movies in the theater in person Hybrid movie release impact on in-theater attendance 18-34 35-54 55+ Vorhaus Digital Strategy Study – 2021 q109aib: How will releasing their movies in theaters and at home at the same time, affect your in-person attendance at movie theaters after the COVID pandemic is over and people are widely vaccinated? (N=2,001)

16. 15 Half or more of Americans under 55 are excited for movies to return to theaters. Vorhaus Digital Strategy Study – 2021 q109aia: Some movie studios have announced that they are going to release some of their movies in the theaters. How excited are you about this becoming prevalent? (N=2,001) 23% 8% 16% 40% 8% 4% 6% 12% 27% 26% 28% 28% 17% 23% 20% 10% 25% 39% 30% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Excitement for movies returning to theaters 1 Not at all excited 2 3 4 5 Very excited 42% Excited 61% Excited 50% Excited 20% Excited

17. 16 Just under half of Americans will return to seeing movies in theaters in 1 to 2 years. Vorhaus Digital Strategy Study – 2021 q109aic: How much do you agree or disagree with the following statement? “In 1 to 2 years, I will go back to attending movies in theaters as often as I did before the COVID pandemic” (N=2,001) 15% 9% 12% 22% 8% 6% 7% 10% 29% 28% 28% 30% 20% 23% 20% 18% 28% 34% 33% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Agreement with the statement: “In 1 to 2 years, I will go back to attending movies in theaters as often as I did before the COVID pandemic” 1 Strongly disagree 2 3 4 5 Strongly agree 48% Agree 57% Agree 53% Agree 38% Agree

18. 17 Television Viewing Behavior Vorhaus Digital Strategy Study – 2020

19. 18 Over half of Americans now own a Smart TV. Vorhaus Digital Strategy Study – 2021 q18: Which of the following do you have in your household? (N=2,001; Multiple response) 4% 6% 10% 24% 49% 56% 0% 10% 20% 30% 40% 50% 60% No working TV 3D-TV A working TV 4K/Ultra HD TV HDTV Smart TV Television technology in household GenPop

20. 19 The younger generation has embraced smart TV those 55+ are using starting to adopt the technology. Vorhaus Digital Strategy Study – 2021 q18: Which of the following do you have in your household? (N=2,001; Multiple response) 3% 3% 14% 14% 59% 45% 4% 8% 8% 28% 45% 64% 6% 8% 8% 31% 40% 62% 0% 10% 20% 30% 40% 50% 60% 70% No working TV 3D-TV A working TV 4K/Ultra HD TV HDTV Smart TV Television technology in household by age group 18-34 35-54 55+

21. 20 65% of consumers have cable or satellite service in their household. More than half of Americans are using TV subscription services. Vorhaus Digital Strategy Study – 2021 q19: How do you access your television programming at home? (N=2,001; Multiple response) 5% 4% 5% 7% 8% 13% 55% 19% 21% 26% 65% 0% 10% 20% 30% 40% 50% 60% 70% None of the above Unauthorized video streaming websites Skinny bundle deals Over-the-air antenna only Pay-per-episode services TV service provided by a telephone Co. e.g. FiOS, U-verse Subscription services (such as Netflix, Hulu, Disney+, etc.) -Satellite television -Basic cable service -Digital cable service Cable and Satellite Service COMBINED Television access in household GenPop Cable or satellite by age: 18-34 61% 35-54 64% 55+ 69%

22. 21 13% of pay TV subscribers are extremely likely to cut the cord. Those 18 to 54 drive cord cutting. Likelihood to cut the cord cord has consistently grown YOY. Vorhaus Digital Strategy Study – 2021 q20: How likely are you to cancel your pay TV service in the next 12 months? (Among those who pay for streaming services; N=1,314) 44% 29% 34% 61% 13% 12% 15% 13% 19% 20% 22% 17% 10% 16% 10% 6% 13% 23% 19% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Likelihood to cancel pay TV service in the next 12 months 1 Not at all likely 2 3 4 5 Extremely likely 8% Extremely Likely 2020 17% 8% 4% Extremely Likely 2020 Extremely Likely 2020 Extremely Likely 2020

23. 22 After cancelling pay TV services, 41% will turn to other VOD subscription services and another quarter will switch pay TV providers. Vorhaus Digital Strategy Study – 2021 q21: If you cancel your current pay TV service in the next 12 months, which of the following are you most likely to do? (Among those who are somewhat likely to cancel TV service in next 12 months N=560) 14% 17% 26% 41% 0% 10% 20% 30% 40% 50% Switch to a skinny bundle service Go without pay TV service Switch to another provider of pay TV service Use other subscription VOD services, such as Netflix or Hulu Plans after cancelling pay TV service GenPop

24. 23 The top reason to cut the cord is to save money. Those who cut the cord will watch their sports through a subscription service, or get the content for free. Vorhaus Digital Strategy Study – 2021 q22: For which of the following reasons will you go without pay TV service? (Among those who will go without pay TV services N=96; Multiple response) q23: If you discontinue your cable or satellite Pay TV package, how will you get sports video content, including watching live sports games when they resume? (Among those who will go without pay TV services N=96; Multiple response) 22% 26% 27% 28% 29% 30% 53% 0% 10% 20% 30% 40% 50% 60% I don’t watch enough TV to make it worth it Satisfied w/what I can receive over-the-air w/o paid TV I can watch the TV shows and movies I like on the Internet I can watch the TV shows and movies I like on DVD I have enough entertainment options on the Internet I am satisfied with online streaming options on my TV from services like Netflix or Hulu To save money Reasons for going without pay TV GenPop 22% 34% 35% 40% 0% 10% 20% 30% 40% 50% I will go to bars and friends’ houses to view sports I don’t watch sports content very often I will go to sites where I can get sports content free I will pay for a sports video package that I view on my laptop/computer, smartphone, TV or other device. Getting sports content without pay TV GenPop

25. 24 4 out 5 U.S. households with people under the age of 55 connect their TVs to the Internet. Vorhaus Digital Strategy Study – 2021 q24: Do you ever connect your TV to the Internet? (N=1,923; Those who said “don’t know” n=78) 51% 80% 81% 69% 0% 20% 40% 60% 80% 100% 55+ 35-54 18-34 GenPop Those who connect their TVs to the Internet

26. 25 Smart TVs dominate the connected TV landscape. Vorhaus Digital Strategy Study – 2021 q25: In which of the following ways do you ever connect your TV to the Internet? (Among those who connect their TVs to the Internet N=1,069; Multiple response) 5% 11% 14% 15% 18% 23% 23% 26% 29% 61% 0% 20% 40% 60% 80% TiVo Chromecast Internet-enabled Blu-ray player A DVR (other than TiVo) Apple TV Roku Player A computer/laptop connected to a TV Amazon Fire TV A gaming console A Smart TV Ways people connect their TV to the Internet GenPop Console use by age: 18-34 42% 35-54 34% 55+ 7%

27. 26 SVOD Viewing Vorhaus Digital Strategy Study – 2020

28. 27 Paid video streaming is more frequently used among those 18-34 for all services. 2 out of 5 Americans are using Amazon Prime to stream. 5% 5% 18% 8% 12% 14% 17% 17% 30% 30% 33% 44% 62% 6% 9% 11% 13% 11% 15% 19% 20% 34% 41% 49% 49% 73% 3% 5% 7% 8% 9% 10% 12% 12% 24% 26% 30% 41% 56% 0% 20% 40% 60% 80% fuboTV Sling TV Starz (standalone service for those without pay TV) Showtime (standalone service for those without pay TV) CBS All Access ESPN + Hulu + Live TV YouTube Red/YouTube Premium HBO (HBO Max, HBO Go, HBO Now) Disney + Hulu Amazon Prime Netflix Household video streaming paid subscriptions GenPop 18-34 35-54 Vorhaus Digital Strategy Study – 2021 q65: Do you, or does anyone in your household, pay to subscribe to any of the following? N=2001; Multiple response) % with 1 or More Subscription GenPop 75% 18-34 90% 35-54 82% 55+ 57% Average # of Subscriptions: GenPop 2.5 18-34 3.5 35-54 2.9 55+ 1.3 Number of subscriptions

29. 28 Current non-subscribers 18-34 are twice as likely as those 35-54 to subscribe to at least one streaming service within the next year. Vorhaus Digital Strategy Study – 2021 q65aa: How likely or unlikely are you to subscribe to at least 1 streaming service within the next year? (Among those who do not currently subscribe to any streaming services; N=500) 61% 29% 57% 69% 13% 14% 12% 13% 16% 34% 19% 12% 5% 14% 7% 3% 4% 10% 5% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Likelihood for non-subscribers to subscribe to at least 1 service within next year 1 Not at all likely 2 3 4 5 Extremely likely 24% 12% 9%

30. 29 1 out of 5 anticipate adding one more streaming service. Those 18-54 are likely to purchase more than 1 additional service. Amazon, Disney+, HBO, and Hulu are the most likely to gain subscribers. Vorhaus Digital Strategy Study – 2021 q67a: How many paid video on demand or streaming services do you think you are willing to buy beyond any you already pay for? (N=2,001) q67b: Please pick your top two choices for additional paid streaming movie and TV services? (Among those who would be willing to add at least once service N=1,105; Up to 2 responses permitted) 69% 21% 6% 3% 0% 1% 34% 22% 17% 12% 5% 9% 25% 23% 22% 16% 7% 7% 45% 22% 15% 10% 4% 5% 0% 20% 40% 60% 80% None 1 more 2 more 3 more 4 more More than 5 Anticipated increase in streaming services GenPop 18-34 35-54 55+ Average increase: 1.2 services 2% 3% 3% 3% 4% 4% 4% 5% 5% 6% 7% 8% 9% 10% 10% 11% 19% 22% 23% 24% 0% 10% 20% 30% Sony Warner Bros. Starz ABC Marvel CBS NBC Google Showtime ESPN + YouTube Live Facebook YouTube Premium/YouTube Red Hulu + Live TV Paramount Apple Hulu HBO Disney + Amazon Top 2 choices for additional services GenPop

31. 30 Digital Video Vorhaus Digital Strategy Study – 2020

32. 31 2 out of 5 adults in the U.S. watch digital video on a daily basis. Digital video usage continues to grow across the whole population. Vorhaus Digital Strategy Study – 2021 q69: About how often would you say you watch digital video on a computer, laptop, smartphone, tablet, or TV connected to the Internet? (N=1,902; Those who said “not sure” n=99) 17% 3% 12% 34% 8% 5% 7% 12% 8% 9% 6% 10% 27% 28% 34% 20% 39% 55% 42% 24% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Frequency of viewing digital video from the Internet Never Less than once a month Once a month or more Once a week or more Daily 32% Daily 2020 51% Daily 2020 35% Daily 2020 17% Daily 2020

33. 32 Those under the age of 55 watch the majority of online video content through their phone. Vorhaus Digital Strategy Study – 2021 q71: Which devices do you regularly use (at least once a week) to watch online video content? (Among those who watch digital video; N=1,571; Multiple response) 4% 22% 39% 54% 28% 2% 31% 41% 54% 59% 1% 30% 50% 46% 71% 2% 28% 44% 51% 54% 0% 10% 20% 30% 40% 50% 60% 70% 80% Other Tablet Computer/laptop On a TV set connected to the Internet Smartphone Devices used at least once a week to access online video content GenPop 18-34 35-54 55+

