The Indian Premier League (IPL) is a professional Twenty20 cricket league established in 2008. It is contested by 8 teams and has been very commercially successful. The IPL was inspired by sports leagues like the English Premier League. Key sources of revenue for IPL franchises include shares of central broadcasting and sponsorship revenues, local sponsorships, and ticket sales.

3. Group Members
Name Roll No
Muhammad Ishfaq 83
Abdus samad Hashmi 93
Asim Javed 04
Zahid Iqbal 84
Presented to Sir Farhan Gillani

4. ORIGIN
• Indian Cricket League
• English Premier League
• An accident?

6. History Of IPL
The Indian Premier League (IPL) is a professional league
for Twenty20 cricket championship in India. It was
initiated by the Board of Control for Cricket in India
(BCCI). It is currently contested by eight teams,
consisting of players from around the world. IPL is the
most-watched Twenty20 cricket league in the world
and also known for its commercial success. During the
sixth IPL season (2013) its brand value was estimated to
be around US$3.03 billion.
Live rights to the event are syndicated around the
globe, and in 2010, the IPL became the first sporting
event to be broadcast live on YouTube. In 2012 the
naming rights for the series was awarded to Pepsi.

7. Key features of IPL
 Players of many various countries come and play together as one team under
one particular franchise. It’s a punch of different cultures and values. It’s
definitely globalization of mixed culture which helps to value one another’s
country and their culture.
 Indian Premier League was conceived on the lines of English Premier League,
where local football teams with a defined fan base (supporters) play against
each other.
 Mostly Indian players represent different teams other than their native team
and they remain dedicated and loyal to their team as well as franchise. The
best part is the cricketers of India are also getting well connected to the other
parts of the country. It’s a bond developing within the country and knowing
about it well.
 IPL is a place where many cricketers have got the opportunity to remain in
touch with their passion. Many are retired or those who are not retired but
are no more getting selected in the national or domestic team has rose to the
occasion and performed very well. Thus, IPL has given extra pleasure and fun
to the dejected cricketers.
 IPL has used some new marketing concepts that proved to be very effective
and gave a new perspective of sports in developing countries. Its marketing
strategy can be viewed from four aspects: the Broadcasting aspect, the
Financing aspect, the Franchising aspect and the Customer aspect.

8. IPL Info
Administrator Board of control for cricket in
India BCCI
Format Twenty 20
Starting April 2008
No of teams 8
Current Champion Kolakata Knight Riders
Top scorer Suresh Raina (3325)
Season 7
Website www.iplt20.com

9. First season
 2008 Indian Premier League
 This IPL was sponsored by DLF.
 The inaugural season of the tournament took
place from 18 April – 1 June 2008.
 The final was played in DY Patil Stadium, Nerul,
Navi Mumbai.
 The first winner of the tournament was
Rajasthan Royals, who beat Chennai Super Kings in
a match that went down to the last ball.
 Rajasthan's Shane Watson was named player
of the tournament.

10. Second season
2009 Indian Premier League
The 2009 Indian Premier League season was hosted in
South Africa because of the General elections in India
and was played for 37 days from 18 April – 24 May 2009.
 Deccan Chargers beat Royal Challengers Bangalore in the
final to take the title.
These two were placed 8th and 7th respectively in the
standings of previous season.

11. Third season
2010 Indian Premier League
The third season returned to India and it was
the first IPL tournament that was broadcast live
on YouTube.
The final four matches of the tournament were
screened in 3D across theatres in India.
Chennai Super Kings defeated Mumbai
Indians in the finals to win their first title.

12. Fourth season
Debut of the Pune and Kochi teams
2011 Indian Premier League
In 2011, two new teams, Pune Warriors India (PWI)
from Pune and Kochi Tuskers Kerala (KTK) from Kochi
made their debut in IPL 4.
Later Lalit Modi was also removed from IPL
chairmanship by BCCI.
 Chennai Super Kings won their second consecutive
title after defeating Royal Challengers Bangalore by 58
runs in the final
Kochi Tuskers Kerala dissolved in this IPL season.

13. Fifth season
2012 Indian Premier League
The fifth season featured nine teams after the
termination of the Kochi franchise.
The players auction was held on 4 February
2012.
The final was hosted by Chennai on 27 May,
where the Chennai Super Kings played against
Kolkata Knight Riders.
 Kolkata Knight Riders won the match by 5
wickets.

