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Reuters Institute Digital
News Report 2017
You are welcome to use the data and slides in this
report for any purpose (comm...
World’s biggest news survey
70,000
respondents
36
Markets
METHODOLOGY
Country Sample Size
Internet
penetration
USA 2,269 89%
UK 2,112 94%
Germany 2,062 89%
France 2,000 84%
Italy 2...
IN THE ERA OF FAKE NEWS
ONLY …
24%
agree Social media
does a good job in
separating fact
from fiction
“PEOPLE SHARE
WITHOU...
IN THE ERA OF FAKE NEWS …
40%
agree the news media
does a good job in
separating fact
from fiction
“IT’S THEIR JOB TO
REPO...
IN THE ERA OF FAKE NEWS …
40%
agree the news media
does a good job in
separating fact
from fiction
“CREDIBLE INFORMATION
W...
TRUST VARIES ACROSS COUNTRIES
38
USA
53% trust
sources
they use
% THAT AGREE THEY TRUST NEWS MOST OF THE TIME
RISJ Digital...
POLARISATION IN USA
AUDIENCE MAP FOR TOP ONLINE NEWS BRANDS
“FOX NEWS
KEEPS IT FAIR;
CNN TELLS US LEFT
WING LIES!”
“THEY A...
UK MEDIA LANDSCAPE
AUDIENCE MAP FOR TOP ONLINE NEWS BRANDS
“I USED TO TRUST AND
VALUE THE BBC NEWS BUT NOW IT’S JUST
A MOU...
GERMANY IS LESS POLARISED
AUDIENCE MAP FOR TOP ONLINE NEWS BRANDS
“I DON’T ALWAYS TRUST THE
MEDIA, ESPECIALLY IN MATTERS
R...
ONLINE NEWS MEDIA POLARISATION SCORE
RISJ Digital News Report 2017
SELECTED COUNTRIES
HIGHER SCORE -> HIGHER POLARIZATION ...
DIFFERENT BRANDS ARE TRUSTED FOR DIFFERENT THINGS
SELECTED UK BRANDS
% WHO SAY BEST FOR …
RISJ Digital News Report 2017
DIFFERENT BRANDS ARE TRUSTED FOR DIFFERENT THINGS
SELECTED ITALIAN BRANDS
% who say best for
RISJ Digital News Report 2017
WEEKLY NEWS REACH OF SELECTED INTERNATIONAL BRANDS
RISJ Digital News Report 2017
Changing social media
AROUND HALF NOW USE SOCIAL MEDIA FOR NEWS …
Q3. Which, if any, of the following have you used in the last week as a source...
GERMANY
FRANCE
BUT ELSEWHERE SOCIAL MEDIA USE IS SLOWING
OR GOING INTO REVERSE
0%
10%
20%
30%
40%
50%
60%
70%
2013 2014 20...
SOCIAL NETWORKS AND THE RISE OF MESSAGING APPS
TOP SOCIAL NETWORKS OR MESSAGING APPS (ALL MARKETS)
80% USE A FACEBOOK PROD...
MESSAGING APPS FOR NEWS ACROSS THE WORLD
RISJ Digital News Report 2017
FAR FROM CREATING ECHO CHAMBERS, DISTRIBUTED MEDIA
OFTEN EXPOSES PEOPLE TO MORE SOURCES
People use search and social media...
BUT BRAND ATTRIBUTION IN DISTRIBUTED ENVIRONMENTS IS
A PROBLEM …
81%
DIRECT TRAFFIC
47%
SOCIAL
44%
55%
37%
SEARCH
Fewer th...
Mobile maturity
SPAIN
USA
SMARTPHONES BECOMING EVER MORE CENTRAL
JAPAN
REACH HAS DOUBLED IN FIVE YEARS, BUT IS BEGINNING TO LEVEL OFF
UK
G...
WE’RE BECOMING MORE DEPENDENT ON MOBILE…
0%
10%
20%
30%
40%
50%
60%
70%
80%
2014 2015 2016 2017
Computer
USE OF COMPUTER/L...