34. 33 The majority of online video consumers access their videos through YouTube. Those 18-34 are much more likely to use other platforms. Vorhaus Digital Strategy Study – 2021 q72: Which of the following free services do you currently use to watch online video regularly (at least once per week)? (Among those who watch digital video; N=1,571; Multiple response) 2% 5% 4% 6% 4% 4% 6% 8% 9% 11% 14% 17% 23% 18% 30% 44% 64% 4% 4% 4% 6% 8% 7% 9% 8% 9% 17% 9% 27% 22% 27% 42% 41% 69% 2% 3% 3% 4% 4% 4% 5% 7% 8% 10% 11% 16% 17% 17% 27% 38% 62% 0% 10% 20% 30% 40% 50% 60% 70% 80% Clubhouse Xumo TV Triller Vimeo DailyMotion Vevo Crunchyroll Crackle TubiTV Twitch Pluto TV Snapchat Twitter TikTok Instagram Facebook YouTube Free services used to watch online video GenPop 18-34 35-54 Those 55+ are only using YouTube & Facebook: YouTube 51% Facebook 27%

35. 34 Creator Video & Social Media Vorhaus Digital Strategy Study – 2020

36. 35 Half of those ages 18-34 have created video content for the Internet. Vorhaus Digital Strategy Study – 2021 q52: Have you ever created video content specifically for the Internet such as YouTube videos, TikTok, Snap Video, animations, short films, etc.? (N=2,001) 5% 31% 51% 27% 0% 20% 40% 60% 80% 55+ 35-54 18-34 GenPop Have created video content for the Internet

37. 36 Younger content creators have the most followers. Half of those over the age of 55 report having less than 100 followers. Vorhaus Digital Strategy Study – 2021 q53: How many followers/subscribers across all social media do you have? (Among those who create video content for the Internet N=544) 18% 17% 13% 49% 33% 31% 35% 36% 30% 31% 31% 13% 19% 21% 21% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Number of followers across all social media 1-99 100-999 1,000-9,999 10,000 or more

38. 37 A similar number of videos are being made for the Internet among those 18-34 and those 35-54. Vorhaus Digital Strategy Study – 2021 q54: Approximately how many Internet videos have you made? (Among those who have made videos for the Internet. U.S. N=544) 32% 32% 29% 34% 31% 38% 31% 34% 31% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 Number of videos made for social media 1-4 5-19 20 or more Average number of videos made by age: 18-34 71 videos 35-54 40 videos 55+ 8 videos

39. 38 Those ages 35 to 54 are more likely to say they are making money with the video they post to the internet but those under 35 are making more money. Vorhaus Digital Strategy Study – 2021 q57: Have you made any money creating Internet videos in the past 12 months? (Among those who make videos for the Internet. N=544) o_q57: Approximately how much money have you made creating Internet videos in the past 12 months? (Among those making money. N=168) 40% 60% 27% 73% 31% 69% 0% 20% 40% 60% 80% Yes No Have you made money with videos in the past 12 months? GenPop 18-34 35-54 13% 17% 43% 24% 7% 19% 47% 25% 19% 16% 41% 22% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1 Under $25 $25-$99 $100-$999 More than $1,000 How much have you made? GenPop 18-34 35-54

40. 39 42% of those in the U.S. who create video for the Internet consider themselves “social media influencers.” Vorhaus Digital Strategy Study – 2021 q58: Do you consider yourself a “social media influencer?” (Among those who make videos for the Internet. N=544) 52% 48% 40% 60% 42% 58% 0% 10% 20% 30% 40% 50% 60% 70% Yes No Are you a social media influencer? GenPop 18-34 35-54

41. 40 Live Streaming Video Vorhaus Digital Strategy Study – 2020

42. 41 17% 25% 51% 12% 11% 14% 6% 4% 6% 8% 8% 6% 20% 18% 9% 15% 15% 22% 19% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-34 35-54 55+ Frequency of viewing live-stream video Never Less than once a month Once a month or more Once a week Several times a week Once a day Several times a day Those 18-34 are twice as likely as those 55+ to watch live-stream video once a week or more. Vorhaus Digital Strategy Study – 2021 q78: How frequently do you watch LIVE streaming video? (N=2,001) 65% 60% 29% Once a week or more often Once a week or more often Once a week or more often

43. 42 Instagram is mostly used by those 18-54. YouTube Live and Facebook Live and both been viewed across all age demographics. Vorhaus Digital Strategy Study – 2021 q79: Which of the following do you ever use to watch LIVE streaming video? (Among those who watch live-stream video once a month or more; N=1,107; Multiple response) 0% 0% 0% 1% 2% 5% 2% 1% 21% 9% 33% 6% 6% 5% 7% 14% 27% 16% 21% 42% 36% 40% 6% 6% 9% 10% 11% 21% 25% 26% 36% 43% 45% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% UStream Live.ly Mixer YouNow Livestream Twitter Twitch Snapchat Facebook Live Instagram YouTube Live Live-streaming services used 18-34 35-54 55+

44. 43 Breaking news, comedy, and videos by friends and family are the most popular types of live-stream content Vorhaus Digital Strategy Study – 2021 q80: What types of LIVE streaming videos do you currently watch? (Among those who watch live-stream video once a month or more; N=1,107; Multiple response) 14% 14% 16% 19% 21% 22% 23% 24% 25% 29% 30% 31% 37% 0% 10% 20% 30% 40% Conferences/speakers Religious content/events Concerts/festivals Video game competitions (i.e.… Videos by celebrities Videos by Internet personalities National newscasts How-to videos Local newscasts Sports games/matches Videos by friends or family Comedy Breaking news Types of live-streamed videos watched GenPop

45. 44 Most watch live-stream video to feel up-to-date and informed. Those under 55 watch to feel part of an event or to feel connected. Vorhaus Digital Strategy Study – 2021 q81: Why do you watch LIVE streaming video? (Among those who watch live-stream video once a month or more; N=1,107; Multiple response) 5% 11% 5% 21% 22% 18% 20% 34% 19% 23% 25% 23% 31% 30% 32% 40% 26% 28% 27% 26% 29% 37% 37% 34% 0% 10% 20% 30% 40% 50% To interact with the host Entertaining hosts To interact with other viewers while watching the live video Access to exclusive video I can’t get elsewhere It feels authentic Makes me feel more connected (to friends/family, an organization, brand, etc.) Makes me feel like a part of an event Makes me feel updated and informed Reason for watching live-streamed video 18-34 35-54 55+

46. 45 1 out 5 livestream their own content. A third of those who live stream do it daily, 29% live stream a few times a week. Vorhaus Digital Strategy Study – 2021 q81a: Do you ever livestream content yourself, to other people? (N=2,001) q81b: How frequently do you livestream your own content? (Among those who livestream content; N=331) 9% 5% 9% 13% 29% 35% 0% 20% 40% Less often Once a month A few times a month Once a week A few times a week Daily Frequency of streaming content GenPop 2% 98% 22% 78% 28% 72% 17% 83% 0% 20% 40% 60% 80% 100% 120% Yes No Do you ever livestream content? GenPop 18-34 35-54 55+

47. 46 Over half of those who livestream content report receiving revenue of some kind from those broadcasts. The median average of income gained from livestreaming content within the last year is $100. 55+ are not livestreaming content. Vorhaus Digital Strategy Study – 2021 q81c: Have you charged fees for your livestreams or received tips, advertising money or other revenue from your livestreams? (Among those who livestream content; N=331) q81d: Approximately, how much money have you made from your livestreams within the past year?(N=331) 36% 24% 25% 15% 0% 20% 40% Under $25 $25-$199 $200-$999 $1,000 or more Revenue gained for livestreams within last year GenPop 11% 89% 66% 34% 58% 42% 59% 41% 0% 20% 40% 60% 80% 100% Yes No Have received revenue from livestreams GenPop 18-34 35-54 55+ $100 Median Average:

48. 47 Social Media and Messaging Services Vorhaus Digital Strategy Study – 2020

49. 48 Social media users over the age of 34 are much less likely to be aware of social media channels besides facebook. 6% 6% 54% 60% 61% 68% 78% 81% 89% 10% 11% 57% 68% 70% 69% 84% 82% 86% 6% 6% 58% 62% 62% 68% 76% 79% 88% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Clubhouse Triller Pinterest TikTok Snapchat Twitter Instagram YouTube Facebook Social media platforms aware of GenPop 18-34 35-54 Vorhaus Digital Strategy Study – 2021 q59: Which of the following social media platforms are you aware of? (N=2,001; Multiple response)

50. 49 70% or more of Americans use facebook once a week or more often. Those who are 18-34 use many more social media tools than those who are 35 and older. 1% 1% 19% 22% 21% 34% 51% 62% 77% 2% 3% 33% 27% 43% 42% 69% 70% 70% 1% 1% 18% 20% 21% 29% 44% 55% 73% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Clubhouse Triller TikTok Pinterest Snapchat Twitter Instagram YouTube Facebook Social media platforms used at least once per week GenPop 18-34 35-54 Vorhaus Digital Strategy Study – 2021 q61: Which of the following social media platforms do you currently use at least once per week? (Among those who have used at least one platform; N=1,881; Multiple response)

51. 50 3 out of 5 Americans are using Facebook. The rest of social media is dominated by those under 55. Those 18-34 use multiple channels. Vorhaus Digital Strategy Study – 2021 q106: Which of the following social networks or websites are you currently using? (N=2,001; Multiple response) 0% 0% 1% 1% 1% 3% 3% 2% 16% 15% 12% 15% 32% 61% 3% 3% 4% 4% 11% 12% 19% 22% 25% 22% 34% 45% 59% 71% 4% 6% 6% 11% 18% 23% 32% 41% 21% 28% 39% 61% 66% 61% 0% 20% 40% 60% 80% Triller Clubhouse Myspace Tumblr Twitch Reddit TikTok Snapchat Linkedln Pinterest Twitter Instagram YouTube Facebook Social networks or websites being used 18-34 35-54 55+

52. 51 Facebook Messenger is the top messaging app with. Those under 55 drive the utilization of all other messaging apps. Vorhaus Digital Strategy Study – 2021 q107a: Which of the following messaging services or apps do you currently use? (N=2,001; Multiple response) 0% 0% 0% 0% 1% 1% 1% 1% 2% 7% 12% 13% 10% 40% 3% 3% 5% 3% 6% 7% 8% 10% 17% 27% 22% 29% 35% 51% 5% 6% 5% 8% 5% 9% 15% 12% 34% 28% 35% 28% 49% 47% 0% 20% 40% 60% Kik Tango Line Slack Viber WeChat Discord Telegram Snapchat Twitter Apple (iMessage) WhatsApp Instagram Facebook Messenger Messaging services or apps being used 18-34 35-54 55+ KakaoTalk and Whisper mentioned by < 3%