14. Sixth season
Pepsi replacing DLF as title sponsor
2013 Indian Premier League
 Nine teams have participated in the sixth season.
 The sixth season took place from 3 April – 26 May
2013.
 Deccan Chargers franchise was terminated by the
IPL governing council which was later replaced by
Sunrisers Hyderabad owned by Sun Group.
Mumbai Indians defeated Chennai Super Kings by
23 runs for their first title win.
Pune Warriors India dissolved on the same day.

15. Seventh season
2014 Indian Premier League
The league ran from 16 April – 1 June 2014 and was
hosted by both UAE & India.
There are eight teams participating in 2014 Indian Premier
League as Pune Warriors India was terminated.
 After hosting the first part in the United Arab Emirates,
the seventh edition of Indian Premier League returned to
India on 2 May.
 Based on security demands for the 2014 Lok Sabha
Elections the venues for some matches were shifted outside
India .
In the finals, Kolkata Knight Riders defeated Kings XI
Punjab

16. Franchising
A total of eight teams were franchised through auction by investors with
varied backgrounds. The bidders included business tycoon Mukesh
Ambani's reliance, Bollywood superstar Shahrukh Khan and actress Preity
Zinta, Kingfisher Chairman Vijay Mallya, the Deccan chronicle ,Indian
cement , emerging media and the GMR group. The price of eight teams
ranged between $67 million and $111.9 million. The franchises have to
pay 10 percent of the purchase price of the teams to IPL every year. Since
the franchises have to buy players of their own choice by bidding, each
franchises has to spend $4 million to $6 million every year for contracting
22players ,a coach and manager for a minimum contact of 3 years.

17. STRATEGIES TO POPULARIZE FRANCHISE
•ONLINE TRAFFIC
•HIRING CHEERLEADERS
•ORGANISING TALENT
HUNT
•MERCHANDISE

18. kolkata knight rider
Captain: Gautam Gambhir
Coach: Trevor Bayliss
City: Kolkata, West Bengal, India
Colors:
Owner:
Shahrukh Khan (Red Chillies
Entertainment)
Juhi Chawla, Jai Mehta
(Mehta Group)
Founded: 2008
Home ground: Eden Gardens
Capacity: 80,000
Indian Premier
League wins:
2 (2012, 2014)

19. Channai Super King
Captain: Mahendra Singh Dhoni
Coach: Stephen Fleming
City: Chennai, Tamil Nadu
Colors:
Owner: India Cements
Founded: 2008
Home ground:
M. A. Chidambaram
Stadium
Capacity: 60,000
Indian Premier League
wins:
2 (2010, 2011)

20. SunRise Hyderabad
Captain: Darren Sammy
Coach: Tom Moody
City:
Hyderabad,
Telangana
Colors:
Owner:
Kalanidhi Maran
(Sun Network)
Founded: 2013
Home ground:
Rajiv Gandhi
International Cricket
Stadium
Capacity: 55,000
Indian Premier
0
League wins:

21. Mumbai Indians
Captain: Rohit Sharma
Coach: John Wright
City:
Mumbai, Maharashtra,
India
Colors:
Owner:
IndiaWin Sports Pvt Ltd
(Stake: 98.3%)
Teesta Retail Pvt Ltd
(Stake: 1.7%)
Founded: 2008
Home ground:
 Wankhede Stadium
(Capacity: 35,341)
 DY Patil Stadium
(Capacity: 55,398)
 Brabourne Stadium
(Capacity: 30,000)
Indian Premier League
wins:
1 (2013)

22. Kings XI Punjab
Captain: George Bailey
Coach: Sanjay Bangar
City: Mohali, Punjab, India
Colors:
Owner:
 Ness Wadia, Preity
Zinta,
 The Oberoi Group,
 Karan Paul, and Mohit
Burman
Founded: 2008
Home ground:
 PCA Stadium, Mohali
 Barabati Stadium,
Cuttack
 HPCA Stadium,
Dharamsala
Indian Premier League
wins:
0