WE’RE BECOMING MORE DEPENDENT ON MOBILE ...
THE SMARTPHONE IS ALWAYS WITH YOU, PERSONAL, MULTI-FUNCTIONAL, CONVENIENT
RISJ...
NOT ALL COUNTRIES ARE MOVING AT THE SAME PACE
RISJ Digital News Report 2017
MOBILE APPS ARE BECOMING MORE IMPORTANT
27% SAY THEY USE A NEWS APP WEEKLY
Growth due to deep linking, better promotion an...
NOT JUST PUBLISHER APPS NOW …
APPLE NEWS GROWTH
25% of iPhone users - 13% in 2016 (+12)
25% of iPhone users - 8% in 2016 (...
NOT JUST PUBLISHER APPS NOW …
SNAPCHAT DISCOVER
23% reach with 18-24s
12% in 2016
14% reach with 18-24s
Launched Feb 2016
...
AND THE NEXT STEP MAY BE VOICE …
EMERGING DEVICES FOR NEWS – USA, UK, GERMANY
RISJ Digital News Report 2017
Incidental Exposure
INCIDENTAL EXPOSURE IN SOCIAL MEDIA AND AGGREGATORS
RISJ Digital News Report 2017
AVERAGE NUMBER OF ONLINE NEWS BRANDS USED IN THE
LAST WEEK
RISJ Digital News Report 2017
ALL MARKETS
Paying for news
PROPORTION THAT PAID FOR ONLINE NEWS IN THE LAST YEAR
RISJ Digital News Report 2017
ALL MARKETS
EVIDENCE OF ‘TRUMP BUMP’ IN THE US
DRIVEN BY U35S AND THOSE ON THE LEFT
0%
10%
20%
30%
40%
50%
2014 2015 2016 2017
Finland...
BUT LITTLE CHANGE ELSEWHERE …
ALL COUNTRIES
Proportion who pay for any online news
European countries
13%PAY FOR
ONLINE NE...
HOW NEWS COMPARES WITH OTHER ONLINE PAYMENT?
ALL COUNTRIES
Q7b_2017. Thinking more generally, which of the following types...
REASONS FOR PAYING AND NOT PAYING FOR ONLINE NEWS
RISJ Digital News Report 2017
News Avoidance
News avoidance
on the rise
PROPORTION THAT SOMETIMES OR OFTEN AVOID THE NEWS
RISJ Digital News Report 2017
ALL MARKETS
REASONS BEHIND NEWS AVOIDANCE
RISJ Digital News Report 2017
ALL MARKETS/USA
Participation and
online news
PARTICIPATION HAS BEEN STATIC OR DECLINING IN MOST
MARKETS
RISJ Digital News Report 2017
Reasons for not sharing or commenting on the news
RISJ Digital News Report 2017
ALL MARKETS
SHARING IS MORE COMMON WHEN FRIENDS SHARE VIEWS ON
POLITICS
RISJ Digital News Report 2017
ALL MARKETS
Ad-blocking
AD-BLOCKING ON HOLD
43% have temporarily disabled their
ad-blocker specifically for news
24% regularly use software
to blo...
Political Following
POLITICAL FOLLOWING ON SOCIAL MEDIA
RISJ Digital News Report 2017
% of Social Media users that follow politicians
Key Data by Country
53
UK: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
BBC reaches over 70% across radio and TV. Guardian, Mail a...