53. 52 Gaming Vorhaus Digital Strategy Study – 2020

54. 53 Just about three-quarters of adults in the U.S. play video games on at least one platform. 9 out of 10 of those 18-34 play video games. Vorhaus Digital Strategy Study – 2021 q109: How often do you play games on the following? (N=2,001) U.S. Play games on at least one platform 73% Do not play games on any platform 27% Play games on at least 1 platform by age: 18-34 93% 35-54 77% 55+ 55%

55. 54 Half of those in the U.S. over the age of 18 are playing games on their smartphone or tablet. Vorhaus Digital Strategy Study – 2021 q109: How often do you play games on the following? (N=2,001) 46% 36% 55% 56% 10% 6% 7% 8% 8% 7% 7% 7% 17% 18% 16% 13% 20% 33% 15% 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% On a computer (Desktop/Laptop) On a smartphone or tablet On a console Web/Browser Frequency of gameplay by platform Never Less than once a month Once a month or more Once a week or more Daily 37% 51% 30% 28% Once a week or more often Once a week or more often Once a week or more often Once a week or more often

56. 55 Smartphones and connected devices are the most popular platforms for playing video games. The PS4, Xbox One, and Switch are the most popular consoles being played. Limited stock for new PlayStation and Xbox consoles stunts popularity. 12% 13% 16% 18% 25% 35% 50% 10% 16% 17% 30% 25% 39% 49% 20% 11% 12% 18% 19% 28% 49% 0% 10% 20% 30% 40% 50% 60% None of these Microsoft Xbox Series X Sony PlayStation 5 (PS5) Nintendo Switch Microsoft Xbox One Sony PlayStation 4 (PS4) Smartphone, tablet, or other mobile device Platforms used to play video games GenPop 18-34 35-54 Vorhaus Digital Strategy Study – 2021 q110: Which of the following do you personally use to play videogames? (Among those who play games on at least one platform; N=1,466; Multiple response)

57. 56 Half of those ages 18-34 play games on a computer once a week or more often. Vorhaus Digital Strategy Study – 2021 q109: How often do you play games on a computer (Desktop/Laptop)? (N=2,001) 24% 41% 48% 37% 0% 20% 40% 60% 80% 55+ 35-54 18-34 GenPop Play games on a computer (Desktop/Laptop) once a week or more

58. 57 Smartphone game market driven by those ages 18-34. 57% of those 35-54 also play once a week or more often. Vorhaus Digital Strategy Study – 2021 q109: How often do you play games on a smartphone or tablet? (N=2,001) 30% 57% 69% 51% 0% 20% 40% 60% 80% 55+ 35-54 18-34 GenPop Play games on a smartphone or tablet once a week or more *

59. 58 Regular console players are all under the age of 55. Vorhaus Digital Strategy Study – 2021 q109: How often do you play games on a console (PlayStation, Xbox, Switch, etc.)? (N=2,001) 5% 40% 52% 30% 0% 20% 40% 60% 80% 55+ 35-54 18-34 GenPop Play games on a console once a week or more

60. 59 2 out of 5 ages 18-34 play games on a web or browser once a week or more often. Just over one-third of those 35-54 also play games on a browser once a week or more often. Vorhaus Digital Strategy Study – 2021 q109: How often do you play games on the Web/through a browser? (N=2,001) 10% 36% 43% 28% 0% 10% 20% 30% 40% 50% 55+ 35-54 18-34 GenPop Play games on the Web or through a browser once a week or more

61. 60 Role of Gameplay Video in Download or Purchase Decision Vorhaus Digital Strategy Study – 2020

62. 61 Around half of those under the age of 55 find viewing gameplay an important part of the purchase decision-making. Vorhaus Digital Strategy Study – 2021 q109ba: How important is viewing gameplay and video of game content, such as game livestreams on Twitch, and videos about games on YouTube and other digital services, in helping you to find/discover a game that you will download and/or purchase? (Among those who play games on any platform; N=1,466) 33% 18% 23% 65% 10% 8% 9% 12% 19% 19% 24% 14% 17% 26% 18% 5% 21% 28% 27% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Gameplay preview influence on purchase 1 Not at all important 2 3 4 5 Very important 38% 54% 45% 8% Important Important Important Important

63. 62 User-Generated Video Game Content Vorhaus Digital Strategy Study – 2020

64. 63 Half of those 18-54 are aware of user-generated content. Those 55 and older are not likely to be aware of this type of content. Vorhaus Digital Strategy Study – 2021 q35: Are you aware that services and platforms exist that allow individuals to create their own digital or virtual content for video games, including console, mobile, PC, and Web games. called user-generated content or UGC? (Among those who play games on at least one platform; N=1,466) 56% 45% 47% 81% 44% 55% 53% 19% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ User-generated content awareness No Yes

65. 64 Over half of those who are aware of UGC have used a service or platform to create their own content. Those over 55 do not use these services Vorhaus Digital Strategy Study – 2021 q35a: Have you ever used a service or platform that allows you to create your own digital or virtual content for video games including console, mobile, PC and web games? (Among those who are aware of UGC; N=645) 48% 43% 40% 92% 52% 57% 60% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Used service or platform to create user-generated content No Yes

66. 65 Over one-third of those 18-34 would be interested in trying a service or platform for creating UGC. Interest is much lower in 35+ markets. Vorhaus Digital Strategy Study – 2021 q35b: How would you rate your level of interest in trying a service or platform that allows you to create your own digital or virtual content for video games including console, mobile, PC and web games? (Among those who have never used a platform or service from creating UGC; N=1,129) 41% 25% 30% 64% 15% 12% 18% 14% 23% 28% 27% 16% 13% 21% 15% 3% 9% 15% 10% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Non-user interest in service or platform for creating UGC 1 Not at all interested 2 3 4 5 Very interested 22% 36% 25% 6% Interest Interest Interest Interest

67. 66 Half of those under the age of 55 who play games are interested in tools or platforms that help non-programmers build their own games. Vorhaus Digital Strategy Study – 2021 q46: How would you rate your level of interest in tools and platforms that make it possible for people who do not know computer programming to build a digital game? (Among those who play games on any platform; N=1,466) 30% 16% 19% 9% 6% 10% 22% 25% 25% 14% 19% 16% 24% 34% 30% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 Interest in tools or platforms that help non-programmers build games 1 Not at all interested 2 3 4 5 Very interested 38% 53% 47%

68. 67 Game Communication Services Vorhaus Digital Strategy Study – 2020

69. 68 Two-thirds of Americans are aware of games services where you can communicate with others. They are most likely to have heard of Xbox Live or PlayStation Network. Vorhaus Digital Strategy Study – 2021 q109bb: Are you aware that there are game services where you can communicate with other people playing games through text voice, or video? (Among those who play games on any platform; N=1,316; Those who said “Not sure” n=150) q109bc: Which of the following game services have you heard of? (Among those aware of game services; N=883; Multiple response) 33% 28% 30% 44% 67% 72% 70% 56% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Awareness of game services where you can communicate with others No Yes 8% 13% 18% 23% 27% 28% 29% 30% 34% 57% 61% 0% 20% 40% 60% 80% Vivox Battle.net Slack Amazon Luna Roblox Apple Arcade Google Stadia Discord Steam PlayStation Network Xbox Live Game service awareness GenPop

70. 69 Xbox Live and PlayStation Network are the most popular game services. Steam and Discord are more likely to be played by those under 35. Vorhaus Digital Strategy Study – 2021 q109bd: Which of the following game services have you used? (Among those aware of game services; N=799; Multiple response) 4% 9% 8% 17% 12% 17% 15% 19% 18% 34% 40% 5% 10% 15% 12% 15% 13% 14% 27% 26% 36% 42% 4% 8% 11% 12% 12% 13% 14% 20% 21% 36% 38% 0% 10% 20% 30% 40% 50% Vivox Battle.net Slack Google Stadia Roblox Amazon Luna Apple Arcade Discord Steam Xbox Live PlayStation Network Game services used GenPop 18-34 35-54

71. 70 Just under half are very satisfied Xbox and PlayStation despite their popularity. Amazon Luna, Google, and Apple Arcade all rate higher. Vorhaus Digital Strategy Study – 2021 q109bf: How satisfied or dissatisfied are you with each of the following gaming services?(Among those who use each services or App) 5% 7% 12% 5% 4% 3% 2% 2% 3% 3% 8% 8% 3% 18% 17% 19% 20% 4% 7% 22% 19% 20% 15% 26% 26% 33% 30% 23% 29% 20% 23% 22% 23% 46% 46% 43% 46% 69% 58% 55% 47% 38% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% PlayStation Network Xbox Live Steam Discord Amazon Luna Google Stadia Apple Arcade Roblox Slack Battlenet Satisfaction with gaming services used 1 Not at all satisfied 2 3 4 5 Very satisfied

72. 71 Gaming Increases Over The Last Year Vorhaus Digital Strategy Study – 2020

73. 72 One-fifth of gamers starting playing on each platform within the last year. Vorhaus Digital Strategy Study – 2021 q109ab: When did you start playing games on each of the following? (Among those who play games on each platform) 35% 18% 37% 26% 20% 33% 21% 21% 23% 29% 23% 28% 21% 20% 20% 24% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% On a computer (Desktop/Laptop) On a smartphone or tablet On a console Web/Browser Experience playing games on each platform 10 or more years ago 4 to 9 years ago 1 to 3 years ago Within the last year

74. 73 Reasons for beginning to play games within the last year are varied. Those 18-34 started playing games looking for entertainment and socialization. 18% 22% 24% 24% 28% 28% 29% 39% 31% 24% 27% 23% 33% 27% 37% 36% 20% 21% 22% 23% 28% 30% 31% 34% 0% 10% 20% 30% 40% 50% I like socializing with others while I play games, for example through chat I had played games in the past and thought I would start again I like competing against others One of my family members or friends encouraged me More time available COVID Looking for more ways to be entertained I like being challenged Why did you start playing games within the last year GenPop 18-34 35-54 Vorhaus Digital Strategy Study – 2021 q109ac: For the platform(s) that you started playing games on within the last year, why did you start playing? (Among those who started playing games on at least 1 platform within the last year; N=468; Multiple response)

75. 74 Two-thirds of those below 55 have increased the time spent playing video games within the last year. Reasons for increases include having more time available and trying to practice social distancing. Vorhaus Digital Strategy Study – 2021 q109ad: Have you increased, decreased, or spent the same amount of time playing games within the last year? (Among those who have been playing games on a platform for over a year; N=466) q109ae: What drove your increase in playing games within the last year? (Among those who have increase the time they spend playing games; N=270; Multiple response) 29% 24% 21% 51% 14% 13% 12% 17% 58% 64% 66% 32% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Time spent playing games in the last year Spent the same amount of time Decreased Increased 11% 13% 21% 24% 25% 30% 34% 43% 54% 0% 20% 40% 60% I wanted to try new games I like socializing with other while I play games, such… I like competing against others Someone I know encouraged me to play Contracted an illness I like being challenged Looking for more ways to be entertained Trying to practice social distancing More time available Reasons for increase in playing games GenPop