23. Delhi Daredevils
Captain: Kevin Pietersen
Coach: Gary Kirsten
City: New Delhi, Delhi, India
Colors:
Owner: GMR Group
Founded: 2008
Home ground:
 Feroz Shah Kotla
(Capacity: 48,000)
 Raipur
International
Cricket Stadium
(Capacity: 65,000)
Indian Premier League
wins:
0

24. Rajasthan Royals
Captain: Shane Watson
Coach: Paddy Upton
City: Jaipur, Rajasthan, India
Colors:
Owner:
 Manoj Badale
(Emerging Media)
 Shilpa Shetty
 Raj Kundra (UK
Tradecorp Ltd)
Founded: 2008
Home ground:
 Sawai Mansingh
Stadium, Jaipur
 Sardar Patel
Stadium,
Ahmedabad
Indian Premier League
wins:
1 (2008

25. Royal Challengers
Bangalore
Captain: Virat Kohli
Coach: Daniel Vettori
City:
Bengaluru, Karnataka,
India
Colors:
Owner:
Vijay Mallya (UB
Group)
Founded: 2008
Home ground:
M. Chinnaswamy
Stadium
Capacity: 40,000
Indian Premier League
wins:
0

26. Prize Money of IPL 2014

28. IPL auction 2014
Team Player Type Price
RCB Yuvraj Singh All-Rounder
₹14,00,00,00
0
DD
Dinesh
Karthik
Wicket
Keeper
₹12,50,00,00
0
DD
Kevin
Pietersen
Batsman ₹9,00,00,000
KXIP
Mitchell
Johnson
All-Rounder ₹6,50,00,000
KXIP
Glenn
Maxwell
All-Rounder ₹6,00,00,000
KKR
Jacques
Kallis
All-Rounder ₹5,50,00,000
SRH
David
Warner
Batsman ₹5,50,00,000
KKR
Robin
Uthappa
Batsman ₹5,00,00,000

29. DIFFERENT WAYS OF MARKETING
• Concept Selling
• Controversy Marketing

30. MARKETING STRATEGIES
• Team auctions
• Player auctions
• Advertisements on various channels
• Cheerleaders
• Worldwide telecast

31. MARKET ENTRY STRATEGIES
Youngsters targeted
Huge entertainment
Commercialization

32. • Location and Timing
• Rivalry with ICL
• Franchisees – Celebrities
• Opening and Closing ceremony gala
• Live concerts
• Dedicated Campaigns

33. IMPACT OF SOCIAL MEDIA

34. • Dedicated sites for teams
• Customized merchandize - online
• Times Internet Ltd - Official online and mobile broadcast
partner
• Live matches shown
• Social networking
• Official IPL mobile applications

36. Television viewership stats
In a country where every citizen was thought to be a cricket fan, the IPL has
unearthed even more fans. But the commercial success of the tournament
should not be measured by how many are watching in the stands. It will finally
come down to how many are watching on television. As compared to the fifth
season, the 6th season has a 3.8 TRP, point one lesser than IPL 5. However,
compared to the 79 million-strong viewership during IPL 5 (after being broadcast
on a single channel), the numbers for this season have surged to a sharp 100
million, riding on the facts that it was broadcast on two channels - Max and Six -
and for the first time, included Hindi commentary.
TELEVISION Viewer
RATING
(TVR)

37. IPL - A MARKETER’S PARADISE

38. FINANCIAL MANAGEMENT

40. INDIAN PAISA LEAGUE !!!!

41.  The share of the Broadcastings rights
money Rs 25 Cr
 The share of the central sponsorship
Money Rs 15 Cr
 The Local sponsor they can get
supporting Side Rs 25 Cr Approx
The share of the ticket earnings from the
Home grounds Rs 13 Cr
 F & B Share Rs.3 Cr

42. REVENUE MODEL

43. What are the sources of income for an IPL
Franchisee (ROI)?
 Share in revenue from broadcast rights (equal share for all
franchisee after IPL’s share).
 Share in sponsorship money (60% of the amount distributed
equally).
 Share in revenue from sale of tickets.
 Revenue from in stadium advertising.
 Sale of players to other franchisees.
 Revenue from own sponsorship and corporate sponsorship.