54
UK: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
55
UK: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
56
AUSTRIA: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
57
AUSTRIA: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
58
AUSTRIA: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
59
BELGIUM: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
60
BELGIUM: BRAND ATTRIBUTES, TRUST AND BUSINESS ISSUES
RISJ Digital News Report 2017
61
BELGIUM: SOURCES AND DEVICES
RISJ Digital News Report 2017
62
CROATIA: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
63
CROATIA: AUDIENCE MAP, BRAND ATTRIBUTES
AND BUSINESS ISSUES
RISJ Digital News Report 2017
64
CROATIA: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
65
CZECH REPUBLIC: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
66
CZECH REPUBLIC: AUDIENCE MAP, BRAND ATTRIBUTES AND
BUSINESS ISSUES
RISJ Digital News Report 2017
67
CZECH REPUBLIC: SOURCES OF NEWS, TRUST
RISJ Digital News Report 2017
68
DENMARK: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
69
DENMARK: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
70
DENMARK: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
71
FINLAND: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
72
FINLAND: AUDIENCE MAP, BRAND ATTRIBUTES, BUSINESS NEWS
RISJ Digital News Report 2017
73
FINLAND: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
74
FRANCE: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
75
FRANCE: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
76
FRANCE: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
77
GERMANY: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
78
GERMANY: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
79
GERMANY: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
80
GREECE: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
81
GREECE: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
82
GREECE: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
83
HUNGARY: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
84
HUNGARY: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
85
HUNGARY: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
86
IRELAND: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
87
IRELAND: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
88
IRELAND: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
89
ITALY: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
90
ITALY: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
91
ITALY: AUDIENCE MAP, BRAND ATTRIBUTES AND
BUSINESS ISSUES
RISJ Digital News Report 2017
92
NETHERLANDS: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
93
NETHERLANDS: AUDIENCE MAP, BRAND ATTRIBUTES AND
BUSINESS ISSUES
RISJ Digital News Report 2017
94
NETHERLANDS: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
95
NORWAY: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
96
NORWAY: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
97
NORWAY: SOURCES DEVICES AND TRUST
RISJ Digital News Report 2017
98
PORTUGAL: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
99
POLAND: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
100
POLAND: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
101
PORTUGAL: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
102
PORTUGAL: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
103
PORTUGAL: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
104
ROMANIA: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
105
ROMANIA: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
106
ROMANIA: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
107
SLOVAKIA: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
108
SLOVAKIA: AUDIENCE MAPS, BRAND ATTRIBUTES AND
BUSINESS ISSUES
RISJ Digital News Report 2017
109
SLOVAKIA: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
110
SPAIN: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
111
SPAIN: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
112
SPAIN: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
113
SWEDEN: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
114
SWEDEN: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
NEWS
RISJ Digital News Report 2017
115
SWEDEN: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
116
SWITZERLAND: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
117
SWITZERLAND: TRUST, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
118
SWITZERLAND: SOURCES AND DEVICES
RISJ Digital News Report 2017
119
TURKEY: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
120
TURKEY: BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
121
TURKEY: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
122
USA: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
123
USA: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
124
USA: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
125
ARGENTINA: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
126
ARGENTINA: BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
127
ARGENTINA: TRUST, SOURCES AND DEVICES
RISJ Digital News Report 2017
128
BRAZIL: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
129
BRAZIL: BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
130
BRAZIL: SOURCES & DEVICES
RISJ Digital News Report 2017
131
CANADA: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
132
CANADA: BRAND ATTRIBUTES AND TRUST
RISJ Digital News Report 2017
133
CANADA: SOURCES AND DEVICES
RISJ Digital News Report 2017
134
CHILE: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
135
CHILE: BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
136
CHILE: TRUST, DEVICES AND SOURCES
RISJ Digital News Report 2017
137
MEXICO: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
138
MEXICO: BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
139
MEXICO: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
140
AUSTRALIA: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
141
AUSTRALIA: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS
ISSUES
RISJ Digital News Report 2017
142
AUSTRALIA: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
143
HONG KONG: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
144
HONG KONG: BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
145
HONG KONG: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
146
JAPAN: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
147
JAPAN: BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
148
JAPAN: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
149
MALAYSIA: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
150
MALAYSIA: BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
151
MALAYSIA: SOURCES AND DEVICES
RISJ Digital News Report 2017
152
SINGAPORE: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
153
SINGAPORE: BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
154
SINGAPORE: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
155
SOUTH KOREA: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
156
SOUTH KOREA: BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
157
SOUTH KOREA: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
158
TAIWAN: NEWS BRANDS USED LAST WEEK
RISJ Digital News Report 2017
159
TAIWAN: BRAND ATTRIBUTES AND BUSINESS ISSUES
RISJ Digital News Report 2017
160
TAIWAN: SOURCES, DEVICES AND TRUST
RISJ Digital News Report 2017
Digital News Report
2017
More information at
digitalnewsreport.org
@risj_oxford | #DNR17
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Digital News Report 2017

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The 2017 Digital News Report surveyed 70,000 people across 36 markets on five continents to provide new insights into our digital news consumption. This research is a reminder that the digital revolution is full of contradictions and exceptions. These differences are captured in individual country pages that can be found towards the end of the report. They contain critical industry context written by experts as well as key charts and data points.