76. 75 New Higher Prices for Video Games Vorhaus Digital Strategy Study – 2020

77. 76 2 out of 5 would buy a few less games if price was increased. Vorhaus Digital Strategy Study – 2021 q109ak: If the price were to be increased to $69 per game, to what degree do you think you would buy less games? (Among those who play games on consoles; N=898) q109al: If the price were increased to $65 per game, to what degree do you think you would buy more or less games? (Among those who play games on consoles; N=898) 36% 40% 24% 33% 38% 29% 0% 20% 40% 60% None – I would buy the same number of games that I usually buy Some – I would buy a few less games A lot – I would buy a lot less games Purchase intent if game price increased If game is priced $65 If game is priced $69

78. 77 Games As A Service/Game Updates – Console Games Vorhaus Digital Strategy Study – 2020

79. 78 Only 30% of console gamers say they are aware that games have a long lifetime. Over two-thirds say it is important for games to have a long lifetime. Vorhaus Digital Strategy Study – 2021 q109am: Have you noticed that many console games have a long lifetime and that they are frequently updated with new items and elements that are added to the game? (Among those who play games on consoles; N=786; Those who said “Not sure” n=112) q109ama: How important is it to you that console games have a long lifetime and that they are frequently updated with new items and elements that are added to the game? (Among those who play games on consoles; N=898) 4% 4% 23% 26% 43% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop Importance of long life for console games 1 Not at all important 2 3 4 5 Very important 69% Important 70% 30% Yes No Awareness of games having a long lifetime

80. 79 Only 30% of console gamers say they play games longer or more often because of updates. Only one-quarter say they spend more in-game as a result of game updates. Vorhaus Digital Strategy Study – 2021 q109an: Because games are often updated with new items and elements that give the game a long lifetime, do you find that you play the game longer or more often? (Among those who play games on consoles; N=757; Those who said “Not sure” n=141) q109ao: Because games are often updated with new items and elements that give the game a long lifetime, do you find that you spend more money buying items and virtual goods (if available)? (Among those who play games console games longer or more often; N=527) 70% 30% Yes No Play games longer because of updates 74% 26% Yes No Spend more in-game because of game updates

81. 80 Game Subscriptions Vorhaus Digital Strategy Study – 2020

82. 81 About a quarter of those under 55 who play video games have a game subscription wither Xbox or PlayStation game services. Only 1 in 10 subscribe to Twitch. 5% 9% 7% 7% 10% 21% 17% 26% 25% 43% 6% 9% 10% 11% 12% 22% 25% 27% 28% 36% 0% 10% 20% 30% 40% 50% Uplay Plus Google Play Pass EA play Apple Arcade Twitch Prime (included with Amazon Prime) Xbox Live (allows ability to play Xbox online) PlayStation Plus (allows ability to play PlayStation online) PlayStation Now (allows access to a library of games) Xbox Game Pass (allows access to a library of games) I do not have a game subscription service Game service subscriptions 18-34 35-54 Vorhaus Digital Strategy Study – 2021 q109e: Which of the following video game subscription services do you subscribe to? (Among those who play games on any platform; N=1,330; Those who said “Not sure” n=136; Multiple response)

83. 82 Just under half of those that subscribe to a gaming subscription service say they are motivated by the variety of games they can play, or by a specific game they would like to play. 14% 22% 44% 47% 48% 0% 10% 20% 30% 40% 50% The subscription was included as part of another purchase or promotion I received the subscription as a gift To be able to play a specific game, or a few specific games that are made available To always have a variety of games available to play To be able to easily try lots of different types of games Motivation to subscribe to a gaming service GenPop Vorhaus Digital Strategy Study – 2021 q109f: You said that you subscribe to one or more game subscription service. Which of the following describe your motivation to subscribe to these services? (Among those who subscribe to a gaming service; N=763; Multiple response)

84. 83 Are Your Friends And Family Receptive To Your Gaming Interests? Vorhaus Digital Strategy Study – 2020

85. 84 40% of friends and family are receptive to the gaming interests of gamers. Vorhaus Digital Strategy Study – 2021 q109ga: How receptive are your friends and family when you share your gaming interests? (Among those who play games on at least one platform; N=1,466) 20% 21% 11% 12% 25% 28% 19% 19% 24% 21% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Friends Family How receptive friends and family are to gaming interests 1 Not receptive at all 2 3 4 5 Very receptive 43% Receptive 40% Receptive

86. 85 Mobile Games Equal Console Games In Hours Of Play Vorhaus Digital Strategy Study – 2020

87. 86 Time spent mobile gaming is approaching the same amount of time gamers spend playing on consoles. 30% 21% 22% 34% 35% 39% 35% 34% 18% 23% 24% 20% 16% 17% 19% 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Computer (Desktop/Laptop) Smartphone or tablet Console Web/Browser games Hours playing games per week by platform < 1 hour 1-5 hours 6-9 hours > 10 hours Vorhaus Digital Strategy Study – 2021 q119a: How many hours per week do you spend playing games on the following? (Among those who play games once a week or more often; Computer N=1,034; Mobile N=1,231; Console N=863; Web games N=807; all those who said “don’t know” not included in base)

88. 87 Mobile Gamers’ Devices Vorhaus Digital Strategy Study – 2020

89. 88 18-34 mobile gamers are more likely to be found on iPhones than the rest of the country. 1% 3% 6% 9% 11% 19% 30% 37% 61% 2% 2% 3% 7% 7% 21% 30% 40% 50% 0% 10% 20% 30% 40% 50% 60% 70% 80% Other tablet Other mobile phone Blackberry Windows phone/tablet IPod Touch Android tablet iPad Android smartphone iPhone Mobile devices used to play video games GenPop 18-34 Vorhaus Digital Strategy Study – 2021 q112: Which of the following mobile devices do you personally use to play games? (Among those who play mobile games; N=1,278; Multiple response) iPhone use by age 18-34 iPhone use: 61% 35-54 iPhone use: 46% 55+ iPhone use: 38%

90. 89 Game device preference parallels game device use. 1% 2% 1% 7% 10% 27% 50% 1% 1% 2% 10% 15% 30% 39% 0% 20% 40% 60% Windows phone/tablet IPod Touch Other tablet Android tablet iPad Android smartphone iPhone Preferred mobile devices used to play videogames GenPop 18-34 Vorhaus Digital Strategy Study – 2021 q113: Which of these is your preferred mobile device that you use to play videogames most often? (Among those who play mobile games; N=1,278)

91. 90 Mobile Game Downloads Vorhaus Digital Strategy Study – 2020

92. 91 U.S. Gamers are downloading on average 3 free mobile games per month. Vorhaus Digital Strategy Study – 2021 q114a: How many games have you downloaded for free on your smartphone or tablet within the past month? (Among those who play mobile games; N=1,278) 6% 6% 59% 29% 6% 9% 67% 19% 5% 6% 55% 34% 0% 20% 40% 60% 80% 11 or more 6 to 10 1 to 5 None Games downloaded for free in last month for mobile GenPop 18-34 35-54 Avg. # of free mobile games Downloaded in last month 18-34: 4.1 35-54: 3.9 GenPop: 3.2

93. 92 Most people find new mobile games in the app store, or from friends or family. Digital advertisements and YouTube are strong secondary sources Vorhaus Digital Strategy Study – 2021 q115b: How do you find out about new mobile games you are interested in? (Among those who play games on a mobile device; N=1,278; Multiple response) 7% 7% 10% 11% 16% 17% 20% 21% 21% 24% 39% 41% 0% 10% 20% 30% 40% 50% See them on Snapchat Research them on gaming sites See them on TikTok Search the internet On social media accounts I follow See them on Facebook Through advertisements on TV Through in-app advertisements See them on YouTube Through online advertisements From friends or family In the app store for my mobile device Source for finding new mobile games GenPop

94. 93 Mobile Game Genres Vorhaus Digital Strategy Study – 2020

95. 94 Candy Crush, CoD, and Pokémon GO are the most frequently mentioned games played within the last year among titles tested. Vorhaus Digital Strategy Study – 2021 q117: Which of the following smartphone and tablet games have you played within the last year? (Among those who play mobile games; N=1,278; Multiple response) 6% 6% 6% 6% 6% 6% 7% 8% 10% 11% 11% 13% 13% 15% 20% 21% 36% 0% 10% 20% 30% 40% JPCG: Spin Free Casino Slots MARVEL SF – Squad RPG Cash Frenzy Casino Fishdom Slotomania Free Slots POP! Slots Toon Blast Roblox Homescapes Coin Master Gardenscapes Bingo Blitz – Bingo Games Clash of Clans Pokémon GO Candy Crush Soda Saga Call of Duty: Mobile Candy Crush Saga GenPop Mobile games played within the last year 25% 2% 2% 3% 3% 3% 4% 4% 4% 4% 4% 5% 5% 5% 0% 10% 20% 30% 40% None of these Lords Mobile Kingdom Wars Last Shelter: Survival Top War: Battle Game The Seven Deadly Sins: Grand… Garena Free Fire – The Cobra Genshin Impact Star Trek Fleet Command State of Survival: Survive the… RAID: Shadow Legends Rise of Kingdoms: Lost Crusade Empires & Puzzles: Epic Match 3 Project Makeover Merge Dragons! GenPop

96. 95 The most popular mobile titles have the most reported in-game purchases. Only half of mobile gamers in the U.S. make in-game purchases. Vorhaus Digital Strategy Study – 2021 q117a: In which of these games have you bought in-game/in-app virtual goods such as game add-ons, extra characters, clothing and accessories, map packs, or weapon packs? (Among those who play mobile games; N=1,278; Multiple response) 2% 2% 2% 2% 2% 3% 3% 3% 3% 4% 5% 6% 7% 8% 8% 14% 14% 0% 10% 20% 30% 40% 50% Genshin Impact Merge Dragons! POP! Slots State of Survival Top War: Battle Game Cash Frenzy Casino Homescapes MARVEL SF – Squad RPG Gardenscapes Roblox Coin Master Bingo Blitz – Bingo Games Pokémon GO Candy Crush Soda Saga Clash of Clans Call of Duty: Mobile Candy Crush Saga GenPop In-game purchases made by mobile game title 48% 1% 1% 1% 1% 1% 1% 2% 2% 2% 2% 2% 2% 2% 0% 10% 20% 30% 40% 50% None of these Rise of Kingdoms: Lost Crusade Garena Free Fire – The Cobra RAID: Shadow Legends Lords Mobile Kingdom Wars The 7 Deadly Sins: Grand Cross Last Shelter: Survival Empires & Puzzles: Epic Match 3 Toon Blast JPCG: Spin Free Casino Slots Star Trek Fleet Command Fishdom Slotomania Free Slots Project Makeover GenPop

