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Ipg October 2009

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The presentation summarizes a marketing plan to strengthen and expand Interior Partnership Group, Inc. (IPG). It analyzes IPG's current situation, industry trends, customer needs, and core and potential new markets. The plan recommends focusing marketing efforts on key vertical markets, strengthening the relationship with top clients, developing niche market opportunities, tracking marketing metrics, and increasing employee involvement to implement the strategic initiatives outlined.

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Presentation to Interior Partnership Group, Inc. October 2009 Kristin Anderson, Occams Energy Consulting, LLC
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IPG Strategic Business Plan ,[object Object],[object Object],[object Object]
IPG Go To Market Strategy-Shift ,[object Object]
Industry and Trends ,[object Object],[object Object],[object Object],[object Object]
Industry and Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IPG Offerings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Re-Inventing IPG Market Strategy ,[object Object],[object Object],[object Object],[object Object]
Voice of the Customer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Voice of the Customer ,[object Object],[object Object],[object Object],[object Object]
Branding and Tag Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding and Tag Lines ,[object Object],[object Object],[object Object],[object Object]
Tag Lines and Brand Identity ,[object Object],[object Object],[object Object]
Tag Lines and Brand Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messaging and Elevator Speech ,[object Object],[object Object]
IPG Market Conditioning ,[object Object],[object Object],[object Object],[object Object]
IPG Market Conditioning ,[object Object],[object Object],[object Object],[object Object]
IPG Market Conditioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
IPG Market Conditioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strengthen the Core ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strengthen the Core ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strengthen the Core ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strengthen the Core ,[object Object],[object Object],[object Object],[object Object]
Strengthen the Core ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strengthen the Core ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strengthen the Core ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strengthen the Core ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Markets ,[object Object],[object Object],[object Object]
New Markets ,[object Object],[object Object],[object Object],[object Object]
Service Pull Through Strategies ,[object Object],[object Object]
Social/Business Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Employee Participation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking and Metrics ,[object Object],[object Object],[object Object]
Additional Actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IPG Marketing Plan ,[object Object]
IPG Marketing Plan ,[object Object]

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Ipg October 2009

  • 1. Presentation to Interior Partnership Group, Inc. October 2009 Kristin Anderson, Occams Energy Consulting, LLC
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Editor's Notes

  1. 10 times surface area, for thermal transfer, over competition
  2. 10 times surface area, for thermal transfer, over competition
  3. 10 times surface area, for thermal transfer, over competition
  4. 10 times surface area, for thermal transfer, over competition
  5. 10 times surface area, for thermal transfer, over competition
  6. 10 times surface area, for thermal transfer, over competition
  7. 10 times surface area, for thermal transfer, over competition
  8. 10 times surface area, for thermal transfer, over competition
  9. 10 times surface area, for thermal transfer, over competition
  10. 10 times surface area, for thermal transfer, over competition
  11. 10 times surface area, for thermal transfer, over competition
  12. 10 times surface area, for thermal transfer, over competition
  13. 10 times surface area, for thermal transfer, over competition
  14. 10 times surface area, for thermal transfer, over competition
  15. 10 times surface area, for thermal transfer, over competition
  16. 10 times surface area, for thermal transfer, over competition
  17. 10 times surface area, for thermal transfer, over competition