The report explores news consumption in: Australia, Austria, Belgium, Brazil, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Singapore, Slovakia, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, United Kingdom and the United States of America.

As well as country-by country analysis, the report also contains an essay by Melissa Bell, Publisher and Co-founder of Vox Media and an executive summary by Lead Author Nic Newman. Explore the report, along with a video breakdown and full interactive graphics, on our Digital News Report website: http://digitalnewsreport.org/.

Published in: News & Politics

Digital News Report 2017

  1. 1. Reuters Institute Digital News Report 2017 You are welcome to use the data and slides in this report for any purpose (commercial or non- commercial) in return for simple attribution under a Creative Commons license We welcome feedback and questions at info@digitalnewsreport.org @risj_oxford | #DNR17 |
  2. 2. World’s biggest news survey 70,000 respondents 36 Markets
  3. 3. METHODOLOGY Country Sample Size Internet penetration USA 2,269 89% UK 2,112 94% Germany 2,062 89% France 2,000 84% Italy 2,011 63% Spain 2,006 78% Portugal 2,007 64% Ireland 2,002 77% Norway 2,056 98% Sweden 2,021 93% Finland 2,007 93% Denmark 2,011 98% Country Sample Size Internet penetration Belgium 2,009 88% Netherlands 2,006 95% Switzerland 2,005 89% Austria 2,000 82% Hungary 2,004 80% Slovakia 2,002 82% Czech Republic 2,003 88% Poland 2,013 73% Romania 2,029 52% Croatia 2,005 70% Greece 2,002 66% Turkey 2,005 58% Country Sample Size Internet penetration Japan 2,000 91% Korea, South 2,002 92% Taiwan 1,017 84% Hong Kong 2,015 80% Malaysia 2,108 68% Singapore 2,000 81% Australia 2,004 92% Canada 2,000 93% Urban Brazil 2,003 68% Argentina 2,001 79% Chile 2,005 80% Mexico 2,003 53% Polling by Supported by RESEARCH CONDUCTED ONLINE IN JANUARY/EARLY FEBRUARY 2017
  4. 4. IN THE ERA OF FAKE NEWS ONLY … 24% agree Social media does a good job in separating fact from fiction “PEOPLE SHARE WITHOUT READING THE INFORMATION IN THE ARTICLE” Female (21), USA RISJ Digital News Report 2017
  5. 5. IN THE ERA OF FAKE NEWS … 40% agree the news media does a good job in separating fact from fiction “IT’S THEIR JOB TO REPORT THE FACTS” “IT’S THEIR JOB … TO REPORT THE FACTS” RISJ Digital News Report 2017
  6. 6. IN THE ERA OF FAKE NEWS … 40% agree the news media does a good job in separating fact from fiction “CREDIBLE INFORMATION WITH WRITERS NAMES ATTACHED” “IT’S THEIR JOB … TO REPORT THE FACTS” RISJ Digital News Report 2017
  7. 7. TRUST VARIES ACROSS COUNTRIES 38 USA 53% trust sources they use % THAT AGREE THEY TRUST NEWS MOST OF THE TIME RISJ Digital News Report 2017
  8. 8. POLARISATION IN USA AUDIENCE MAP FOR TOP ONLINE NEWS BRANDS “FOX NEWS KEEPS IT FAIR; CNN TELLS US LEFT WING LIES!” “THEY ARE SO FAR TO THE LEFT, THEY MIGHT FALL OFF ..” Mid point The so-called ‘liberal media’ Fox News New York Times W Post Yahoo News!CNN THOSE ON THE POLITICAL RIGHT ALMOST 3X AS LIKELY TO DISTRUST THE NEWS MEDIA RISJ Digital News Report 2017
  9. 9. UK MEDIA LANDSCAPE AUDIENCE MAP FOR TOP ONLINE NEWS BRANDS “I USED TO TRUST AND VALUE THE BBC NEWS BUT NOW IT’S JUST A MOUTHPIECE FOR THE LIBERAL LEFTISTS.” Male (52), UK “EVEN THE BBC TENDS TO SUPPORT [A] FAR RIGHT WINGED PARTY NOWADAYS.” Female (54), UK Mid point MailOnlineGuardian Online BBC News Online The Canary RISJ Digital News Report 2017
  10. 10. GERMANY IS LESS POLARISED AUDIENCE MAP FOR TOP ONLINE NEWS BRANDS “I DON’T ALWAYS TRUST THE MEDIA, ESPECIALLY IN MATTERS RELATING TO THE REFUGEE CRISIS” Female (56), Germany THERE IS A LOT THAT IS HUSHED UP IN THE MEDIA..” Female (30), Germany Mid point N24 Zeit Online ARD (Tageschau) Spiegel online Focus Bild.de RISJ Digital News Report 2017