97. 96 Puzzle games, simulators, and games of skill and chance are the most popular mobile game genres in the U.S. among those who have ever played them. 13% 14% 15% 15% 16% 18% 19% 20% 23% 23% 24% 27% 32% 35% 43% 0% 10% 20% 30% 40% 50% Music games Sports games Action builder games Non-casino skill & chance games General arcade games Shooter games Racing games Action games City builder games Casino, board games, & card - Skill Casino, board games, & card - Chance Farm sim/island builder games Physics puzzle games Brain puzzle games Matching puzzle games GenPop Vorhaus Digital Strategy Study – 2021 q116: Which of the following game types or genres have you ever played on a smartphone or tablet device? (Among those who play mobile games; N=1,278; Multiple response) Game genres ever played on mobile 4% 6% 7% 7% 9% 9% 10% 12% 12% 12% 12% 13% 0% 10% 20% 30% 40% 50% IO Games General strategy games Idle Games Hyper Casual Social RPG/card battle games Real-Time mobile combat games Combat city builder games Role playing games Life/Pet simulation games Fighting games Endless runner games Management games GenPop

98. 97 Puzzle games, simulators, and games of skill and chance are the current most popular mobile game genres in the U.S. 7% 7% 8% 8% 9% 11% 11% 13% 13% 13% 14% 14% 23% 29% 0% 5% 10% 15% 20% 25% 30% Role playing games Non-casino skill & chance games Sports games Action builder games Shooter games Racing games Action games City builder games Casino, board games, & card - Skill Farm sim/island builder games Casino, board games, & card - Chance Physics puzzle games Brain puzzle games Matching puzzle games GenPop Vorhaus Digital Strategy Study – 2021 q116aa: Which of the following game types or genres have you played within the last 30 days on a smartphone or tablet device? (Among those who have ever played at least one mobile game genre; N=1,152; Multiple response) Game genres played within the last 30 days on mobile 0% 1% 2% 3% 3% 3% 3% 5% 5% 5% 5% 5% 5% 0% 5% 10% 15% 20% 25% 30% Life/Pet simulation games IO Games Hyper Casual Combat city builder games Endless runner games General strategy games Idle Games Management games General arcade games Real-Time mobile combat games Fighting games Music games Social RPG/card battle games GenPop

99. 98 Puzzle games, and games of chance are the most frequently mentioned favorites for mobile game genre. 3% 3% 3% 3% 4% 4% 6% 6% 6% 6% 7% 12% 17% 0% 5% 10% 15% 20% Shooter games Sports games Role playing games Action builder games Action games Physics puzzle games City builder games Casino, board games, and card games – Skill Farm sim/island builder games Racing games Casino, board games, and card games – Chance Brain puzzle games Matching puzzle games GenPop Vorhaus Digital Strategy Study – 2021 q116aba: Which of the following game type or genre is your favorite to play on a smartphone or tablet device? (Among those who have ever played at least one mobile game genre; N=1,152) Favorite mobile game genre All other genres mentioned by less than 3%

100. 99 Three-quarter or more of players that play shooter, real-time combat, or racing games on mobile are likely to continue playing in the next 6 months. Vorhaus Digital Strategy Study – 2021 q116asuma: How likely or unlikely are you to play these types of games on a smartphone or tablet device in the next 6 months? (Among those who have ever played each genre on a mobile device) 67% 67% 68% 70% 70% 71% 71% 71% 72% 73% 74% 75% 76% 77% 60% 65% 70% 75% 80% Combat city builder games General strategy games Casino, board games, & card – Skill Brain puzzle games Fighting games Matching puzzle games Sports games Social RPG/card battle games Action games Action builder games Role playing games Shooter games Real-Time mobile combat games Racing games GenPop Likely to play within the next 6 months Top 2 % (Rated 4 or 5=Very likely) 49% 51% 53% 58% 59% 59% 60% 62% 62% 64% 65% 67% 67% 0% 20% 40% 60% 80% Endless runner games General arcade games Hyper Casual Idle Games Music games IO Games Farm sim/island builder games Physics puzzle games Non-casino skill & chance games City builder games Management games Casino, board games, & card – Chance Life/Pet simulation games GenPop

101. 100 Most mobile gamers don’t want to play games from other genres they haven’t tried in the past. 2% 2% 2% 2% 2% 2% 2% 2% 3% 3% 3% 3% 3% 3% 4% 4% 5% 7% 7% 7% 29% 0% 10% 20% 30% General arcade games Sports games Combat city builder games Music games Non-casino skill & chance games Role playing games Management games Endless runner games Casino, board games, and card games – Chance Shooter games Action builder games City builder games Racing games Fighting games Action games Casino, board games, and card games – Skill Farm sim/island builder games Matching puzzle games Brain puzzle games Physics puzzle games None of these GenPop Vorhaus Digital Strategy Study – 2021 q116b: Here is a list of all of the types of games you currently do not play on smartphone or tablet devices. If you had to pick one genre that you would play in the future, which one would it be? (Among those who have ever played at least one mobile game genre; N=1,152) Mobile game genre preference among those genres not currently played All other genres mentioned by less than 2%

102. 101 Puzzle games are the most frequently mentioned mobile game genres. 12% say there is no genre listed that is their favorite. 2% 2% 2% 2% 2% 2% 2% 3% 3% 4% 4% 4% 5% 5% 5% 6% 6% 11% 12% 13% 0% 5% 10% 15% 20% 25% 30% Non-casino skill & chance games Real-Time mobile combat games Action builder games Combat city builder games Fighting games Life/Pet simulation games Management games Action games Role playing games Physics puzzle games Racing games Sports games Farm sim/island builder games Casino, board games, and card games – Skill Shooter games City builder games Casino, board games, and card games – Chance Brain puzzle games None of these Matching puzzle games GenPop Vorhaus Digital Strategy Study – 2021 q111f: Which of the following types of mobile games describes your current favorite type, or genre of games? (Among those who play mobile games; N=1,278) Current favorite genre of mobile game All other genres mentioned by less than 2%

103. 102 Three-quarters of mobile gamers find that their current favorite mobile game is similar to those they have played in the past as well as popular. Vorhaus Digital Strategy Study – 2021 q111g: Is your current favorite mobile game similar or different from other games you have played in the past? (Among those who play mobile games; N=1,278) q111h: Do you think your current favorite mobile game is well-known, popular, or played by many other people? (Among those who play mobile games; N=1,278) 74% 26% Similar Different Is current favorite mobile game similar or different from games played in past? 75% 25% Yes No Is your current favorite mobile game popular?

104. 103 Two-thirds of mobile gamers expect their next game to be similar to their current favorite. Vorhaus Digital Strategy Study – 2021 q111i: How likely or unlikely are you to always play games that are similar to your current favorite mobile game? (Among those who play mobile games; N=1,278) q111j: Do you expect your next favorite mobile game to be similar or different than your current favorite mobile game? (Among those who play mobile games; N=959; Those who said “don’t know” n=319) 4% 3% 28% 28% 37% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop Likelihood to play mobile games similar to favorite 1 Not at all likely 2 3 4 5 Very likely 65% Likely 67% 33% Similar Different Will next mobile game be similar or different from current favorite? Be under 55+ Have kids in household Be non-Caucasian Have lower income (Below $35K/year) Those who want different games are more likely to:

105. 104 Puzzle games, and simulators are the most frequently mentioned mobile game types that gamers think they will play in the future. Vorhaus Digital Strategy Study – 2021 q111k: What type of mobile games do you think you will play in the future? (Among those who play mobile games; N=1,278; Multiple response) 10% 11% 11% 12% 12% 13% 13% 13% 16% 16% 18% 19% 20% 28% 31% 0% 10% 20% 30% 40% Sports games Shooter games Role playing games Non-casino skill & chance games Action builder games Action games Racing games None of these Casino, board, & card – Chance Casino, board, & card – Skill City builder games Physics puzzle games Farm sim/island builder games Brain puzzle games Matching puzzle games GenPop Mobile game types anticipated to play in the future 3% 5% 5% 6% 6% 7% 7% 8% 8% 8% 9% 9% 9% 0% 10% 20% 30% 40% IO Games Hyper Casual Idle Games Combat city builder games General strategy games Endless runner games Social RPG/card battle games Management games Real-Time mobile combat games Life/Pet simulation games General arcade games Music games Fighting games GenPop

106. 105 Being a game from a specific genre that a mobile gamer enjoys, is important to 3 out of 5 mobile gamers. More than half say it is important for a game to be similar to the types of games they have enjoyed before. Popularity of title is important to 2 out of 5. Vorhaus Digital Strategy Study – 2021 q111la: How important or unimportant are the following in terms of the mobile games you play? (Among those who play mobile games; N=1,278) 27% 11% 11% 10% 6% 6% 24% 23% 29% 16% 28% 27% 23% 32% 28% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% The game is popular and played by many others The game is from a specific game genre I enjoy I have played similar types of games before Importance of the following in terms of mobile game play 1 Not at all important 2 3 4 5 Very important 39% Important 60% Important 55% Important

107. 106 Word of mouth and app store content are the biggest motivators for having a mobile gamer try a different type of game. Most haven’t been surprised with new games. Vorhaus Digital Strategy Study – 2021 q111m: What would motivate you to try a new type or genre of mobile game that you are unfamiliar with? (Among those who play mobile games; N=1,096; Those who said “Nothing” n=182; Multiple response) q111n: Have you played any mobile games within the last 3 months that surprised you in a good way? (Among those who play mobile games; N=1,278) 38% 62% Yes No Any mobile games that surprised you in a good way within the last 3 months? 12% 16% 22% 24% 24% 25% 30% 34% 51% 0% 20% 40% 60% The game was very popular or downloaded frequently The game looked different than other games I play The game is based on a movie, TV show, book, or music that I am a fan of If the game offered the opportunity to win prizes and rewards in the real world The theme of the new game is something I like a lot e.g. fantasy, farming, pets, etc. The game looked new or innovative An ad for it popped up in another game and it looked appealing The app store content (video/game description) looked appealing A friend or family member recommended I try it GenPop Motivation to try new type of game

108. 107 Action, adventure, and strategy are very appealing to mobile gamers under 35. 10% 16% 10% 16% 21% 19% 20% 24% 32% 41% 41% 36% 11% 11% 13% 17% 20% 20% 25% 26% 26% 32% 34% 37% 0% 10% 20% 30% 40% 50% None of these Town/Farm/City builder Slots Trivia Hidden object games Match 3 games Word Games Cards Strategy games Adventure Action Puzzles Most popular combined video game elements GenPop 18-34 Vorhaus Digital Strategy Study – 2021 q118: If a company were making a new mobile game using elements from various other games, which of these elements would you most like to see put together into one game? (Among those who play mobile games; N=1,278; Multiple response)

109. 108 Cross-Platform Game Play Vorhaus Digital Strategy Study – 2020

110. 109 Half of gamers in the U.S. are interested in a game that can be played across multiple devices. Those below 35 years old, even more so. Vorhaus Digital Strategy Study – 2021 q118d: How interested or uninterested are you in games that can be played across a number of different gaming devices, such as your smartphone, tablet, desktop/laptop, web/browser, or console? (Among those who play games on at least one platform; N=1,466) 16% 9% 11% 8% 6% 5% 26% 23% 29% 21% 27% 21% 29% 35% 34% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 Interest in games that can be played across multiple devices 1 Not at all interested 2 3 4 5 Very interested 50% Interested 62% 55% Interested Interested