44. How is the IPL income distributed?
 Share of broadcasting money with franchisees.
 Share of sponsorship money with franchisees.
 Share of ticket money with franchisees.
 Inauguration expenses.
 Prize money

45. REVENUE FROM MEDIA

46. Broadcasting ANGLES
A consortium consisting of India's Sony Entertainment
Television(Set Max) network and Singapore-basedWorld
Sport Group secured the global
broadcasting rights of the Indian Premier League for
$1.02 billion.
US$ 1.02bn
108mn (Promotion Expenses)
US$ 918mn ( T.V. Rights)
US$
316mn
US$
608mn

47. AD REVENUES FOR BROADCASTER
• IPL 2008: 3 Lakh for every 10 seconds.
• IPL 2009: 4 Lakh for every 10 seconds.
• IPL 2010: 5 Lakh for every 10 seconds.
• IPL 2011: 5-7 Lakh for every 10 seconds.
• IPL 2012: 7-10 Lakh for every 10 seconds.
• IPL 2013: 11-12 Lakh for every 10 seconds.

48. REVENUE ANALYSIS FOR ADS
• 476.6/59=8 crore per match
• 30 seconds ad per over
• 5 minutes strategic time out
• Total number of minutes for ads: 30 minutes
• Revenue for 30 minutes = (30*60/10)*5 lakh = 9 crore
• Revenue per over = 9/40 = 22.5 lakh

49. SPLIT OF INCOME FROM MEDIA RIGHTS
IPL
20%
FRANCHISEES
78%
PRIZE MONEY
8%
MEDIA
RIGHTS

50. REVENUES FROM SPONSERS

51. CASH INFLOWS AND OUTFLOWS
SPONSORS
BROADCASTE--
RS
IPL FRANCHISEES
• Advertisers
•Media
Rights
•Title
•Licensing
•Sponsors
•Merchandise
•Advertising
•Tickets
•Bids
•Franchise
Rights
Share from:
•Central Revenue
•Media Rights

52. FRANCHISEE REVENUES
• Media rights: To be shared equally among franchisees
• Sponsorship rights(IPL sponsors):To be equally
distributed among teams
• Local Sponsorships: Team sponsorship revenues
• Gate Receipts: Major source of revenues.20% of the
seats are allocated to IPL

53. BOX OFFICE
• Decline in number of releases
• Tightly packed match for same duration as movie
• IPL has a negative rub off on the revenues of movies
• Different multiplexes like screen all the IPL matches
• Finals and semi-finals telecasted in 3D

54. GOVERNMENT REVENUE
• IPL season 1: 91cr
• IPL season 2: Major loss of revenue
• IPL season 3: 200cr
Direct Tax: 100cr
• TDS from remuneration paid to different stakeholders
Service Tax: 100cr
• Advertising, marketing and consultancy services

55. BETTING

57. Franchisee revenues
•Media Rights- To be shared equally amongst franchisees after
removing IPL’s share.
•Sponsorship rights (IPL Sponsors)- 60% of the amount collected to be
distributed equally amongst the
franchisees.
•Local Sponsorships- Team sponsorship revenues
•Gate Receipts- Are anticipated to be a major source of revenues. 20%
of tickets are to be allocated to IPL .

58. EXTERNAL FACTORS INTERNAL FACTORS
STRENGTHS
•Fast paced and exciting
•Deeper penetration
•High on emotion
•Amalgamation of Cricket
with Bollywood
WEAKNESSES
•Weak IPL Governance
•Huge Investments
•Overseas Hosts
OPPORTUNITIES
•Match fixing
•Fatigued Indian team
•Club over Nation
THREATS
SW
HARMFUL
To achieving the objectives
HELPFUL
To achieving the objectives
OT

59. STRENGTHS
• High flow of emotions
• High visibility
• Exciting and enthralling
• Combination of cricket with Bollywood
• Divided loyalties

60. WEAKNESSES

61. OPPORTUNITIES

62. Match fixing
THREATS
Tiring
schedule of
the Indian
National
Team
Unfriendly
foreign
cricketing
Boards
Off the
ground
controversies

63. WHAT IS THE FUTURE ?
• Private Equity
• IPL soon in USA
• Change from patronage
to ownership
• Future of Cricket

64. References
• https://www.iplt20.com
• https://www.wikipedia.org
https://www.crickettadka.com