  11. 11. ONLINE NEWS MEDIA POLARISATION SCORE RISJ Digital News Report 2017 SELECTED COUNTRIES HIGHER SCORE -> HIGHER POLARIZATION IN MEDIA USE
  12. 12. DIFFERENT BRANDS ARE TRUSTED FOR DIFFERENT THINGS SELECTED UK BRANDS % WHO SAY BEST FOR … RISJ Digital News Report 2017
  13. 13. DIFFERENT BRANDS ARE TRUSTED FOR DIFFERENT THINGS SELECTED ITALIAN BRANDS % who say best for RISJ Digital News Report 2017
  14. 14. WEEKLY NEWS REACH OF SELECTED INTERNATIONAL BRANDS RISJ Digital News Report 2017
  15. 15. Changing social media
  16. 16. AROUND HALF NOW USE SOCIAL MEDIA FOR NEWS … Q3. Which, if any, of the following have you used in the last week as a source of news? (Please select all that apply)/Q10 Thinking about how you FIND news online, which are the main ways that you come across news stories? - Used social media and came across news that way. Base: 0% 10% 20% 30% 40% 50% 60% 2013 2014 2015 2016 2017 USA UK 51% 41% 54% AVERAGE ACROSS ALL COUNTRIES, MORE IN LATIN AMERICA AND SOUTHERN EUROPE RISJ Digital News Report 2017
  17. 17. GERMANY FRANCE BUT ELSEWHERE SOCIAL MEDIA USE IS SLOWING OR GOING INTO REVERSE 0% 10% 20% 30% 40% 50% 60% 70% 2013 2014 2015 2016 2017 SPAIN51% 41% 41% ALSO Portugal 64% (-4) Sweden 51% (-5) Austria 45% (-3) Q3. Which, if any, of the following have you used in the last week as a source of news? (Please select all that apply)/Q10 Thinking about how you FIND news online, which are the main ways that you come across news stories? - Used social media and came across news that way RISJ Digital News Report 2017
  18. 18. SOCIAL NETWORKS AND THE RISE OF MESSAGING APPS TOP SOCIAL NETWORKS OR MESSAGING APPS (ALL MARKETS) 80% USE A FACEBOOK PRODUCT WEEKLY FOR ANY PURPOSE RISJ Digital News Report 2017
  19. 19. MESSAGING APPS FOR NEWS ACROSS THE WORLD RISJ Digital News Report 2017
  20. 20. FAR FROM CREATING ECHO CHAMBERS, DISTRIBUTED MEDIA OFTEN EXPOSES PEOPLE TO MORE SOURCES People use search and social media (and news aggregators) tend to use more sources of news and greater diversity of sources than those that don’t RISJ Digital News Report 2017
  21. 21. BUT BRAND ATTRIBUTION IN DISTRIBUTED ENVIRONMENTS IS A PROBLEM … 81% DIRECT TRAFFIC 47% SOCIAL 44% 55% 37% SEARCH Fewer than half could remember the news brand that produced a story when coming from social media or search Based on YouGov passive tracking + 3000 surveys – UK only RISJ Digital News Report 2017
  22. 22. Mobile maturity
  23. 23. SPAIN USA SMARTPHONES BECOMING EVER MORE CENTRAL JAPAN REACH HAS DOUBLED IN FIVE YEARS, BUT IS BEGINNING TO LEVEL OFF UK GERMANY FRANCE 0% 10% 20% 30% 40% 50% 60% 70% 2013 2014 2015 2016 2017 access news via smartphone across all 36 countries 56% % weekly usage for news 2013-17 (selected countries) RISJ Digital News Report 2017
  24. 24. WE’RE BECOMING MORE DEPENDENT ON MOBILE… 0% 10% 20% 30% 40% 50% 60% 70% 80% 2014 2015 2016 2017 Computer USE OF COMPUTER/LAPTOP FOR NEWS IS FALLING IN ABSOLUTE AND RELATIVE TERMS % using as MAIN device USA Smartphone & Tablet Smartphone Tablet RISJ Digital News Report 2017
  25. 25. WE’RE BECOMING MORE DEPENDENT ON MOBILE ... THE SMARTPHONE IS ALWAYS WITH YOU, PERSONAL, MULTI-FUNCTIONAL, CONVENIENT RISJ Digital News Report 2017
  26. 26. NOT ALL COUNTRIES ARE MOVING AT THE SAME PACE RISJ Digital News Report 2017
  27. 27. MOBILE APPS ARE BECOMING MORE IMPORTANT 27% SAY THEY USE A NEWS APP WEEKLY Growth due to deep linking, better promotion and growth of mobile alerts and notifications RISJ Digital News Report 2017
  28. 28. NOT JUST PUBLISHER APPS NOW … APPLE NEWS GROWTH 25% of iPhone users - 13% in 2016 (+12) 25% of iPhone users - 8% in 2016 (+17) 18% of iPhone users - 12% in 2016 (+6) RISJ Digital News Report 2017