111. 110 Virtual Goods/In-App Purchases Vorhaus Digital Strategy Study – 2020

112. 111 One-third or more of gamers make digital goods purchases once a week or more often on digital/virtual goods. Vorhaus Digital Strategy Study – 2021 q120a: How often do you purchase virtual/digital goods for games on the following? (Among those who play games on each platform; Computer N=1,078; Mobile N=1,278; Console N=898; Web games N=871) 39% 41% 28% 33% 13% 14% 16% 16% 13% 12% 18% 15% 15% 19% 22% 20% 19% 13% 16% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Computer (desktop or laptop) Smartphone or tablet Console Web/Browser Frequency of making digital/virtual goods purchases in games Never Less than once a month Once a month or more Once a week or more Daily 35% Once a week or more often 32% Once a week or more often 38% Once a week or more often 36% Once a week or more often

113. 112 Average in-game spend is highest in the console market with gamers spending on average $84 per year. Vorhaus Digital Strategy Study – 2021 q111: In the last 12 months, how much did you spend in total on in-game/app purchases in games on the following? (Among those make purchases on each platform; Computer N=638; Mobile N=726; Console N=620; Web games N=559; Those who said “Not sure” not included in base) 14% 11% 6% 17% 26% 51% 33% 42% 41% 22% 40% 21% 7% 6% 8% 9% 12% 10% 12% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Computer (desktop or laptop) Smartphone or tablet Console Web/Browser Total annual in-game spend $0 $1-$29 $30-$99 $100-$199 $200 or more $71 Average $61 Average $84 Average $62 Average

114. 113 Two-thirds of in-game purchasers are satisfied with the goods they have received regardless of gaming platform. Vorhaus Digital Strategy Study – 2021 q142a: How satisfied are you overall with the virtual/digital goods you bought in the following types of games? (Among those who make purchases in games on each platform; Computer N=662; Mobile N=755; Console N=643; Web games N=584) 7% 5% 4% 3% 5% 7% 6% 11% 22% 24% 24% 18% 33% 30% 37% 38% 33% 34% 29% 30% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Computer (desktop or laptop) Smartphone or tablet Console Web/Browser Satisfaction with in-game purchases 1 Not at all satisfied 2 3 4 5 Very satisfied 66% Satisfied 64% Satisfied 66% Satisfied 68% Satisfied

115. 114 Game purchases will increase by 28% or more within the next year on all platforms. Vorhaus Digital Strategy Study – 2021 q143a: Do you intend to buy more, less, or the same amount of virtual/digital goods in the following types of games in the next year? (Among those who make purchases in games on each platform; Computer N=662; Mobile N=755; Console N=643; Web games N=584) 24% 36% 25% 31% 36% 33% 35% 41% 41% 31% 40% 28% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Computer (desktop or laptop) Smartphone or tablet Console Web/Browser Purchase volume of virtual/digital goods within the next year Less The same More

116. 115 Amazon and Twitch Vorhaus Digital Strategy Study – 2020

117. 116 59% 31% 52% 41% 69% 48% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 Twitch awareness No Yes Over two thirds of those under the age of 35 are aware of Twitch. Almost half of those 35-54 are also aware of Twitch. Only 13% of those 55+ are aware of Twitch. Vorhaus Digital Strategy Study – 2021 q26: Are you aware of Twitch, the gaming oriented live streaming service available for free on the Internet? (N=1,903; Those who said “not sure” n=98)

118. 117 37% 29% 32% 7% 9% 7% 9% 10% 8% 26% 30% 27% 21% 21% 26% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 How often those aware use Twitch Never Less than once a month Once a month or a few times a month Once or a few times a week Daily Half those under 55 who are aware of Twitch use it once or more often a week. Vorhaus Digital Strategy Study – 2021 q27: How often do you use Twitch? (Among those aware of Twitch; N=776) 51% 53% 47% Use 1 or more times per week Use 1 or more times per week Use 1 or more times per week

119. 118 43% 34% 37% 56% 57% 66% 63% 44% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Amazon Prime membership by age No Yes 3 out of 5 Americans under the age of 55 have an Amazon Prime membership. Two-thirds of those 18-34 have a membership. Vorhaus Digital Strategy Study – 2021 q30: Are you a member of the Amazon Prime service? (N=1,952; Those who said “Not sure” n=49)

120. 119 4 out of 5 use their Amazon subscription to watch videos. Vorhaus Digital Strategy Study – 2021 q66: Do you use your Amazon Prime subscription to watch video? (Among those who subscribe to Amazon; N=1,092) 17% 83% 0% 20% 40% 60% 80% 100% No Yes Use Amazon subscription to watch video GenPop

121. 120 Older members are more likely to use Amazon Prime for free shipping while younger users use membership for video & music. Vorhaus Digital Strategy Study – 2021 q31: Which of the following do you use? (Among those who have Amazon Prime memberships; N=1,104; Multiple response) 2% 14% 2% 11% 26% 66% 92% 2% 14% 18% 26% 41% 72% 84% 1% 14% 27% 24% 35% 75% 83% 0% 20% 40% 60% 80% 100% None of these Prime Reading Twitch Prime Amazon Photos Prime Music Prime Video Amazon Prime for free shipping Membership feature usage by age 18-34 35-54 55+

122. 121 Unity Vorhaus Digital Strategy Study – 2020

123. 122 Just over one-quarter of adults in the U.S. are aware of Unity. Awareness is driven by those under 55. Vorhaus Digital Strategy Study – 2021 q38: Do you know of the company, Unity, that makes software for designing games? (Among those who play games on any platform N=1,325; Those who said “Don’t know” N=141) 72% 60% 66% 95% 28% 40% 34% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Awareness of Unity No Yes

124. 123 Three-quarters are more interested in playing the game if they know it came from Unity. Vorhaus Digital Strategy Study – 2021 q39: If you know that a game was designed on the Unity software/game engine, does that make you...? (Among those who play games and are aware of Unity; N=369) 19% 23% 11% 7% 6% 6% 74% 71% 83% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 Unity brand association with interest in playing game No impact Less interested in playing the game More interested in playing the game

125. 124 Sports Gambling and Fantasy Sports Vorhaus Digital Strategy Study – 2020

126. 125 The majority of Americans driven by those under 55 feel that gambling should be legal in their state. 37% of those 35-54 gamble on sports versus 42% of those 18-34. Vorhaus Digital Strategy Study – 2021 q179a: Do you think online sports gambling should be legalized in your State, if it is not already? (N=1,313; Those who said “no opinion” n=688) q179b: How often do you bet real money on real sports? (N=2,001) 54% 46% Yes No Should sports gambling be allowed in your state? 18-34 60% 35-54 59% 55+ 44% “Yes” by age 58% 63% 87% 6% 8% 9% 6% 3% 1% 8% 6% 11% 11% 11% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-34 35-54 55+ Frequency of betting real money on real sports Daily 1 to 6 times per week 2 to 3 times a month 1 time per month Less often than one time per month Never

127. 126 10% 18% 25% 29% 32% 40% 51% 0% 20% 40% 60% Action Network PointsBet Barstool Bets William Hill Betstar FanDuel DraftKings Sports betting services used GenPop Just under 1 in 5 Americans have made a bet online for real money on sports. Most have used DraftKings or FanDuel. Vorhaus Digital Strategy Study – 2021 q180: Have you ever made a bet online for real money on real sports? (N=1,849; Those who said “Not sure” n=152) q181: Which of the following online sports betting services have you used? (Among those who have bet on sports online; N=331) 18% 82% Yes No Have made a bet online for real money on real sports 18-34 60% 35-54 59% 55+ 44% “Yes” by age

128. 127 Just under a third of those 18 to 54 are likely to make a bet online for real money on sports. Those 55+ are very unlikely to place a bet. Vorhaus Digital Strategy Study – 2021 q182: How likely are you to bet online for real money on sports in the future? (N=2,001) 46% 52% 85% 9% 8% 6% 14% 12% 5% 12% 9% 2% 19% 20% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-34 35-54 55+ Likelihood to bet online for real money on sports 1 Not at all likely 2 3 4 5 Very likely 31% Likely 29% Likely 4% Likely

129. 128 Just about 1 in 5 Americans play fantasy sports. 72% of those that do play once a week or more often. Vorhaus Digital Strategy Study – 2021 q183: Do you participate in any sort of fantasy sports? (N=1,889; Those who said “Not sure” n=112) q184: How often do you play daily fantasy sports for real money? (Among those who participate in fantasy sports; N=348) 18% 82% Yes No Participate in fantasy sports 18-34 29% 35-54 26% 55+ 3% “Yes” by age 8% 11% 9% 14% 30% 28% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop Frequency of playing fantasy sports Never Less than once a month 1 to 3 times a month Once a week A few times a week Daily 72% Once a week or more

130. 129 7% 58% 62% 0% 20% 40% 60% 80% Other FanDuel DraftKings Have played daily fantasy sports on GenPop Fans are also playing daily fantasy sports on DraftKings or FanDuel. 4 out of 5 plan to keep playing into the future. Vorhaus Digital Strategy Study – 2021 q185: On which of the following have you ever played daily fantasy sports for real money? (Among those who have played daily fantasy sports for real money; N=321; Multiple response) q186: How likely are you to play daily fantasy sports for money in the future? (Among those who participate in fantasy sports; N=348) 8% 4% 9% 22% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop Likelihood to play daily fantasy sports for real money in the future 1 Not at all likely% 2 3 4 5 Very likely 79% Likely

131. 130 eSports Vorhaus Digital Strategy Study – 2020

132. 131 Over half of Americans have heard of eSports. Those that haven’t do not express an initial interest in learning more about it. Vorhaus Digital Strategy Study – 2021 q121: Have you ever heard of esports? (N=1,832; Those who said “not sure” n=169) q122: You said that you have never heard of esports. How interested are you in learning more about esports within the next 6 months? (Among those who have never heard of eSports; N=964) 66% 8% 16% 6% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop Non-aware interest in learning more about eSports 1 Not at all interested 2 3 4 5 Very interested 10% Interested 57% 43% Yes No Heard of eSports

133. 132 1 in 5 of those who have heard of eSports watched them either in person or remotely before COVID. Vorhaus Digital Strategy Study – 2021 q123: How often did you attend esports games in person before COVID? (Among those who have heard of eSports; N=1,037) q124: How often did you watch esports games remotely, not attending in person, before COVID? (Among those who have heard of eSports; N=1,037) 67% 4% 3% 6% 10% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Frequency of attending eSports in person before COVID Never Several times a year Once a month A few times a month Once a week Several times a week 59% 6% 4% 8% 10% 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Frequency of watching eSports before COVID Never Several times a year Once a month A few times a month Once a week Several times a week 20% Once per week or more often 22% Once per week or more often