  29. 29. NOT JUST PUBLISHER APPS NOW … SNAPCHAT DISCOVER 23% reach with 18-24s 12% in 2016 14% reach with 18-24s Launched Feb 2016 9% reach with 18-24s Launched Sep 2016 10% reach with 18-24s <1% with over 35s RISJ Digital News Report 2017
  30. 30. AND THE NEXT STEP MAY BE VOICE … EMERGING DEVICES FOR NEWS – USA, UK, GERMANY RISJ Digital News Report 2017
  31. 31. Incidental Exposure
  32. 32. INCIDENTAL EXPOSURE IN SOCIAL MEDIA AND AGGREGATORS RISJ Digital News Report 2017
  33. 33. AVERAGE NUMBER OF ONLINE NEWS BRANDS USED IN THE LAST WEEK RISJ Digital News Report 2017 ALL MARKETS
  34. 34. Paying for news
  35. 35. PROPORTION THAT PAID FOR ONLINE NEWS IN THE LAST YEAR RISJ Digital News Report 2017 ALL MARKETS
  36. 36. EVIDENCE OF ‘TRUMP BUMP’ IN THE US DRIVEN BY U35S AND THOSE ON THE LEFT 0% 10% 20% 30% 40% 50% 2014 2015 2016 2017 Finland Denmark Italy UK Germany France Japan Spain USA Trump bump +7 + 500,000 digital subscribers + 200,000 digital subscribers RECORD GROWTH SINCE NOV + 250,000 digital subscribers RISJ Digital News Report 2017
  37. 37. BUT LITTLE CHANGE ELSEWHERE … ALL COUNTRIES Proportion who pay for any online news European countries 13%PAY FOR ONLINE NEWS PAY Highest in Norway 26% Lowest in UK 6% RISJ Digital News Report 2017
  38. 38. HOW NEWS COMPARES WITH OTHER ONLINE PAYMENT? ALL COUNTRIES Q7b_2017. Thinking more generally, which of the following types of digital media (if any) have you paid for online in the last year? Base: Total sample in each country 31% 33% 28% 23% 14% 25% 24% 19% 14% 8% 13% 17% 14% 12% 12% 0% 20% 40% 60% 18-24 25-34 35-44 44-55 55+ TV and film (eg Netflix) Music (eg Spotify) News Pays for New York Times, The Guardian, The Intercept, Young Turks RISJ Digital News Report 2017
  39. 39. REASONS FOR PAYING AND NOT PAYING FOR ONLINE NEWS RISJ Digital News Report 2017
  40. 40. News Avoidance
  41. 41. News avoidance on the rise
  42. 42. PROPORTION THAT SOMETIMES OR OFTEN AVOID THE NEWS RISJ Digital News Report 2017 ALL MARKETS
  43. 43. REASONS BEHIND NEWS AVOIDANCE RISJ Digital News Report 2017 ALL MARKETS/USA
  44. 44. Participation and online news
  45. 45. PARTICIPATION HAS BEEN STATIC OR DECLINING IN MOST MARKETS RISJ Digital News Report 2017
  46. 46. Reasons for not sharing or commenting on the news RISJ Digital News Report 2017 ALL MARKETS
  47. 47. SHARING IS MORE COMMON WHEN FRIENDS SHARE VIEWS ON POLITICS RISJ Digital News Report 2017 ALL MARKETS
  48. 48. Ad-blocking
  49. 49. AD-BLOCKING ON HOLD 43% have temporarily disabled their ad-blocker specifically for news 24% regularly use software to block ads 7% block on mobile devices RISJ Digital News Report 2017
  50. 50. Political Following
  51. 51. POLITICAL FOLLOWING ON SOCIAL MEDIA RISJ Digital News Report 2017 % of Social Media users that follow politicians
  52. 52. Key Data by Country
  53. 53. 53 UK: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017 BBC reaches over 70% across radio and TV. Guardian, Mail and Huffington Post attract readers online
  54. 54. 54 UK: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  55. 55. 55 UK: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  56. 56. 56 AUSTRIA: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  57. 57. 57 AUSTRIA: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  58. 58. 58 AUSTRIA: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  59. 59. 59 BELGIUM: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  60. 60. 60 BELGIUM: BRAND ATTRIBUTES, TRUST AND BUSINESS ISSUES RISJ Digital News Report 2017
  61. 61. 61 BELGIUM: SOURCES AND DEVICES RISJ Digital News Report 2017
  62. 62. 62 CROATIA: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  63. 63. 63 CROATIA: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  64. 64. 64 CROATIA: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  65. 65. 65 CZECH REPUBLIC: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  66. 66. 66 CZECH REPUBLIC: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  67. 67. 67 CZECH REPUBLIC: SOURCES OF NEWS, TRUST RISJ Digital News Report 2017