134. 133 eSports fans are watching just as frequently as they were before COVID. The majority are watching on TV either through a streaming service or cable provider. Vorhaus Digital Strategy Study – 2021 q124b: How often do you watch esports games remotely now? (Among those who have heard of eSports; N=1,037) q124d: What do you use to watch eSports? (Among those who currently watch eSports remotely; N=414; Multiple response) 60% 5% 5% 8% 9% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Current frequency of watching eSports remotely Never Several times a year Once a month A few times a month Once a week Several times a week 22% Once per week or more often 39% 51% 59% 0% 20% 40% 60% Watch on a computer, smartphone, or tablet Watch on TV through cable provider Watch on TV though streaming service GenPop Access to eSports

135. 134 On average eSports fans spend $372 on eSports annually. They also spend on average 21 hours a month watching. Vorhaus Digital Strategy Study – 2021 q124e: How much money do you spend on eSports per year? (Among those who currently watch eSports remotely; N=414) q124f: How much time on average do you spend watching eSports on a monthly basis? (Among those who currently watch eSports remotely; N=414) 7% 30% 17% 19% 8% 18% 0% 20% 40% 60% More than $1,000 $200-$999 $100-$199 $25-$99 $1-$24 Nothing GenPop Money spent on eSports annually $372 Average 13% 6% 13% 18% 22% 19% 7% 2% 0% 20% 40% 60% 40 or more hours 30-39 hours 20-29 hours 10-19 hours 5-9 hours 2-4 hours 1 hour Less than 1 hour GenPop Time spent per month watching eSports 21.5 hours Average

136. 135 Augmented Reality Vorhaus Digital Strategy Study – 2020

137. 136 More than half of Americans are aware of virtual reality, artificial intelligence, or cryptocurrency. People are significantly more likely to be aware of these concepts today than a year ago. Vorhaus Digital Strategy Study – 2021 q172: Have you heard of the following terms or concepts before? (N=2,001; Multiple response) 28% 17% 30% 46% 56% 58% 22% 24% 38% 54% 61% 63% 0% 20% 40% 60% 80% None of the above Blockchain Augmented reality Cryptocurrency Artificial intelligence Virtual reality Concept awareness GenPop 2021 GenPop 2020 GenPop: 24% 18-34 27% 35-54 25% 55+ 21% Awareness of blockchain technology by age. Virtual reality 69% Artificial intelligence 69% Cryptocurrency 62% Awareness is significantly higher for the following among those 55+

138. 137 Those 18-34 are driving the bulk of the interest in virtual and augmented reality technology. Vorhaus Digital Strategy Study – 2021 q175: How interested are you in virtual reality? (Among those who have heard of virtual reality; N=1,257) q176: How interested are you in augmented reality? (Among those who have heard of augmented reality; N=766) 37% 16% 28% 11% 7% 9% 20% 23% 18% 14% 20% 16% 19% 33% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 Interest in virtual reality 1 Not at all interested 2 3 4 5 Very interested 32% 16% 29% 10% 10% 9% 25% 23% 23% 13% 21% 13% 20% 31% 27% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 Interest in augmented reality 1 Not at all interested 2 3 4 5 Very interested

139. 138 Only a quarter of those who have heard of augmented reality say they are knowledgeable about it, 38% of those under 35. Vorhaus Digital Strategy Study – 2021 q176b: To what extent are you knowledgeable about augmented reality? (Among those who have heard of augmented reality; N=766) 28% 16% 23% 27% 19% 24% 21% 27% 21% 11% 17% 12% 14% 21% 19% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 Extent of augmented reality knowledge 1 Have no knoledge 2 3 4 5 Very knowledgable 25% Knowle- dgeable Knowle- dgeable Knowle- dgeable 38% 31%

140. 139 Three-quarters of Americans who have heard of augmented reality are unaware of any brands. Just 33% would be willing to wear the technology. 52% under 35 would be willing to wear the glasses for an AR gaming experience. Vorhaus Digital Strategy Study – 2021 q176c: (Read AR text definition) Which of these AR smart glasses brands are you familiar with? (Among those who have heard of augmented reality; N=766); Multiple response) q176d: Would you wear augmented reality smart glasses in public for outdoor AR gaming? (Among those who have heard of augmented reality; N=616; Those that said “Not sure” n=150) 17% 11% 10% 75% 0% 20% 40% 60% 80% Hololens Magic Leap Nreal None of these AR smart glasses brands aware of GenPop 33% 67% Yes No Would you wear augmented reality glasses in public for outdoor AR gaming? 18-34 52% 35-54 37% 55+ 10% “Yes” by age

141. 140 The look of AR glasses is not as important as the cost, comfort, or the game content. Vorhaus Digital Strategy Study – 2021 q176f: How important or unimportant would the following be to you if you were to consider purchasing augmented reality glasses? (Among those who would or would maybe wear AR glasses; N=355) 5% 8% 3% 3% 1% 7% 1% 1% 10% 24% 10% 12% 19% 25% 25% 30% 64% 36% 61% 54% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% The cost of the glasses The glasses looking socially acceptable The glasses being comfortable to wear The glasses offered great content to play Importance when considering purchasing AR glasses 1 Not at all important 2 3 4 5 Very important 83% Important 61% 86% 84% Important Important Important

142. 141 Those who would wear AR glasses for gaming would pay on average $303 for glasses. Gaming content trumps the look of the glasses. Vorhaus Digital Strategy Study – 2021 q176g: How much would expect to pay for AR smart glasses, which allowed you to play games outside? (Among those who would or would maybe wear AR glasses; N=355) q176h: If you could buy one of the following outdoor gaming smart glasses, which would you buy? (Among those who would or would maybe wear AR glasses; N=355) 3% 9% 11% 15% 10% 25% 8% 3% 14% 0% 10% 20% 30% $0 $1-$49 $50-$99 $100-$149 $150-$199 $200-$299 $300-$399 $400-$499 $500 or more Spend expectation for AR gaming glasses GenPop $303 Average 10% 15% 23% 52% 0% 20% 40% 60% The cheapest one, even if the content and aesthetics weren’t that great None The most fashionable one, even if the content wasn’t very good The one with best gaming content, even though it doesn’t look that cool Which glasses would you buy? GenPop

143. 142 Those interested in wearing AR glasses would most likely buy them from a gaming brand rather than a boutique brand, or top eyeglass brand. Vorhaus Digital Strategy Study – 2021 q176i: If you were to buy outdoor gaming smart glasses, which of the following type of brand would you choose to buy from? (Among those who would or would maybe wear AR glasses; N=355) 10% 13% 27% 49% 0% 20% 40% 60% A high fashion brand e.g. Gucci, Louis Vuitton A glasses brand e.g. Rayban, Warby Parker A sports brand e.g. Nike, Adidas A gaming brand e.g. Nintendo, Sony Which type of brand would you purchase AR glasses from? GenPop

144. 143 AR Games On Smartphone Vorhaus Digital Strategy Study – 2020

145. 144 Half of those below the age of 55 who play games on their phone, are interested in playing an augmented reality game on their phone. 34% are very interested. Vorhaus Digital Strategy Study – 2021 q193: How interested are you in playing a game on your phone that interacts with the real world (Augmented Reality) and use your actual physical location in the game (Geo-location game)? (Among those who play games on their smartphone at least once a week N=630; Those who said “Not sure” n=47) 12% 20% 62% 5% 8% 11% 28% 22% 16% 21% 19% 4% 34% 31% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-34 35-54 55+ Interest in playing an augmented reality game on their phone 1 Not interested at all 2 3 4 5 Very interested 55% Interested 50% Interested 10% Interested

146. 145 In-game Advertising Vorhaus Digital Strategy Study – 2020

147. 146 About a third of gamers are comfortable with being advertised to during their games. Vorhaus Digital Strategy Study – 2021 q109bi: How would you rate your level of comfort with the following?(Among those who play games on at least 1 platform; N=1,466) 23% 23% 28% 30% 14% 15% 14% 14% 28% 27% 26% 24% 16% 16% 16% 15% 18% 18% 17% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Seeing banner/billboards ads in your games, which do not block your game play Seeing ads in your games, which do not block your game play Seeing video ads in your games, which do not block your game play Hearing audio advertisements in your games, which do not block your game play Level of comfort with advertisements in games 1 Not at all comfortable 2 3 4 5 Very comfortable 34% Comfortable 34% Comfortable 33% Comfortable 32% Comfortable

148. 147 Discovery of Mobile Games And Apps Is A Challenge Vorhaus Digital Strategy Study – 2020

149. 148 Only half of those under the age of 55 have an easy time finding new mobile apps or games suggesting room for improvement across all age markets. Vorhaus Digital Strategy Study – 2021 q203: In general, thinking about mobile games, how easy or difficult is it to discover apps and games that you would like to use or play? (Among those who play games on their phone; N=1,736) 4% 8% 21% 6% 4% 8% 32% 34% 42% 25% 22% 13% 33% 32% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-34 35-54 55+ Ease of finding new apps or games to play on mobile 1 Very difficult 2 3 4 5 Very easy 58% Easy 54% Easy 29% Easy

150. 149 Connected TV Games Vorhaus Digital Strategy Study – 2020

151. 150 A little under half of adults below the age of 55 play non-console games through their television. Only 7% of the 55+ market plays non-console games on TV. Vorhaus Digital Strategy Study – 2021 q11a: Do you ever play non-console video games on your television such as those you can play on your television with apps or through a browser? (Among those who have a smart TV or streaming device; N=1,343; Multiple response) 35% 65% 7% 93% 44% 56% 49% 51% 0% 20% 40% 60% 80% 100% Yes No Play Non-Console Games on Television 18-34 35-54 55+ GenPop

152. 151 4% 3% 5% 2% 3% 1% 10% 7% 11% 14% 14% 14% 39% 35% 44% 31% 39% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 Frequency of Playing Non-Console Games On TV Less than once per month Once per month A few times per month Once per week 2 to 6 times per week Daily 4 out of 5 below the age of 55 that play non-console games on their television, play at least once per week if not more often. Vorhaus Digital Strategy Study – 2021 q11b: How often do you play non-console video games on your television through apps or your browser? (Among those who play non-console video games on their television; N=465) 87% 84% 84% Play 1 or more times per week Play 1 or more times per week Play 1 or more times per week

153. 152 Interest in playing non-console games on TV comes from the under 55 market. Interest is driven by males, and those with kids in household. 18-34 most interested. Vorhaus Digital Strategy Study – 2021 q11c: How would you rate your level of interest in playing non-console games on your television? (Among those who have a smart TV or streaming device; N=1,343) 34% 17% 24% 66% 9% 9% 11% 8% 18% 19% 20% 15% 14% 19% 16% 6% 24% 36% 29% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 35-54 55+ Level of interest in playing non-console games on television 1 Not at all interested 2 3 4 5 Very interested

154. 153 Screen Fatigue Vorhaus Digital Strategy Study – 2020

155. 154 Half of Americans below the age of 55 are feeling screen fatigued. Only 1 in 5 of those 55+ are feeling fatigued. Vorhaus Digital Strategy Study – 2021 q186e: In general, to what extent do you agree or disagree that you have “screen fatigue” and you are tired of looking at the various screens you use all day for work, school, and/or personal interest? (N=2,001) 14% 15% 27% 7% 11% 14% 28% 27% 39% 21% 21% 13% 29% 26% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-34 35-54 55+ Agreement in feeling screen fatigued 1 Strongly disagree 2 3 4 5 Strongly agree 50% Agree 47% Agree 21% Agree