  68. 68. 68 DENMARK: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  69. 69. 69 DENMARK: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  70. 70. 70 DENMARK: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  71. 71. 71 FINLAND: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  72. 72. 72 FINLAND: AUDIENCE MAP, BRAND ATTRIBUTES, BUSINESS NEWS RISJ Digital News Report 2017
  73. 73. 73 FINLAND: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  74. 74. 74 FRANCE: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  75. 75. 75 FRANCE: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  76. 76. 76 FRANCE: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  77. 77. 77 GERMANY: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  78. 78. 78 GERMANY: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  79. 79. 79 GERMANY: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  80. 80. 80 GREECE: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  81. 81. 81 GREECE: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  82. 82. 82 GREECE: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  83. 83. 83 HUNGARY: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  84. 84. 84 HUNGARY: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  85. 85. 85 HUNGARY: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  86. 86. 86 IRELAND: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  87. 87. 87 IRELAND: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  88. 88. 88 IRELAND: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  89. 89. 89 ITALY: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  90. 90. 90 ITALY: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  91. 91. 91 ITALY: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  92. 92. 92 NETHERLANDS: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  93. 93. 93 NETHERLANDS: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  94. 94. 94 NETHERLANDS: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  95. 95. 95 NORWAY: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  96. 96. 96 NORWAY: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  97. 97. 97 NORWAY: SOURCES DEVICES AND TRUST RISJ Digital News Report 2017
  98. 98. 98 PORTUGAL: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  99. 99. 99 POLAND: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  100. 100. 100 POLAND: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  101. 101. 101 PORTUGAL: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  102. 102. 102 PORTUGAL: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  103. 103. 103 PORTUGAL: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  104. 104. 104 ROMANIA: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  105. 105. 105 ROMANIA: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  106. 106. 106 ROMANIA: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  107. 107. 107 SLOVAKIA: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  108. 108. 108 SLOVAKIA: AUDIENCE MAPS, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  109. 109. 109 SLOVAKIA: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  110. 110. 110 SPAIN: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  111. 111. 111 SPAIN: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  112. 112. 112 SPAIN: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  113. 113. 113 SWEDEN: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  114. 114. 114 SWEDEN: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS NEWS RISJ Digital News Report 2017