156. 155 Smartphones Vorhaus Digital Strategy Study – 2020

157. 156 0% 1% 8% 91% 2% 3% 18% 76% 4% 3% 20% 73% 0% 20% 40% 60% 80% 100% 4 or more 3 2 1 Number of smartphones owned or used 18-34 35-54 55+ Those below 55 are more likely to have more than 1 phone. iPhones skew younger, Android skews older. Vorhaus Digital Strategy Study – 2021 q187: How many smartphones do you own or use? (Among those who use a smartphone regularly; N=1,736) q188: Which smartphone is your primary smartphone? (Among those who use a smartphone regularly; N=1,736) 52% 48% 47% 52% 36% 64% 0% 20% 40% 60% 80% Android phone, such as Samsung, Google, etc. iPhone Primary smartphone 18-34 35-54 55+

158. 157 8% 4% 12% 19% 18% 40% 0% 13% 12% 19% 22% 19% 15% 1% 21% 9% 19% 22% 17% 12% 0% 0% 10% 20% 30% 40% 50% 40 or more hours 30-39 hours 20-29 hours 10-19 hours 5-9 hours 1-4 hours Less than 1 hour Time spent per week using phone 18-34 35-54 55+ Those below the age of 35 spend on average 25 hours a week on their phones. Those over 55 spend 13 hours a week on their phone. Vorhaus Digital Strategy Study – 2021 q189: About how much time do you spend using your smartphone in a typical week? (Among those who use a smartphone regularly; N=1,622; Those who said “Not sure” n=114) Average by age 18-34 25Hrs 35-54 19Hrs 55+ 13Hrs

159. 158 Those below the age of 35 are more likely to use social networks, listen to music, watch video, and play games on their smartphones. Vorhaus Digital Strategy Study – 2021 q190: Which of the following things do you do regularly (at least once per week) on your smartphone? (Among those who use a smartphone regularly; N=1,736; Multiple response) 34% 25% 33% 52% 57% 42% 61% 57% 44% 29% 33% 37% 39% 40% 40% 46% 49% 50% 0% 20% 40% 60% 80% Purchase products or services Get national news Get local news Play games Watch video Do online banking Listen to music Use social networks Get weather information GenPop 18-34 5% 15% 14% 19% 21% 18% 27% 35% 8% 9% 13% 14% 21% 21% 23% 28% 0% 20% 40% 60% 80% None of these Online dating Read magazine content Online investing Get sports news/information Read newspaper content Research products/services to buy offline Research products/services to buy online GenPop 18-34 Done on smartphone at least once per week

160. 159 Tablets Vorhaus Digital Strategy Study – 2020

161. 160 People in the U.S. are more likely to own an iPad rather than an Android tablet. On average, they spend 14 hours on the tablet/week. Vorhaus Digital Strategy Study – 2021 q14: Earlier you mentioned that you use a tablet. Which type of tablet(s) do you own or use? (Among those who use a tablet at least once per week; N=977; Those who said “don’t know” n=15; Multiple response) q15: About how much time do you spend using your tablet in a typical week? (Among those who use a tablet at least once per week; N=992) 7% 25% 16% 23% 24% 6% 0% 10% 20% 30% 40 or more hours 20-39 hours 11-19 hours 6-10 hours 2-5 hours 1 hour or less Tablet Time Spent Per Week GenPop 4% 16% 42% 61% 0% 10% 20% 30% 40% 50% 60% 70% Other Windows tablet Android tablet iPad Types of Tablets Owned GenPop Avg. 14.9 hours

162. 161 43% have made a purchase on their tablet, and the average annual spend is $465. Vorhaus Digital Strategy Study – 2021 q16: Have you ever bought virtual/digital goods in games on your tablet? (Among those who use a tablet at least once per week; N=959) q17: About how much did you spend in total on virtual/digital goods in games on your tablet in the last 12 months ? (Among those who have bought digital/virtual goods on a tablet; N=344) 7% 7% 6% 11% 16% 25% 28% 0% 10% 20% 30% $1-$10 $11-$24 $25-$49 $50-$99 $100-$199 $200-$499 $500 or more Tablet Digital Virtual Goods Spend GenPop 57% 43% 0% 20% 40% 60% No Yes Ever Purchased Virtual/digital Goods on Tablet GenPop Average: $465

163. 162 Music and Podcasts Vorhaus Digital Strategy Study – 2020

164. 163 YouTube and Spotify are the most subscribed to music subscription services driven by those under the age of 35. Vorhaus Digital Strategy Study – 2021 q218: To which music services, if any, do you currently subscribe? (N=2,001; Multiple response) 70% 1% 0% 4% 13% 10% 7% 6% 35% 5% 6% 21% 20% 25% 28% 28% 18% 9% 8% 27% 26% 24% 42% 37% 0% 20% 40% 60% 80% None of these SoundCloud Tidal Apple Music Pandora Amazon Music Spotify YouTube Music services subscribed to 18-34 35-54 55+

165. 164 48% 27% 10% 9% 4% 5% 5% 8% 8% 14% 13% 18% 11% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop 18-34 Frequency of listening to podcasts Never Less often than once a month Once a month Several times a month Once a week Several times a week Once a day or more Half of those 18-34 listen to podcasts once a week or more often. The majority of listeners use Spotify or Apple Podcasts. Vorhaus Digital Strategy Study – 2021 q219: How often do you listen to podcasts? (N=2,001) q220: On which platforms do you listen to podcasts? (Among those who listen to podcasts; 1,046; Multiple response) 33% Once a week or more often 50% Once a week or more often 0% 1% 6% 36% 26% 2% 8% 23% 41% 48% 5% 11% 25% 41% 52% 0% 20% 40% 60% Wondery Sticher SoundCloud Apple Podcasts Spotify Platforms used for podcast listening 18-34 35-54 55+

166. 165 Sports Vorhaus Digital Strategy Study – 2020

167. 166 American football and baseball are aging out with the majority of fans of these team sports leagues being over the age of 34. 1% 5% 7% 4% 2% 19% 19% 25% 13% 53% 67% 41% 7% 10% 10% 10% 11% 18% 18% 19% 33% 44% 51% 52% 11% 15% 12% 12% 10% 20% 15% 13% 28% 33% 41% 51% 0% 20% 40% 60% 80% Field Hockey Volleyball Boxing UFC/Mixed Martial Arts Cricket Tennis Hockey Golf Soccer Baseball American Football Basketball Sports followed 18-34 35-54 55+ Vorhaus Digital Strategy Study – 2021 q120b: Which sports do you follow? (Among those who follow sports; N=1,304; Multiple response)

168. 167 Those over the age of 34 still watch most of their sports content on TV. Those under 55 also access sports content through a computer or streaming service. 2% 13% 11% 9% 42% 45% 11% 16% 29% 30% 31% 44% 17% 16% 34% 37% 30% 33% 0% 10% 20% 30% 40% 50% Listen to podcasts Listen to the radio Watch on TV though streaming service Watch on a computer, smartphone, or tablet I do not follow sports Watch on TV through cable provider Sources for sports content 18-34 35-54 55+ Vorhaus Digital Strategy Study – 2021 q120a: In which of the following ways do you follow sports? (N=2,001; Multiple response)

169. 168 Basketball and soccer fan bases in the U.S. are growing while baseball and American Football age out. 0% 0% 1% 1% 3% 8% 5% 5% 3% 20% 9% 40% 1% 3% 3% 1% 2% 3% 6% 4% 15% 12% 22% 25% 4% 2% 2% 4% 3% 2% 3% 6% 18% 11% 24% 16% 0% 10% 20% 30% 40% 50% Field Hockey Cricket UFC/Mixed Martial Arts Volleyball Boxing Golf Hockey Tennis Soccer Baseball Basketball American Football Favorite sport 18-34 35-54 55+ Vorhaus Digital Strategy Study – 2021 q120ca: Which of these sports is your favorite? (Among those who follow sports; N=1,304)

170. 169 Half of Americans regularly watch sports and most have watched the same if not a little more sports content in the last year. Vorhaus Digital Strategy Study – 2021 q186a: Do you regularly watch sports on tv or in-person? (N=2,001) q186b: When thinking about the sports you watch regularly, did you watch these sports more or less within the last year? (Among those who regularly watch sports; N=990) 49% 51% Yes No Do you regularly watch sports? 18-34 47% 35-54 55% 55+ 46% “Yes” by age 24% 38% 38% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GenPop Watch sports more or less within the last year Less About the same More

171. 170 4% 13% 20% 62% 0% 20% 40% 60% 80% I found sports more interesting than other video I can watch I missed going to sports events I have had it on more often in the background Have had more time available Reasons for watching more sports GenPop Those who have been watching more sports have had more time available to do so. Those who have watched less sports say there are less sports to watch. Vorhaus Digital Strategy Study – 2021 q186c: Which of the following best describes why you have watched sports more within the last year? (Among those who have watched more sports within the last year; N=375) q186d: Which of the following best describes why you watched sports less within the last year? (Among those who have watched less sports within the last year; N=240) 5% 8% 12% 13% 50% 0% 20% 40% 60% I have been too busy with school I have been too busy with my responsibilities at home I got tired of watching too much TV I have been too busy with work Less sports have been available to watch Reasons for watching less sports GenPop

172. 171 Cryptocurrency and Blockchain Vorhaus Digital Strategy Study – 2020

173. 172 More than half are aware of virtual reality, artificial intelligence, or cryptocurrency. Those over 55 are more familiar with concepts. Vorhaus Digital Strategy Study – 2021 q172: Have you heard of the following terms or concepts before? (N=2,001; Multiple response) 22% 24% 38% 54% 61% 63% 0% 20% 40% 60% 80% None of the above Blockchain Augmented reality Cryptocurrency Artificial intelligence Virtual reality Concept awareness GenPop GenPop: 24% 18-34 27% 35-54 25% 55+ 21% Awareness of blockchain technology by age. Virtual reality 69% Artificial intelligence 69% Cryptocurrency 62% Awareness is significantly higher for the following among those 55+

174. 173 Three-quarters of Americans who have heard of cryptocurrency, have not owned or used it. Just under 20% are likely to buy cryptocurrency in the next year. Vorhaus Digital Strategy Study – 2021 q173: Do you currently, or have you ever owned / used any of the following cryptocurrencies or cryptocurrency services? (Among those who have heard of cryptocurrency; N=1,073; Multiple response) q174: How likely are you to buy any cryptocurrency in the next 12 months? (Among those who have heard of cryptocurrency; N=1,073) 3% 4% 5% 5% 6% 7% 9% 11% 18% 74% 0% 20% 40% 60% 80% Monero CoinDesk Bitcash Ripple Litecoin Dogecoin Ethereum Coinbase Bitcoin None of the above Cryptocurrencies owned/used GenPop 64% 8% 9% 5% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Likelihood to buy cryptocurrency in next year 1 Not at all likley 2 3 4 5 Very likely 19% Likely

175. 174 Security and Privacy Vorhaus Digital Strategy Study – 2020

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