  115. 115. 115 SWEDEN: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  116. 116. 116 SWITZERLAND: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  117. 117. 117 SWITZERLAND: TRUST, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  118. 118. 118 SWITZERLAND: SOURCES AND DEVICES RISJ Digital News Report 2017
  119. 119. 119 TURKEY: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  120. 120. 120 TURKEY: BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  121. 121. 121 TURKEY: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  122. 122. 122 USA: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  123. 123. 123 USA: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  124. 124. 124 USA: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  125. 125. 125 ARGENTINA: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  126. 126. 126 ARGENTINA: BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  127. 127. 127 ARGENTINA: TRUST, SOURCES AND DEVICES RISJ Digital News Report 2017
  128. 128. 128 BRAZIL: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  129. 129. 129 BRAZIL: BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  130. 130. 130 BRAZIL: SOURCES & DEVICES RISJ Digital News Report 2017
  131. 131. 131 CANADA: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  132. 132. 132 CANADA: BRAND ATTRIBUTES AND TRUST RISJ Digital News Report 2017
  133. 133. 133 CANADA: SOURCES AND DEVICES RISJ Digital News Report 2017
  134. 134. 134 CHILE: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  135. 135. 135 CHILE: BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  136. 136. 136 CHILE: TRUST, DEVICES AND SOURCES RISJ Digital News Report 2017
  137. 137. 137 MEXICO: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  138. 138. 138 MEXICO: BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  139. 139. 139 MEXICO: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  140. 140. 140 AUSTRALIA: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  141. 141. 141 AUSTRALIA: AUDIENCE MAP, BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  142. 142. 142 AUSTRALIA: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  143. 143. 143 HONG KONG: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  144. 144. 144 HONG KONG: BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  145. 145. 145 HONG KONG: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  146. 146. 146 JAPAN: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  147. 147. 147 JAPAN: BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  148. 148. 148 JAPAN: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  149. 149. 149 MALAYSIA: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  150. 150. 150 MALAYSIA: BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  151. 151. 151 MALAYSIA: SOURCES AND DEVICES RISJ Digital News Report 2017
  152. 152. 152 SINGAPORE: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  153. 153. 153 SINGAPORE: BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  154. 154. 154 SINGAPORE: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  155. 155. 155 SOUTH KOREA: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  156. 156. 156 SOUTH KOREA: BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  157. 157. 157 SOUTH KOREA: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  158. 158. 158 TAIWAN: NEWS BRANDS USED LAST WEEK RISJ Digital News Report 2017
  159. 159. 159 TAIWAN: BRAND ATTRIBUTES AND BUSINESS ISSUES RISJ Digital News Report 2017
  160. 160. 160 TAIWAN: SOURCES, DEVICES AND TRUST RISJ Digital News Report 2017
  161. 161. Digital News Report 2017 More information at digitalnewsreport.org @risj_oxford | #DNR17

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